DJI’s new UAV Mavic 3 Classic evaluation: more cost-effective.

Mavic 3 family is a very important UAV product line in DJI, among which Mavic 3 and Mavic 3 Cine, the consumer flagship UAVs, were first unveiled, and then Mavic 3E and Mavic 3T, the small industrial UAVs, were released.

Now, the Mavic 3 product line continues to grow, and DJI Mavic 3 Classic has also come to users. This drone allows users to experience the charm brought by more cost-effective flagship aerial photography products.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Special statement: due to special reasons in Beijing, it is impossible to test the UAV. The aerial photography material of this article is provided by @ Image Dog. Thank you.After the aerial photography of drones is lifted, we will have a detailed flight experience and launch another article to share with you.

DJI Mavic 3 Classic retains a 20-megapixel 4/3-frame Hasselblad camera with the highest video specification of 5.1K50p. It also supports 4K 60P recording and 4K 120P slow-motion recording, supports Hasselblad natural color solution (HNCS), and has the best photo and video recording capability among consumer drones.

Omni-directional obstacle avoidance combined with APAS 5.0 system can make DJI Mavic 3 Classic fly more safely and let users experience the fun of aerial photography with more confidence. The image transmission scheme of DJI Mavic 3 Classic is DJI O3+, and the 1080P 60fps image transmission at the farthest distance of 15 kilometers makes it easier for us to control flight and aerial photography.

The endurance of 46 minutes allows us to fully experience flight and aerial photography.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

At present, DJI Mavic 3 Classic is divided into three versions, DJI Mavic 3 Classic stand-alone version (aircraft only), the price is 9288 yuan; DJI Mavic 3 Classic(RC-N1 remote control version), the price is 9888 yuan; DJI Mavic 3 Classic(RC remote control version), the price is 10888 yuan.

Finally, there is a DJI Mavic 3 Classic flying endurance package, the price is 2999 yuan. (Compared with the standard version of Mavic 3, the official selling price of the remote control version of DJI Mavic 3 Classic RC-N1 is directly reduced by 3,000 yuan.)

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Due to the problem of express transportation under the epidemic situation, this time we got the RC remote control version of DJI Mavic 3 Classic, two extra batteries and the charging housekeeper in the Changfei battery pack, and the rest of the accessories were delivered in place by express delivery, and then we will give you a supplementary picture reward.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic(RC remote control version) and packaging of battery and charging housekeeper

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.
All the contents of DJI Mavic 3 Classic(RC Remote Control Edition)

Core parameters of DJI Mavic 3 Classic:

Image system:4/3 frame 20 megapixel CMOS                 

The equivalent focal length is 24mm, the aperture range is F2.8-F11, and the closest focusing distance is 1 meter.                 

Support Hasselblad Natural Color Solution (HNCS)                 

Native 12.8 file dynamic range

Late space:Support 10bit D-Log.

Maximum video specification:5.1K 50P/4K 120P/FHD 200P

Encoding format:H.264/H.265, with a maximum bit rate of 200Mbps.

Obstacle avoidance ability:Omnidirectional perception obstacle avoidance

Obstacle avoidance system:APAS 5.0

Picture transmission system:DJI OcuSync 3.0+                 

The image transmission distance is 15 kilometers, and the picture is 1080P 60fps.

Maximum flight time:46 minutes

Maximum hovering time:40 minutes

Maximum cruising range:30 kilometers

Maximum rising speed:1 m/s (smooth gear)                         

6 m/s (normal gear)                         

8 m/s (sports gear)

Maximum descent speed:1 m/s (smooth gear)                       

6 m/s (normal gear)                         

6 m/s (sports gear)

Maximum horizontal flight speed:5 m/s (smooth gear)                               

16 m/s (ordinary gear)                               

21 m/s (sports gear)

Maximum wind resistance speed:12 m/s

Maximum takeoff altitude:6000 meters

On-board memory:8GB (available space is about 7.2GB)

Charging:65W fast charging of GaN compatible with PD protocol, supporting camera and computer charging.

UAV take-off weight:895 grams

Size:Folding (without paddle): 221 mm x 96.3 mm x 90.3 mm (length x width x height)         

Deployment (without paddle): 347.5 mm × 283 mm × 107.7 mm (length× width× height)

Next, we will bring the evaluation and introduction of DJI Mavic 3 Classic UAV.

Appearance: consistent with Mavic 3 family design

The design language of DJI Mavic 3 Classic is consistent with the Mavic 3 family, and the biggest difference is the modeling part of the image system.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Storage protective cover of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Storage protective cover of DJI Mavic 3 Classic

DJI Mavic 3 Classic continues Mavic 3′ s storage protective cover design, which can protect the whole camera module, obstacle avoidance vision camera and bind the blades at the same time. With this storage protective cover, we don’t have to worry about damage even if we carry DJI Mavic 3 Classic alone.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The folded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The folded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

The expanded state of DJI Mavic 3 Classic

It can be seen that the DJI Mavic 3 Classic still adopts the folding method, and the volume control of the storage is excellent, which is also convenient for us to travel and carry. After deployment, the fuselage of DJI Mavic 3 Classic is larger than that of Air Series, but thanks to its excellent configuration and aerodynamic design, the wind resistance of DJI Mavic 3 Classic is 35% lower than that of Mavic 2 Pro. This plays a vital role in improving endurance.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

4/3 format Hasselblad camera of DJI Mavic 3 Classic

It can be seen that compared with DJI Mavic 3, the biggest difference of DJI Mavic 3 Classic is the design of the lens part. DJI Mavic 3 Classic cancels the telephoto lens design, improves the cost performance, and can better satisfy users who only want to experience the Hasselblad camera experience with ultra-high quality. The image system of DJI Mavic 3 Classic adopts a CMOS sensor design with 20 megapixels and 4/3 frames, which can shoot videos with the highest specifications of 5.1K 50P and 4K 120P, with a native dynamic range of 12.8 files, and supports Hasselblad Natural Color Solution (HNCS) and 10bit D-Log.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Cooling system of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Cooling system of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Cooling system of DJI Mavic 3 Classic

In order to achieve a better flight and aerial photography experience, DJI Mavic 3 Classic provides a large number of heat dissipation designs. At the top of the fuselage, there are large air inlets and fins at the head and tail. In particular, the design of a large-area heat dissipation area at the bottom of the fuselage can better help the drone to cool down during operation.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Safety blade of DJI Mavic 3 Classic

DJI Mavic 3 Classic also provides safety blades, which is consistent with Mavic 3 family. The safety blade is different from the previous UAV blades, and its end is made of plastic material (orange part), that is, the end of the blade is soft. DJI came to the conclusion through experiments that, even if the safety blade passes through an object during flight, it will generally only leave a scratch, and it will not be directly split. But even so, it is not recommended that you try, which may cause a bomber or your own safety hazards.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Card slot and interface of DJI Mavic 3 Classic

The card slot and interface of DJI Mavic 3 Classic are designed above the battery with a protective cover. DJI Mavic 3 Classic adopts USB-C interface and supports TF card (Micro SD card). At the same time, the drone itself has 8GB of body memory for emergency use.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Battery and charging housekeeper of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Fast charging charger of DJI Mavic 3 Classic

The battery of DJI Mavic 3 Classic, like Mavic 3, has the capacity of 5000mAh and 77Wh, and the voltage is 15.4V. This battery provides the longest battery life of 46 minutes and the longest cruising range of up to 30 kilometers.

In addition, DJI Mavic 3 Classic is equipped with a GaN (gallium nitride) fast charging charger with a power of 65W, which is compatible with PD protocol. Besides charging the battery of DJI Mavic 3 Classic, it can also charge laptops, cameras and other devices.

