On October 24th, after the incident of eyebrow pencil in 79 yuan, the live broadcast room in Li Jiaqi broadcasted Huaxizi with goods again after 43 days. However, Li Jiaqi himself did not appear to explain the product of Huaxizi, and the controversial ace product Huaxizi eyebrow pencil did not appear in the live broadcast list. According to Time Finance, Hua Xizi’s performance in the live broadcast room in Li Jiaqi is still good, but compared with last year, it is much worse.

I and the disputed eyebrow pencil did not appear.

In the list of products with goods in Li Jiaqi Live Studio, there are three products owned by Hua Xizi, namely, a combination suit of 357 yuan, a powder cake of 149 yuan and honey powder of 129 yuan. According to Time Finance, at 8 pm, the live broadcast room in Li Jiaqi exceeded 10 million people. After the countdown was displayed on the screen, the gongs and drums in Li Jiaqi’s hand were sounded, and the pre-sale of Tmall "double 11" officially kicked off this year.

As soon as the live broadcast was started, more than 7,000 pieces, 3,000 pieces and 300 groups of Huaxizi air honey powder, Yurong gauze powder cake and water hibiscus in the Li Jiaqi live broadcast room had been booked respectively. At 8: 02, more than 20,000 pieces, 9,000 pieces and 1,000 pieces of three groups of products were ordered respectively. The figures will change every few minutes. By 10: 30 pm, the pre-sales of the above three groups of products exceeded 70,000, 3,000 and 30,000 respectively. According to Red Net, as of 11: 30 p.m. on 24th, the amount of honey powder with a price of 129 yuan for Huaxizi has exceeded 80,000 orders, the amount of powder cake with a price of 149 yuan has exceeded 30,000 orders, and the combined set with a price of 357 yuan has exceeded 3,000 orders, totaling more than 110,000 orders.

Although Hua Xizi’s performance in the live broadcast room in Li Jiaqi is still good, compared with last year, it is much worse. According to previous media reports, at 9: 00 pm on October 24th, 2022, the colored powder cake of Huaxizi Yurongsha was first released in the live broadcast room in Li Jiaqi. After only 15 minutes on the shelves, 250,000 colored powder cakes were sold out. According to Time Finance’s analysis, in addition to the previous storm, the sales volume of Hua Xizi was affected, and this sales performance may be related to the fact that Hua Xizi did not appear in the prime time of the live broadcast room in Li Jiaqi this year. According to Red Net, as of 11: 30 pm on the 24th, the number of viewers in the live broadcast room in Li Jiaqi was still at 10 million+.

The controversial ace product Hua Xizi eyebrow pencil did not appear in the live broadcast list. According to Time Finance, in the live broadcast room of Huaxi’s official flagship store, the anchor said that the eyebrow pencil "double 11" activity had not been announced. In the live commentary area, some netizens said bluntly: "I will never buy it again, which is really sad" and "How dare he"; However, some netizens said: "Although I am not interested in Hua Xizi, I am still interested in the things in the live broadcast room in Li Jiaqi."

Hua Xizi deeply binds Li Jiaqi.

Earlier, on September 10th, when Li Jiaqi introduced a Huaxizi Eyebrow Pencil in 79 yuan, he saw a message from a netizen saying it was expensive, and replied that 79 yuan Eyebrow Pencil could not be bought because he didn’t work hard enough. At the same time, it was exposed that 79 yuan Eyebrow Pencil was only 0.08 grams more expensive than gold, which led the netizens to think that Li Jiaqi despised ordinary people, created anxiety and inflated commodity prices.

In the early morning of September 11th, Li Jiaqi posted a blog post apologizing, and released an apology video on the evening of the same day, saying that his inappropriate remarks disappointed everyone, and he would also reflect on why he started in the first place and how he could serve more girls. Thank you again for your criticism and supervision. However, many netizens said that they "don’t buy it" for Li Jiaqi’s apology, and joked "Where ‘ Li ’ Wrong? " According to Xinmin Evening News, before the eyebrow pencil incident in 79 yuan, the number of fans in Weibo, Li Jiaqi was 30.435 million. By 11: 00 on October 24th, the number of fans was 28.747 million, and the number of fans dropped by over 1.68 million.

According to the International Finance News, four years ago, Hua Xizi announced Li Jiaqi as the chief recommender of the brand. At that time, this little-known brand was established only two years ago. With the help of the flow of "lipstick brother", the sales of Huaxizi reached 1.13 billion yuan that year, which was 25 times higher than that of 2018. The deep binding between the two parties began in 2019. According to the magic mirror data, the sales of Huaxizi’s star product, carved lipstick, increased by 165% month-on-month after it was promoted by Li Jiaqi multi-platform in May of that year. On the battlefield of "double 11", Hua Xizi never missed the live studio in Li Jiaqi from the pre-sale stage, and with the help of Li Jiaqi’s strong ability to carry goods, he won 220 million yuan GMV for the first time in the war and became the second place in domestic beauty cosmetics.

Around the "double 11" in that year, the live broadcast room in Li Jiaqi contributed 64% of the total turnover of Huaxizi. In June, 2022, Li Jiaqi stopped broadcasting for some reason. During the "June 18th Promotion" period, the sales of Huaxizi, who lost Li Jiaqi, dropped to 150 million yuan from 263 million yuan in the previous year. According to shanghai securities news, the founder of Huaxizi once said in public that their cooperation with Li Jiaqi is Live Delivery 2.0, that is, inviting anchors to create products together. Some insiders revealed: "As long as this product Li Jiaqi says no, it will not pass."

After the eyebrow pencil dispute, Li Jiaqi gradually withdrew

Although Li Jiaqi still has a long way to go to quell doubts and rebuild trust, compared with Hua Xizi who was involved in the storm by his inappropriate remarks, as the starting point of the storm, he seems to have gradually withdrawn from the continuous controversy.

According to previous poster news reports, on September 26th, Li Jiaqi was carrying goods live on Taobao on the night when Hua Xizi’s crazy public relations sparked heated discussion. At the beginning of the storm, a large number of netizens flocked to the live broadcast room in Li Jiaqi to denounce it. Then, there were few questioning voices in the comment area, and the live broadcast room seemed to have returned to its former order. At 21: 42 on September 26th, the poster journalist entered the Taobao live room in Li Jiaqi, when he was carrying lipstick of Mao Geping brand, and the number of viewers in the live room was 7.146 million.

According to the International Finance News, the third season of the self-made variety "All Girls’ OFFER" produced by US ONE arrived as scheduled, showing the process of "negotiation" between Li Jiaqi and major beauty brands, which greatly promoted the upcoming "double 11". Janice (pseudonym), a well-known MCN organization engaged in beauty cosmetics vertical operation, said in an interview with the International Finance News that the Li Jiaqi incident had no impact on her MCN organization. "No matter what, the brand will still come to us for cooperation."

An insider of ONE told reporters that after the incident, the company’s publicity scale during the "double 11" period may be reduced, but "the traffic brought by the live broadcast room in Li Jiaqi is still very large." It is blunt that in the past few years, US ONE has established a large-scale system from product selection to after-sales improvement, and it still has advantages in the field of live e-commerce. "Especially after public relations, the trend of public opinion has become ‘ I don’t care about the anchor, anyway, as a consumer, it is good to buy a cheap and cost-effective product ’ 。” However, in the view of Wang Tian (pseudonym), a business practitioner of a live broadcast room in online celebrity, Tik Tok, if the live broadcast room in Li Jiaqi accounts for a large proportion of the brand’s performance planning of Taobao platform, after the storm, the brand may avoid risks by reducing the frequency of cooperation with Li Jiaqi and increasing the number of people to broadcast. "In the long run, the brand will expand other options besides super anchor. They also have their own plans and will not bet on one person. "

Upstream news is integrated from The Paper, Xinmin Evening News, International Finance News, Red Net, shanghai securities news, etc.

From Chen Kun to Roy and Karry, among the stars who are constantly "harvesting" attention in the entertainment circle, it seems that there is never a lack of Chongqing elements. If it is said that ten years ago, Chen Kun began to impress the audience with his youthful and immature acting skills, it was the beginning of Chongqing children’s journey in the entertainment circle; Then at the dawn of the second decade of the new century, successors have appeared on this long journey …

Needless to say, Roy and Karry, two children who have long been popular all over the country through TFBOYS, Sean Xiao, who won the popularity of the new generation of actors this year, Vin, Ivan and YoRoll , who are the most popular new men’s team at present, followed closely, and J.zen, Gu Landi and other names have repeatedly refreshed your understanding of the newcomers in the entertainment circle. In the next decade, it should be the following new forces that attract your attention and guide your remote control and mouse.

Sean Xiao

The hottest Chinese actor this year

How new is the "new power"? We might as well take the year 2000, the first year of the 21st century, as the base point.

