In the Internet era, ordering food by mobile phone is bringing new opportunities to the catering industry.

On July 30th, CBNData jointly released the Insight Report on 2018 Mobile Phone Ordering Trend (hereinafter referred to as "Report"). Based on word-of-mouth data, it focused on the latest development of mobile phone ordering in offline catering consumption, gained insight into the consumption characteristics of mobile phone ordering people and interpreted the latest development trend of offline catering.

CBNData "Report" shows that in the past year, the penetration rate of mobile phone ordering in merchants and consumers has increased significantly; Mobile phone ordering users have a high acceptance of fast food and snack catering with higher ordering efficiency; After 85 s and 90 s, they are fans of mobile phone ordering; Mobile phone ordering users are mainly concentrated in first-and second-tier cities. Hangzhou and Shanghai use mobile phones to order food most commonly, and the Yangtze River Delta urban agglomeration is far ahead.

The increase in the penetration rate of mobile phone ordering obviously helps to upgrade catering services.

Food is the most important thing for the people. According to the data of the National Bureau of Statistics, since 2015, the catering industry in China has achieved double-digit growth for three consecutive years, with a scale of nearly 4 trillion yuan. The growth of catering revenue has continuously outperformed the growth of total retail sales of social consumer goods. As aborigines in the Internet age, "post-80s" and "post-90s" have become the backbone of catering consumption, and it is very important for the catering industry to meet the needs of this consumer group through Internet.

The "Report" pointed out that the iterative upgrade of ordering methods is an important embodiment of the Internet in the catering industry, and ordering by mobile phone has become the latest trend to help upgrade catering services.

According to the Report, in the past year, the penetration rate of mobile phone ordering in both merchants and consumers has increased significantly. In terms of merchants, taking word-of-mouth platform as an example, compared with the second quarter of 2017, the number of merchant stores using mobile phone ordering function increased by 44% in the first quarter of 2018, and the coverage rate of merchant stores using mobile phone ordering function also increased by about 79%.

Before arriving at the store, consumers use the word-of-mouth App to order good food in advance, make an appointment and then pick it up at the store; After arriving at the store, consumers can order directly with their mobile phones without queuing. For merchants, the cost reduction and efficiency improvement brought by ordering food by mobile phone are remarkable. On the one hand, this ordering method can optimize the process and improve the turnover rate and service efficiency of the restaurant. On the other hand, it saves labor costs and consumables costs. Taking the comparison of operating costs of "Jindingxuan" before and after ordering food by mobile phone as an example, the labor cost of a single store can be saved by 240,000 a year, and the cost of paper menus can be reduced by 350,000 a year.

In addition, ordering food by mobile phone has also realized the change from "card" to "person" in member management. Mobile phone ordering and collecting a large amount of consumption data provide more possibilities for restaurants to create refined and intelligent membership services.

As the function of ordering food by mobile phone has been widely verified, the Report predicts that accessing mobile phone to order food will become the infrastructure for the operation of stores. After experiencing the embryonic stage and the initial stage of development in the past year, the access of mobile phone ordering in catering stores will usher in a period of rapid development in the next year.

Post-80s and post-90s become the main force of the new generation of mobile phone ordering, and have higher acceptance of fast food.

For consumers, ordering food by mobile phone can reduce the waiting time, get real-time discounts, meet their own personalized needs, and significantly improve the dining experience. According to the data of word-of-mouth platform, the number of mobile phone ordering users ushered in a large growth in the third quarter of 2017, which was higher than the growth rate of the overall number of users on the platform. In the first quarter of 2018, the number of users increased by 48% month-on-month, about twice the overall growth rate of the platform. The penetration rate of mobile phone ordering users has also continued to increase. The penetration rate in the first quarter of 2018 is about five times that in the second quarter of 2017.

Specifically, young users are the absolute main force of the mobile phone ordering party, and the number of users after 90 is the highest, followed by 85 and 95. The number of women users is also relatively higher than that of men.

From the peak of the post-90s and post-90s meals, it can be seen that they are new to the society and have not settled down yet, and they eat out and use their mobile phones to order food on weekdays. Moreover, the gap between the weekend catering consumption level of the post-90s and post-90s and the working day is more obvious, indicating that young people who will enjoy life consciously reward themselves and "eat something good" on weekends.

On the whole, mobile phone ordering users have a high acceptance of fast food and snacks, because their products are highly standardized and consumers have higher requirements for ordering efficiency. According to the Report, fast food and snack shops account for 40% of all mobile phone ordering shops, and contribute nearly 80% of mobile phone ordering pens.

However, this trend is also expanding to other catering categories. According to the report, men’s attempts to order food by mobile phone have expanded from fast food snacks to Chinese food, hot pot, western food and other categories, and after 90, they have expanded from fast food snacks to hot pot and other categories.

The "Report" pointed out that the new generation of people ordering food by mobile phone is highly coincident with the main group of food and beverage consumption in the store. The post-80s and post-90s’ sensitivity to time and pursuit of quality experience will push back the popularization and optimization of ordering function of mobile phones from consumers.

Hangzhou and Shanghai use mobile phones to order food, and the Yangtze River Delta urban agglomeration is far ahead.

Generally speaking, the fashionable trend starts from first-and second-tier cities, and then gradually spreads to low-tier cities, and mobile phone ordering is no exception. According to the Report, over 60% of mobile phone ordering users are concentrated in first-tier cities and second-tier cities, but the proportion of mobile phone ordering users in third-and fourth-tier cities is increasing.

At present, the development of mobile phone ordering in the Yangtze River Delta urban agglomeration can be described as the first. From the perspective of the whole year, the penetration rate of mobile phone ordering in the Yangtze River Delta urban agglomeration is significantly ahead of the Pearl River Delta and Beijing-Tianjin-Hebei urban agglomeration. Since the second quarter of 2017, the penetration rate of the Yangtze River Delta urban agglomeration has increased the fastest, while the Pearl River Delta urban agglomeration is relatively flat.

In terms of cities, Hangzhou and Shanghai are the leading cities in mobile phone ordering, and Hangzhou, as the "city of mobile payment", has become the development benchmark in the field of mobile phone ordering. Shanghai residents have used mobile phones to order food, but the frequency of use is not as good as that of Hangzhou, and their habits still need to be cultivated. There are many colleges and universities in Wuhan, and the government actively encourages scientific research and innovation, or promotes the atmosphere of ordering food by mobile phone, so it has become the only central city among the top ten.

The Report predicts that the advantages of first-and second-tier cities in ordering food by mobile phone will continue. Mobile payment was first popularized in the Yangtze River Delta urban agglomeration, and merchants are highly sensitive to Internet technology, and will still maintain their advantage in ordering food on mobile phones in the short term. Shanghai, which has the largest number of mobile phone orders, and Hangzhou, which has the largest number of mobile phone orders, are currently in the leading position, but it is still unknown who will spend the "first city".

This week, Weilai released its 2020 financial report. Although its annual net loss was 5.3 billion yuan, its gross profit margin turned positive. This has increased the industry’s expectations for Weilai. At the same time, holding more than 40 billion yuan in cash also gives investors confidence in the future development of the company.

The first week of March is the week when the new car-making forces release the production and sales express. Five new car-making forces, such as Weilai, Ideality, Tucki, Nezha and Zero Run, all showed different degrees of decline in February, and Weilai ranked first by virtue of the number of models.

For more news about the new forces of building cars, let’s move on.

1. In 2020, Weilai’s total revenue exceeded 16.2 billion, up 107% year-on-year, and 43,000 vehicles were delivered.

On March 1, 2021, US time, Weilai released the fourth quarter and full-year financial report of 2020. In the fourth quarter of 2020, the revenue was RMB 6.64 billion, up 46.7% from the previous quarter, and the total revenue for the whole year was RMB 16.2579 billion, up 107.8% from the same period last year. In terms of cash reserves, Weilai currently has a total reserve of 42.45 billion yuan; The annual operating loss was 4.61 billion yuan, narrowing by 58.4%.

In terms of delivery volume, the number of vehicles delivered in the fourth quarter of 2020 was 17,353, including 4,873 ES8, 7,574 ES6 and 4,906 EC6. In contrast, 8,224 vehicles were delivered in the fourth quarter of 2019 and 12,206 vehicles were delivered in the third quarter of 2020. In 2020, 43,728 vehicles were delivered and in 2019, 20,565 vehicles were delivered.

Source: First Electric Network

2、Geely Baidu established Jidu Automobile Co., Ltd.

Tianyancha APP shows that Geely and Baidu set up a brand-new joint venture company today, and the company was named Jidu Automobile. The registered capital of the new company is 2 billion yuan, and the company law is Xia Yiping. The shareholders are Dazi Bairuixiang Venture Capital Management Co., Ltd. (55%) and Shanghai Huapu Automobile Co., Ltd. (45%).

Source: First Electric Network

3. Weilai sold 5,578 vehicles in February, a year-on-year increase of 689%.

On March 2, Weilai Automobile released the unaudited financial report for the fourth quarter and the whole year of fiscal year 2020 as of December 31, 2020. The financial report shows that in the fourth quarter, Weilai Automobile delivered 17,353 vehicles, a year-on-year increase of 111%, and delivered 43,728 vehicles throughout the year, an increase of 112.63% over 2019; Revenue in the fourth quarter was 6,641.1 billion yuan (US$ 1,017.8 billion), a year-on-year increase of 133.2%.