Image system: 4/3 format Hasselblad camera is very powerful.

DJI Mavic 3 Classic inherits the design of this series of 4/3 format Hasselblad lenses, with 20 million pixels, equivalent to 24mm focal length and aperture range F2.8-F11. The 4/3 frame is what we often call M4/3 frame. However, in order to meet the take-off weight and size requirements of UAV, DJI and Hasselblad jointly developed a brand-new design.

That is to say, this lightweight and compact UAV lens can not only meet the requirements of image quality and resolution of 4/3 frames, but also meet the requirements of size, weight and power consumption required by DJI Mavic 3 Classic.

4/3 frame is the largest sensor size of consumer UAV at present. As the saying goes, the bottom is the first step to crush people. Thanks to the CMOS sensor with the bottom, DJI Mavic 3 Classic can bring excellent photography and video capabilities, not only better dynamic range performance, but also better color performance and resolution.

At the same time, in the dark environment, 4/3 frame can bring better noise suppression effect and make our dark video picture more pure. The newly added night video, cruise control and other functions can better serve users, so that users who have just stepped into photography can easily complete the shooting of various styles of videos.

The video specification of DJI Mavic 3 Classic also inherits the strength of Mavic 3 family, and supports the video specification of up to 5.1K 50P, and also supports the slow-motion video capture of 4K 120P. DJI Mavic 3 Classic supports 10-bit D-log, which provides a foundation for our later stage and color matching space. Supporting Hasselblad Natural Color Solution (HNCS) can make its color effect even better.

Through the video, we can easily understand the core competitiveness brought by the 4/3 format Hasselblad camera. Video is not only rich in details, but also remarkable in color expression, which can restore natural colors very accurately, as if it were the color appearance of the real world seen by our naked eyes.

In addition, the video itself has a dynamic range of 12.8 files, which is very helpful for later repair and adjustment. That is to say, with the help of DJI Mavic 3 Classic, we can shoot professional-grade videos, which can be used for video production in professional fields.

In terms of focusing, the experience effect of DJI Mavic 3 Classic is the same as that of DJI Mavic 3, and the focusing experience is excellent, just like we are using the camera’s focusing system. For users, it is more reassuring to hand over the focus to DJI Mavic 3 Classic to complete it by themselves.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.
DJI Mavic 3 Classic real shot sample

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic real shot sample

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic real shot sample

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic real shot sample

In the photo section, we can see that the performance of DJI Mavic 3 Classic is still remarkable. After all, it is a 20-megapixel M4/3 format camera that can fly to the sky. 20 million pixels is close to the mainstream pixel specifications of the current camera, so the photos brought by DJI Mavic 3 Classic have delicate analytical performance, which can present the details clearly and completely.

The 12-bit RAW format file provides a very large space for our later period, which can make the photos more professional. When you encounter good scenery, you can use this 4/3 format Hasselblad camera to take pictures.

Obstacle avoidance: You can fly safely by avoiding obstacles in all directions.

When Mavic 3 in DJI was launched, an upgrade that surprised users was its obstacle avoidance system, and DJI Mavic 3 Classic completely inherited this obstacle avoidance capability. In other words, DJI Mavic 3 Classic supports omni-directional obstacle avoidance capability, which is the best performance of consumer drones in obstacle avoidance at present.

What is omni-directional obstacle avoidance, that is, DJI Mavic 3 Classic can sense the 360-degree spherical range of the whole body. We often say that up, down, front, back, left and right can avoid obstacles in these directions.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Forward-looking obstacle avoidance vision sensor of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Up-looking and back-looking obstacle avoidance vision sensors of DJI Mavic 3 Classic

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic’s down-looking obstacle avoidance vision sensor, ToF ranging sensor and fill light.

DJI Mavic 3 Classic has designed eight vision sensors, including two fisheye cameras at the front, back and bottom, which provide a 185-degree viewing angle and can cover a wider visual area. There are also two wide-angle cameras at the top of the fuselage, and there are ToF ranging sensors and fill lights below. Together, these designs provide powerful hardware support for obstacle avoidance vision.

In terms of software, DJI Mavic 3 Classic supports APAS 5.0 obstacle avoidance system. Thanks to the improvement of system algorithm, it can help DJI Mavic 3 Classic to avoid obstacles faster, more dexterous and smarter, and ensure the UAV to fly and take aerial photos safely.

When flying, DJI Mavic 3 Classic can identify obstacles and avoid obstacles by itself, even if it only makes the plane fly forward. We can choose emergency stop or detour in the menu, and detour can also choose safe or radical, which has achieved different results. No one will take corresponding measures to avoid obstacles according to our choice.

With excellent obstacle avoidance ability, it can bring excellent intelligent following ability to users. When we are outdoors, whether we let DJI Mavic 3 Classic follow our own walking and running shooting, or follow our own riding and driving shooting, we need the powerful following ability and obstacle avoidance ability of the drone to work together.

The overall performance of DJI Mavic 3 Classic is excellent. Because its obstacle avoidance system is smarter, it will have better path planning when following, and at the same time, its recognition ability is more stable, and it can keep up and keep up well.

Return flight: advanced intelligent return flight efficiency

DJI Mavic 3 Classic also has advanced intelligent return function. In the past, the unmanned aerial vehicle (UAV) was very unwise to return home. It needed to fly to a preset altitude, then fly back to the take-off point, and then descend. If you encounter a tall obstacle in the middle, you need to continue to climb the height and then cross the obstacle, which is time-consuming and electricity-consuming. Therefore, when we experience aerial photography, we will reserve enough power for the drone for returning flight. In this way, our experience time of aerial photography and flight will be greatly reduced.

DJI Mavic 3 Classic’s return flight ability is more intelligent and fully inherits the new skills of Mavic 3 family. During the flight, the visual processing engine of DJI Mavic 3 Classic can scan the surrounding environment in real time and build a three-dimensional environmental map. In this way, when returning, the drone will find a safe and efficient path to return.

If we return in the wild, the performance of DJI Mavic 3 Classic will not be particularly outstanding. After all, there are not too many obstacles in the wild to prevent us from returning. If you are returning in a city, especially in a city with many high-rise buildings, the intelligent return performance of DJI Mavic 3 Classic can be revealed. When encountering a tall obstacle, the drone does not climb or leap, but cleverly bypasses the obstacle and continues to return, which can save a lot of return time and electricity, and let us have more time to experience flying and aerial photography.

Image transmission: the picture is clear and stable.

The evaluation product we got this time is the remote control version of DJI Mavic 3 Classic RC, which means we got the remote control version with screen. However, both the remote controller DJI RC with screen and the remote controller DJI RC-N1 without screen have the same image transmission ability. DJI Mavic 3 Classic supports DJI O3+ image transmission, and can support the image transmission distance of up to 15 kilometers, and the transmitted images reach 1080P 60fps.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI RC remote controller

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI RC remote controller

With this set of graphic transmission system, the experience of our daily use of DJI Mavic 3 Classic is directly improved. The first is the improvement of the picture transmission. The picture of 1080P 60fps is not only clear but also very smooth, which allows us to better view the flight picture and control the composition and flight. Although it is impossible to reach the image transmission distance of 15 kilometers in a city with serious interference, this image transmission system is still very stable and can ensure our safe flight experience. Even if it is disconnected, the plane can return intelligently, so don’t worry too much.

Endurance: 46 minutes can be a happy aerial photography.