That year, Chen Kun was a student of the Beijing Film Academy. After the movie "National Anthem", he participated in his second drama "Like Fog, Like Rain and Like Wind", but at this time he was just a little coffee hidden behind the highlights of Zhou Xun and Lu Yi. This year, Roy and Vin were born, Karry just turned one year old and YoRoll  and Ivan were two years old. The older ones are J.zen and Gu Landi, who are 5 and 6 years old respectively. Xiao Zhan, who is 9 years old, should start learning piano under the guidance of his father.

Wei Wuxian played by Sean Xiao The Untamed.

In a blink of an eye, 10 years later, they all became "popular fried chicken", and some of them were even hotter than Chen Kun in 2000.

If you want to ask how hot Sean Xiao is now? Just pay a little attention to the frequency of his name appearing in various news information in the last week, and you can perceive one or two. New Year’s Eve and New Year’s Day are approaching. He is on the guest lists of CCTV, Beijing Satellite TV and Oriental TV. Among them, Beijing Satellite TV also chose Sean Xiao as the spokesperson for the 2020 Spring Festival Gala.

Sean Xiao became the spokesperson for the 2020 Beijing Spring Festival Evening.

Not only that, all kinds of "harvest" hot search and attention in Sean Xiao can be described as full bloom. Let’s take a closer look at the variety field. In the music reality show "The Voice of Chinese Dreams Our Songs", which is being broadcasted by Oriental TV, his partner, Tian Na Ying, praised him as "really handsome" from the first sight, and the following two people’s cooperation, "Follow Your Feelings" and "Night at the Naval Port" were hotly debated in every capital.

Sean Xiao has become the "darling" of fashion magazines.

Secondly, magazine covers and photos, which have always been Vogue of the main battlefields for star competition, have ELLE published Sean Xiao’s photos or covers.

In the field of TV series, The Untamed, a costume drama that was popular all over the network in June this year, was regarded as the tipping point of Sean Xiao’s popularity. In the play, his handsome appearance is just in line with the audience’s imagination of Wei, the original character: clean, optimistic and cheerful. On December 20th, Douban made a ranking list from movies to TV series in 2019. The Untamed ranked third in the highest-rated Chinese drama series in 2019 with 8.3 points, and Sean Xiao won the first place among the most watched Chinese actors in 2019.

Sean Xiao in college.

Compared with several Chongqing babies who will be mentioned later in Ran Ran, Sean Xiao is not too young. Born in 1991, he studied painting, violin and other literary specialties under the cultivation of his father since childhood. In 2010, Sean Xiao was admitted to chongqing technology and business university Modern International Design and Art Institute. Since he entered the school, he has been a member of the class’s literary and art committee, and also served as the head of vocal music department and male voice department of the college students’ art troupe, as well as an actor of the school’s language and art sub-group.

In her sophomore year, Sean Xiao, who won the title of "Top Ten Singers on Campus" in chongqing technology and business university, participated in the "Top Ten Singers on Campus" competition in Chongqing on behalf of her school and won the second prize. It is worth mentioning that when he was a student, Sean Xiao also played a lot of tricks in his professional field: in 2012, he and his friend Camera founded the "Recalling Light and Shadow Visual Media" photography studio and the "NED Design Studio", and he was the main photographer and designer.

Until now, Weibo’s name in Sean Xiao still retains the head of his newly-debuted group "X-Nine Youth League". In June 2015, he was invited to participate in Zhejiang Satellite TV’s amateur inspirational program "Burn Boys" and became a trainee. In the finals in February of the following year, although Sean Xiao and his teammates narrowly lost to the Chris Lee team, in September of the same year, they announced their debut as the lead singer of the X-Nine Youth League. Since then, Sean Xiao’s performances in costume dramas "Breaking the Sky" and "Your Highness the Wolf" have been recognized by everyone. In the popular costume drama Joy of Life, although Sean Xiao is a supporting role, the hot discussion expected by netizens has spread all over the network since the first day of the drama.

Up to now, the number of Weibo fans in Sean Xiao has reached a staggering 21 million, and among the more than 700 Weibo posts, the likes of any one easily exceeded 1 million. It is no exaggeration to say that, as Douban commented, he is definitely the first most concerned Chinese actor at present.

The hottest new men’s team "R1SE"

Three of the 11 members are Chongqing children.

R1SE men’s team

On 14th of this month, R1SE, a men’s group, announced that it had been a group debut for less than half a year, put "WE ARE R.1.S.E-2019 R1SE National Tour Concert" into the Chongqing Concert of Chongqing Huaxi International Cultural and Sports Center. The scene is naturally screaming and cheering. This concert is of great significance to the three members of R1SE: Vin, Ivan and Zhang Yanquan are authentic Chongqing babies.

For this reason, R1SE specially designed an interactive session with unique regional characteristics for Chongqing fans. The members not only adapted the lyrics of the song "Deba" into Chongqing dialect "Yaode", but also performed a dialect chorus with the live fans. Combined with Chongqing special hot pot, a creative game "What’s in the hot pot restaurant" was created, which made the concert scene burst into laughter again and again.

Back in June this year, the reality show "Creation Camp 2019" launched by Tencent Video specially selected men’s teams finally scheduled the final seats. According to the program rules, 11 members of the "R1SE" group who made their debut as a group were born. Among the 11 members born after the elimination of 101 trainees, three Chongqing children were included: the names of Vin, Ivan and YoRoll  instantly became popular on the Internet.

Vin

You are not mistaken. After 00, you have already started to board this eye-catching stage. Vin, the third of the three, was born in 2000, while YoRoll  and Yao Chen were both born in 1998. According to Vin’s self-report when he participated in Creation Camp 2019, his idea of going on stage was influenced by Michael Jackson: in 2012, at the age of 12, after watching Michael Jackson’s performance in This is it, he had the idea of going on stage for the first time, and it got out of hand. He first signed up for a street dance class, and then spent two years persuading his parents to let him take the road of acting. Before participating in the domestic draft variety show, he went to an entertainment company in South Korea as a trainee in 2014.

Before this year’s "Creation Camp 2109" won the C place, Vin had already won the fourth place in the 2017 musical idol cultivation program "Son of Tomorrow" and made her debut. Two months ago, Vin was selected into the 2019 Forbes China list of 30 elites under the age of 30 by virtue of her popularity.

Ivan Yao

Ivan, born in 1998, also had the experience of joining a Korean entertainment company as an intern. In "Creation Camp 2019", Yao Chen’s first stage performance of "Baddd" attracted countless attention. During the performance, Ivan inadvertently lifted his T-shirt to reveal eight abdominal muscles, which also made him known as a "small waist" by fans.

YoRoll 

YoRoll  is famous for her "interesting soul" among R1SE members. On the one hand, he keeps making golden sentences in the "Creation Camp 2019" program, such as calling PK among students "mutual torture to the bald head"; On the other hand, the scene of Chongqing Xiaoer, who is super spicy, recommending Laoganma’s hot sauce for other students in the program has also made fans talk about it for a long time.

The scene of YoRoll ‘s crazy recommendation of hot sauce

As he himself said in the program, his interest in rap began in junior high school. "My classmates showed me a rough MV made by a domestic rapper, but the content was very close to life." He immediately fell in love with this form of writing everything that happened around him into a song and began to try originality. Nowadays, family members are very supportive of this road chosen by Zhang Yan. In an interview, he even laughed that his father is his number one male fan. "His ten circle of friends, nine of them are all about me, and I find people everywhere to like me."

J.zen

A cold folded ear root was forwarded by Weibo for more than 240,000 times.

On December 22nd, J.zen’s name was posted on the hot search because Ronghao Li, who had just finished his concert in Chongqing, met Xiao Zhu at the airport and stopped him. At first, he didn’t react. When he recognized that he was Ronghao Li, the music tutor when he participated in the online comprehensive Idol Trainee, J.zen’s appearance as a good student made fans happy instantly.

J.zen

If you don’t know J.zen, it only means that you are either old or Out.

Now logging in to Luneng Bashu Middle School, official website can find J.zen’s name in the classmate record of Class 16, Grade 2012.

J.zen was born in Chongqing in 1994. Until now, if you log in to Luneng Bashu Middle School, official website can find his name in the previous student lists. He is in Class 16, Grade 2012. Compared with Chongqing’s fellow villagers who are equally popular in the entertainment circle today, J.zen is a broader type. He and Variety should have been electrocuted since high school: in 2011, J.zen’s name was included in the second season of China’s Got Talent. Later, he entered Beijing Modern Music Institute to study in university.

The reason why J.zen dabbles in a lot is that he has appeared in the dance competition program, the magic reality show and the most popular variety show "Hip-hop in China" in 2017 (entering the top 46 in China). However, if we really want to say that J.zen’s name is on fire, it is inseparable from the reality show "Idol Trainee" formed by the idol men’s team that was red and purple last year. In this program, J.zen and the current traffic took the PK of KUN, Chen Linong and Adam, and finally ranked 14th. This achievement is quite rare.

This year’s Spring Festival, J.zen’s cold salad is broken.