Source: First Electric Network

4. LI delivered 2,300 Li ONE vehicles in February, a year-on-year increase of 755%.

On March 2nd, LI released the February delivery data. Li ONE delivered 2,300 vehicles in February, an increase of 755% compared with February 2020. As of February 28th, Li ONE has delivered more than 40,000 vehicles, reaching 41,276 vehicles.

Source: First Electric Network

5. Xpeng Motors delivered 2,223 vehicles in February, and the cumulative delivery volume in January and February increased by 577% year-on-year.

On March 2nd, Xpeng Motors released the results delivered in February 2021. Affected by the Spring Festival holiday and other reasons, Xpeng Motors delivered 2,223 vehicles in February, of which 1,409 vehicles were delivered by Tucki P7 in February, and the cumulative delivery reached 20,181 vehicles, making it the fastest vehicle type for new car manufacturers to break through 20,000 vehicles. From January to February, the cumulative delivery volume in Xpeng Motors increased by 577% compared with the same period of last year.

Source: First Electric Network

6. Nezha Automobile sold 2,002 units in February, up 18.63% year-on-year.

On March 1st, Nezha Automobile released the production and sales data for February, and sold 2,002 vehicles in February, up by 18.63% year-on-year, and the cumulative sales exceeded 30,000.

Source: First Electric Network

7. The delivery exceeded the 10,000-unit mark, with a total of 10,841 zero-run vehicles delivered.

On March 1st, First Electric Network learned from the official of Zero-Run Cars that by February 28th, 2021, the cumulative delivery of Zero-Run Cars had exceeded 10,000 units, reaching 10,841 units. Among them, T03 delivered a total of 8,362 units and S01 delivered 2,479 units. At the same time, 2424 sets of zero-running cars were ordered in February.

There are 793 pre-sale orders for retail C11, 1604 sales orders for retail T03 and 27 sales orders for retail S01. As a zero-run, C11 launched a brand-new SUV model, and the first OTS vehicle (tooling car) was officially rolled off the assembly line on February 27th.

Source: First Electric Network

8. The first model of Zhiji Automobile was opened for booking in April and listed in 2022.

A few days ago, the driving sight learned from the official that Zhiji Automobile, a subsidiary of SAIC, will make a global reservation for its first production model at the Shanghai Auto Show in April this year. It is understood that the new car will be officially listed and delivered in 2022.

Source: driving sight

9. Nezha received another credit of 5 billion yuan, and the accumulated credit amount exceeded 10 billion yuan.

A few days ago, we learned that Hezhong New Energy Automobile Co., Ltd. signed a comprehensive strategic cooperation agreement with Shanghai Branch of CITIC Group Coordination Committee to start all-round and in-depth cooperation with CITIC Bank Shanghai Branch, CITIC Securities and CITIC Prudential Life Insurance Shanghai Branch, and obtained a comprehensive credit line of 5 billion yuan from CITIC Bank. The financing funds will be mainly used for the research and development of intelligent technologies such as intelligent cockpit and intelligent driving in Nezha.

Source: Aika Automobile

10. The new models of G3/P7 in Tucki are all entry-level models.

On March 3rd, Xpeng Motors announced that G3 and P7 had launched two NEDC models respectively, among which Tucki G3 added a 460c enjoyment model, the battery type was lithium iron phosphate, and at the same time, it was replaced with low wind resistance wheels, with a battery life of 460km；. Tucki P7 has newly added rear-drive standard endurance models, including Zhixiang version and Zhizun version, all of which use lithium iron phosphate batteries, and NEDC has a battery life of 480km. From the perspective of the two vehicle systems, the newly added models are all entry-level models of G3 and P7, which enriches the choice of car purchase, especially the newly added model of Tucki P7 further lowers the purchase threshold of this car.

Source: First Electric Network

11, 169,900 from the sale of Aichi U5 PURE Zhi listed in urtext.

A few days ago, we learned from the official that the 2021 Aichi U5 PURE urtext was officially launched, and the price of the new car was 169,900-189,900 yuan. The "1+3" mode with self-defined options is introduced in this model. Users can carry out three categories of options and options, such as battery life, exterior interior color and function upgrade, on a benchmark model, with 384 vehicle configuration combinations.

Source: car home.

one2、Weimar W6 officially opens the pre-sale intention, only 6.6 yuan is needed.

On March 1st, Weimar W6, a brand-new pure electric SUV model of Weimar Automobile, officially opened for pre-sale. At present, after logging in and authenticating Weimar Auto WeChat applet, you will be able to participate in Weimar W6 prize-winning pre-order activities, and you will become an "reserved customer" by paying 6.6 yuan on the activity page, and you will have a lucky draw. In terms of power, Weimar W6 will be equipped with a motor with a maximum power of 160kW. The battery is a ternary lithium-ion battery produced by Hubei Xinghui New Energy Smart Car Co., Ltd., with a battery capacity of 65kWh and a cruising range of 520km.

Source: First Electric Network

13. The longest battery life is 610km. Nezha will launch Nezha U Pro.

A few days ago, we learned from Nezha Auto that Nezha Auto will launch 2021 Nezha U, and the new car will be named Nezha U Pro. According to the official, the new car will be upgraded in 33 aspects, such as battery life and intelligence, and the cruising range will reach 610km09 under comprehensive working conditions.

Source: car home.

14. Chinese Express and Zhongke Chuangda join hands to build smart cars.

A few days ago, Chinese Express announced that it has formally signed a cooperation agreement with Zhongke Chuangda, and the two sides will set up a joint venture company to focus on the development of automotive intelligent systems and software. The two sides will jointly build a computing platform and tool chain for the next generation of smart cars and launch a new generation of smart car operating systems.

Source: car home.

15. Guosen Securities shares in zero-run cars.

On March 1 ST, Tianyancha APP showed that Zhejiang Zero Run Technology Co., Ltd. (hereinafter referred to as "Zero Run Car") changed its business information: Guoxin Securities, a new shareholder, was added. Regarding this industrial and commercial change, the person in charge of the relevant departments of Zero Run Automobile said: "Guosen Securities is the trustee of our employee stock ownership plan, and Zero Run Automobile is preparing for IPO listing."

Source: Yiou Automobile

16. Xpeng Motors affiliated enterprises set up a new company, and its business scope includes second-hand car distribution.

The data shows that on March 2, Shanghai Pengxing Automobile Sales & Service Co., Ltd. was established with a registered capital of 5 million yuan, and its legal representative is Zhu Yanhua. Its business scope includes the sales of new cars. New energy vehicle sales; Used car distribution; Motor vehicle repair and maintenance. Enterprise survey shows that the company is wholly owned by Shanghai Xpeng Motors Sales & Service Co., Ltd.

Source: Sina Auto

Source: First Electric Network

Author: Li Yanjiao

Address: https://www.d1ev.com/news/shichang/141375.

Author: Uncle Biao

Last weekend, with the release of "Feng Shen I", "Super Family" and the national screening of "Enthusiasm", it added another fire to the already hot summer movie market. Although there are films that are not as good as expected, there are more excellent works that exceed expectations.

Disappeared She took the lead, Three Wan Li in Chang ‘an, In the Octagonal Cage were full of stamina, The First Part of Gods was well received, and The Warmth was warmly reflected.

One domestic film after another has completely ignited the film market in China, and this year’s summer box office is expected to break the box office record of 17.653 billion yuan created by the summer file in 2019.

On July 21st, the Mahua FunAge comedy "Super Family" directed by Song Yang and starring Allen and Shen Teng was released, which earned 87.33 million yuan at the box office that day, and unexpectedly won the one-day box office champion. However, its reputation was not satisfactory, and it was impossible to reproduce the hot box office in Moon Man in the same period last year.

These two films were originally considered as the most important domestic commercial films in the second half of this summer, but their box office performance in the first weekend was not as good as expected, which made people slightly worried about whether the China mainland film market could continue to be hot in August.

The east is not bright and the west is bright. Last Saturday and Sunday, the domestic comedy inspirational film "Enthusiasm", which was scheduled to be released on July 28, was released in the country one week ahead of schedule. The touching and funny story won enthusiastic response from the audience and restored confidence in the August film market.

As of the press release of The Vane of Film and Television, the box office in July this year has reached 6.656 billion yuan, which is only one step away from the highest box office record of 6.966 billion yuan in China film history created in July 2018. There are still eight days left, which will surely set a new record.

Among the new films released last weekend, the biggest surprise was the hip-hop comedy "Enthusiasm" directed by Dapeng and starring Bo Huang and YiBo. This is the second film directed by Dapeng released this year.

On March 10th, "Keep You Safe" starring Dapeng, Li Xueqin, Andrew and Wang Xun earned 700 million box office and 7.7 points for Douban. "Enthusiasm" is even worse in terms of word of mouth, starring lineup and release schedule.

The film tells the story of little people pursuing their dreams and fighting back. The theme of street dance is not only novel, but also meets the aesthetic needs of young audiences. The whole film is both exciting and tearful. Personally, it is the best film directed by Dapeng so far.

"Enthusiasm" has the right casting, and the scene of the street dance competition is very explosive and youthful. YiBo gave full play to his dancing skills and presented his best performance on the big screen to the audience.

As always, Bo Huang’s performance is grounded and humorous, and she also shows off her dancing skills in the film. He and Yun-peng Yue also made a lot of jokes in the film. When Liu Mintao’s mother sang "Zhang San’s Song" in the film, I saw my eyes moist.