The endurance of DJI Mavic 3 Classic is also 46 minutes, which is consistent with the products of Mavic 3 family. The test version we get will contain a battery itself, as well as two extra batteries in the battery pack and the charging housekeeper, which will ensure that we have a long flight experience and aerial photography time. At present, the 46-minute battery life ranks second among the consumer-grade UAVs in DJI, and the first one is the 47-minute battery life of the Mini 3 Pro with long battery life.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

Battery and charging housekeeper of DJI Mavic 3 Classic

In the past, the average battery life of consumer-grade UAV products in DJI was around 31 minutes. Suppose we fly for 31 minutes, excluding the take-off, composition and adjustment time, which is about 10 minutes, and excluding the return time of about 6 minutes, our actual shooting time is only 15 minutes. The battery life of DJI Mavic 3 Classic is 46 minutes, so the actual shooting time can reach 30 minutes.

Summary: cost-effective flagship consumer drone

So far, our evaluation and introduction of DJI Mavic 3 Classic has come to an end. DJI Mavic 3 Classic has the same flying ability, obstacle avoidance ability, image transmission ability, endurance and so on as the consumer flagship drone DJI Mavic 3. At the same time, it also has a Hasselblad camera with 4/3 frame, which provides professional-grade imaging ability. The only difference is the telephoto camera. Of course, DJI Mavic 3 Classic has many functions that serve users, such as time-lapse photography, focus following, master shots, etc. Because these functions are completely consistent with the performance of Mavic 3, we will not repeat the test and introduction.

DJI's new UAV Mavic 3 Classic evaluation: more cost-effective.

DJI Mavic 3 Classic is a differentiated Mavic 3 family member. Compared with the current Mavic 2 Pro and Air 2S, DJI Mavic 3 Classic has flagship flight and aerial photography capabilities, which can be described as a comprehensive upgrade, and the intensity of the upgrade is still qualitatively improved. At the same time, it has high cost performance and can fully meet the upgrade needs of users.

At the same time, based on the functions of Mavic 3 family, DJI Mavic 3 Classic has also added functions such as cruise control and night video, which allows users to achieve more diversified creations.

If you just need to upgrade and think that the price of Mavic 3 exceeds the budget, then the price of DJI Mavic 3 Classic is your best choice. Through our actual experience, this drone is enough to meet the use and shooting needs of professional users, both in flight capability and imaging system.

In particular, video creators, aerial enthusiasts, video teams and studios can fully consider this product because it is a flagship drone with high cost performance.

In the future, more new members will join in, enriching the category of consumer-grade flagship drones, and users can choose DJI drones that are more suitable for them according to their own needs and budgets.

Consumer vouchers show a "multiplier effect". Hangzhou has driven consumption by nearly one billion yuan in six days.

  Hangzhou announced today that on the basis of the previous first coupon, an additional 150 million yuan will be issued for the second coupon. The coupons for this issue will be distributed from 10: 00 am on April 3, and consumers can participate in the coupon collection activities from the entrance of Alipay homepage or by searching for "Hangzhou".

  There are 1.5 million additional coupons for the second phase, each of which includes 3 coupons for 45 yuan, 35 yuan and 20 yuan. Direct deduction of cash use through Alipay when paying offline at designated merchants, valid for 7 days. Users who have received the first coupon can also apply again.

  In the past few days, consumer vouchers have become the most popular keyword in Hangzhou except the epidemic, and they are also like a needle catalyst, igniting the enthusiasm of offline consumption in Hangzhou’s "post-epidemic era". In Hangzhou Century Lianhua No.1 Supermarket, the store was crowded with orderly consumers, and there was a long queue in front of the checkout counter. Ms. Wang, a citizen, received a coupon from 50 yuan the day before. "Milk, meat, eggs, and many daily necessities, most of them were originally bought. With the coupon, you can just buy more."

  Wu Jingli of Century Lianhua Qingchun Store said that many customers come with coupons, and under the incentive of coupons, they can obviously feel the rebound of passenger flow.

  It is reported that in the three days from March 27 to 29, the sales of Century Lianhua in Hangzhou exceeded 60 million yuan. "Coupons have boosted the sales of high-end aquatic products, beef, etc., and the increase in turnover is very obvious."

  Snack bars, supermarkets, shopping malls, gas stations … … Consumer vouchers have boosted consumption, and they can be seen in almost every field of living consumption in Hangzhou. More than 10,000 pieces of Hangzhou "Xianfeng Fruit" were written off on March 27th, the first issue, and the customer unit price increased from 30 yuan to 70 yuan. Joe Doo, the person in charge of the operation, said that as of March 29th, their store had written off more than 30,000 copies.

  Hangzhou Yonghui Supermarket also ushered in a business peak because of coupons. Jiang Yajing, head of Hangzhou regional brand of Yonghui Supermarket, said that after the issuance of consumer vouchers, the daily passenger flow of the supermarket exceeded 6,000, an increase of about 70% compared with last week. On the 27th, the number of customers who paid through Alipay transactions increased by nearly 100% compared with the previous day.

  Consumer vouchers undoubtedly played the role of a catalyst, so that the consumption power that was originally suppressed by the epidemic rose rapidly. According to the data of Hangzhou Bureau of Commerce, from the issuance of the first coupon on March 27 to 16:30 on April 1, the government subsidy of 66.95 million yuan has been paid, driving Hangzhou to spend 949 million yuan.

  Wang Jianming, dean of the School of Business Administration, Zhejiang University of Finance and Economics, believes that guiding the consumption direction, adjusting the consumption structure, and promoting the consumption upgrade, the "leverage effect" of consumer vouchers has achieved the greatest economic benefits in the most effective way.

  Sun Hao, a teacher at the School of Economics of Zhejiang Gongshang University, also believes that the "multiplier effect" of the expansion of consumer vouchers will help to activate and release the consumer demand suppressed by the epidemic, boost consumption and promote the economy.

  Since March, in addition to Hangzhou, governments in Guangxi, Nanjing, Hefei and other places have issued consumer vouchers through platforms such as Alipay. Jiaxing announced the issuance of 200 million yuan of consumer vouchers; Shaoxing will carry out nine consumption promotion actions and distribute 180 million yuan coupons to the public; Ningbo, county (city) governments and enterprises will jointly launch 100 million yuan of cultural and tourism vouchers for benefiting the people. The Zhejiang Provincial Department of Culture and Tourism said that through the linkage of provinces, cities and counties, a total of 1 billion yuan worth of travel coupons and 100 million yuan worth of travel coupons will be launched.

  "Promotion fees and expanding domestic demand are a lasting battle." Many experts have reminded that as a short-term emergency policy and means, consumer vouchers have a certain effect on stimulating the economy, especially consumption, but they will not play a long-term role. To really stimulate domestic demand, only by enhancing residents’ consumption confidence and ability, increasing residents’ income and reducing the national burden, "comprehensive measures and stabilizing consumption expectations can people really consume, be willing to consume and dare to consume." (China Youth Daily, Hangzhou, April 2 nd, Zhongqing Daily, Zhongqing Net reporter Dong Bishui)

BYD, which is rushing away from friends, has offered e7 with less than 100,000 yuan.

Starting from 2023, after the New Year, BYD will usher in a wave of collective new product release, and the price will be reduced. The former champion version and glory version have led the trend of the automobile industry throughout the year. This feeling of rushing away from friends is really tense, but we can also see BYD’s attitude as a new energy guide in China.

Recently, BYD launched a new car named e7, with an official guide price of 103,800-115,800 yuan and a limited time price of 98,800-110,800 yuan. BYD has Dynasty series models and ocean series models, but in fact, E series models are rarely concerned, because most of these cars are oriented to the field of online car rental, but it is these cars that are more outstanding in many aspects, and even can be called the king of cost performance.

