From hormone-bursting black bombs and guns, to leisure-filled traveling guns, towed guns and wild fishing guns, from coffee guns with entrepreneurial dreams to rescue guns for emergency rescue, the Great Wall guns came with a whole system modification plan.

Heavy modification of black bombs is more domineering.

Speaking of outdoor cross-country, black bomb is definitely a big move of the Great Wall Gun. The heavily modified black bullet has a tough and powerful shape, which shows the domineering spirit of others; Strengthen the fever-level off-road equipment, and the off-road performance is more outstanding. It is reported that the black bomb will be pre-sold at the Shanghai Auto Show. Are you ready to start?

As a heavily modified model of the Great Wall Gun, Black BombThe front and rear bumpers of the original car were replaced by stronger competitive bars, which were consistent with the style of the whole car in terms of modeling and color matching, which not only had more value, but also resisted the impact of flying slopes and off-road.

The Black Bomb also has various off-road kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. Professional adjustable damping shock absorbers are used, the chassis is raised by 50mm as a whole, and the full-size off-road tires of Toyo Dragon Claw make off-road more pure.

　

In the interior of the car, the newly designed interior of "Black Bomb" gives people a new look. Cement ash with orange lines shows high performance and fashionable design trend, while there is no lack of luxury and comfort.

　

Crossing the gun and challenging the limit is not a dream.

The life you yearn for is not the same, and challenging yourself is the highlight of exploring nature. The Great Wall Gun Off-road Pickup Truck mainly attacks long-distance off-road, redesigned the wading throat with low wind noise, and added a quick-release roll cage in the car to improve the safety level and meet the extreme challenge.

The rear bucket is designed with a multi-purpose self-defined side plate rack and a sliding reset tray. Various types of roof tents can be installed on the gantry, and the world-famous Avandia wheel hub is matched with the prestigious KM3 tire of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. The biggest highlight of the cross-country pickup truck version of the Great Wall Gun is to fix all kinds of equipment, equipped with roof racks, roof spotlights, headlights, etc., which is convenient for crossing bad road conditions and replacing tires and wheels at the same time, which looks more domineering.

　

Brigade guns give you freedom to camp.

The Great Wall Gun is committed to building a full-scene pickup truck life, and to achieve the full scene, it needs targeted deep modification. For consumers who yearn for a natural life, while retaining most functions of the RV, the RV gun makes full use of the body space to ensure the simplicity of the vehicle shape, portability and good passability, and has sufficient storage space and fully functional camping equipment.

The traveling gun adopts the space expansion design, and the bed on the side adopts the cable-stayed structure, so that the bed can be raised and retracted into the carriage during driving. The roof adopts lifting structure, which lowers the roof when driving, reducing the height of the car body and reducing wind resistance; Raise when parking, strengthen ventilation and lighting, improve comfort, so that users can stay in the camp at any time during the journey and enjoy the natural scenery.

　

Legal towing of towed guns is more casual.

Long-distance travel, in addition to food and shelter, but also have fun, many consumers will drag yachts, motorcycles, RV travel. The towing quality of the Great Wall gun off-road pickup truck is 2.5 tons, and it has a towing notice, which can be legally towed on the road; Optional rear traction device+electric outlet in trailer area to meet various towing requirements.

The towed gun has 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank U-turn, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link and off-road information display, etc., which can easily be used for dragging and other tasks.

　

　

How many wild fishing guns can be used without worrying?

There is a huge group of outdoor enthusiasts, who often set out with fishing rods, buckets and nets, looking for them in inaccessible mountains and lakes. This is fishing enthusiasts. Their demand for pickups is that they can cross-country, drag, wade and store, and the Great Wall gun cross-country pickups are all satisfied.

The wild fishing gun converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to fishing line entanglement and mud-water cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the frame of the gantry extends all the way to the roof, and outdoor equipment with large size such as kayaking can be placed above the gantry through fixed components.

Different from the traditional side-opening side curtain, the side curtain of Australian rhinoceros used in the wild fishing version can be unfolded at 270 degrees, providing a larger covering area.

Coffee cannon, starting a business, getting rich, assisting god

Pickup truck users have diverse needs. While enjoying life, they are also working hard for their dreams. The coffee-themed car modified by the Great Wall Artillery commercial pickup truck is built for this group of people.