How hot is J.zen, who has released his second personal music EP "Something Worth mentioning" in April this year? The reporter noticed that the number of his real-name authentication fans in Weibo has already exceeded 6.4 million. As a Chongqing cub, he is naturally unambiguous in eating. Apart from basking in the Vlog that he made "Chongqing tomato scrambled eggs" and "boiled meat slices", this year’s Spring Festival J.zen basked in a picture of himself eating New Year’s Eve dinner at home in Chongqing: "The legendary braised fish of grandma and the broken ears of grandpa’s cold salad". This Weibo has been forwarded more than 240,000 times, and the number of likes has exceeded 78,000 times.

Gulandi

Chongqing guy who won the popularity of "making stars in a new way"

Compared with his peers in other circles, Gu Landi, who was born in Chongqing in 1995, was quite unconventional from his debut to his popularity. Although he also participated in Iqiyi’s talent show "Youth has You", he actually made his debut before this program started: In the online drama "Love You So Sweet" of Tencent video last year, Gu Landi starred in the male No.2.

Gulandi

In January of this year, Youth with You, which has been regarded as the second season of Idol Trainee, was launched, and Gu Landi joined it as a trainee. After two months of competition, Gu Landi regretted stopping in the top 20, and something interesting happened at this time. He, together with Shi Mingze, Hu Wenxuan, Xu Bingchao and Ding Feijun, formed a men’s team named "D5, the fifth son of the desert" and announced his debut. The operation team behind it is Lehua Entertainment, which has previously launched the "NEXT of the Seven sons of Lehua" (the main members include THEO and Adam).

Displaying the Imperial Capital of Valley Blue is a "trainee" from Youth with You.

The key to saying that it is the result of the current "new game of making stars" is that "the fifth son of the desert D5" announced its existence for only three months at the same time from the date of its birth. Not only that, the unique significance of "Five Sons of the Desert D5" is that it is the first case of spontaneous group cooperation between artists from different companies. People in the industry generally believe that this has unlocked the new mode of idol draft, given the eliminated players new opportunities, and maintained the heat of the players after the game to a certain extent. At the same time of forming a group, "Desert Wuzi D5" has an official fan club, and the membership card valid for three months costs 99 yuan.

During the three-month existence of "Five Sons of the Desert D5", they released two singles successively, and they also appeared in the theme concert of "Burning Snow" in the 1000-day countdown to the Beijing Winter Olympics.

Upstream News chongqing morning post Reporter Qiu Jinxi

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

　　Chinanews. com client Beijing, December 25 th:Year-end planning: In 2020, these "online celebrity" will be different!

　　Reporter Ren Siyu

　　Finally, the progress bar in 2020 is almost full.

　　If you use one word to describe your feelings, what would it be? Magic, change and cherish … …

　　Looking back on this year, we have witnessed too many changes in the world, one extraordinary thing after another, and at the same time, we have seen such a group of ordinary people become "online celebrity". Do you still remember them?

　　Spider monkey bread

　　At the beginning of the year, many people were trapped by the COVID-19 epidemic. When Wuhan was "closed" and everyone was shrouded in panic, a group of witnesses recorded the tug-of-war between ordinary people and the epidemic with their own lenses.

　　On the 29th day of the twelfth lunar month, Wuhan film and television worker "Spider Monkey Bread" decided to film the daily life after "closing the city": the medical staff who rushed to the front line to fight, the boss who provided free accommodation for the medical staff, the old man who pushed his wife to see a doctor on foot in a wheelchair, the family members of patients waiting for medicine, and the takeaway brother who insisted on delivering food on a motorcycle … … The ordinary people in his lens are warm and strong.

　　In just a few days, "Spider Monkey Bread" became a online celebrity, with millions of fans. The comments all said, "Thank you for letting us see the beauty and kindness in human nature." "Thank you for letting us see the real Wuhan."

　　Dalian xiaohuo

　　Although temporarily closed, the city has not become an island. During the epidemic, countless stories of volunteers were born here. Among them, a young man from Dalian who experienced the trip of "Han Long" impressed everyone.

　　In February of this year, Jiang Wenqiang, a young man from Dalian, wanted to take the high-speed train to Changsha, but he took the wrong carriage and came to Wuhan. Because the passage from Han was closed, he almost slept on the street and signed up as a volunteer in the First Hospital of Wuhan, and gradually overcame his inner fears and became the "Dalian" in the hospital.

　　At the end of March, Jiang Wenqiang returned to his hometown with the Liaoning medical team that finished the task. Later, an epidemic broke out in Dalian, and he volunteered again, wearing protective clothing and becoming a volunteer. At the end of 2020, he concluded: "Volunteers are the identities that I will cherish all my life. Volunteer service is what I have to do all my life! "

　　Zhong Meimei

　　During the national fight against the epidemic, people were forced to be isolated at home, learn to make milk tea and steamed cakes with short videos, and order snail powder with live broadcasts. The video deeply intervened and changed everyone’s lives. Zhong Meimei, a 13-year-old boy, vividly imitated the teacher’s class and brought happiness to those days.

　　God’s imitation and golden sentences made this "drama student" popular overnight, and he was crowded into his bedroom by onlookers, discussions, and many shots. A company directly gave him a signing invitation of one million. Finally, he and his family chose to refuse.

　　At a recent event, Zhong Meimei said, "I am very lucky to be born in this era, so that everyone can see my performance and like me. This is the change of this era, and the surprise brought by the change. " He also said that he plans to be an actor in the future, and the most important thing is to finish college, because he doesn’t want to be an actor without cultural literacy.

　　Ding Zhen

　　Also because the short video burst into red and was watched by countless people, there was a Tibetan boy Ding Zhen.

　　In the fear of netizens, this "sweet wild boy" will be contested by entertainment companies and make his debut in the draft. However, the local government beat him to it and signed him as an employee of Litang County Wenlv Investment and Development Co., Ltd. After that, Ding Zhen opened a Weibo, filmed a video and attended a promotion meeting, which quickly became a part of local cultural tourism promotion. It is the cultural tourism institutions in Sichuan, Tibet and even all over the country that compete for him.

　　Ding really became popular by accident, but behind this, people saw the efforts made by Litang County for poverty alleviation over the years. In the past, Litang had a high altitude and poor conditions. Now, Litang has withdrawn from the poverty-stricken county sequence and is ready to welcome tourists from all over the world.

　　In this series, everyone remembered Ding Zhen’s clear eyes and bright smile, the snowy plateau behind him and "Pony always runs first", and even remembered the name of Litang County. Originally, online celebrity can also have this way of opening.

　　He jiaolong

　　After Ding Zhen successfully brought goods for Litang, He Jiaolong, deputy head of Zhaosu County, Yili Kazakh Autonomous Prefecture, Xinjiang, was also angry. In a video, she wears a red cloak to ride a horse in the snow field, and speaks for local tourism projects, which is heroic and cool.

　　In 2020, live broadcast with goods became the key word of consumption, and people found that more and more grassroots cadres also joined the ranks of anchors with goods. In fact, long before the video became popular, He Jiaolong began to appear for the live broadcast of local agricultural and sideline products, with sales exceeding 10 million yuan and reward income exceeding 1 million yuan, all of which were used for public welfare and charity.

　　He Jiaolong said that he didn’t want to be a online celebrity. He only hoped that more people could get to know the beautiful Zhaosu through video, so that Zhaosu County could become the national "online celebrity" punching place and help the local agriculture and tourism development.

　　Zhang guimei

　　If we say that live broadcast with goods is to change the rural landscape through consumption, then the Huaping Girls’ High School where President Zhang Guimei is located is to change the fate of girls in poor mountainous areas with knowledge.

　　Zhang Guimei, 63, has been committed to the education in the poor mountainous areas of western Yunnan for decades. She founded the first all-free high school for girls in China. In order to get girls into the school, she worked door to door. In order to urge them to get good grades in the exam, she only slept for a few hours every day because of various diseases … … In the past 12 years, more than 1,800 girls who might have dropped out of school have gone out of Dashan and Yuanmeng University.

　　When asked "where is the value of this life", Zhang Guimei said: "Anyway, I saved a generation. No matter how much or how little, it is enough for them to live better than me and be happier than me. This is my greatest comfort. "

　　"I was born to be a mountain rather than a stream. I want to look down on the mediocre ravine at the top of the peaks. I was born an outstanding person, not a dirt. I stand on the shoulders of great men and despise humble cowards. " This oath, whenever read, makes people respect.

　　In 2020, there are still some people who will become online celebrity. They are not famous for their talent or beauty. Maybe you can’t remember their names, but they must have been moved and applauded by these pictures:

　　In Wenzhou, Zhejiang Province, a couple of farmers danced their own "shuffle dance" in the field, and their smiles were very infectious. It turned out that Fan Deduo had suffered from depression due to a car accident, and his wife Peng Xiaoying took him to dance together, gradually getting out of the haze and finding happiness.

　　In Lianyungang, Jiangsu Province, a traffic policeman saw the children crossing the road. After gesturing to the owner, he ran to the children with a big smile and escorted the children across the road. During this period, he bent down and opened his arms to protect the children.