The first is the space performance. The starting price is less than 100,000 yuan, but the length, width and height are 4,780/1,900/1,515 mm, and the wheelbase is 2820mm, so it is positioned as a medium-sized car. Compared with BYD and New Energy, it has more space, and it makes up for the product gap between Hehan series models. In addition, the endurance performance must be solid and reliable, and its CLTC pure electric cruising range is 450 km and 520 km, and the whole system comes standard with heat pump air conditioning. The top model also has driver’s seat heating and ventilation, and the central control adopts a 15.6-inch display to support OTA upgrade, navigation and voice control.

BYD e7 is not specially designed for the network car market, but this kind of cost-effective model is more suitable as a network car, and it is also more suitable for ordinary family users to choose. After all, it can bring more comfort to family members in terms of space performance. Even the online car rental market is actually a huge potential market. There are countless models competing in this market, but at the practical level, facing the mileage of hundreds of kilometers every day, everything about the products will be exposed, so the products in this market are more competitive, while BYD has been rushing to friends in various fields.

Accurate market positioning and rich product lines are also the key to BYD’s success. BYD has launched a variety of models for different market segments, from high-end luxury brand-looking, to cost-effective E-series, to mainstream dynasty and ocean series, covering all price ranges and consumer groups. Take e7 as an example, it is precisely positioned in the online car and sinking home market. By providing products that meet the needs of these two markets, it quickly opened up the market situation. In other market segments, BYD also launched models that meet the needs of consumers through in-depth market research and analysis, thus occupying a large share in the overall market.

AM mirror summary:

The listing of BYD e7 once again shows BYD’s strong market competitiveness and innovative ability. With its cost-effective product advantages, it is expected to achieve excellent results in these two market segments by accurately cutting into the network car and sinking the home market. BYD can continue to lead the development of the industry, thanks to its strong technology research and development strength, perfect industrial chain layout, accurate market positioning and good brand reputation. In China’s new energy industry, BYD has brought profound changes from market structure, technological innovation to industrial chain construction, and has become an important force to promote the development of China’s new energy automobile industry. It is believed that in the future, BYD will continue to maintain the spirit of innovation and enterprising, bring more high-quality new energy automobile products to consumers, and make greater contributions to the development of China’s new energy automobile industry.

Beijing CDC reminds: Do personal protection to reduce contact with others on the way back to Beijing.

  Cctv newsAt present, the domestic epidemic situation is scattered at many points, and the number of imported cases continues to increase, which further increases the risk of imported epidemic situations outside Beijing and outside Beijing. Some close contacts, on the way back to Beijing by train, plane and other public transport, are close to or overlap with the seats of the confirmed cases, because they wear N95 masks regularly, don’t eat, walk less and talk less, and do personal protection all the time, and finally they are not infected. Protect yourself and protect your family.

  The Beijing Center for Disease Control and Prevention reminded people returning to Beijing to raise their awareness of prevention and control and do a good job of personal protection on their way back to Beijing..

  Before returning to Beijing

   Personnel entering and returning to Beijing should strictly implement the epidemic prevention policy.Plan your trip in advance., minimize transit.

    Prepare enough protective materials such as masks and hand-washing-free disinfectants.

    It is not recommended to travel for people who feel unwell, especially those who have respiratory symptoms such as fever and cough. Especially for the elderly, pregnant women and special people with chronic diseases, it is recommended to ask professional doctors to evaluate their health before deciding whether to travel.

  On the way back to Beijing

    Personal protection throughout the process.. Adhere to scientific and standardized measures to prevent and control the normalized epidemic situation, such as wearing masks, washing hands frequently, often ventilating, and keeping a safe social distance.

   Cooperate with transportation departments such as railways, civil aviation, passenger transport, and road checkpoints, and strictly implement various prevention and control measures such as temperature measurement and code inspection and inspection of nucleic acid certificates in accordance with relevant regulations.

  ★ When waiting for a bus, try to wait in a well-ventilated space, and do not stay in a crowded, closed place with dirty air for a long time. Do a good job of personal protection.

    Pay attention to hand hygiene after using public facilities such as toilets and elevators.

    When taking airplanes, trains and other means of transportation,It is necessary to wear masks in a standardized way throughout the journey, minimize walking, reduce contact with others, and reduce the frequency of meals., reduce the risk of infection.

    When dining out, you should pay attention to eating at the wrong peak and choose a ventilated place to sit. Try to sit down at intervals or eat on the same side. When two or more people eat together, they should use public chopsticks and spoons.

  After returning to Beijing

   Those who enter and return to Beijing need to hold the negative nucleic acid certificate within 48 hours and the green code of "Beijing Health Treasure" to strictly abide by various epidemic prevention regulations.

   Personnel returning to Beijing in risk areas should take the initiative to report to communities, units, hotels and other departments in a timely manner and cooperate with various epidemic prevention measures such as isolation observation, health monitoring and nucleic acid detection.

   Carry out 3 days and 2 inspections.That is, one nucleic acid test is completed within 24 hours after arrival in Beijing, and the second nucleic acid test is completed within 72 hours after the interval of 24 hours.No dinner, no party or going to crowded places within 7 days.Do not visit relatives and friends, recommend online shopping, reduce going out before the negative result of nucleic acid test, and do personal protection when going out.

  ★ Pay close attention to the health of yourself and your family.Once you have symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell, diarrhea, etc., don’t buy medicine by yourself, don’t take public transportation, and seek medical treatment in time according to regulations.

13 Suspicious Invoices —— Tearing the Real Veil that Lisoft Information Technology (Suzhou) Co., Ltd. enjoys tax incentives for small and micro enterprises in violation of regulations.

Recently, the Inspection Bureau of the Taxation Bureau of Suzhou Industrial Park in State Taxation Administration of The People’s Republic of China investigated and dealt with the tax evasion case of Lisoft Information Technology (Suzhou) Co., Ltd. according to law. After investigation, in the absence of real business transactions, the company accepted 13 false VAT invoices and charged them before enterprise income tax, and enjoyed the preferential policies of small-scale and meager profit enterprise income tax in violation of regulations, paying less enterprise income tax of 782,700 yuan. In response to its illegal behavior, the Inspection Bureau of Suzhou Industrial Park Taxation Bureau made a decision to recover taxes, add late fees and impose a fine, totaling 1,775,700 yuan. At present, the taxes, late fees and fines involved have been recovered and put into storage.

Are 13 "coincidences" invoices true or false?

In the early stage, according to the clues of public security organs and the comprehensive analysis of tax big data, the Inspection Bureau of Suzhou Industrial Park Taxation Bureau found that 13 ordinary VAT invoices obtained by Lisoft Company were very suspicious. Three companies, such as Shanghai Yunyi Network Technology Co., Ltd., which are the issuers of invoices, were established within one week, and their invoicing time was the same day. The names of the invoices were all "* information technology services * software service fees", and two of them had the same registered address.

Upon further inspection, the inspectors found that the three billing parties were punished by the market supervision and management department for "stopping business for more than six months after opening" at almost the same time, and their business licenses were revoked two months later. This situation is obviously not a normal business state.

Did the three companies really provide "information technology services" to PowerSoft? Why is the invoice issued on the same day "exactly" after providing the service? After issuing the invoice, it is so coincidental to enter the "closed" state at the same time? Is this "coincidence" or "premeditated"?

After further analysis of the tax return of Power Soft Company by inspectors, it was found that the taxable income of corporate income tax in that year was 2,884,300 yuan. According to the relevant provisions of the preferential income tax policy for small and meager profit enterprises, "small and meager profit enterprises refer to enterprises engaged in industries that are not restricted or prohibited by the state, and at the same time meet the three conditions of annual taxable income not exceeding 3 million yuan, employees not exceeding 300, and total assets not exceeding 50 million yuan." Then, is there any artificial adjustment in the annual taxable income close to the "preferential limit" of Soft Power Company to defraud the preferential qualification? Are there real business transactions behind the 13 invoices? The inspectors can’t help but wonder.