The telescopic fixed coffee console is easy to operate, coffee machines, bean grinders and other coffee utensils are readily available, the flip coffee bar is exquisitely designed and easy to display, and the advertising price board is installed in a proper position, which is beautiful and elegant. Considering customers’ demand for "coffee time", the Great Wall Cannon coffee theme car is equipped with retractable sunshade and outdoor table, which is convenient for customers to relax while drinking coffee.

Mobile coffee carts bring flexibility in doing business, but it is not easy to carry coffee utensils, tables and chairs around. Considering the storage demand, the Great Wall Gun Coffee Theme Car is equipped with a telescopic storage cabinet for placing coffee utensils and other items, and the folding table, seat and sunshade also have corresponding storage positions, which is convenient to operate and saves time and effort.

　

Reliable comrade-in-arms of the rescue gun retrograde warrior

Enjoy life at ordinary times and come forward at critical moments. As a leader of independent brands, Great Wall Gun has developed rescue guns for medical, fire fighting, communication, outdoor and other rescue scenes with a high sense of responsibility and using product advantages.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder.

The chassis suspension is raised and the passability is strengthened, which can cope with all kinds of complicated road conditions and ensure that it can reach the rescue site as quickly as possible. In the future, Great Wall Gun, which has reached a strategic cooperation with Blue Sky Rescue Team, will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with more professional, off-road capability, better loading capacity and comfort for registered members of Blue Sky Rescue.

Nowadays, on the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, Great Wall Gun has expanded N-type modified vehicles to form a 3+N pattern, and has used unlimited modification to meet the diversified needs of users in all directions. In the future, the Great Wall Gun will also launch more abundant, better quality and more targeted modified models to satisfy all your imaginations of pickup trucks!

Text | "China Entrepreneur" reporter Mo Wei

Editor | Maggie Ying

"Wen Jie will be the first mainstream brand to fall down this year." Adi (pseudonym) sighed. Adi is one of the first brands to sell in the world. He worked in a luxury car brand for many years and joined the world two years ago with the word "Huawei". But at the end of February, he chose to leave.

At present, this conclusion is premature and somewhat absolute. However, from the public data, compared with the sales performance in January and February this year, the industry has not yet stepped out of the sales trough. According to the sales report issued by Cyrus, in March, the sales volume of the industry was 3,679 vehicles, which was significantly lower than the monthly sales volume of over 10,000 vehicles last year. Within the realm of question, greater changes have also taken place.

On the morning of March 31, an announcement of "Resolution on Huawei Not Building Cars" inside Huawei was circulated on the Internet. According to the news, the resolution was issued by Ren Zhengfei, the founder of Huawei, and once again stressed that Huawei does not build cars and is valid for 5 years. Ren Zhengfei specifically emphasized that Huawei /HUAWEI could not be used in vehicle publicity and appearance.

On the afternoon of the same day, at the press conference of Huawei’s 2022 annual report, Xu Zhijun, vice chairman and rotating chairman of Huawei, once again stressed: "Some departments, individuals or partners are abusing Huawei’s brand. In the process of investigating this matter, the brand built by Huawei for more than 30 years will not be abused by anyone. Huawei doesn’t make cars, and it doesn’t have any brands of cars. Huawei brand is strictly prohibited as an automobile brand. We will rectify internal promotional materials such as flagship stores and return to strategy. "

Then, it was reported publicly that Yu Chengdong, managing director of HUAWEI, CEO of BG and CEO of BU, a smart car solution, ordered that the removal of Celestial cars in Huawei stores involved all promotional materials of Huawei brand, especially the sinking market.

On April 3, in a Huawei experience store in a shopping mall in the suburbs of Tianjin, the words "Huawei asks the world" have disappeared from the publicity screen in the store, and the display boards at the license plates before and after the show have been replaced with "AITO". The pasting of the new license plate is obviously a little hasty, the rear license plate is a little distorted, and the double-sided tape used for pasting is even exposed.

Photography: Mo Wei

Although there is no written logo of "HUAWEI asks the world" in the store, Huawei asks the world is still on the lips of store sales. When adding the WeChat of the in-store sales consultant, the nickname prefix suddenly shows "HUAWEI asks the world".

"Golden signboard" is not enough.

Summarizing the work experience in the field of inquiry in the past two years, Adi’s answer is: love is the deepest responsibility.

The reason why he thinks that the world of inquiry will "fall down" this year is not for his old club’s downfall, but for the future fate of the world of inquiry after "clearing the relationship" with Huawei.