　　In Zhengzhou, Henan Province, a man slipped and fell into the Yellow River. At the critical moment, another man successfully intercepted the drowning man with a paddle. It turned out that the rescuer was a professional kayaker who retired five years ago due to injury. The whole rescue took only 27 seconds.

　　In Binzhou, Shandong Province, a drunken man attacked pedestrians on the road with a knife and cut a girl’s neck. I saw a veteran rushing out with a long stick, quickly knocking out the knife in the man’s hand, and the neighbor with injured hand pulled an electric car to subdue the gangster.

　　In Dalian, Liaoning Province, a blue delivery man tripped over the steel wire towed by the tanker and fell into a coma after hitting the pier. The yellow delivery man in the rear rushed into the sea of fire and dragged him out. He said that even if he was burned, he must save people, otherwise he would be very sorry in his life.

　　In 2020, there are many stories of these ordinary people becoming popular. They help to clarify misunderstandings and correct stereotypes, bring happiness and warmth in times of anxiety, and stand up bravely in times of crisis. Even, they just show their real daily life in the most grounded way, which is worth standing in the center of the stage.

　　Many years later, maybe someone will carefully write down the year of 2020, which will be a colorful page. While experiencing one magical story after another, we also see that there are many ordinary lights.

　　Ordinary people can be online celebrity, ordinary people can become heroes, traffic can change their hometown and be used in a wider place, and the silent efforts on weekdays converge into the power to achieve a better life; In the predicament, countless small goodwill gathered together, which can let more people see hope.

　　These seemingly atypical online celebrity will become a unique footnote in 2020. So they might as well come more! (End)

In the Internet era, ordering food by mobile phone is bringing new opportunities to the catering industry.

On July 30th, CBNData jointly released the Insight Report on 2018 Mobile Phone Ordering Trend (hereinafter referred to as "Report"). Based on word-of-mouth data, it focused on the latest development of mobile phone ordering in offline catering consumption, gained insight into the consumption characteristics of mobile phone ordering people and interpreted the latest development trend of offline catering.

CBNData "Report" shows that in the past year, the penetration rate of mobile phone ordering in merchants and consumers has increased significantly; Mobile phone ordering users have a high acceptance of fast food and snack catering with higher ordering efficiency; After 85 s and 90 s, they are fans of mobile phone ordering; Mobile phone ordering users are mainly concentrated in first-and second-tier cities. Hangzhou and Shanghai use mobile phones to order food most commonly, and the Yangtze River Delta urban agglomeration is far ahead.

The increase in the penetration rate of mobile phone ordering obviously helps to upgrade catering services.

Food is the most important thing for the people. According to the data of the National Bureau of Statistics, since 2015, the catering industry in China has achieved double-digit growth for three consecutive years, with a scale of nearly 4 trillion yuan. The growth of catering revenue has continuously outperformed the growth of total retail sales of social consumer goods. As aborigines in the Internet age, "post-80s" and "post-90s" have become the backbone of catering consumption, and it is very important for the catering industry to meet the needs of this consumer group through Internet.

The "Report" pointed out that the iterative upgrade of ordering methods is an important embodiment of the Internet in the catering industry, and ordering by mobile phone has become the latest trend to help upgrade catering services.

According to the Report, in the past year, the penetration rate of mobile phone ordering in both merchants and consumers has increased significantly. In terms of merchants, taking word-of-mouth platform as an example, compared with the second quarter of 2017, the number of merchant stores using mobile phone ordering function increased by 44% in the first quarter of 2018, and the coverage rate of merchant stores using mobile phone ordering function also increased by about 79%.

Before arriving at the store, consumers use the word-of-mouth App to order good food in advance, make an appointment and then pick it up at the store; After arriving at the store, consumers can order directly with their mobile phones without queuing. For merchants, the cost reduction and efficiency improvement brought by ordering food by mobile phone are remarkable. On the one hand, this ordering method can optimize the process and improve the turnover rate and service efficiency of the restaurant. On the other hand, it saves labor costs and consumables costs. Taking the comparison of operating costs of "Jindingxuan" before and after ordering food by mobile phone as an example, the labor cost of a single store can be saved by 240,000 a year, and the cost of paper menus can be reduced by 350,000 a year.

In addition, ordering food by mobile phone has also realized the change from "card" to "person" in member management. Mobile phone ordering and collecting a large amount of consumption data provide more possibilities for restaurants to create refined and intelligent membership services.

As the function of ordering food by mobile phone has been widely verified, the Report predicts that accessing mobile phone to order food will become the infrastructure for the operation of stores. After experiencing the embryonic stage and the initial stage of development in the past year, the access of mobile phone ordering in catering stores will usher in a period of rapid development in the next year.

Post-80s and post-90s become the main force of the new generation of mobile phone ordering, and have higher acceptance of fast food.

For consumers, ordering food by mobile phone can reduce the waiting time, get real-time discounts, meet their own personalized needs, and significantly improve the dining experience. According to the data of word-of-mouth platform, the number of mobile phone ordering users ushered in a large growth in the third quarter of 2017, which was higher than the growth rate of the overall number of users on the platform. In the first quarter of 2018, the number of users increased by 48% month-on-month, about twice the overall growth rate of the platform. The penetration rate of mobile phone ordering users has also continued to increase. The penetration rate in the first quarter of 2018 is about five times that in the second quarter of 2017.

Specifically, young users are the absolute main force of the mobile phone ordering party, and the number of users after 90 is the highest, followed by 85 and 95. The number of women users is also relatively higher than that of men.

From the peak of the post-90s and post-90s meals, it can be seen that they are new to the society and have not settled down yet, and they eat out and use their mobile phones to order food on weekdays. Moreover, the gap between the weekend catering consumption level of the post-90s and post-90s and the working day is more obvious, indicating that young people who will enjoy life consciously reward themselves and "eat something good" on weekends.

On the whole, mobile phone ordering users have a high acceptance of fast food and snacks, because their products are highly standardized and consumers have higher requirements for ordering efficiency. According to the Report, fast food and snack shops account for 40% of all mobile phone ordering shops, and contribute nearly 80% of mobile phone ordering pens.

However, this trend is also expanding to other catering categories. According to the report, men’s attempts to order food by mobile phone have expanded from fast food snacks to Chinese food, hot pot, western food and other categories, and after 90, they have expanded from fast food snacks to hot pot and other categories.

The "Report" pointed out that the new generation of people ordering food by mobile phone is highly coincident with the main group of food and beverage consumption in the store. The post-80s and post-90s’ sensitivity to time and pursuit of quality experience will push back the popularization and optimization of ordering function of mobile phones from consumers.

Hangzhou and Shanghai use mobile phones to order food, and the Yangtze River Delta urban agglomeration is far ahead.

Generally speaking, the fashionable trend starts from first-and second-tier cities, and then gradually spreads to low-tier cities, and mobile phone ordering is no exception. According to the Report, over 60% of mobile phone ordering users are concentrated in first-tier cities and second-tier cities, but the proportion of mobile phone ordering users in third-and fourth-tier cities is increasing.

At present, the development of mobile phone ordering in the Yangtze River Delta urban agglomeration can be described as the first. From the perspective of the whole year, the penetration rate of mobile phone ordering in the Yangtze River Delta urban agglomeration is significantly ahead of the Pearl River Delta and Beijing-Tianjin-Hebei urban agglomeration. Since the second quarter of 2017, the penetration rate of the Yangtze River Delta urban agglomeration has increased the fastest, while the Pearl River Delta urban agglomeration is relatively flat.

In terms of cities, Hangzhou and Shanghai are the leading cities in mobile phone ordering, and Hangzhou, as the "city of mobile payment", has become the development benchmark in the field of mobile phone ordering. Shanghai residents have used mobile phones to order food, but the frequency of use is not as good as that of Hangzhou, and their habits still need to be cultivated. There are many colleges and universities in Wuhan, and the government actively encourages scientific research and innovation, or promotes the atmosphere of ordering food by mobile phone, so it has become the only central city among the top ten.

The Report predicts that the advantages of first-and second-tier cities in ordering food by mobile phone will continue. Mobile payment was first popularized in the Yangtze River Delta urban agglomeration, and merchants are highly sensitive to Internet technology, and will still maintain their advantage in ordering food on mobile phones in the short term. Shanghai, which has the largest number of mobile phone orders, and Hangzhou, which has the largest number of mobile phone orders, are currently in the leading position, but it is still unknown who will spend the "first city".

　　As the "explosion" of the new format of the digital economy, in the past year or so, live broadcast has been in the limelight. Both professional anchors, stars, bloggers and amateurs have entered the live broadcast room one after another. From selling lipstick to selling houses, the anchors are all eloquent: "delicious", "beautiful" and "buy it" … … More and more consumers have also adapted to live shopping. According to the data released by China Internet Network Information Center, as of December 2020, the number of live e-commerce users in China has reached 388 million, ranking first among all live webcasts, and 66.2% of live e-commerce users have purchased live products.