Such an inspirational film, which is burning, touching, funny and realistic, is likely to lead the second half of the summer file in August and this year, and the box office will hit 2 billion or even 3 billion yuan.

According to the data of Cat’s Eye Professional Edition, up to now, the summer box office in 2019 and 2018 ranked first and second in the box office of China film history in the same period. By analyzing the box office rankings of single films in the past two years, we can find that five films have grossed more than 1 billion yuan.

At present, three films, Disappeared She, Trapped in an Octagon Cage and Long March, have grossed more than 1 billion yuan this summer, and the films that are expected to exceed 1 billion yuan in the second half are expected to be Feng Shen Part I and Enthusiasm. Meg 2, which was released on August 4th, is likely to have a good reputation. In this way, there are expected to be as many as six films with a box office of 1 billion this summer.

In 2019, Ne Zha, the champion of summer box office, earned 4.706 billion yuan at the box office. In the summer of 2018, Dying to Survive, the box office champion, earned 3.098 billion yuan, and the runner-up "The Richest Man in Xihong City" earned 2.52 billion yuan.

This year’s summer file, "Disappeared She" currently ranks first at the box office with 3.465 billion yuan, which has surpassed Dying to Survive. The box office of octagonal cage is currently close to 2 billion yuan, and the final box office will definitely exceed 2 billion yuan. Cat’s Eye’s latest forecast that the final box office of Chang ‘an Three Wan Li will be 1.94 billion yuan.

If "Enthusiasm" can reach 23 billion yuan at the box office after its release, and other heavy films such as Meg 2’s "Put all your eggs in one basket", "Assassination Storm" and "Learning Dad", this summer’s box office is likely to break the highest box office record in China’s film history at the same time.

A single flower does not make a spring. Compared with Ne Zha’s dominance in the summer of 2019, this summer’s top films are richer in themes and types, and the box office structure is more reasonable. Looking forward to China movies getting better and better!

Editor’s lead: Nowadays, many people will look for evaluation stickers on various platforms before buying goods. With Xiaohongshu as the representative, there are many bloggers in Xiaohongshu, ranging from stars to amateurs. They often post on it to help people grow grass or pull weeds. Among many products, how does Little Red Book occupy a favorable market and attract many loyal users? The author of this paper analyzes the user operation strategy of Xiaohongshu. Let’s take a look.

1.1.1 field

Xiaohongshu is a social e-commerce platform that provides sharing, communication and purchase channels for young Internet users who like shopping and love life. Users can discover good things all over the world through the platform, browse the product strategies summarized by various experts, share their own experience on the use of products, and also complete online shopping in the e-commerce platform.

Xiaohongshu was founded on June 6, 2013, with the asymmetric shopping information of Haitao as the breakthrough point. Since there were no products with similar positioning in the market at the time of its establishment, Xiaohongshu became a dark horse at the beginning of its establishment, and the number of users has exceeded 15 million in just one year. By December 2020, the cumulative download volume of Xiaohongshu has exceeded 5.3 billion, and the number of users has exceeded 300 million.

1.1.2 product positioning

At the beginning of its establishment, Xiaohongshu was positioned as a tool-based product, mainly aiming at the basic shopping guide of overseas markets. Later, through deep cultivation of UGC shopping sharing community, it continued to integrate content community and e-commerce module, and developed into the world’s largest consumer word-of-mouth library and community e-commerce platform.

At present, Xiaohongshu officially defines Xiaohongshu APP as a lifestyle platform for young people. With "UGC Content Community" as the core, users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts. They can also purchase high-quality goods from all over the world through the welfare agency with one click. It is an online shopping note sharing community and a platform for self-operated bonded warehouses.

1.2.1 Target users

1) User characteristics

From the user portrait data of iResearch, it can be seen that the proportion of female users of Xiaohongshu is close to 80%, and the number of male users is only 20%, which shows that the target users of Xiaohongshu are mainly women, and the community sharing and e-commerce model is more in line with the shopping habits and user characteristics of female users.

Judging from the age distribution of users, the main users of Xiaohongshu are young people under the age of 30, and users aged 31-35 also account for a certain proportion.

From the geographical distribution, the users of Xiaohongshu are mainly concentrated in the coastal areas with highly developed economy. Users in this area generally have high living standards, strong consumption power, pursue quality of life, and have certain demand for overseas shopping.

2) user portrait

User portraits can be roughly divided into the following categories:

• Student groups: high school students and college students, born after 1995, are highly active, have enough time, pursue trends and fashions, are easily attracted by new things, and are willing to share and show their lives;
• Workplace groups: white-collar workers and office workers, in first-tier cities such as Beishangguang, pursue quality of life, like to share their living conditions, like overseas shopping of beauty products, refer to KOL’s notes before shopping, and are willing to share their experiences after buying;
• Online celebrity stars: KOL and stars in the vertical field, with certain social influence, spontaneously share beauty products or toiletries that grow grass every day through videos or notes, or cooperate with beauty brands to promote and gain income;
• Merchants’ shops: shop operators such as youth hotels, online celebrity restaurants, cafes and bars, aged between 20 and 35, pursue fashion and hot spots, and are good at using the Internet for publicity and packaging.

1.2.2 Demand Scenario

• Plenty of time, daily wandering, watching videos, notes, browsing the welfare club mall or other official flagship stores, watching the trend, killing time;
• Purposeful browsing, planning to buy products, experience services or learning skills, reading and learning KOL’s notes and experiences;
• Willing to share life, want to share new products purchased or new services experienced with social media, get appreciation and attention, and answer other users’ questions;
• Want to buy genuine overseas products, but lack the time or ability to do overseas shopping, and intend to buy welfare agency products or other overseas flagship store products;
• When preparing for cross-border/Hong Kong, Macao and Taiwan tourism shopping, check the selected shopping notes of the destination, find the favorite overseas goods and form a list.

1.2.3 Core functions

The slogan "Mark My Life" of Xiaohongshu defines that the core function of the platform is the dissemination of tag notes-that is, the output of content culture. Users can record their life, share their lifestyles and form interactions based on their interests through short videos, pictures and texts.

E-commerce models such as welfare agencies and limited-time purchases are the closed loop to complete the business model, allowing users to have a better experience.

Main functional structure:

Main business logic:

The main business logic is divided into two sections: e-commerce mode and social mode, and other functions serve these two sections.

Social mode refers to that core users (content producers) publish notes and share consumption experience, while ordinary users recommend notes according to the algorithm set by the system according to behavior records, and at the same time, they can browse, like and collect notes, and after paying attention, both parties can have social interaction by private letter; E-commerce mode refers to that users browse their notes, plant grass for goods, make purchases through welfare agencies or other means, continue to publish notes after use, and conduct more "online sharing", thus forming a closed loop in business.

• Time perspective: Xiaohongshu was established in 2013, and APP was launched at the end of 2013. It has been in operation for 7 years.
• User’s perspective: the number of user downloads began to exceed 100 million in November 2017, and then the number of user downloads increased by nearly four times. Up to now, it has accumulated more than 5.9 billion times and the number of users has exceeded 300 million;
• Product perspective: The latest version of Little Red Book is 6.81.1, which has been updated 4 times in the last 30 days and once in the last 7 days. Through continuous version iteration, the basic functions and core functions of the product are complete, and the platform is mainly based on content sharing. The content topics have covered various life fields such as fashion, skin care, make-up, food, travel, film and television, and the content range is getting wider and wider;
• Operational perspective: the core business of Xiaohongshu is UGC content operation, which realizes the closed loop of user behavior through user operation and e-commerce operation;
• Business perspective: profitable operation, constantly seeking ways to integrate with e-commerce, and has completed the D round of investment led by Alibaba.

Conclusion: Judging from the above, Xiaohongshu APP is in a mature stage.

According to the life cycle judgment of Xiaohongshu, the next report will focus on the analysis of household operation strategies in the initial stage, mature stage and mature stage.

In 2013, with the rapid development of mobile Internet and the large-scale use of smart phones, cross-border travel became a popular choice for travel, and consumers began to pay attention to the purchase of overseas goods. At the intersection of several trends, Xiaohongshu was established in Shanghai to meet the needs of users for cross-border shopping.

At that time, cross-border e-commerce was still in the blue ocean market. Xiaohongshu accurately captured the target users and user needs, focused on overseas shopping to share this blank market, accurately captured the pain points of people shopping overseas, and targeted women in first-tier cities who tended to shop in overseas markets, and gained the first batch of users.

4.1.1 Acquiring users

In October, 2013, the little red book shopping strategy based on PGC came into being. slogan is a basic shopping guide for entry-level users, covering 8 countries and several popular tourist destinations, including the United States, Japan and South Korea.

Users can download and read offline on the PC or iOS platform, and they have been downloaded 500,000 times in less than one month, which successfully attracted a group of young women with overseas shopping habits, which also proved the user’s demand for overseas shopping and accumulated the first batch of original users for Xiaohongshu APP.

4.1.2 Activate users

1) The "shopping guide" is transformed into a "sharing community", and high-quality UGC content enhances the social attributes of Xiaohongshu.

Considering that it is difficult for guide products to interact with users and become sticky, Xiaohongshu team launched APP V1.0 "Hong Kong Shopping Raiders APP" at the end of 2013.