In Adi’s impression, at the beginning of the establishment of the world, the manufacturer Cyrus has always been a humble existence. "The marketing and quality inspection of the brand are all led by Huawei, and even in the training courseware sold, Cyrus is not mentioned." Although he joined the brand in the world, all his work and performance are managed by Huawei. "Huawei will send a Huawei person to supervise in every store that sells cars, responsible for managing and conveying some guidelines from manufacturers and activity plans."

Adi’s feeling is that Huawei has always been a very strong presence, and the people who were stationed in the store at the beginning are very capable, which can help the sales people to make orders and sell better. "It sold very well at first, with an average of about three transactions a month. At that time, Huawei also wanted to make Cyrus a benchmark to prove its strength. "

Chen Jie (a pseudonym), another sales consultant who switched to Japanese brands from the world of inquiry, also has a deep understanding of Huawei’s strength. In the sales process, Huawei’s leading role is obvious. In 2022, it achieved a sales volume of 75,000 vehicles throughout the year, and was called "the fastest growing brand of new energy vehicles".

However, in the beginning of 2023, the price war in the automobile market intensified, and the sales volume in the world continued to decline. In 2023, the sales volume in January was 4,885 vehicles, down 56% from the previous month. In February, the sales volume dropped to 3,505 vehicles, down 21% from the previous month.

The pressure on the sales side has increased significantly. Since the beginning of this year, Adi obviously feels that Huawei is in a mess. "The preferential policies promoted by Huawei are said to be the lowest in history every time, and then it won’t be long before the activities are held again, and the price is even stronger than before."

After several times, Adi had no idea when communicating with customers, and could not confirm the preferential amount. "Internal policies are often inconsistent."

What makes Adi even more helpless is Huawei’s "involution" at the dealer level. "There are a lot of stores in a city, and each store recruits a lot of people. These stores are not the same boss, and the price is very serious." Adi said that in order to sell cars, peers kept each other’s prices down and even let their profits go.

Later, the professionalism of Huawei’s staff stationed in the store was also greatly reduced. "They don’t even understand Huawei’s basic policies."

At the same time, Huawei will have requirements for data such as test drive in the store, and most of this data can’t be completed. "There are many stores and many salespeople. In order to complete the task, the store will share it. Let’s find relatives and friends to complete it." For a long time, Adi and his colleagues were tired of completing the test drive data task in the store.

In this case, the loss of intentional customers has become the biggest problem. A lot of sales around Adi have lost many intentional customers because of the changeable prices and various "coquettish operations" in the store.

Due to the failure to complete the work task, the performance salary was deducted, and some sales people chose to leave their jobs. Artie is one of them.

A partner who starts a new stove

Although he has left, Adi is still paying attention to the world.

Adi and his former colleagues have discussed a lot about "drawing a clear line" between Huawei and the media. In their view, Huawei is somewhat "throwing a pot" in the case of poor overall sales at this time.

In the inner voice community of Huawei, Ren Zhengfei signed a post saying "Huawei doesn’t make cars", and Yu Chengdong left a message: "This era has changed, which will only make it more difficult for us! After a few years, everyone will understand! Leave time to test! " "For an industry, only in-depth insight and deep understanding can we grasp the correct direction! Mark it and come back in a few years! "

Since Huawei set foot in the automobile business in 2019, Yu Chengdong has been labeled as a "car maker". In February this year, the news that Wang Jun, the original Huawei smart car solution BU COO, was suspended came out, and the news that Yu Chengdong was fully responsible for BU was rampant. Immediately, photos of Yu Chengdong’s visits to Sellers and Aouita came out.

It seems that Huawei’s car-making route has become as radical and bold as himself.

At the beginning of March, "HUAWEI asked the world" appeared in the holiday poster released by HUAWEI terminal. Among the official accounts of the car, "AITO asked the world" was quietly replaced by "Huawei asked the world".

Promotional materials in offline stores are also updated synchronously. In the sinking market, the words "Huawei Auto" even appeared.

On March 30th, the day before Huawei and Cyrus "drew a clear line". Celestial’s company launched a brand-new new energy vehicle brand Blue Power, equipped with BYD Foday hybrid system. Sailis said that this is a brand new brand that is different from the outside world.

This is also regarded by the outside world as a signal that Cyrus is "planning ahead" and starting a new stove.

The change of HI mode partners is more obvious. It is reported that a senior executive of BAIC Polar Fox expressed his dissatisfaction with Huawei at a recent internal meeting. "We have cooperated with Huawei for so many years, and Huawei has gained a lot of voice. What have we got?" Under the bleak sales of Alpha created in cooperation with Huawei, BAIC has begun to promote the mother-baby parent-child model "Koala".