　　While the live broadcast of goods is booming, some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, improper goods and poor after-sales service. How long can the live broadcast be "fragrant"? Can we return to rationality from barbaric growth in 2021?

　　It’s annoying to watch the excitement

　　Today, watching live shopping is a common thing. Open Taobao, JD.COM, Suning, Mushroom Street and other online shopping platforms at any time, and you can hear the call of "friends" and "babies" from the anchors. Every few minutes, there are airborne red envelope gift certificates. Often, consumers have not had time to understand whether they really need it, and they are already hot-headed. "Order, buy!" However, when the courier arrives, the products that many people buy are far from what the anchor said.

　　Liu Jing, who works for a media company in Daxing District, Beijing, recently stepped on a live broadcast pit with goods. She listened to the neck pillow recommended by a platform anchor to relieve neck and shoulder pain, so she took the idea of giving it a try and spent more than 500 yuan to place an order. Unfortunately, after she got it, she found that this pillow was shoddy and completely different from what the anchor said. I wanted to return it, but I found that I couldn’t even find the live broadcast platform. Liujing said: "I thought it was worth more, but it was cut ‘ Leek ’ I think that the complaints from relevant departments can’t produce evidence. "

　　Zhu Jianqiao, secretary-general of China Consumers Association, analyzed the main reasons why it is difficult to protect rights with live broadcast. He said that the main body of live broadcast with goods involved in sales is diverse, and the responsibility is unclear, which makes consumers not know who to look for when defending their rights. Consumers bought it by watching the live broadcast. As a result, the anchor may say that you are trading with Taobao and JD.COM, and it has nothing to do with me; Looking for the seller of the flagship store, he may say, you are drained through the live broadcast room; Looking for a platform, he may say, I just provide the venue, and you have to find the anchor.

　　The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Brushing the bill and brushing the flow is one of the worse behaviors. Industry insiders told reporters that although the shopping platforms such as Tmall and JD.COM are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites. On the quotation sheet of an online shop, the annual price of machine brushing package ranges from 1000 yuan to 5,000 yuan, while the manual account is more expensive, and it also corresponds to the number of different viewers, likes and shares, sales volume with goods and the number of real people’s comments. Even for the sake of good-looking data, the data of different commodities in the same store, such as apples, are grafted onto bananas. These false data seem to maintain the "worth" of artists or online celebrity, but they seriously mislead consumers, and at the same time, they are just fleeting losses for businesses.

　　Innovating supervision and standardizing management

　　The current situation of concentrated consumer demands makes live broadcast with goods one of the 11 hot spots of consumer complaints in the Analysis of Complaints Accepted by National Consumers Association in 2020 issued by China Consumers Association. On March 15th this year’s International Consumer Rights Day, local consumer associations have also drawn their priorities according to local conditions. For example, the Consumer Protection Committee of Anhui Province specially reminded consumers in the No.1 consumption reminder in 2021 to try to buy goods in the official flagship store or the live broadcast room of well-known anchors. Don’t trust the propaganda made by merchants such as "special price", "clearance price" and "lowest price in the whole network", and keep relevant vouchers, and actively defend their rights when their rights are damaged.

　　Since the second half of 2020, from industry associations to regulatory authorities, a series of rules and regulations have been issued for live webcasting, especially for live webcasting. The intensity of policy release is rare over the years, precisely to promote the healthy development of live webcasting as soon as possible.

　　First of all, from the perspective of activating the consumer market, relevant functional departments give more confidence to webcasting with positive support and expectation. In July, 2020, 13 departments, including the National Development and Reform Commission and Ministry of Human Resources and Social Security, issued the Opinions on Supporting the Healthy Development of New Business Forms and Models, Activating the Consumer Market, and Promoting Employment Expansion, which clearly stated that it is necessary to cultivate new individuals, support independent employment, and support diversified independent employment and time-sharing employment such as webcasting. In the same month, among the new occupations jointly released by the Ministry of Human Resources and Social Security, the General Administration of Market Supervision and the National Bureau of Statistics, "Live Salesman" ranked among them, which means that "e-commerce anchor" and "online celebrity with goods" have obtained official certification as a new occupation.

　　In regulating the rules of online shopping behavior, the supervision mode of "internet plus" is constantly innovating. There are three main bodies of live delivery, namely, platform, anchor and merchant. Who should I look for in case of consumer disputes? In the "Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities" issued by the General Administration of Market Supervision in November 2020, the responsibilities and obligations of all parties involved in the process of live delivery were clarified, and at the same time, eight common illegal acts in live delivery, such as illegal product quality, illegal advertising and infringement of consumers’ legitimate rights and interests, were required to be investigated and dealt with according to law.

　　The fraud of live broadcast data was mainly rectified. In the "Regulations on the Management of Internet Live Marketing Information Content Service (Draft for Comment)" issued by the Network Information Office in November 2020, it is clearly required that operators and live marketers engaged in Internet live marketing information content services should publish goods or service information truthfully, accurately and comprehensively, and must not "fabricate or tamper with data traffic such as attention, page views, likes and transaction volume". For those who violate the above provisions and cause damage to others, clear penalties have been made for the corresponding degree of behavior.

　　Innovative regulatory measures are also adopted for the management of the network platform. The consultation draft of the Internet Office has increased the management responsibility of the e-commerce live broadcast platform. In the Notice on Strengthening the Management of Online Show Live Broadcasting and E-commerce Live Broadcasting issued by the State Administration of Radio, Film and Television, specific management rules are put forward on the registration, content, audit, anchor and reward of online live broadcasting and e-commerce live broadcasting. It is clearly required that the overall ratio of the number of first-line auditors of relevant platforms to the number of online live broadcast rooms shall not be less than 1: 50.

　　In 2021, whether the new format of live broadcast with goods can continue the prosperity depends on whether it can move from barbaric growth and quick money to legal and standardized operation. After all, only by legal compliance can we go far.

　　BEIJING, Beijing, July 19 (Reporter Zhang Ni) The mobile phone can enjoy private sleeping space at a low price by scanning the QR code gently without identity registration. Recently, the "shared sleeping cabin" that appeared in Beijing, Shanghai and other places has attracted people’s attention. However, shortly after its launch, this novelty was urgently suspended.

　　Why does "shared sleep" encounter such an embarrassing situation? What are the hidden dangers behind the operation? Is there room for development in the future? In response to the above-mentioned series of questions, the reporter of Zhongxin. com conducted an interview survey a few days ago.

　　On the afternoon of July 18th, the door of the "Sleeping Space" experience store on the second floor of Zhonggang Plaza Venture Corporation in Zhongguancun Street was closed. Zhongxin.com reporter Zhang Nishe

　　Evacuate many places before it is hot. "Shared sleeping cabin"suspend use.

　　Recently, something called "shared sleeping cabin" appeared in Beijing, Shanghai and Sichuan. No deposit, no extra charge, no need to register your ID card, you can sleep by turning on your mobile phone to scan the code, and the minimum 6 yuan is half an hour … … The simple operation mode and low price attracted people to watch.

　　However, this concept of "shared sleep" has not had time for most people to "try it early", and it has ushered in the fate of suspension.

　　According to media reports, recently, a "shared sleeping cabin" in Zhongguancun, Beijing was closed, and the "shared sleeping cabin" in Yinhe SOHO also temporarily stopped operating.

　　On the afternoon of the 18th, the reporter from Zhongxin. com came to the "Enjoy Sleeping Space" experience store on the second floor of Zhonggang Plaza Venture Corporation in Zhongguancun Street and found that the door was indeed closed, and the words "System upgrade, suspended use" were posted outside the door.

　　Subsequently, the reporter scanned the QR code, and the mobile phone popped up a "system update and maintenance" prompt, which could not be used normally.

　　At the same time, according to media reports, similar situations have occurred in the experience points in Shanghai and Chengdu. Contrary to the fate of bike-sharing, which was quickly spread across the country before, "shared sleep" was embarrassed to leave before it was hot.

　　On July 17th, a shop named "Enjoy Sleeping Space" in Beijing was closed. China News Service reporter Jia Tianyong photo

　　Person in charge: it is expected to be officially launched after the initiative to shut down.

　　Why did the "shared sleeping cabin" stop using? Is this behavior done by the police?

　　Dai Jiangong, co-founder and CEO of Xiangshui Technology, denied the statement that it was "seized by the police" on the Internet.

　　Dai Jiangong told the media that the company has not received any rectification opinions or seizure notices from the relevant departments since the pilot at the end of May, but for the sake of long-term development, it is necessary to communicate with relevant departments, so it took the initiative to suspend all "shared sleeping cabins" in Beijing.

　　He emphasized that the company has put more than a dozen "shared sleeping cabins" in Beijing to test and collect user feedback, but it has not been officially launched. The positioning of this project is not hotels or renting beds, but to provide a comfortable space for office white-collar workers in a relatively closed office building, which is not open to the public at night.

　　In addition, the person in charge also told the media that there is no approval and license from relevant departments for the "shared sleeping cabin" at present, but the local industrial and commercial administration departments have been invited to check it out and explain the situation to them. The company will be officially launched after obtaining permission from relevant departments such as health and fire protection.