By inviting experts from all fields and community promotion, women with overseas shopping habits are encouraged to share their shopping experiences on Xiaohongshu. By producing high-quality content through UGC, Xiaohongshu has accumulated a large number of middle-and high-income female users, and its stickiness has made a qualitative leap. More and more users are willing to exchange shopping experiences and have completed the acquisition and activation of early seed users.

In several version iterations, Xiaohongshu has continuously strengthened social functions and content publishing tools, effectively improving users’ participation and activity.

On the basis of high-quality content community, Xiaohongshu was upgraded from content community to "content+e-commerce" in October 2014, and the "welfare society" module was launched, and the business closed loop was finally formed. Xiaohongshu clarified the user’s needs and product development direction, and became a one-stop platform for e-commerce in women’s overseas shopping communities, from content planting to shopping mall ordering. slogan was changed to "find good things abroad".

2) The first global awards event, in which millions of users voted for good things from all over the world.

At the end of 2014, Xiaohongshu held the first global prize-winning activity. Within 20 days, 1.87 million people voted, which was very popular. The products and shops it launched once became the vane of outbound shopping.

This activity was all voted by users, attracting more people to participate in it through the most popular H5 method at present, and finally forming fashion list, makeup list, furniture list and other lists. The discussion heat of users in Xiaohongshu increased significantly, which brought high popularity and activity to Xiaohongshu, and also gained a number of new users for Xiaohongshu. Since then, global awards have been held for three consecutive years in 2015 and 2016, further expanding its influence.

For a product that has passed the initial stage, the core goal is to gain rapid user growth. Xiaohongshu has verified the user demand in the initial stage, and then began to attract more and more users through the update of product functions and the holding of creative activities, and quickly occupied the market, while slogan was changed to "a good thing in the world".

4.2.1 Get Users & Activate Users

1) "Fresh Meat Marketing for Anniversary Celebration" to gain new users-Fresh Meat Video, Fresh Meat Express and School Grass Express.

In the early stage of the 2015 anniversary, Xiaohongshu began to put on video advertisements for publicity. The content of the video was that a topless foreign male model showed Xiaohongshu’s slogan "Finding good things abroad" through the scene.

On the anniversary day, Xiaohongshu hired a group of foreign male models in SOHO, Shanghai, naked as customers to deliver the courier, and provided the "princess hug" benefits, which made the female users on the scene once boiling and accurately reached the target users. This activity brought 3 million new users and 50 million yuan in sales for Xiaohongshu. From the data point of view, the daily activities and new additions have doubled, which has successfully played a role in pulling new ones.

In September 2015, Xiaohongshu held a marketing campaign of "School Grass Express" in 12 universities in five cities across the country while the iron was hot, which once again set off a wave in the circle of female college students.

In the end, the "School Grass Express" event ended with 52.977 million exposures and 47,000 discussions, which successfully improved the overall popularity in the post-90 s circle. During the whole anniversary, Xiaohongshu APP ranked fourth in the total list of Apple App Stores, with 15 million users.

2) "Star Girl" Jelly Lin and other female stars and KOL settled in Xiaohongshu.

In April 2017, Little Red Book invited Jelly Lin, a "star girl", to officially settle in Little Red Book. Later, female stars such as Nana Ou-yang and Stephy and vertical KOL successively settled in Little Red Book.

First of all, the star itself has its own traffic. By entering the activity, it can increase the number of users and improve user retention; Secondly, the publication of life notes by stars will enable fans to see the daily life of the stars and narrow the distance between fans and stars. At the same time, the stars bring their own elements such as fashion, fashion and wearing, which can arouse the topic and effectively enhance the user’s activity. In addition, you can also use the fan effect of stars to promote some goods and improve profitability.

4.2.2 Retain users

1) Refined operation

At this stage, Xiaohongshu began to focus on the optimization of community functions, the page was revised many times, the product was iterated many times, and the recommendation algorithm was updated.

Based on the machine algorithm, Xiaohongshu will make personalized recommendations according to users’ interests and user portraits, and successfully achieve "content finding", which shows that Xiaohongshu team attaches great importance to users’ experiences and needs, and keeps more users with no clear browsing purpose through refined operation, which improves daily activity and user usage time.

In order to ensure users’ long-term retention, Xiaohongshu encourages users to publish, share, like, collect and comment, and sets up a ten-level user growth system. Each level corresponds to the task requirements of corresponding social attributes, and the completion of these tasks will grow to the next level, thus encouraging users to use little red books more.

In the process of upgrading and cracking down on monsters, users with creative ability are unconsciously encouraged to become new UGC, and more high-quality content is produced and spread on the platform, forming a positive circular incentive.

4.2.3 Transforming users

1) Red Friday

In November 2015, Xiaohongshu transplanted the "Black Friday" activity to China and launched the "Red Friday" promotion activity, which covered more than ten categories such as skin care and makeup. Selected overseas goods are less than 50% off, and all overseas direct mail goods are free of freight.

The gameplay is novel and the scene is strong, which paves the way for holiday promotion. Users can see the "Red Five" sign everywhere in the APP, and click to browse and buy their favorite products, which increases the daily activity of users and is also an important means to realize profit.

2) Three days and three nights between Hugh and Little Red Book.

In April, 2016, Xiaohongshu invited Hugh and planned the "Three Days and Three Nights between Hugh and Xiaohongshu" activity. Accurate artist matching+advertisement recording close to life, as well as the pre-heating of Weibo before going online, successfully created a wave of big topics on Weibo, which raised the popularity of Xiaohongshu to a higher level, and the new growth rate of users reached 100%.

This cooperation with Hugh once again accurately captured the female users of Little Red Book, and the label # Hugh Endorsed Little Red Book # created by fans on Weibo, which received more than 7 million readings.

At the same time, Xiaohongshu planned the promotion of the category of "Hugh Advertising with the same paragraph" of Welfare Society, and launched the activity of "Buy enough 699 to get the potato captain doll with the same paragraph in Hugh". The whole activity released the topic of quantity, guided the participation and dissemination of households, improved the activity of users and increased the sales of the mall, allowing users to experience all the charm of Little Red Book in a closed loop.

Through the operation in the growing period, Xiaohongshu has already had a large number of users and a relatively stable position, and established a brand image. The tonality of users has declined, and slogan has changed to "mark my life". At this stage, Xiaohongshu pays more attention to the operation of content communities, conducts thematic planning, and is guided by user activity, retention rate, commercial realization and user communication.

4.3.1 Activate users & keep users.

• Idol Trainee & Creation 101

In January and April of 2018, with the expansion of the fan economy, Xiaohongshu sponsored two phenomenal variety shows, namely "Idol Trainee" and "Creation 101". The two top variety shows brought super high exposure to Xiaohongshu, and Xiaohongshu users entered the spurt growth stage.

In addition to oral broadcast, insertion and logo, Xiaohongshu also invited trainees to come to Xiaohongshu to release notes and open a voting channel in the APP. From the data point of view, the diversion effect of the program broadcast for three consecutive months is extremely obvious.

The audience of the two variety shows are actually potential users of Xiaohongshu, especially women. They are keen on star hotspots and fashion trends. Xiaohongshu successfully acquired these potential users through the precise variety show. These users are of high quality and high activity. They posted articles on Xiaohongshu to share their love beans and spit out the competition system, which improved the overall activity.

At the same time, posting and sharing in voting rules can increase the number of votes, which actually improves the activity and retention rate of users.

After the end of the activity, the trainees continued to use Xiaohongshu to record their lives and publish their daily lives, which continued to attract fans. Fans would like to praise and comment on the trainees’ notes and buy the goods planted by the trainees, which improved the activity and retention rate of Xiaohongshu.

4.3.2 User Transformation & User Communication

1) Differentiated e-commerce live broadcast

With the popularity of Taobao’s e-commerce live broadcast, Li Jiaqi, Viya and other anchors constantly set a record for the transaction amount, and Xiaohongshu also started to conduct e-commerce live broadcast, trying to get the latest traffic bonus of the platform on the live broadcast track.

In 2019, Xiaohongshu tested the e-commerce live broadcast, and the enterprise model student "Perfect Diary" made a new product debut in Xiaohongshu live broadcast. The new products were quickly snapped up, and the powder rose by 100,000 people one week after the live broadcast. In April 2020, the live broadcast was officially launched and began to be open to all creators in the platform.

The next day, Xiaohongshu announced the 3 billion traffic and targeted support plan on the second creator’s open day, hoping to normalize the live broadcast. Xiaohongshu, which has always emphasized style and quality, also pursues a differentiated live broadcast form. The live broadcast is based on the core advantage content notes, mainly sharing and chatting, and the atmosphere with goods is more inclined to emotional attributes.

On the one hand, it improves the user’s activity and conversion rate through live broadcast, realizing the realization of the platform, and on the other hand, it also realizes the retention of outstanding creators by realizing the realization.

2) "Creator 123 Plan"&"Campus Big Player"

In the past two years, Xiaohongshu has launched activities such as "Creator Open Day", "Creator 123 Plan" and "Campus Big Player" to carry out the "Million Creator Support Plan" for creators who love to share their lives, aiming to help content creators improve the quality of notes and productivity, hoping to cultivate and retain excellent content producers through various incentives, so that creators and content can release greater influence, precipitate private domain traffic for creators, and provide diversified commercialization roads.

At the same time, attract more users to join the little red book to complete the purpose of word-of-mouth communication.