Another partner, GAC, has also undergone new changes. On March 27th, Guangzhou Automobile Group said that the AH8 project jointly built by Guangzhou Automobile Ai ‘an and Huawei was changed to independent development, and Huawei will participate as an important supplier. This means that the HI mode of GAC and Ai ‘an has fallen through.

In the public interview, Feng Xingya, general manager of Guangzhou Automobile Group, talked about the cooperation with Huawei and bluntly said that Guangzhou Automobile needs more brand characteristics. This just corresponds to the "soul theory" put forward by Chen Hong, the chairman of SAIC.

On April 1st, when Yu Chengdong attended the committee of 100 Forum on Electric Vehicles in China (2023), he said that Huawei was still under sanctions, and its partners were limited. "The new forces have their own intelligent pursuit, and it is unlikely to cooperate with us. It is also difficult for European, American and Japanese companies to choose Huawei. In the end, only traditional car companies are left." Yu Chengdong said.

An engineer from a head parts supplier told China Entrepreneur that Huawei seems to have neglected the brand dignity that traditional car companies value most, and planned a lot of cooperative car companies and models, which eventually became a constraint.

On April 6, the related content of "HUAWEI asks the world" has not been deleted from Huawei’s official accounts such as Huawei Terminal.

Huawei to ensure survival

Yu Chengdong insists that the cooperation has not changed. However, in the rapidly changing China market, it is becoming more and more difficult to do both the brand and Huawei’s automobile business.

In an interview with China Entrepreneur, Zhang Yun, global CEO of Rees Strategic Positioning Consulting and chairman of China, said that Huawei’s insistence on not building cars is a comprehensive choice.

"Huawei’s mobile phone business has been affected in the United States. If the car moves the’ cheese’ of European and American companies again, it will be’ killed’ in overseas core markets." Zhang Yun said that this is a statement spread from within Huawei and also reflects Huawei’s overall strategic considerations.

"If Huawei is a core supplier of smart cars, the technical value of core components is very high, and its value may be higher than that of a car-making enterprise." Zhang Yun believes that from the perspective of business value, technology is not only an area that Huawei is good at, but also can create more value.

In Zhang Yun’s view, just because Huawei can make a good mobile phone does not mean that it can also make a good car. "It takes a lot longer to make a car than a mobile phone. Interlacing is like a mountain. " This view seems to confirm the choice of Ren Zhengfei, the founder of Huawei.

According to the financial report data released by Huawei on March 31st, in 2022, the company’s net profit decreased by 68.7% year-on-year, and the cash flow from operating activities decreased by 70.2% year-on-year. Although Meng Wanzhou, the rotating chairman, has repeatedly stressed that Huawei’s cash flow is still sufficient, the declining data has already reflected Huawei’s survival status in the current market environment.

As early as last year, Ren Zhengfei published the famous "Cold Theory" based on the changes in the domestic and international market environment, saying that Huawei should take survival as the highest program, focus on strategy and burn less money.

The impact of the car-making business seems to be contrary to Ren Zhengfei’s strategy.

The data shows that Huawei BU is the only loss-making business unit. China Entrepreneur learned from Huawei officials that BU, a Huawei smart car solution, has invested 3 billion US dollars in R&D since its establishment, with as many as 7,000 R&D personnel.

In the 2022 annual report, Huawei’s sales revenue in carrier business, enterprise business and terminal business was 284 billion yuan, 133.2 billion yuan and 214.5 billion yuan respectively. Among them, the revenue of smart car solution parts business was 2.1 billion yuan.

From the perspective of Huawei’s overall business, after the terminal mobile phone business encounters sanctions, Huawei may not be able to bear the car business to get into trouble again. The first task is to ensure the safety and survival of its main business.

Many people in the industry also believe that whether from the basic logic of building a car or the increasingly fierce market competition, Huawei should really be more rational in building a car.

In his speech at the committee of 100 Forum, Yu Chengdong said: "In the past, Huawei leaders, including Ren Zong, wanted to become a Tier1 supplier similar to Bosch, but now the conditions of this strategy seem to be untenable."

References:

Yu Chengdong ordered overnight: Remove Huawei logo! The latest response, Global Times

Ren Zhengfei "strangles" Huawei to build a car, and Yu Chengdong mourns! ",Electric Vehicle Commune

"The board hits Yu Chengdong, and Ren Zhengfei hurts", Snow Leopard Finance and Economics.