　　On July 17th, a shop named "Enjoy Sleeping Space" in Beijing was closed. China News Service reporter Jia Tianyong photo

　　Lack of supervision "shared sleep" has many hidden dangers.

　　In view of the emergence of the new concept of "shared sleep", there are both support and opposition.

　　Supporters generally believe that this kind of sleeping cabin is simple to use and low in price, which meets the needs of many office workers for a nap. At the same time, some opponents believe that the health and safety hazards of sleeping cabin are huge.

　　In this regard, Su Haopeng, a professor at the Law School of the University of International Business and Economics and director of the Consumer Protection Law Research Center, said in an interview with Zhongxin.com that unlike bike-sharing, the "shared sleeping cabin" caused great controversy as soon as it appeared, mainly because its industry was different from that of bike-sharing.

　　"Although the operator emphasizes that the sleeping cabin is only used by the internal staff of some office buildings, and it is not a 24-hour service, it is provided for others to rest, and it is a market-oriented and profitable behavior. It should be included in the scope of the hotel industry from the perspective of economic format." Su Haopeng emphasized that it is necessary to manage the "shared sleeping cabin" according to the hotel industry from the service content.

　　He emphasized that the operation of the "shared sleeping cabin" involves a series of management issues such as fire protection, sanitation and public security. If you conduct business activities without the supervision of any relevant departments, it is a violation of the relevant laws and regulations on industrial and commercial management.

　　Zhu Wei, a professor at China University of Political Science and Law and an expert member of the internet society of china Sharing Economy Working Committee, also believes that in China, the operation of hotels and guesthouses needs the approval of many departments, such as industry and commerce, health and fire protection, but today’s "shared sleeping cabins" do not have these qualifications, which hides many hidden dangers. These "shared sleeping cabins" must obtain the relevant qualifications of offline hotels to ensure the health and safety of users before they can go online.

　　Under the upsurge of "sharing economy", what can be done with people "share”？

　　The embarrassing experience of "shared sleeping cabin" has also made people start to think about whether the products that have sprung up under the upsurge of "sharing economy" really belong to the sharing economy, or are they just in the name of "sharing"?

　　In Su Haopeng’s view, "sharing economy" is not an accurate legal or policy concept. "In a broad sense, as long as a commodity or service is used by an unspecified majority, it can be called ‘ Sharing economy ’ 。”

　　He believes that the current "shared sleeping cabin" is basically the same model as bike-sharing, and it can be included in the broad sense of "shared economy", which is a new economic form.

　　On the other hand, not everything is suitable for "sharing". This kind of "shared sleep" which is in seamless contact with the body is difficult to guarantee in terms of safety and hygiene, and its rationality is worth considering.

　　Zhu Dajian, director of the Institute of Sustainable Development and Management of Tongji University, also believes that sharing is very fashionable now, but not every kind of "sharing" has a stable and long-term demand, and not every new thing covered with "sharing" has innovation, which still needs to be tested by the market and society.

　　In his view, from sharing among acquaintances to sharing among strangers by mobile payment, the era significance of sharing economy lies in breaking "everything should pursue possession" and becoming "not seeking possession but seeking use". (End)

On August 9, 2023, Hangzhou Asian Games Organizing Committee released the sample design of paper tickets and electronic commemorative tickets for sports competitions.

The face design of paper tickets for Hangzhou Asian Games revolves around urban cultural connotation, interactive sharing among the whole people, sublimation of Asian Games theme, etc., based on the core graphic "Moist", with laurel yellow as the main color in the core color system "Light Makeup and Heavy Makeup", combined with the silhouette design of Hangzhou landmark attractions such as "Three Tans Printing the Moon" and various competition sports icons, through the cultural collision between history and modern times, it conveys the unique cultural charm of the host city and forms a unified vision with the image of Hangzhou Asian Games.

In order to appeal to the whole people to help the Green Asian Games, Hangzhou Asian Games recommended the use of electronic tickets. Users who purchase electronic tickets can sell tickets on the official website H5 page and the Smart Asian Games One-stop • The electronic commemorative tickets of the corresponding project are extracted from the ticket folder of the ticket service, and the exclusive ticket book is generated, which is convenient for collection, sharing and dissemination. Electronic commemorative tickets can be divided into four types: gold, silver, copper and general, and the winning proportions are 5%, 10%, 15% and 70% respectively. Electronic commemorative tickets and exclusive electronic ticket books are first used in comprehensive sports games held in China, which is a vivid embodiment of the concept of intelligent competition.

A variety of anti-counterfeiting technologies are adopted for the tickets of sports competitions in this Asian Games, which are easy to identify and difficult to copy. At the same time, the intelligent application of technologies such as Internet, big data and blockchain in ticket inspection and ticket anti-counterfeiting is used to provide the public with a new experience of intelligent ticketing. The ticketing blockchain is used to record every node of tickets from production to use. Ticket holders can trace the information through the two-dimensional code of tickets. Paper tickets can be viewed directly by scanning the code, and electronic tickets can be viewed by clicking on the ticket folder details page.

(Headquarters reporter Xia Zhou Jinjian Jiang Wei Liu Yi)

　　Cctv news: 25-2, a U11 football match in Guangzhou, kicked out the volleyball score. Fake ball? Negative competition? Over-age player? One puzzle appeared in front of people.

　　Bring a stunning game to your door.

　　On the afternoon of October 5th, the U11 age group of Guangzhou Yida Golden Autumn Cup National Day Invitational Tournament entered the final round. Before that, the "Guangdong Youth Team" and "Dongshan Xiaoye Team" were both 5 wins and 1 draw, and the final champion will also be produced between these two teams.

　　In the final round, the opponent of the young crop team was the Shawan Blue Lion team, which ranked at the bottom. In the end, the young crop beat the opponent 31-0, leading the second-place Dongshan Xiaoye team by 17 goal difference.

　　The opponent of Dongshan Xiaoye team is Tikitaka team. In the first half, Dongshan Xiaoye once fell behind by 1: 2, but in the second half, the situation changed suddenly and Dongshan Xiaoye team began to score goals in succession.

　　When the score became 15: 2, Tikitaka players even took the ball directly to their own goal after kicking off in the middle circle and hit the post with a shot. This scene of attacking his own goal stunned many people present. "In the end, Dongshan Xiaoye team won by 25: 2, and overtook the young crops team on the goal difference, and finally won the championship.

　　A coach of the young crops team said, at that time, the members of the young crops team cried "in tears". "Their pure world outlook can’t accept this. How can football be played like this?"

　Guangdong qingmiao team

　　U11 children play "fake ball"?

　　Originally, it was not impossible to score 25-2 in the U11 football match. However, it is not normal to concede 24 goals in 30 minutes in the second half. What is even more unimaginable is that Tikitaka players not only played passively in the second half, but also took the initiative to kick the ball into their own goal.　

　　Basically, it can be judged: fake ball.

　　Why do a group of U11 children play fake ball? Was this match-fixing inspired by some people? Who are these people who have poisoned football seedlings since childhood?

　　Young crop coach: The opponent threatened to kill us.

　　"Originally, this was just an exchange event, focusing on happy football. Why do you want to be so utilitarian? Why do you want to fake the ball!"

　　Guan Yuhai, the head and head coach of the Guangdong young crops team, restored the process of the game when interviewed by the media. "The first half of the game was normal, and the second half was completely different." The parents of our players are very angry and have condemned Tikitaka’s "immoral" game behavior. The other side responded, "That’s how we’re going to kill you."

　Dongshan Xiaoye team is the champion of this competition.

　　Grandpa Dongshan: I refused to play fake ball at first.　

　　Since the "match-fixing incident" was exposed, Dongshan Xiaoye’s players and parents refused to speak out because they didn’t want to be hyped and exposed to the spotlight of the media. Strictly speaking, being a champion in such a shameful way also makes the parents of these players feel ashamed. "In fact, we refused to play fake football from the beginning." A parent A, who did not want to be named, said this in an interview with the media on the evening of the 9th.

　　According to parent A, before the game started on the afternoon of the 5th, someone in Tikitaka suggested to the parents of Dongshan Xiaoye that he would lose the game on purpose, so that Dongshan Xiaoye would win the championship, in order to prevent the champion from falling into the hands of Guangdong young crops.

　　"Of course, we hope that our children can win, but not in this way. If we want to win, we will win in an upright manner. This is also the concept we have been instilling in our children." Parent A said that although they refused to fake the ball together, the opponent’s release of water was beyond their control. "How the opponent kicks is their business, and we only ask the children to be themselves."

　　What hatred? What hatred? Revenge with "match-fixing"

　　According to media follow-up investigation, Guangdong Young Beavers recalled two players they had trained from Evergrande Football School and R&F Football School before the competition. In addition, due to the holiday, Dongshan Xiaoye and Tikitaka teams are not led by coaches, but by parents.　