Why are accounts payable for more than three years delayed?

Combined with the previous analysis, the inspectors interviewed the agent bookkeeping accountant of Lisoft Company according to law and asked him to provide relevant materials to cooperate with the inspection. Among the materials related to production and operation provided by the company, the inspectors did not find the business contracts signed with three billing parties, the project plan, operation and maintenance manual or user manual required for the information technology service shown in the invoice, and did not find any business-related communication supporting materials. Only invoices and accounting vouchers are not enough to prove the real existence of the business.

In order to further clarify the truth, the inspectors started with the flow of funds. The company’s accounting voucher shows that the total amount of the 13 fare issuance taxes is 1,200,100 yuan, which has been charged to the "accounts payable" account. At the same time, after checking the details of the company’s bank account, it is not found that it has paid any money to three billing parties. As of the time of inspection, the above-mentioned money for more than three years is still in the "unpaid" state. There are indications that the 13 invoices obtained by Power Soft Company are suspected of being falsely issued.

It is not worth the loss to enjoy tax incentives in violation of regulations.

The inspectors interviewed Li, the legal representative of Lisoft Company, according to legal procedures, and explained to him the relevant regulations on tax management, declaration and payment, financial accounting, tax collection and management, etc. In the face of complete evidence, Li had to admit that the company obtained these 13 ordinary VAT invoices by paying the "billing fee" without real business, and recorded them as "main business cost", which was illegally charged before enterprise income tax, thus reducing the taxable income to defraud the preferential qualification.

The company should have applied the corporate income tax rate of 25%, but in the reporting year, it violated the rules and enjoyed the preferential policies of small-scale and low-profit corporate income tax, that is, "the annual taxable income does not exceed 1 million yuan, and the corporate income tax is paid at the actual tax rate of 5%; The annual taxable income exceeds 1 million yuan but not more than 3 million yuan, and the enterprise income tax is paid at the actual tax rate of 10% (further reduced to 5% since 2022), in order to achieve the purpose of paying less enterprise income tax. However, this behavior has not escaped the investigation of the tax authorities in the end.

According to Article 12 of the Measures for the Administration of Pre-tax Deduction Vouchers for Enterprise Income Tax, invoices that are privately printed, forged, altered, voided, illegally obtained by the drawer, falsely made out, and filled out irregularly, and other external vouchers that are not in compliance with national laws, regulations and other relevant provisions shall not be used as pre-tax deduction vouchers. The false VAT invoice obtained by Power Soft Company belongs to the above-mentioned provisions, and the tax authorities accordingly require it to increase the taxable income by 1,200,100 yuan, and require it to pay back the enterprise income tax by 782,700 yuan according to law.

According to the first paragraph of Article 63 of the Tax Collection and Administration Law of People’s Republic of China (PRC), a taxpayer who forges, alters, conceals or destroys account books and vouchers without authorization, or lists more expenses or omits or omits income in the account books, or refuses to declare or makes false tax returns after being notified by the tax authorities, and fails to pay or underpays the tax payable is tax evasion. If a taxpayer evades taxes, the tax authorities shall recover the taxes and late fees that he fails to pay or underpays, and impose a fine of not less than 50% but not more than five times the taxes that he fails to pay or underpays; If a crime is constituted, criminal responsibility shall be investigated according to law.

According to the law, the Inspection Bureau of Suzhou Industrial Park Taxation Bureau made a decision to recover the tax, impose a late fee and impose a fine on the illegal acts of Power Soft Company. At the same time, the clues about the suspected false invoicing were transferred to the public security organs for further investigation.

The blade of otherness 3 how to achieve the chain Amazing chain Amazing to achieve the raiders details list.

In blade 3 of otherness, it is necessary to decide the order of playing cards according to whether there are heroes in the first round, the second round and the third round, which can give a high evaluation.

List of details of the chain Amazing strategy

1. There are heroes in the first round.

The first round: choose [hero]. The first one sends out [high TP attack], the second one sends out [low TP role], and the third one sends out [low TP tank]. After completing the instruction, take back [high TP attack].

The second round: Select [Attack Class]. The first one comes out [the first round of high TP attack], and the second one comes out [the tank]. Because there is already a bonus, it must be 100% this time. Take back [the high TP attack].

The third round: choose [non-second round partner]. First issue [non-high-TP attack], then issue an [auxiliary] when it is almost 100%, and keep the value at 99%. Finally, issue [high-TP attack recovered twice] and directly hit off the charts. AMAZING!

Round 4: Select [Partner for Round 2/Round 3]. All three recovered cards were typed to make up 100%.

Round 5: Choose [Ouroborosaurus]. First issue [non-high TP attack], then issue [auxiliary], and stick the value at 99. Finally, issue [recover three high TP attacks] to continue off the charts. AMAZING!

2. There are heroes in the second round

The first round: Select [Attack Category]. The first one sends out [high TP attack], the second one sends out [low TP role], and the third one sends out [low TP tank]. After completing the instruction, take back [high TP attack].

The second round: choose [hero]. The first one comes out [the first round of high TP attack], and the second one comes out [the tank]. Because there is already a bonus, it must be 100% this time. Take back [the high TP attack].

Round 3: Choose [non-first-round partner]. First issue [non-high-TP attack], then issue an [auxiliary] near 100, and keep the value at 99%. Finally, issue [recover two high-TP attacks] and directly hit off the charts. AMAZING!

Round 4: Select [First Round/Third Round Partner]. All three recovered cards were typed to make up 100%.

Round 5: Choose [Ouroborosaurus]. First issue [non-high TP attack], then issue [auxiliary], and stick the value at 99. Finally, issue [recover three high TP attacks] to continue off the charts. AMAZING!

3. There are heroes in the third round

The first round: Select [Attack Category]. The first one sends out [high TP attack], the second one sends out [low TP role], and the third one sends out [low TP tank]. After completing the instruction, take back [high TP attack].

The second round: choose [non-first round partner]. The first one comes out [the first round of high TP attack], and the second one comes out [the tank]. Because there is already a bonus, it must be 100% this time. Take back [the high TP attack].

The third round: choose [hero]. First issue [non-high-TP attack], then issue an [auxiliary] when it is almost 100%, and keep the value at 99%. Finally, issue [high-TP attack recovered twice] and directly hit off the charts. AMAZING!

Round 4: Select [First Round/Second Round Partner]. All three recovered cards were typed to make up 100%.

Round 5: Choose [Ouroborosaurus]. First issue [non-high TP attack], then issue [auxiliary], and stick the value at 99. Finally, issue [recover three high TP attacks] to continue off the charts. AMAZING!

4. No heroes in the first three rounds

The first round: Select [Attack Category]. The first one sends out [high TP attack], the second one sends out [low TP role], and the third one sends out [low TP tank]. After completing the instruction, take back [high TP attack].

The second round: choose [non-first round partner]. The first one comes out [the first round of high TP attack], and the second one comes out [the tank]. Because there is already a bonus, it must be 100% this time. Take back [the high TP attack].

Third Round: Choose [First Round/Second Round Partner]. First issue [non-high-TP attack], then issue an [auxiliary] when it is almost 100%, and keep the value at 99%. Finally, issue [high-TP attack recovered twice] and directly hit off the charts. AMAZING!

The fourth round: choose [Octopus] (never choose a hero! ! ! )。 Playing cards is the same as the third round, AMAZING!