Editor on duty: Wang Yijie Review: Zhang Gege Production: Wu Ying

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

The 12th Volvo Ocean Race, which has attracted much attention, set sail again from Sanya, Hainan Province, China today to start the fourth stage race, thus opening the prelude to the strong development of Volvo Cars in China in 2015. Hanken samuelson, President and CEO of Volvo Car Group, announced that Volvo, a world-famous luxury car brand, is undergoing a global renaissance, and Volvo Car China entered the "Brand Year" in China in 2015 after two years of rapid growth. At the same time, Volvo "Nordic Luxury" will be accompanied by the new XC90 listing and differentiated brand combination boxing, realizing the revaluation and release of brand value, injecting new energy into the development of Volvo cars with a long history of 88 years in China, and the company’s "China growth strategy" will enter a new stage.

Hanken samuelson said at the launching ceremony: "Volvo is committed to becoming the most popular and enterprising luxury car brand in the world. Based on the three core values of safety, environmental protection and quality, it is demonstrating its strong innovation capability in the fields of air quality inside cars, new energy vehicles, autonomous driving and car networking, and big data. China is Volvo’s second hometown and Volvo’s largest market in the world. We have completed the first stage of development in China and are starting a new stage of’ China Growth Strategy’. China’s economic transformation and upgrading and the change of consumers’ values will provide a historic opportunity for Volvo’s development in China. By actively exploring the China market and strengthening the American market and the European market, our goal is to achieve sales of 800,000 units in 2020 and realize the vision of’ zero casualties’ and’ zero emissions’. "

Lars Deng, global senior vice president of Volvo Car Group and CEO of China, said, "In the past decade, China’s share in the global market of Volvo Cars has increased from a paltry 1% in 2005 to 17% by the end of 2014, making it the largest market of Volvo Cars. Our medium-term goal is to double the existing market share to 10% and achieve annual sales of 200,000 vehicles. In the future, we will continue to recover lost ground and gain a market position consistent with our brand strength with a more confident attitude. "

2014 is the "Wonderful Year of China" for Volvo Cars. The company’s sales in the world and China both reached record highs, and announced a new global marketing strategy with the core of increasing marketing investment, testing e-commerce and enhancing the accuracy and depth of brand experience. In 2014, the company sold 81,221 vehicles in China, a year-on-year increase of 32.8%, exceeding the annual sales target of 80,000 vehicles. In January this year, Volvo Cars achieved 19 consecutive months of growth worldwide, continuing the strong pace of global rejuvenation.

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".

"Nordic Luxury" is confident to open up the China market

2014 is the core year for Volvo Cars to achieve the first phase of its "China Growth Strategy". The company has made great progress in sales, network, industrial system, product planning, brand building and organizational development.

Fu Qiang, President and CEO of Volvo Car China Sales Company, said: "The strong sales growth in the past decade fully shows that Volvo has been fully recognized by consumers in terms of product quality and brand value. In the new stage of’ China Growth Strategy’, with awe, we take 2015 as a new starting point and constantly dust off the Volvo brand, so that it will shine more brightly in the new journey. " He said, "Volvo is not only a luxury car brand full of beauty and affection, but also a technology and innovation brand full of passion and determination."

Fu Qiang said, "Although there are challenges in the luxury car market in China in 2015, Volvo will take the opportunity of’ Brand Year’ to build a brand from five aspects:’ One Entry (brand new XC90 is listed in China) and One Exit (exported to the United States)’,’ Volvo Way’ Nordic luxury experience, technology sub-brand release, car intelligence and new marketing strategy, so as to make Volvo’s image in the luxury camp clearer, more enterprising and more enterprising. Volvo has never been a follower. We have the strength and confidence to establish the image of a first-class luxury brand in China and embark on a new stage of comprehensive brand rejuvenation with the support of consumers. "

In 2015, Volvo’s powerful products to be listed in China include the first landmark new luxury flagship produced by the company with an investment of US$ 11 billion-Volvo’s brand-new XC90, the luxury plug-in hybrid vehicle S60L PHEV made in China for the first time, and the luxury crossover vehicle V60 Cross Country, and other 11 new and modified models. In addition, the company will also introduce self-driving demonstration projects in China, Volvo Ocean Race, Volvo China Open, etc., and will export domestic S60L to the United States within this year, which will be the first time that Volvo, as a representative of China’s advanced manufacturing industry, exports luxury car products to developed countries.