　　In the view of the young crop team coach, these two things have become the fuse of the "match-fixing" storm.

　　In the direct confrontation between the young crops team and Tikitaka team, Tikitaka lost 2-4. After losing, they complained to the organizing committee that the No.28 player of the young crops team was "the wrong goods", and this player was the player recalled by the young crops from Evergrande Football School. In addition, in the match between young crops and Dongshan Xiaoye, a member of the young crops team hit a parent of the Dongshan Xiaoye team who was watching the game while clearing the clearance, which almost triggered a conflict between the two sides.

　　In the view of the coach of the young crops team, the "match-fixing" between Grandpa Dongshan and Tikitaka is a "grudge" between parents.

　　"The most important thing about this accident is that the two teams have no coach to lead the team, so it will cause such a big storm. I hope everyone can learn the lesson of this matter. " He said.

　　At present, the parents of the Tikitaka team have not been interviewed by the media. What purpose is hidden behind the match-fixing is still unknown.

　　Guangzhou Football Association made a heavy penalty.　

　　On October 9th, the news of match-fixing in Guangzhou U11 alerted the China Football Association. On the morning of the same day, Ceng Dan, director of the National School Foot Office of the China Football Association, called the Guangzhou Football Association to inquire about the situation and demanded that the match-fixing incident be strictly investigated.

　　On the morning of October 10th, Guangzhou Football Association convened some news organizations to hold a briefing meeting in the office of the Municipal Football Association, so that the organizer could introduce the situation and regulations of this Golden Autumn Cup competition, and three related teams could also state the situation. Finally, the Municipal Football Association explained the situation of the competition and put forward suggestions for handling it — — Guangzhou Yida Football Club violated regulations and was stopped from registering with Guangzhou Football Association for three years. "Tikitaka" was banned from participating in the competition organized by Guangzhou Football Association and was disqualified. "

　　　Reviews from netizens

　　　@ Nobody-Li Zenglu: China faked the ball and grabbed it from the doll. . .

　　　@ Bu2ma: This is more desperate than losing to Syria.

　　　@ 中中中中中中 ours: Why do some people behind it need it? They are still children!

　　　@ Xiao _48592: If China Football is a broken tree, at first I thought it was a problem with the branches, but later I thought the roots were broken. Now I know that the land where the trees were planted is broken!

　　　@ 京京京京京京: fish begins to stink at the head.

　　　@MARONGDI: The shady youth football is the real nightmare of China football.

　　Football in China has been poisoned by match-fixing more than once. Nowadays, some parents even instigate their children to play match-fixing for the sake of being quick, which is not only shameful, but also sad. Is this the original intention of parents to send their children to the football field?

　　For a long time, the number one enemy of youth football is utilitarian football. Too blind pursuit of achievements has killed many football talents in the cradle of youth training. Haven’t you learned enough? Take this as a warning and create a fair, just and "clean" football environment for children.

　　China Southern Airlines: As the first flight company, China Southern Airlines dispatched the Airbus A380, which is known as the "Big Mac in the Air". It is the largest civil airliner in the world, with a length of 73 meters and a wingspan of 79 meters. The flight test of A380 can comprehensively test whether Daxing International Airport meets the guarantee requirements of 4F-class airport.

　　Xiamen Airlines: The United Nations painted Boeing 787-9 aircraft. Xiamen Airlines chose the only officially confirmed United Nations painted Boeing 787-9 aircraft in the world. As the "air image ambassador" of Xiamen Airlines to promote the sustainable development of the United Nations, the aircraft has successively launched themed flights such as "climate change" and "underwater creatures and terrestrial creatures", which is in line with the green construction characteristics of Daxing Airport. Photo courtesy/Xinhua News Agency

　　Air China: 747-8 Long-range Wide-body Airliner Air China has launched the Boeing 747-8 Long-range Wide-body Airliner, the main type of wide-body airliner. This model has carried out the verification test flight of the new runway of Chongqing Airport. The fuselage is 78.3 meters long and can carry 365 passengers.

　　At 9: 29 on May 13th, an Airbus A380 of China Southern Airlines landed smoothly on the west runway of Beijing Daxing International Airport. Subsequently, Airbus A350-900 of China Eastern Airlines, Boeing B747-8 of international airlines and Boeing B787-9 of Xiamen Airlines also landed on the runways of Beijing Daxing International Airport in the second, first and first runways. For this test flight, the four airlines involved did not dare to "neglect" and all took out their own housekeeping models.

　　Beijing Daxing International Airport began to verify the real aircraft, and the flight test of flight procedures officially kicked off, which marked that the focus of Beijing Daxing International Airport shifted from infrastructure construction to preparation for operation and navigation. The Beijing Youth Daily reporter was informed that China Southern Airlines will build a "dual hub" in Beijing and Guangzhou in the future, Air China will get a 10% share of Daxing Airport, Xiamen Airlines will transfer to Daxing Airport in March next year, and China Eastern Airlines will build a "four-in and four-out" flight wave & HELIP; … After the opening of Beijing Daxing International Airport, passengers will have a better flight experience.

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　　The plane and crew passed the "test"

　　For Daxing Airport, the test flight is similar to "rushing for the exam", and the plane and crew are "examiners". The test of flight test content is a comprehensive test of airport air flight procedures and ground operation procedures. The "Regulations on the Management of Transport Airport Construction" clearly stipulates that flight test is one of the necessary conditions for issuing airport use permits.

　　On May 13th, four airlines, including China Southern Airlines, China Eastern Airlines, Air China and Xiamen Airlines, carried out verification flight tests on some flight procedures of Beijing Daxing International Airport.

　　At 9: 03, the A380 passenger plane of China Southern Airlines took off from the Capital Airport from south to north. Subsequently, the verified flights of China Eastern Airlines, Air China and Xiamen Airlines took off from the middle runway of the Capital Airport in turn and flew to Daxing Airport under the command of the terminal controller of North China Air Traffic Control Bureau.

　　"South 7777, Super, Daxing Tower welcomes you. Corrected sea pressure 1014, CAVOK, ground wind 200, 4 meters seconds, runway 35R, can land. " At 9: 29, China Southern Airlines A380 landed smoothly as instructed by the controller of Daxing Tower. Subsequently, the tower controller instructed him to slide to the designated place according to the predetermined route.

　　After that, the flights of China Eastern Airlines, Air China and Xiamen Airlines landed on the corresponding runways in turn to carry out ground support verification.

　　At 10: 57, four planes took off from Daxing Airport in turn. With the cooperation of the tower, approach, area controller and Tianjin Air Traffic Control Branch, the flight test verified the departure and arrival flight procedures of Daxing Airport. At 12: 36, the plane returned to the Capital Airport and landed. This verification flight test was successfully completed.

　　Daxing International Airport is the highest 4F-class airport in the classification of airport support level, and its runway length, wingspan and wheel track that can support take-off and landing aircraft rank first among all airports at present. Therefore, the test flight selected four representative large-scale dual-channel aircraft from four different airlines and covered four runways to carry out "stress test" in order to fully verify the operational support capability of Daxing Airport. Ensuring the safe operation of these aircraft means that Daxing International Airport can also successfully ensure the safe operation of all aircraft in the world today.

　　lineup

　　Unit with "experience value" of 70,000 hours

　　In view of this verification flight, China Eastern Airlines made a comprehensive evaluation of all aircraft types, and selected the newly introduced flagship A350-900 aircraft to participate in the verification test flight. In addition to the advanced flight control system, the cockpit of this aircraft is also equipped with dual HUD (Head-up Display), which can display the flight track information, navigation information and external flight scenes on the display screen, which improves the pilot’s perception of the environment and helps to complete multiple verification flight test subjects.

　　China Eastern Airlines selected a four-person test flight crew led by Airbus A350 pilot Wu Kun and A350 captain Hou Dandong. The four captains are all senior captains, with a total flight time of nearly 70,000 hours.

　　At the same time, China Southern Airlines also sent four senior captains and a co-pilot to form the main test flight crew, which was led by Wang Renjie, the operation director of China Southern Airlines. All four captains have rich flight experience, and have served as captains for more than 15 years, with an average flight time of more than 17,000 hours. The crew with such a "luxury" configuration can be called a "flying dream combination".

　　Air China has selected a senior captain with excellent technology and rich flight experience, who has participated in important flight support tasks many times, and has many experience in delivery test flight and "D inspection" test flight as the test flight crew. The test flight crew consists of three B747 pilots: Zhang Hengwen, Zhou Zaiming and Lian Xin. At the same time, Air China also arranged a backup unit for this test flight.

　　In this test flight, Xiamen Airlines sent four excellent pilot teams. Mao Jun, general manager of Xiamen Airlines Flight Corps, was the leader, and two senior 787 captain instructors, Xu Yuanzhi and Cheng Mengjiao, and an excellent co-pilot Yang Bo were in charge of the flight.

　　feeling

　　Some flights can save 20 minutes.