After the above analysis, we analyze the advantages and disadvantages of Xiaohongshu from three aspects: content operation, activity operation and household operation.

In terms of content operation, high-quality UGC content dissemination and community communication are the key points of Xiaohongshu’s success.

At present, Xiaohongshu has tens of thousands of notes in various hot topics such as fashion, skin care, travel, fitness, food, film and television, etc. The note list page made by high-quality creators gives people the most direct beauty enjoyment through exquisite filters and designed photos or small videos.

Xiaohongshu guides topics according to hot spots and user preferences, and encourages users to discover new content. Users can browse and share their life experiences on Xiaohongshu, and at the same time, they can complete a one-stop shopping experience from planting grass to placing orders.

On the other hand, the presence of more and more stars and KOL makes all kinds of commercial implants and soft articles appear in Little Red Books. The original intention of content creators to publish notes is no longer good recommendation, but commercial promotion, so users gradually become cautious about notes and have some doubts about the authenticity of the content.

For ordinary content creators, many people are also worried that the massive admission of star KOL will change the positioning of "Little Red Book" in a subtle way, and the style will gradually become the trend of "showing off wealth", so creators and staff of Little Red Book need stricter control and more accurate algorithms in content review.

Xiaohongshu’s achievements are largely due to the creativity of the event. At present, Xiaohongshu has established two festivals of its own label-"6.6 Anniversary Celebration" and "Red Friday". In addition, the platform often combines hot spots or self-made hot spots to carry out creative activities marketing, such as fresh meat express and linkage draft variety show.

Both online and offline activities have been well received, and the daily activity and new registrations during the activities are more eye-catching. In the next step, Xiaohongshu will launch cross-border cooperation with tourism, and also look forward to the next explosion point created by Xiaohongshu.

In terms of user operation, the users of Xiaohongshu are mainly divided into two categories: content producers and ordinary users.

For ordinary users, Xiaohongshu has established a user growth rating system, encouraging users to share life fun, publish notes, and communicate socially in the platform to become creators and produce high-quality content, thus forming a virtuous circle;

For content producers, the creator training system of the platform allows users to continuously produce high-quality content, and at the same time, it brings huge traffic and hot spots to the platform, and then users can cooperate with brands to realize traffic realization, thus ensuring the operation of the platform.

Despite this, Xiaohongshu is still under pressure in user conversion, and creative activities can often bring short-term profits to the platform, but once the popularity passes, the sales volume of the platform will return to the previous level.

Although Xiaohongshu’s "community+e-commerce" model realizes the closed-loop of user behavior, its commercial realization is not satisfactory, and its popularity and reputation do not seem to match the market share. In the end, it is because users have not changed the shopping mode of "planting grass on Xiaohongshu and pulling grass on other platforms", especially the "fake goods" that broke out in recent years have had a certain impact on Xiaohongshu’s reputation.

At the same time, with the increasing number of competitors on the social e-commerce track in recent years, the market expansion space is limited, and many APPs with overlapping functions are gradually launched, such as Tik Tok and Aauto Quicker, which focus on short video socializing, Netease Koala Shopping, a community-based shopping app integrating sharing and shopping, etc. Their rise has caused a large-scale shift in users’ attention, which will make Xiaohongshu lose a group of users to a certain extent. How to complete traffic construction and user maintenance in the industry with many giants will be the focus of Xiaohongshu’s consideration.

Judging from the data in October 2020, Xiaohongshu ranked first in the dating APP section of iResearch data community, and the number of independent devices is still rising, which is in the leading position in the industry.

Little Red Book has gradually developed into a comprehensive platform of community+e-commerce from the initial PDF travel shopping strategy, with the number of users exceeding 300 million. The content of this "book" of Little Red Book has become richer and richer, and more and more users have written it.

As the first batch of community+e-commerce products, Xiaohongshu identified the target users at the beginning of the product, fully met the needs of users, and successfully realized the integration of two seemingly weak modules through marketing activities, realizing the logical self-consistency of the product and the closed loop of user behavior within the product.

• The e-commerce industry is already in the Red Sea competition, and users don’t seem to buy the e-commerce platform of Xiaohongshu, and there is still much room for improvement in traffic liquidity;
• Faced with the same type of content community or social e-commerce APP that is rising, how can Xiaohongshu maintain its position and maintain its relationship with users?

6.2.1 Strengthen the connection between content and e-commerce, and constantly explore the integration of content community and e-commerce platform.

Realize the intercommunication between seller’s comments and notes, place the product link at the appropriate place on the note page, or attach the sharing notes of star KOL to the product page to enhance the user’s impression and trust; Invite the official flagship store to settle in and improve the variety of goods.

On the basis of the original REDelivery international logistics system, a mature supply chain system and a perfect management system are established to support its e-commerce platform and ensure the authenticity of goods; At the same time, establish a supervision and audit mechanism, conduct regular spot checks, remove inferior products in time, and do a good job in after-sales service.

6.2.2 In terms of user maintenance, we should adhere to the tonality of the product itself and ensure the high quality of the core content.

Increase the reward function of high-quality content, give more direct ways to prove creative ability and get more economic encouragement for high-quality content; Establish a hot list of little red books similar to Weibo Hot Search and Zhihu Hot List, inform users of current trends, improve users’ immersion time, and thus increase users’ stickiness.

New user incentive mechanisms, such as daily sign-in reward, watching live broadcast time reward, shopping reward, sharing reward, etc., will enable users to get incentives not only from spiritual and emotional aspects, but also from material benefits, and these rewards can be used for cash deduction in e-commerce sectors such as welfare agencies, thus forming a cycle.

Xiaohongshu has developed from an unknown APP to a national-level software in just six years. Behind this is the creation and efforts of the founding team. "Three points rely on innovation and seven points rely on hard work." In the future, Xiaohongshu will provide more interesting community games to meet more needs of users, and expect Xiaohongshu to write his own wonderful.

　

This article was originally published by @ 京京京京京京京京京京京京京京京京 is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　In the middle of the night, the well-dressed female anchor sat in the live broadcast room, shouting for everyone to click on the little yellow car and place an order to buy products such as plum fruit. In front of the spotlight, there are two monkeys wearing diapers and skirts. They climb on the female anchor and sometimes make a cry, becoming a "powder-sucking weapon" in the live broadcast room.

　　These female anchors have another identity. They are zookeepers. In the evening, they will dress up their monkeys and start live broadcast with goods. Some anchors even broadcast live until midnight. The extreme news reporter also found that there were also anchors who painted lipstick on monkeys during the live broadcast.

　　These anchors have attracted many fans by dressing up cute monkeys, but many netizens are worried that these monkeys will be "forced to open business" in the spotlight every day, and will they be hurt?

　　On May 27, the wildlife protection department of the city where the relevant zoo is located responded to the journalist, and the zoo was not allowed to use monkeys to bring goods live. After investigation and verification, this behavior would be stopped.

　　"Monkey Anchor" was forced to open late at night

　　"Special offer once a month, let’s hurry up and shoot, and count down for 10 seconds … …” Late at night on May 25th, a blogger named "Xiaoxinxin" sat in the live broadcast room and recommended a plum fruit product, claiming that the plum fruit has the function of losing weight.

　　Unlike other anchors with goods, this anchor is crawling with two monkeys. One of them was wearing a diaper, and the other older one was wearing a flowered skirt. On the table in front of the anchor, in addition to the products she promoted, there is also a sign printed with "Xinmaqi Fantasy Animal Theme Park Work Permit". A netizen who just entered the live broadcast room asked: "Why can I bring a monkey live?" The anchor replied: "Because I am their keeper."

　　The breeder of Hebei Hengshui Xinmaqi Fantasy Animal Theme Park is broadcasting live (Source: video screenshot)

　　During the live broadcast, two monkeys clung to the anchor’s clothes and snuggled up to her, sometimes squinting. The anchor put them on the table and wanted to stand up and show the slimming effect after eating plum fruit. When a monkey saw that the anchor was ready to get up, he swooped back into her arms, tugged at her clothes firmly and squeaked until the anchor held it in his arms and stroked it like a baby, and the monkey’s mood stabilized.

　　Many netizens said that the monkey may be too sleepy and need to sleep, so his mood is uneasy. The anchor said that the monkey thought she was leaving, so she climbed on top of her.

　　The live broadcast lasted until after 0 o’clock the next day.

　　Also broadcast live late at night, there is an anchor in Tieling, Liaoning. The anchor’s live broadcast room has a work permit hanging on his chest, and the background of the live broadcast room has the words "Tieling Longshoushan Zoo". In the live broadcast room, there is a monkey named "Little Apple", wearing a red skirt, and sucking the "Shumian Fuling Ziziphus jujuba seed paste" in the anchor’s hand. The anchor is also promoting a plum fruit and a probiotic freeze-dried powder that is said to have weight loss effect.

　　A zoo keeper in Tieling, Liaoning Province asked monkeys to bow to netizens (Source: video screenshot)

　　The live broadcast record of the anchor shows that on May 24, several of her live broadcasts began at 6: 50 pm and ended at 0: 30 on the 25th. At 8: 27 pm on the 25th, she started the live broadcast again until 0: 21 the next day.

　　In addition to the anchors that broadcast live at night, there are also some anchors that broadcast live during the day. In Hengshui Wildlife Park in Hengshui City, Hebei Province, a keeper opened two accounts, and the live broadcast record of one account showed that on May 26th, she started at 1 pm and ended at around 10: 30 pm, during which several live broadcasts were conducted.