Chain rule

evaluation criterion

More than 100% is COOL, more than 150% is BRAVO and more than 200% is AMAZING.

Matters needing attention in card selection

1. If you choose an attack card, you will get an extra TP when you play an attack role.

2. If you choose the hero card, you won’t consume the chain meter.

3. After completing the instructions of a pair of partners, unlock the snake, and if it is not selected, the next round will disappear.

4. The Ouroboros command will not reduce the chain meter, and all team members who have completed the action can act again.

Rules of playing cards

1. The first attack character has a high TP bonus.

2. The ending of the tank role can recycle the role with the highest TP bonus.

3. Auxiliary roles can make the value not exceed 100%.

The 2023 Euler Good Cat officially went on sale for 129.8-165.8 million.

  [Pacific Auto Network] On the evening of February 28th, the new model (|) was officially launched. The price range of the new car was 1298-165800, and five models were launched. As a small modified model, the new car has little difference in appearance. The big change lies in the shift mode of the new car, from the previous knob shift to the original shift area, which is replaced by the wireless charging panel. In addition, the configuration of the new car has also been upgraded, such as steering wheel adjustment added to 4-way adjustment, V2L external discharge, Type-C charging interface, 32 OTA upgrades of the car, new UI interface of the car and so on.

  In terms of design, the new car still maintains the very smart and compact figure of the old model, and the overall outline adopts a more rounded design style. The oval headlight group cooperates with the through air inlet below, which greatly improves the recognition of the new car. In addition, the brand-new rim shape also makes the car look more fashionable.

  In terms of the tail, the design of the new car tail is round and full, and the large-size trapezoidal license plate area matches the straight edge of the trunk lid, further enriching its overall layering.

  In terms of body size, the length, width and height of the new car are 4235/1825/1596mm and 2650mm respectively. In terms of configuration, the new car provides optional front camera, active air intake grille, probe, exterior rearview mirror with camera, skylight and rear radar probe.

        The interior design of the new car, like the old model, is still covered with a lot of soft leather materials, and the interior of the contrast design is very textured. All-liquid crystal instrument+central control panel, and there is a penetrating air conditioning outlet below, which further enhances the vision of the whole interior.

 

        The double-amplitude steering wheel specially designed for women has a thin shape, which makes it more convenient for girls to operate. At the same time, the new model has been changed to electronic gear design, which saves more space than the previous knob shift, while the original knob shift area has been changed to a large-size wireless charging panel, which is consistent with the current models of Euler such as ballet cats.

  In terms of power, the new car continues the power of the old model, and is equipped with a model TZ153XS000 drive motor produced by United Automotive Electronics Co., Ltd., which is 105kW(143PS) and has a peak value of 210 N m. The matching battery is the tri-lithium ion battery pack produced by Honeycomb Energy Technology Co., Ltd., which can realize the NEDC cruising range of 501km. (Text: Pacific Auto Ke Kaiwen Photo: Ji Jipeng)

Notice on the implementation of the rural part of the family planning reward and assistance system for the rural residents of the "half-family" families in this Municipality

Beijing Population Development No.39 [2011].

Population and Family Planning Commission and Finance Bureau of all districts and counties:

  In order to thoroughly implement Scientific Outlook on Development, give priority to family planning families to enjoy the fruits of reform and development, and promote the coordinated and sustainable development of population, economy and society in this city, according to the spirit of the Notice of the State Population and Family Planning Commission and the Ministry of Finance on Incorporating Rural Residents with Half Households into the Rural Family Planning Reward and Support System, and combining with the actual situation of this city, it is decided to implement rural family planning reward and support for rural residents with half households in this city (hereinafter referred to as "Half Households Rural Residents Reward and Support"). Relevant matters are hereby notified as follows:

  First, enjoy the definition of "half households" to reward and help rural residents

  "Half-household" refers to a couple whose one party is a rural resident of this city and the other is an urban resident. The nature of the household registration of the parties concerned is subject to the first page of my current valid household registration book.

  Two, the basic content of "half of rural residents reward and assistance"

  "Half-family rural residents’ reward and assistance" refers to the rural residents in this city who enjoy the 100 yuan reward and assistance per person per month when they reach the age of 60. This system has been implemented in rural areas of the city since January 1, 2011.

  (a) the application conditions for reward and assistance objects

  The object of reward and assistance shall meet the following conditions:

  1. I and my spouse are "half-family" family planning families, and I have the household registration of rural residents in this city;

  2. I was born after January 1, 1933 and reached the age of 60;

  3, since January 1, 1973, there is no violation of family planning laws, regulations, rules and policies to give birth to children (including adoption, the same below);

  4. There is only one child now.     

  (two) the standard of payment of bonus.

  1, "half households" rural residents incentive assistance payments to individuals as a unit, since I reached the age of 60 next year, according to the standard of 100 yuan per person per month once a year, until death. If the measures are over 60 years old at the time of implementation, they will be issued from the actual age in 2011 and will not be reissued.

  2, the source of incentive assistance and the proportion of sharing according to the relevant provisions of the family planning system in rural areas of our city.

  3. Entrusted by the Municipal Population and Family Planning Commission, the agency will establish a personal account for the confirmed reward and assistance objects in a timely manner, and directly transfer the reward and assistance funds to the personal account of the reward and assistance objects.

  (three) the confirmation procedure of the object of reward and assistance

  Confirmation of the "half-family" rural residents’ reward and assistance objects shall be carried out in accordance with the following basic procedures:

  1. I apply;

  2. The villagers’ committee deliberated and publicized;

  3 Township People’s government, street offices and publicity;

  4 county population and Family Planning Commission review, confirmation and publicity;

  5 city population and Family Planning Commission checks and logical audit.

  If the reward and assistance object changes, it shall be reported by the villagers’ committee in time.

  The county population and Family Planning Commission is responsible for organizing the annual examination of the reward and assistance objects.

  (four) the principle of termination of the qualification of the object of reward and assistance

  If the object of reward and assistance is in any of the following circumstances, the villagers’ committee shall verify it in time and go through the procedures for withdrawing from reward and assistance:

  1, my household registration from rural residents to urban residents;

  2, my account moved out of the city;

  3. After I have given birth or adopted a child, the determination of the number of children no longer meets the prescribed conditions;

  4, reward and help the object of my death;

  5. Other circumstances that should be terminated.

  Three, the county population and family planning departments should be in accordance with the spirit of this notice, planning to do a good job in policy propaganda and implementation, timely publicity of policies to the village to the people, so that the masses know, and actively do a good job in organizing the declaration of eligible objects.

  In 2012, the "half-family" rural residents’ reward and assistance work began to be included in the reward and assistance system for some rural family planning families, and it was organized and implemented together. In 2011, the bonus will be reissued from January 1st.

  Fourth, the qualification confirmation, specific measures for policy implementation, basic principles, payment methods and fund management, organization and leadership, fund supervision and management, and form filling of the "half-family" rural residents shall refer to the Notice of the General Office of the Beijing Municipal People’s Government on Forwarding the Opinions of the Municipal Population and Family Planning Commission and the Municipal Finance Bureau on Establishing the Incentive and Support System for Family Planning Families in Rural Areas of this Municipality (Beijing Zhengban Fa [2005] No.33). Notice of population and family planning commission of Beijing Municipality on Printing and Distributing the Policy Interpretation of Opinions on Establishing the Family Planning Reward and Assistance System in Rural Areas of this Municipality (J.P.F. [2005] No.51), Notice of Beijing Municipal Bureau of Finance of Beijing Municipal Population and Family Planning Commission on Printing and Distributing the Management Standard of Family Planning Reward and Assistance System in Rural Areas of Beijing (J.P.F. [2007] No.6) and other reward and assistance work requirements shall be implemented.