　　Zhang Mao, the captain in charge of the flight test crew of China Southern Airlines, told the Beijing Youth Daily reporter after the flight test: "The overall flight test process is stable and smooth, the route design is optimized and reasonable, and all navigation and support facilities are running smoothly, which fully meets the navigation conditions."

　　Zhang Mao said that Daxing Airport is located at the junction of Daxing in Beijing and Langfang in Hebei, and its geographical location and airspace structure determine its unique advantages: the flight time from Daxing Airport to the south-central and southwest directions is 10 to 20 minutes shorter than that of the Capital Airport. Similarly, the flight time for flights from Central South and Southwest China to Daxing Airport is also 10 to 20 minutes shorter than that of Capital Airport.

　　follow-up

　　North China air traffic control bureau makes a test flight report

　　The flight procedures are mainly designed by the air traffic control department, and the test flight is to verify the reliability and rationality of these new "sky roads". Daxing Airport has added 94 flight procedures, and North China Air Traffic Control Bureau is the "designer" of the flight procedures of Daxing Airport.

　　Yan Xiaodong, deputy director of the North China Air Traffic Control Bureau, said in an interview that the flight program design is not isolated, and a slight change may trigger a "butterfly effect". On the surface, Daxing Airport is only newly built, but there are 24 airports involved in adjusting flight programs in North China and 9 in East China, Central South, Northwest China and Northeast China. The Air Traffic Control Bureau of the Civil Aviation Administration is the "chief designer" of the whole flight program adjustment. Flight test is an important prerequisite for the approval of flight procedures and the acceptance of related industries, which is of great significance to the airport sailing.

　　The reporter of Beiqing Daily learned from the North China Air Traffic Control Bureau that the bureau will adjust the flight procedures and form a final flight procedure report according to the results of this verification flight. Only after the flight procedures are officially approved can Daxing Airport be successfully navigable.

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　　A full-scale test flight will be conducted from August to September.

　　This test flight is the most important node task before the acceptance of Daxing International Airport. According to the plan, the test flight of Daxing International Airport will be divided into three stages: the basic test flight will be carried out on May 13th, mainly to test the general security of the airport; In August, a special flight test of low visibility will be carried out at the airport, aiming to make the low visibility operation capacity of Daxing International Airport reach the highest level in the world. A comprehensive test flight will be carried out from August to September to ensure that the air-ground coordination is smooth and efficient after the airport is put into operation.

　　The reporter of Beiqing Daily learned from the Civil Aviation Administration that the next low-visibility special test flight will also become the highlight of the test flight of Daxing International Airport. The test flight of Daxing International Airport in August will test the HURVR 75-meter technology, which represents the most advanced level of low-visibility take-off of aircraft in the world. At present, there is no airport in China that uses this technology.

　　At present, the three-character code and four-character code of Daxing International Airport have been approved by the International Air Transport Association (IATA) and the Air Traffic Control Bureau of the Civil Aviation Administration respectively. The Airport Operation Manual and its annexes have passed the preliminary examination of compliance. So far, more than 50 domestic and foreign airlines have expressed their willingness to enter Beijing Daxing International Airport, including more than 30 Hong Kong, Macao and Taiwan airlines and foreign airlines.

　　In addition, in order to better match the operation of China Southern Airlines A380, Daxing International Airport Terminal has set up six parking stands that match the huge size of A380, and each parking stand has specially designed docking covered bridges with different heights for A380′ s three doors, which can connect A380′ s lower left door, left second door and upper left door, so that passengers can board and leave the plane quickly in layers.

　　It can be said that the air route to Beijing is shortened, the ground taxiing time is reduced, and the passenger flight experience is improved. After China Southern Airlines enters Daxing International Airport, it will bring better flight experience to the passengers.

　　Prospect of stationing in

　　China Southern Airlines builds a "double hub" of Beiguang.

　　China Southern Airlines owns 40% of the time resources at Beijing Daxing International Airport, and will undertake 40% of the air passenger business of Beijing Daxing International Airport in the future. It is the main base airline with the largest share of time resources, the widest flight network coverage and the largest number of passengers carried by Beijing Daxing International Airport. According to the development plan, by 2025, China Southern Airlines is expected to put more than 200 aircraft into Beijing Daxing International Airport, with more than 900 daily take-off and landing flights.

　　At present, the preparatory work for the construction of China Southern Airlines project and the transition operation has entered the sprint stage, ensuring that it is completed and put into operation simultaneously with Daxing Airport.

　　The reporter of Beiqing Daily learned that the construction of China Southern Airlines in Daxing International Airport Base in Beijing includes five functional areas: maintenance facilities, single shift dormitory, aviation food facilities, operation and security housing and freight facilities, with a total of 6 plots and 36 single buildings. It has the largest hangar in Asia, the largest operation control center in Asia and the largest aviation food production base in Asia.

　　Among them, the No.1 hangar of the maintenance facility project has a span of 405 meters and a maintenance hall of 40 meters high, which can accommodate 2 Airbus 380, 3 Boeing 777s and 3 narrow-body aircraft at the same time, or 12 320 series narrow-body passenger aircraft at the same time. It is the largest hangar with the largest span and single construction scale in Asia. The construction scale of aviation food facilities is 92,200 square meters, with a daily production capacity of 100,000 copies and a peak daily production capacity of 180,000 copies, which can meet all the aviation food demand of Daxing International Airport in the initial operation. The construction scale of the Operation and Support Project is about 500,000 square meters. It integrates functional modules such as operation control, hub ground control and maintenance control to realize centralized and unified control of flight scheduling, field operation and maintenance operation, and will build the largest aviation operation control center in Asia.

　　Xiamen Airlines will make a one-time transition next year.

　　Beijing-Tianjin-Hebei is the key node of Xiamen Airlines’ "one axis and two wings" strategic layout. As early as 2014, Xiamen Airlines established its Beijing branch and acquired Hebei Airlines, becoming the only airline in the civil aviation industry to realize the comprehensive layout of Beijing-Tianjin-Hebei. At present, Xiamen Airlines’ market share in Beijing is constantly expanding, with 15 related routes in Beijing, with an annual passenger traffic of nearly 3 million passengers.

　　According to the plan, Hebei Airlines, a subsidiary of Xiamen Airlines, will become the airline company of Daxing Airport in 2019. Xiamen Airlines is scheduled to transfer to Daxing Airport in March 2020. In terms of capacity, Xiamen Airlines will invest 17 capacity in Daxing Airport in 2020; In 2025, it is planned to invest 30 aircraft, including Hebei Airlines and Jiangxi Airlines, with a total capacity of about 50 aircraft.

　　China Eastern Airlines "four in and four out" flight waves

　　China Eastern Airlines’ initial infrastructure investment is estimated to be 13.2 billion yuan, and the overall investment scale in the future will exceed 120 billion yuan, of which the capital construction investment scale will exceed 20 billion yuan, and the operating fleet investment scale will be nearly 100 billion yuan.

　　On June 29, 2017, the construction of China Eastern Airlines Beijing New Airport Base project officially started. Up to now, the total construction area of the first phase project is 470,000 square meters, and nearly 90% of the engineering quantity has been completed. The second phase project of 700,000 square meters has also been fully started on March 16, 2019.

　　China Eastern Airlines’ Independent Popular Economy Airline Brand — — China United Airlines Co., Ltd. will realize the "overnight transition" and become the first airline to be stationed and operated in Beijing Daxing International Airport. China Eastern Airlines’ routes in Beijing (except the Beijing-Shanghai Express) quickly shifted and completed the transition, and it is expected that all the transitions will be in Daxing in the summer and autumn season of 2020; China Eastern’s international partner airlines will also gradually move to Beijing Daxing International Airport.

　　China Eastern Airlines will build a "four-in and four-out" flight wave at Beijing Daxing International Airport, and include the flights from SkyTeam member airlines and domestic and foreign partner airlines to Daxing into the flight connection plan. In terms of domestic routes, China Eastern Airlines, Shanghai Airlines and China United Airlines, which belong to China Eastern Airlines, focus on building business routes from Beijing Daxing to Shanghai, Kunming, Xi ‘an, Hangzhou, Nanjing, Chengdu, Chongqing, Guangzhou and Shenzhen, and gradually reach the scale of starting more than 5 flights a day in the first two years after sailing; Domestic provincial capital cities and airports above 10 million have achieved full coverage. In terms of international routes, major routes such as Paris, London, Sydney and Tokyo were opened in the early stage. By 2025, China Eastern Airlines will put 180 to 200 aircraft into Beijing Daxing International Airport, and together with the capacity of global partners, it is estimated that the daily average number of flights will exceed 650, and the route network will cover major domestic markets in China, as well as important global aviation hubs such as Paris, Amsterdam, Detroit, Seattle and Seoul. Taking off from Daxing, China Eastern Airlines will build a higher-level global network, build a higher-quality "Silk Road in the Air" and make Beijing the best and most convenient aviation gateway in the world.

　　This edition/Beijing Youth Daily reporter Lin Lishuang coordinator/Yu Meiying

　　Photography (except signature)/Beijing Youth Daily reporter Wei Tong