　　On the afternoon of 27th, Jimu journalists entered the anchor’s live broadcast room and saw a monkey in diapers and a monkey in clothes playing in a corner, eating melon seeds, etc. The anchor only spoke beside him and didn’t appear. The anchor said that there are many monkeys in the zoo and they will appear one by one.

　　In the live broadcast room of a zoo keeper in Siyang, Jiangsu, the reporter saw that the anchor was selling a cosmetic at a loud voice, and the little monkey in front of her squinted from time to time and looked very tired. Some netizens expressed their distress.

　　Someone once made monkeys smoke and wear lipstick.

　　After consulting the accounts of these breeders’ anchors, Jimu journalists found that they not only let the monkeys appear in the live broadcast, but also update short videos about monkeys every day to attract fans’ attention.

　　The video released by the keeper of Hengshui Wildlife Park shows that she often interacts with monkeys and baboons in clothes, sometimes giving them a bath and sometimes feeding them lollipops and lactic acid bacteria drinks. A video updated by the anchor in March this year shows that a monkey has three lollipops in his mouth, his cheeks are bulging and he still holds a lollipop in his hand.

　　In the video released by Xiao Xinxin, the monkey will sit on a stool like a human being, cross his legs and hold a bottle of drink. There is also a plate of fruit on the stool next to it and a tablet computer in front. The scene is obviously designed by the breeder, and the video has 178,000 likes.

　　In the video released by the male breeder of a zoo in Jilin, he sometimes takes the monkey to eat fried dough sticks in the ice and snow, sometimes takes the monkey to eat French fries, and sometimes eats instant noodles and ice cream. This monkey has become a food broadcaster.

　　The extreme journalist also noticed that in the video released by the breeder, a monkey was holding an unlit cigarette and biting it, with the caption "The little guy shredded all the cigarettes to help her uncle quit smoking". Some netizens commented: Don’t play with cigarettes for monkeys.

　　The behavior of these breeders taking monkeys live and shooting short videos has also caused many netizens to worry that these behaviors will hurt monkeys, and some videos are even suspected of abusing monkeys.

　　In November last year, some netizens reported that Hengshui Wildlife Park had forced a young monkey to smoke and filmed a short video and sent it online. This behavior was suspected of cruelty to animals, or attracted attention and promoted the park by hype. The video shows that a monkey is sitting on a small bench with a lit cigarette in his mouth. Because of the smoke stimulation, the little monkey keeps blinking. After someone took the cigarette, the little monkey rubbed his eyes, then lay on the ground and was covered with white cloth, suggesting "death". The words "smoking is harmful to health" also appeared in the video.

　　Hebei Hengshui Wildlife Park once took a short video of monkeys smoking (Source: Red Star News)

　　At that time, the zoo had explained to the media that the monkey just posed with cigarettes and didn’t really smoke. The short video was just to promote "smoking is harmful to health". The video was deleted after it caused controversy.

　　Another video obtained by Jimu journalist shows that the keeper of Hengshui Wildlife Park once put lipstick on it with a monkey in his arms. Some netizens also questioned that this move is animal cruelty. At present, the video has been deleted from the accounts of the zoo and the breeder, but some people are still forwarding it.

　　The breeder of Hengshui Wildlife Park in Hebei once painted lipstick on monkeys (Source: video screenshot)

　　The reporter also noticed that on May 1 last year, the female breeder of Qinhu Zoo in Taizhou, Jiangsu Province painted eye makeup for monkeys in the live broadcast and promoted beauty products. In February of this year, another netizen reported that the breeder gave the monkey milk and drinks, ate strawberries, durian, longan, lychee, etc., and made a short video live. The Network Information Office of Jiangyan District Committee of Taizhou City replied that the office, together with relevant departments, had an interview with the anchor and the person in charge of Qinhu Zoo, reiterated the relevant laws and regulations, urged him to remove the products containing bad content before, and asked him not to make up monkeys, not to use live monkeys to bring goods, and not to use live monkeys for a long time.

　　The wildlife protection department said that it would stop the live broadcast.

　　The journalist noticed that the keeper of Qinhu Zoo temporarily stopped updating short videos from May 16th. She replied to netizens in the comment area that she has arrived in Binzhou, Shandong Province and will resume live broadcast in the near future.

　　On May 27th, Jimu journalists called Qinhu Zoo many times, but no one answered. The reporter also called Hengshui Wildlife Park and Xinmaqi Fantasy Animal Theme Park respectively, suggesting that some netizens thought it was inappropriate to use monkeys to bring goods live, and the relevant staff responded and would report the matter to the leaders. That night, Simaqi Fantasy Animal Theme Park replied to the reporter that the live broadcast time would be adjusted in the future, and monkeys would not be allowed to live in the middle of the night.

　　The reporter also contacted the Nature Reserve and Wildlife Protection Management Section of Hengshui Natural Resources and Planning Bureau. The staff said that the zoo was not allowed to use monkeys to carry goods live. After investigation and verification, they would stop this behavior.

　　At 9: 00 p.m. on May 27th, a journalist noticed that the keepers of the above two zoos in Hengshui City had not carried out live broadcast with goods.

　　A zoo keeper in Jiangsu is broadcasting live (Source: video screenshot)

　　Hu Huijian, a researcher and doctoral supervisor at the Institute of Zoology, Guangdong Academy of Sciences, said that primates such as monkeys are protected animals at or above the national level, and artificial breeding of monkeys should go through legal procedures such as the Wild Animal Domestication and Breeding License. If individuals or units do not have relevant certificates of legally owning monkeys, it is illegal. From the perspective of wildlife protection, using monkeys to carry goods live will definitely have an impact on wildlife. Because whether it is a zoo or an individual raising monkeys, we must consider "abundance", that is, the needs of wild animals for the environment and psychological needs.

　　Animals need a good natural environment, and live broadcast with goods is in a very artificial environment, and monkeys certainly have no will to live broadcast with goods, so forcing them to live broadcast with goods is a serious violation of animal welfare. If the breeder puts makeup on the monkey, forces the monkey to take a photo, or forces it to do some body movements, it is not only against animal welfare, but even suspected of cruelty to animals.

　　In addition, among all primates, humans need the shortest sleep time, while monkeys need 10 to 15 hours of sleep time, while monkeys generally move during the day, so live broadcast at night will also affect the rest of monkeys.

　　BEIJING, Jan. 13 (Xinhua)-The violent attack on Capitol Hill in the United States not only raised eyebrows in the international community, but also triggered an "earthquake" in American politics. In the chaos, Nancy Pelosi, the speaker of the US House of Representatives who was re-elected in early 2021, continued to "pursue Trump" and received much attention.

　　This 80-year-old female politician of the Democratic Party has made Trump "three axes" and "hard and hard". What role will she play in the new season of "The Storm of Capitol Hill"?

　　The office was broken into and the computer was lost in the riot … …

　　Pelosi made "Three Axes" hard on Trump.

　　On the 6th, the day of the riots in the US Congress, although Pelosi left the Capitol through the emergency passage like other members, her office was broken into by protesters.

　　The door of the office was violently knocked down, protesters proudly took photos on her desk, staff had to hide under the desk for hours, the mirror in the room was broken, a work computer was stolen, and the podium was removed and put into online auction … … Trump supporters seem to regard Pelosi as a "punching bag."

　　Nowadays, the violent riots have stopped and Biden is about to take office. For Democrats such as Pelosi, the time to "calculate the general ledger" with Trump has already begun. In order to completely end Trump’s political life, Pelosi offered three tricks!

　　The first move: send an ultimatum to Burns.

　　A few days ago, Pelosi said that the House of Representatives will introduce a resolution on the 11th, demanding that Burns "convene and launch the cabinet, and use the 25th Amendment of the Constitution to declare that the current president cannot exercise his functions and powers".

　　However, this appeal of the House of Representatives failed to be agreed by all members, and a Republican congressman voted against it. Therefore, the House of Representatives will discuss and vote on this on the 12th local time. As the Democratic Party controls the House of Representatives, this vote is expected to be passed.

　　Burns, on the other hand, has a day to consider whether to comply with the appeal of the House of Representatives.

　　It is widely believed that Burns will not take action to remove Trump’s presidency. Therefore, Pelosi has also prepared a second trick — — Congress impeached.

　　The second measure: advance the impeachment procedure.

　　On the 11th, the US House of Representatives formally proposed a resolution to impeach President Trump, accusing Trump of "inciting rebellion".

　　Pelosi and others said that if Burns is unwilling to remove Trump, the House of Representatives will vote on the impeachment resolution on the 13th EST.

　　Trump’s time in the White House is running out. Congress impeached him again at this time. Although he could not be driven out of the White House in advance, it was not meaningless. As a former president, Trump can still be impeached.

　　Once the impeachment is successful, in addition to leaving a stain on Trump’s political career, it may make him unable to run for public office again.

　　The third measure: stare at the nuclear button and launch a public opinion offensive.

　　In addition, Pelosi also launched a public opinion offensive and questioned Trump’s mental state several times.

　　In a letter to her Democratic colleagues, Pelosi specifically stated that she would "prevent an insane president from using nuclear weapons". She said: "This insane president is too dangerous. We must take all measures to protect the American people from his psychological imbalance attack on the United States and democracy."