Beijing Municipal Population and Family Planning Commission

beijing finance bureau

October 10, 2011

Knife in a Stranger and the Re-emergence of Martial Arts Types

Author: Zhao Weifang

Recently, Iqiyi launched the movie label of "Action Master Season" online, and launched four action-type films: Stop the Horse and Take the Knife, Arrogant 2, Stop Evil, and Strange Knife. It combines action, martial arts, suspense, comedy, drama and many other elements. Among them, As a pure martial arts genre in ancient costume, The Stranger’s Mad Knife describes an reclusive charcoal seller Tian Anye who was inadvertently involved in the court coup to usurp power. He joined forces with other chivalrous men such as Qin Gu, the former head of the Prince, to stand up and uphold justice for the prince’s widow Nie Linger and the oppressed people in distress, showing the chivalrous demeanor in China’s traditional ethics. This film is devoted to the genre creation of costume martial arts, especially in the aspect of genre narration and fighting action. On the basis of returning to the classic Chinese action genre film, it has achieved some transcendence.

Action types are the classic types in Chinese movies, among which the action types in Hong Kong movies are the epitome of Chinese action types. After more than half a century’s development, they reached the peak of aesthetics in the 1980s and 1990s. The chivalrous spirit led by China’s Confucianism, such as getting rid of violence, helping justice, once upon a time in america and forbearing practice, has become the subjective ideological output of these films; A series of action elements, which combine the performance of China North School and the actual combat of China South School, and are designed according to the specific characters’ personalities and performance space, have become another essence of Chinese action films. Therefore, Chinese action movies have a strong artistic vitality and are constantly advancing aesthetics; This kind of films not only have a wide audience in Chinese-speaking areas, but also helped China films to enter the world mainstream film market twice in the early 1970s and the early 21st century, thus realizing the effective international spread of China films.

Due to the shortage of talents, lack of innovation, capital flight and other reasons, this classic China film has shown less and less situation in the Chinese film market in recent years, and its performance in the cinema market is also very weak. However, judging from a series of data of online movies and online dramas in recent years, this content creation type with the most China characteristics still has a considerable number of potential audiences in China and other parts of the world, and the fundamentals of its audience have not changed fundamentally, but the broad audience, especially the cinema audience, has a strong demand for its innovation, and there is no way out to repeat the past. The film labels of "Stranger Knife" and "Action Master Season" launched by iQiyi are undoubtedly the response to this appeal.

The Stranger Knife follows the theme and genre narration of traditional martial arts films, but it adds new elements on this basis. First, the film does not set Tian Anye’s formulated chivalrous character, but focuses on the passivity of his participation in rescuing Nie Linger’s mother and son, and his chivalrous actions are gradually stimulated in this passivity, thus giving this character a more three-dimensional character and more growth arcs.

At the same time, the film also gives more folk and individual expression to Nie Linger’s feelings, and gives a rich display to Qin Gu’s behavior of being an enemy and a friend, and also gives a humorous portrayal to another key chivalrous man, Qiansun Zhao. This characterization not only increases the appreciation of the film, but also gives the film more humanistic value and modernity.

Secondly, on the specific narrative level, The Stranger’s Mad Knife did not follow the revenge routine of traditional martial arts films step by step, but expanded in the present. For example, when Tian Anye, Qiansun Zhao and Qin Gu took Nie Linger and his mother to break through, the film designed four barriers that they wanted to break through, and each barrier was animated in the film. Tian Anye and others’ breakthroughs in these four barriers were like the breakthrough in the game. This narrative setting makes the film more contemporary and can generate more empathy with the mainstream audience in the new media era.

The film’s innovative performance is also reflected in the action design and super weapon design. First of all, the film designs corresponding actions according to the characters’ personality and behavior characteristics, so as to better show the artistic charm of action types. For example, when Tian An Ye began to rescue Nie Linger’s mother and son, his identity was a charcoal seller, and the carbon element occupied the dominant position in the picture. The action design around Tian An Ye was also full of carbon element, especially in the scene where he defeated the Fei Fei army in the dark with a charcoal stick. The burning charcoal stick danced like fireworks in the night, which produced a strong visual impact. In the second half of the film, the audience knows Tian Anye’s true identity as the head coach of the Mo Dao Army, and his fighting action is no longer full of charcoal elements but the actual combat of Mo Dao.

For Zhang Xuqing, the leader of the anti-angle flying army, he was suppressed by the King of Qi, and threatened by Liu Bingfeng, the deputy leader. In this kind of crevice, the founder designed weapons with long and short knives for him, which highlighted his toughness in fighting. Qin Gu’s style in the film is a white hat with a black veil. She has a pure personality and a gray area that she is most reluctant to mention. She strives to solve the confrontation quickly. Therefore, the film designs her movements to highlight the characteristics of quickness. When she shoots, the knife will not be drawn, and she will win immediately, emphasizing "the martial arts in the world, only fast and unbreakable".

Secondly, the film highlights Tian Anye’s strange knife and its fighting. According to historical data, the film restores the strange knife used by Tian Anye according to the actual size, which is about 2.6 meters long and weighs dozens of kilograms. Such a super weapon has never appeared in previous martial arts shooting. The creative team also designed a new knife method according to the personality of the characters and the characteristics of this knife. This knife method was particularly fully displayed in the scene where Tian Anye fought Zhang Xuqing’s long and short knives with a strange knife at the end of the film. The two weapons formed a sharp contrast. The fighting tactics of the knife method and the rigidity and softness of your coming and going all reflected the bold innovation of the creative team in weapon design and action guidance, which further expanded the action type elements of domestic martial arts films.

As a martial arts film with an expanding mission, the film also has room for improvement. The first is the recurring camel phantom, which seems unnecessary in the play. Secondly, the four barriers of film design lack a sense of progressive upgrading, which reduces the sense of game entertainment of the film. However, at a time when the action genre, especially the martial arts genre, needs to be revived, the brand of "Action Master Season", especially "A Stranger’s Sword", is undoubtedly of great significance.

(The writer is the director of the Film and Television Research Institute of China Academy of Art and the vice president of China Film Criticism Society.)

In 16 years, 87 projects entered the production of China films and rushed to the international market, depending on it!


Special feature of 1905 film network "It was successfully held for 15 sessions, witnessing 87 projects entering production, 72 participating in major film festivals at home and abroad, 44 being shortlisted for Class A film festivals, and 63 films being shown in cinemas at home and abroad." At the 25th Shanghai International Film Festival, the host chose to use such a set of figures as the opening remarks.


Behind the figures are the achievements made by the venture capital unit of Shanghai Film Festival in the past 16 years. By providing docking services such as incubation, financing and promotion for projects of different scales and stages, Shanghai Film Festival Venture Capital has become an incubator for young directors’ works and an important platform for the industry to discover new Chinese speakers.


It will be released on June 16th, and the young director’s feature film debut is one of the examples. In 2017 and 2019, the project was selected by Shanghai Film Festival Venture Capital twice, and in 2021, it was selected as the "One Concern" unit of Cannes Film Festival. Starting from venture capital, going to international film festivals, and then landing on the cinema screen, Street Kids has gone out of the "idealized" path.


On the same day, director Najiazuo also came to the scene where the honor was announced, telling the significance of venture capital to him. "In 2017, I met the producer because of venture capital. In 2019, the filming was completed, and I went to many film festivals. I always wanted to go home and see it. Time flies. I hope I can still work as hard as filming Street Kids when I am 40 years old!"