　　On the 10th, in an interview, Pelosi added: "The people in charge of our government administration are crazy, insane and dangerous."

　　In fact, this is not the first time Pelosi has confronted Trump. From the investigation of "TongRumen" to the impeachment of "TongWumen"; From sticking Trump’s funds to build a border wall to tearing Trump’s congressional speech; It can be said that Pelosi is one of Trump’s strongest political opponents.

　　Her methods are ruthless and her style is tough. How was such an American politician tempered?

　　From housewives to the third person in American politics

　　How do senior women play "power games"?

　　According to the British Broadcasting Corporation (BBC), Pelosi, who officially entered American politics at the age of 47, completed the identity transformation from a housewife with five children to the first female speaker in the United States in 20 years. Among them, I have to mention her family background.

　　— — Born into a political family

　　Pelosi was born in Baltimore, Maryland, USA in 1940. She was the youngest of seven children. Different from many people, Pelosi’s family has a strong political color. Her father and a brother have both served as mayors, and her mother is also keen on political activities.

　　Perhaps influenced by the family atmosphere, Pelosi attended the Democratic Party Congress when she was 12 years old, and also chose political science when she went to college. In 1961, she also attended the inaugural ball of then US President John F. Kennedy.

　　However, after graduating from college, Pelosi did not go into politics directly, but chose to marry a banker and become a full-time wife.

　　— — Step into politics

　　In 1976, Pelosi began to dabble in politics. At that time, she used her personal connections to help California Governor Brown win the Maryland presidential primary. After that, she "took off" all the way in the state’s Democratic Party and took the top spot in the state’s party.

　　In addition, after moving to San Francisco with her husband, Pelosi also met Phillip Burton, a California Congressman, an "important person" in her political career.

　　It is reported that after Berton’s death, he passed on his position to his widow Sarah. Before Sarah died of cancer, she expressed the hope that Pelosi would take over the position.

　　At this time, Pelosi’s children went to college, and she also decided to concentrate on politics. As a result, she raised $1 million in seven weeks, held 100 family gatherings, and won a special election in 1987 to become a federal representative.

　　— — Reach the peak

　　With a keen political sense, Pelosi rose rapidly within the Democratic Party. In 2001, Pelosi ran for the minority supervisor of the House of Representatives (the second chair of the Democratic Party in the House of Representatives) and won by a narrow margin. A few months later, she was promoted to be the leader of the Democratic Party in the House of Representatives.

　　When the United States invaded Iraq in 2003, Pelosi was one of the most famous and public opponents at that time. This position paid off in 2006 — — Democrats won control of the House of Representatives for the first time in 12 years.

　　Therefore, Pelosi was elected as the Speaker of the House of Representatives by the Democratic Party in 2007, becoming the first woman in American history to hold this position.

　　According to reports, the Speaker of the House of Representatives is not only the power core of the US Congress, but also the second "heir" of the US President and the "third person" in American politics. In addition, the House of Representatives is also in charge of the "money bag" of the US government. No wonder some media said that Pelosi was the "most powerful woman" in Washington.

　　Became Speaker of the House of Representatives for four times.

　　How to play Pelosi’s new season play?

　　On January 3, 2021, local time, in the 117th Congress of the United States, Pelosi led the Democratic Party, won the House of Representatives election with a narrow majority of 216 votes to 209 votes, and was elected as the Speaker of the House of Representatives for the fourth time.

　　At this point, Pelosi, who is over eighty years old, has set another record — — Become the oldest speaker of the House of Representatives in American history.

　　It is worth noting that the BBC analysis said that in the next term, Pelosi will not sit back and relax, but is likely to encounter a huge political test.

　　In the next two years, how to help Biden’s government’s legislation pass smoothly in the House of Representatives is a top priority for Pelosi. However, in this House of Representatives election, Pelosi leads her opponent with only 7 votes, and her advantage is very weak. A little wavering will make Biden’s government’s efforts to implement policies difficult.

　　In addition, Pelosi also faces many challenges, such as being questioned by her age, severe epidemic situation, and bridging differences within the party.

　　"She has to find a way to turn her weak majority seat into sustained action," BBC reporter Seckel said.

　　What role will Pelosi, who looks like scenery, play in the new season of "The Storm of Capitol Hill" after the 2020 American election? (End)

On November 1st, in the final round of the second stage (Group B) of the Asian Women’s Football Qualifier for the Paris Olympic Games, China drew 1-1 with South Korea, and failed to advance to the Paris Olympic Games.

On November 1st, China coach Shui Qingxia (former) led the players to greet the audience after the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Wang Shanshan (right) struggled in the competition. Xinhua News Agency reporter Wei Peiquan photo

On November 1st, China team player Zhang Linyan (second from left) broke through with the ball in the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Yang Lina cried after the game. Xinhua News Agency reporter Wei Peiquan photo

Source: Xinhua News Agency

　　On June 19th, in Lianyungang Port, Jiangsu Province, a ro-ro ship was loading a batch of goods exported overseas. With the support of many policies such as tax reduction and fee reduction, China’s foreign trade enterprises seized the opportunity to resume work and production, and accelerated the pace of "going out". Photo by Geng Yuhe (Zhongjing Vision)

　　Since the beginning of this year, in the face of the severe and complicated situation, the CPC Central Committee has timely deployed and issued a series of tax reduction and fee reduction policies to release water to raise fish and help market players to bail out development. Finance, taxation and other relevant departments at all levels implement relevant policies and measures to reduce the tax and reduce the fees. From January to June this year, 1,504.5 billion yuan was added to reduce taxes and fees, effectively reducing the burden on market players.

　　Recently, Liu Kun, Minister of Finance, said in his "Report of the State Council on Budget Implementation since this year" to the NPC Standing Committee that from January to June this year, 1,504.5 billion yuan of new taxes and fees were reduced, effectively reducing the burden on market players.

　　In the face of the impact of the COVID-19 epidemic, how can relevant departments and localities implement policies and measures to increase tax reduction and fee reduction? How do enterprises feel about reducing taxes and fees?

　　Help ensure supply and benefit people’s livelihood

　　Since the beginning of this year, in the face of the severe and complicated situation, the CPC Central Committee has timely deployed and issued a series of tax reduction and fee reduction policies to release water to raise fish and help market players to bail out development.

　　1.073 billion masks, 4.39 million protective clothing and 4.7 million in isolation gown … … After the outbreak, Steady Medical Supplies Co., Ltd. made every effort to ensure the supply of epidemic prevention and treatment materials. "Tax cuts and fee reductions have given us strong support. According to the relevant equipment newly purchased by the key materials production enterprises for epidemic prevention and control to expand production capacity, a one-time pre-tax deduction policy for enterprise income tax is allowed. The company invested about 80 million yuan in various production equipment in Shenzhen, which can be deducted once before tax. " Wu Kezhen, financial director of Steady Medical Care, said.

　　In addition to sound medical care, Shenzhen Mindray Bio, Yi Yatong and other enterprises also fully enjoy the tax reduction and fee reduction bonus in the anti-epidemic insurance supply. "The tax reduction and fee reduction policy is highly targeted, which effectively guarantees the prevention and control of the epidemic and the supply of materials." Tang Shukui, director of Shenzhen Finance Bureau, said.

　　Among the key support materials for epidemic prevention and control, in addition to medical emergency materials, the supply of daily necessities such as grain and oil is also very important. "After our company filed an application for 1.6 million yuan of incremental value-added tax allowance, it arrived in 2 days." Ms. Tong, a financial officer of Red Dragonfly (Chongqing) Vegetable Oil Co., Ltd., said that at the critical stage of capacity expansion, the receipt of this tax refund fund effectively eased the cash pressure of enterprises.

　　It is noteworthy that the policy of tax reduction and fee reduction covers a wide range, which effectively guarantees the basic people’s livelihood. Chongqing has introduced a series of measures to reduce fees within the scope of local power, and provided sufficient supply for people’s basic living needs by ensuring market players and ensuring the stability of the supply chain of the industrial chain. For example, in view of the urgent problems faced by enterprises in returning to work and expanding financing, the use rate of emergency working capital for re-lending will be reduced by half to provide bridge support for enterprises to renew loans. It is estimated that the annual re-lending will be 21 billion yuan, indirectly saving financing costs by 600 million yuan.

　　In Shenzhen, only the policy of exempting the income obtained from providing public transportation services, living services and providing residents with express delivery services of essential living materials will reduce the burden on enterprises by 700 million yuan. Take Shenzhen Boxma Xiansheng as an example. From January to April alone, the value-added tax was reduced by more than 3.5 million yuan.

　　Enterprises increase vitality and add stamina

　　The epidemic situation has brought difficulties to the operation of enterprises, especially small and micro enterprises and private enterprises, which have weak ability to resist risks and are more vulnerable to shocks. On the basis of previous years, this year, we further implemented measures such as tax relief and mitigation, and increased the tax reduction and fee reduction of small and micro enterprises.

　　On August 3rd, customers lined up in Modern China Tea Shop Window of the World store to buy milk tea. More than 260 shops in Modern China Tea Shop once pressed the "pause button" after the outbreak, and now they are full of vitality. "Our stores are all small and micro enterprises, and a series of preferential policies are applicable. In the first half of the year, direct stores reduced the value-added tax by 10.81 million yuan, social security by 3.11 million yuan, and deferred corporate income tax by 1.1 million yuan, greatly reducing operating costs." Cheng Xiaofeng, financial director of Hunan Chayue Catering Company, said that in July, the average revenue of this enterprise store was about 280,000 yuan, setting a record high.