As the 25th Shanghai International Film Festival, originally scheduled to be held in 2022, was postponed to 2023, the organizing committee received a total of 679 project declarations in two years, and the competition was particularly fierce. After selection, 33 projects stood out.

 

In the end, various honors were announced: the director’s new work "Bye-bye, Bye-bye" won the "Recommended Project in Production"; The film "Wild Crane in the Clouds" with the theme of ethnic minorities won the "Recommended Project by Young Directors"; The director’s "Yao Yao Zhuan" and Gao Ming’s "Two Time Zones" were awarded "Creative Recommended Project" and "Special Recommended Project" respectively.


#01. The genre theme is novel and diverse.


"I think the diversity of this venture capital project is very good, not limited to a certain type of theme." This is the biggest feeling of the annual recommender and producer of project venture capital.

 

Bye-bye, which won the honor of "recommended project in production", focuses on the "bye-bye" belief culture in the relatively small Minnan area, and thus shows the living conditions of local elderly women. Similar themes are very rare in the domestic market, which also makes the judges shine. The recommendation language reads: "The theme is novel, the film language is distinctive and the completion is high."


 

Producer Kick told 1905 Film Network that she and director Ye Qian are both from Fujian, and they are particularly familiar with the stories and female images in the film. Since the debut novel "Sweet Potato Dried with Rice", Ye Qian has been insisting on the creation of similar themes.


"Paying attention to the elderly women and taking root in the soil of southern Fujian, Ye Qian has always been very firm. He will not pick up other people’s adaptation projects, and he is very determined to do his own things, which is very valuable and rare."

 

It is this persistence that made the director successfully move to play the heroine. "After reading the story, she said that she had not seen the role that moved her so much for a long time, which reminded her of the director."



Starting from one’s own life experience, combining personal experience, social observation and thinking with audio-visual language and transforming it into a powerful movie story, which is exactly what many outstanding projects of this venture capital have in common.

 

The same is true of Wild Crane in the Clouds, which won the honor of "Young Director’s Recommended Project". Director Ahmad McMaiti chose to tell a familiar "Xinjiang Story" in a humorous way, which left a deep impression on the judges from Uighur lines to strong regional cultural characteristics and ethnic customs.

 

The recommender concluded: "Personal experience and feelings are the best fulcrum for the director’s early creation. Rooting the seeds of creation in life may grow something with strong imagination. "

Not only do you dare to focus on minority themes in topic selection, but this year’s venture capital finalists are also showing a trend of blooming in variety. Youth, suspense, sports, family, crime, comedy, love, fantasy and martial arts are all involved, taking into account art and business. The enthusiasm and vision presented by young creators are gratifying.

 

#02 Hot Women’s Issues with Realistic Themes Get Attention

In recent years, the market feedback of realistic works has been fierce, which has frequently triggered heated discussions in the society and staged a box office success of "small and broad". Coupled with its relatively low cost and shooting difficulty, realistic themes have become the focus of young creators.


For example, the director’s new work focuses on education and medical care, which are closely related to people’s livelihood, and interweaves them with dramatic techniques. He explained the theme of the film like this: "When fairness and justice are not good for you, will you still insist on fairness and justice?"

 

Faced with this controversial topic, Chen Zhixi bluntly said that the director could be bolder, take a "stinging" step forward on the basis of the original script, and more directly poke the "pain point" of the audience and society.


Different from the warm tone of Trading Destiny, From Now on, written and directed by young director Yang Guomin, hopes to maintain a cruel and true "hard spirit" and "force generate’s true feelings in a cruel way" when showing the special father-son relationship of the family with cerebral palsy.

 

While the three judges affirmed the quality and strength of the script, they also pointed out from the market point of view that the audience would like to see the story of how the protagonist in trouble faces life actively and meets challenges, which can increase the initiative of some characters.

 

"In the current environment, the audience hopes that the film can give it some hope and courage while empathizing, which also makes warm realism a preferred type in the current market," Chen Zhixi said.



Among many realistic works, the increase of women’s themes is also a significant trend. For example, Night Running tells about the situation and choices of three generations of women, Taste of Chinese focuses on the growth experience of post-90 s girls, and Playground this Friday puts the pressure of single and full-time mothers on the table.


When Chen Meiyu, the director and screenwriter of "Mom at the same table", took her 7-year-old daughter to the public presentation site, it quickly attracted the attention of the judges and guests. And her work is also adapted from personal experience. "I took the college entrance examination five months pregnant and reported to the university when I was nine months pregnant." Mother at the same table "tells the story of female college students taking their children to college."

 

In Chen Meiyu’s view, when it comes to "early pregnancy mother", many viewers will inevitably have curiosity, and the heroine she created is to break the stereotype of the audience: she can argue with the school for the right to go to school, boldly respond to her ex-husband’s struggle for custody, and dare to tear open the wound to tell her story to the public. "The first key word is fierce. She is not bitter at all, but she is optimistic and brave."



During Chen Meiyu’s presentation, producer Chen Zhixi was moved to tears. She bluntly said that the real and special story emotion is the biggest advantage of this project, which makes it both topical and market space.

 

"She has got a natural good topic, and the next step is to have a good text, find universality under a special story, and the mother-daughter emotion should be able to make the audience empathize."


 

Indeed, both "Mother at the Same Table" and the above-mentioned female-themed projects are paying attention to women’s living difficulties and inner world from different dimensions. Several judges also reminded the creators that the shaping of female images and the choice of female actors are very important and will become the key to whether the audience can substitute and empathize.


#03 Art or business to be decided

 

"Do you want to make a movie to express yourself, or do you want the audience to buy tickets to go to the cinema? These are two completely different goals." A sentence from the judges triggered on-the-spot thinking.


In his view, art or business, personal expression or market-oriented, this is the direction that needs to be determined in the early stage, and it is also a problem that many creators have not thought clearly.

 

Wu Ershan explained: "The new director’s project needs to have a clear goal, not both sides. For example, if it is the direction of film festivals, it needs to maintain the originality of creation and the creativity of film language, while maintaining low cost; However, if the target is the mass market, then you need to consider what types of elements your work has, whether the organization is mature, whether it meets the needs of the market, and whether the budget can match. "



The producer of Bye-bye, Bye-bye has a clear position in this respect. As a narrative film with a strong author style, they made it clear from the beginning that they would take the direction of film festival exhibition, and they also hoped to make targeted regional announcements in Fujian and Guangdong during the cinema stage.

 

"The key to a small-budget movie is to find its unique audience, recognize its own advantages, find audiences with the same roots and similar cultural soil, and it is good to’ punch through’ an area without eating into a big fat man."


 

The same is true of the romantic film Time Hotel, which was also selected as a "project in progress". The total budget of the project is only 3.5 million yuan, and the filming has been completed and entered the post-production stage.

 

Director Yixiang Zhai said, "I hope to make a movie with aesthetic feeling and adult love theme. At present, there are few similar movies depicting adult emotions in the domestic market. I had expectations for the market from the beginning, so I was more concerned about the budget than the producer. I finished shooting in 26 days and have been saving the budget. "


 

"We should not only see what everyone is doing, but also figure out what we can do." This is Xin Yukun’s message to young filmmakers.


He is also very envious that young creators can have a platform for exchange and learning, such as "venture capital". "In the process, you can know more like-minded friends, and you will also revise and sort out your own creative concept and film concept. This is the meaning of venture capital."


Wu Ershan hopes that the new directors can really exert their strength on the word "new". "We don’t need him to be perfect or mature, but we want to see new themes, new ideas and new film languages. This is the primary standard. With this longboard, other shortcomings can be slowly filled."


Starting from the "new", the next China story is on its way to the world.