　　"Tax reduction and fee reduction effectively eased the financial pressure of the majority of small and medium-sized enterprises during the epidemic, played a role in promoting the resumption of work, stabilizing and expanding employment, promoting enterprises to expand production capacity and increase investment, and improving market activity." He Weiwen, deputy director of the Hunan Provincial Department of Finance, said that in the first half of this year, the province’s accumulated tax reduction and fee reduction exceeded 31 billion yuan.

　　The epidemic has an obvious impact on import and export, and foreign trade enterprises are facing severe challenges. In order to support the steady foreign trade, the fiscal and taxation departments have issued clear policies. Since March 20th this year, the export tax rebate rate of 1,084 products such as porcelain sanitary wares has increased to 13%, and that of 380 products such as plant growth regulators has increased to 9%.

　　Chongqing International Composite Materials Co., Ltd. is mainly engaged in the production and sales of glass fiber series products and reinforced plastic products, and its export business accounts for 40% of the total business volume. "The main products of the enterprise are within the scope of benefit, and it is estimated that the tax rebate for the enterprise will increase by 11.4 million yuan throughout the year." Li Kangzhi, a financial officer of the company, introduced.

　　According to the latest statistics, by the end of June, 25,000 export enterprises nationwide had enjoyed the bonus of this export tax rebate policy.

　　At the same time, the tax authorities have launched a series of measures to facilitate and speed up the export tax rebate, so as to promote the export tax rebate to speed up and increase efficiency. In Chongqing, the single tax refund of "Full Electronic Refund" arrived on the same day as soon as possible, and the average processing time of tax refund business was reduced to 3 working days, which was more than 50% lower than before.

　　Weisheng Information Technology Co., Ltd. is a communication terminal equipment manufacturing enterprise, and handled export tax rebate of 4.2 million yuan in the first half of this year. "Thanks to Hunan’s export tax rebate ‘ Immediately report and do it ’ System, tax refund funds can be received within 1 working day. " Zhong Xiyu, secretary of the board of directors and chief financial officer of VIA Company, told the reporter.

　　"Tax refund funds ‘ Living water ’ Rapid return plays a role in stabilizing foreign trade ‘ Support ’ Function. " Ming An Bin, member of the Party Committee and Deputy Director of State Taxation Administration of The People’s Republic of China Shenzhen Taxation Bureau, said that as of July 29th this year, the bureau had handled a total of 67.085 billion yuan of export tax refund (exemption).

　　Work together to implement the reduction.

　　One point for deployment and nine points for implementation. Finance, taxation and other relevant departments at all levels have implemented relevant policies and measures to reduce taxes and fees in place, which has promoted steady economic and social development.

　　Tang Shukui introduced that Shenzhen has established a linkage and information sharing mechanism between finance, taxation, social security, medical insurance and other departments to smooth the policy to the "last mile".

　　Shenzhen tax department vigorously promotes "non-contact" taxation, forming a taxation pattern with online taxation as the main channel and comprehensive speed-up and flow control in the lobby. "We conscientiously do a good job in the implementation of preferential policies, non-contact taxation, data services and epidemic prevention and control, and help market players to move forward lightly." Zhang Guojun, Party Secretary and Director of State Taxation Administration of The People’s Republic of China Shenzhen Taxation Bureau, said.

　　With the in-depth implementation of various policies and measures to benefit enterprises, the vitality of Shenzhen market players has recovered rapidly. The value-added tax invoice data of 3.5 million taxpayers in the city show that the overall sales revenue of Shenzhen in the first half of the year has fully recovered to the same level of the previous year, and the overall recovery rate is nearly 100%.

　　Since the beginning of this year, the Hunan Provincial Department of Finance has established and improved the working mechanism of tax reduction and fee reduction for the first time, set up the coordination mechanism of finance, development and reform, taxation and human society departments, planned tax and fee policies and measures in advance, made a good analysis and calculation of tax reduction and fee reduction, and took the lead in introducing preferential tax and fee policies to support small and micro enterprises and individual industrial and commercial households to resume work. In Yueyang City, the work of tax reduction and fee reduction is included in the assessment of promoting the high-quality development of the private economy and key fiscal and taxation work in the city.

　　"In order to ensure that the national tax reduction and fee reduction policies and measures go directly to enterprises and become the main body of the market ‘ Empower ’ We implement grid services and strengthen the follow-up of policy implementation. " Wang Jianping, deputy director of State Taxation Administration of The People’s Republic of China Hunan Provincial Taxation Bureau, said. It is reported that Hunan Province has established a system for cadres of tax authorities at all levels to go to enterprises for research and counseling, to solve tax-related problems such as policy application and qualification identification for enterprises such as Lansi Technology, and to form a policy implementation guide, which is applied in the province.

　　In Chongqing, the municipal departments of discipline inspection and supervision, finance, taxation and auditing, the Chongqing Supervision Bureau of the Ministry of Finance and the Chongqing Special Office of the National Audit Office have jointly strengthened the supervision of tax reduction and fee reduction. At the same time, we will implement "interaction between banks and taxes", improve tax-related data value-added services, and link tax credit with financial credit to provide financial support for enterprises that operate in good faith and pay taxes according to law. "Chongqing will be more active in implementing a proactive fiscal policy and fully stabilizing enterprises to protect market players." Chen Junwu, director of the Tax Administration Department of Chongqing Finance Bureau, said. (Economic Daily China Economic Net reporter Zeng Jinhua)

China team Wang Jie (right)/Tian Jia celebrates the victory Xinhua News Agency reporter Shadati photo.

　　On August 21st, Beijing time, the bronze medal battle for the women’s beach volleyball in the 2008 Beijing Olympic Games will start first. China’s Xue Chen/Zhang Xi will meet Brazil’s renate and Tarita. Although they lost to China veteran Tian Jia/Wang Jie in the semi-final, they have already made history. Can they help China win the first Olympic sand volleyball medal? The Renata/Tarita combination is not without strength. Although Walsh/May, the former Olympic champion of the American combination, easily defeated them, after Julianne retired due to injury, they were already the top players in Brazil.

　　Xue Chen/Zhang Xi ranked fourth in the world in 2008, which is also the highest ranking in these years. It can be said that this year is the best year for China women. Two China teenagers are typical high-profile teams. Zhang Xihe, who is 23 years old and 1.83 meters tall, and Xue Chen, who is 19 years old and 1.89 meters tall, have been fighting very hard in previous competitions. After winning the group competition without bloodshed, they met Blana/Youngs, the strongest rival from the United States, in the knockout stage. Xue and Zhang didn’t play well in the competition, but their opponents were high-scoring players with high mistakes at the same time. In the semi-final, they faced Tian Jia and Wang Jie, a senior teacher and sister. Xue Zhang and Zhang have played the spirit of daring to fight and dare to fight, and they can afford to let go. They are newborn calves who are not afraid of tigers, especially Zhang Xi. They are not soft in the face of the aggressive momentum of the teacher elder sister Wang Jie, and their offensive efficiency is super high. At the same time, they also scored many defensive points. And Xue Chen showed the rare composure of young players, and used his height advantage to tackle Wang Jie’s smash many times. If Tian Jia, a veteran of the three-time Olympic Games, didn’t finally play the role of anchoring the sea, it would be Xue Chen Zhang Xi who stood in the final tomorrow.

　　Renate and Tarita from different backgrounds had a brief cooperation as early as 2002. At the 1996 Atlanta Olympic Games, Tarita and Jackie? Silva partnered and won their first Olympic gold medal in women’s beach volleyball. Coincidentally, with Jackie? Together with Silva, renate won the South American Beach Volleyball Championship. After a brief dissolution in 2003, the two reunited in 2005, when Tarita won the Best Newcomer Award in the FIVB World Volleyball Tour. When they reached the final in St. Petersburg, Russia on the sand volleyball tour, they broke the youngest record in the history of beach volleyball competition to participate in the final. And it was Xue Chen Zhang Xi who broke their record again. At the end of the 2005 season, they ranked sixth, and in 2006 and 2007, they ranked fifth. In 2008, Tarita won the title of Queen of Beach Volleyball in Brazil. She also partnered with renate to beat Olympic champion Walsh/May in the Queen Challenge of Beach Volleyball, and this year they ranked second in the world. In the group stage, the Brazilian team also won three big victories. When facing the Norwegian opponent of Tian Jia and Wang Jie’s team, the two talents participated in the deciding game for the first time. Of course, when facing the American team Walsh/Mei again, they lost their direction. In the face of the American team’s storm blocking, they lost their rhythm and could only accept the fate of losing 0-2.

　　Although Brazil ranked second and Xue Chen/Zhang Xi ranked fourth, Zhang Xi once said, "In fact, our fourth place does not mean that only three teams can beat us, and our performance will fluctuate when we meet different types of players." Compared with Xue Zhang, the Brazilian team belongs to the double-short team, so in tomorrow’s game, storming and blocking are bound to be the scoring means we need to seize, while for the opponent’s light adjustment and saving, what China team needs to do is to make a good backcourt and stick to the position.

　　The match between Xue Chen and Zhang Xi will start at 9:00 am on 21st, and the championship battle between Tian Jia and Wang Jie will start at 11: 00. Let’s wish them success and win glory for their motherland.

Editor: Zhang Toya