Lars Deng said, "As a brand with profound historical accumulation, Volvo will reshape and upgrade its brand in the new development stage. Adhering to the concept of’ people-oriented’, we will bring consumers a more unique customer experience through innovative marketing, drive and realize the new progress of’ China Growth Strategy’, and welcome the arrival of a new era in the luxury car market in China. "

"People-oriented" will become the mainstream values to drive the global rejuvenation of the brand.

Volvo brand originated from northern Europe, and it is the region with the highest "happiness index" in the world. In this desirable land, people embrace nature, are eager for quality, have a good relaxation, and have a perfect balance between work and family. Volvo’s "respect for people" is exactly the same as the essence of this happy and pure living state.

At the Volvo Brand and Lifestyle Forum of Volvo Ocean Race held in sanya station on the morning of February 7th, Thomas Ingrat, Senior Vice President of Global Design of Volvo Car Group, said: "Nordic luxury is an embrace of nature, and it is the best explanation that technology serves people. Volvo is not only an excellent’ driving machine’, but also endowed the car with emotion and soul by virtue of’ respecting people’. Understanding of Volvo through intelligent technology for drivers and passengers’ protection of life’, but also to’ quality of life’ to bring emotional experience and care to users. Volvo’s brand-new design language perfectly explains the brand value of’ people-oriented’. As China consumers continue to mature, the elegant Nordic design, which embodies the perfect combination of functionality and aesthetics, will go to the center of the stage and be appreciated and respected by more China consumers. "

Mr. Thomas Ingrat, Senior Vice President of Design of Volvo Car Group, shared the new Volvo XC90 design concept and explained the Nordic luxury in every detail.

Li Shuanke, a researcher at the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences and the president and editor-in-chief of chinese national geography magazine, said at the forum: "The sailing displayed in the Volvo Ocean Race is an exploration of the unknown and a respect for nature. Volvo introduced sailing, a brand-new way of life, into China, which reflected the origin of the brand, advocated a natural and healthy lifestyle and grasped the trend. "

He said that in China, where values are undergoing profound changes, people need to improve their spiritual prosperity after accumulating wealth. With the transformation of China society from "rich to expensive" and "from expensive to polite", the new lifestyle represented by self-improvement and self-improvement will gradually become the mainstream, and gradually replace the way of showing off sexual life and consumption concept. "This is a unique opportunity for Volvo to develop in China".

It perfectly explains the brand value of "people-oriented".

Volvo is an advocate of the concept of "putting people first" and a happy life in Northern Europe, and is committed to bringing a positive and healthy attitude and behavior to the elite in China. As a participant in the return of mainstream social values, Volvo has established and is strengthening its differentiated advantages from other luxury brands. With the continuous progress of China society, the life realm and grand pattern that Volvo adheres to and advocates will play an important role in the social evolution and commercial civilization development of China under the guidance of "Brand Year".

closefillIThe first time to share with you the hot spots in the automobile circle.

I have to say that when BYD Han just went public, many people were not very optimistic about it. After all, it was in the car segmentation field where its own brand had been weak, and it had a distance compared with Tesla and BBA in brand power. At the same time, pricing is also controversial.

Some netizens said: "Is BYD Han worth 219,800-279,500 yuan after subsidy?

Is the set price a little too floating?

The brain is crazy. Is it not fresh and fragrant to have the money to buy a Tesla?

This car is destined to be cool. "

However, in reality, BYD Han succeeded, and after three months of listing, BYD Han ushered in the first sales of more than 10,000. It can be said that BYD Han gave two big mouths to those who didn’t value it with real sales results. Yes! Byd Han not only didn’t get cold, but also climbed steadily.

According to the latest official sales data released by BYD in November, BYD Han sold a total of 10,105 vehicles in November, achieving a four-month sales increase, with a cumulative sales volume of 28,467 vehicles. Among them, BYD Han EV (parameter picture) sold 7,482 vehicles in November, ranking fourth in the sales list of new energy vehicles in November of china automobile dealers association Automobile Market Research Branch (Association); BYD Han DM also sold 2,623 vehicles in mid-November, up 5.3% from October. Judging from these sales figures, BYD Han really "went up". So why did it succeed? What are the core highlights? Just recently, the key gentleman participated in a deep test drive experience of "recalling Jiangnan" for BYD, and found some answers from it. Let’s go! Let’s take a look!

Full of Chinese style! The appearance is highly recognizable and differentiated.

Still as usual, let’s talk about the static part first. In this era of "looking at the face", not only people have to look at the face value, but even cars have to fight for the face value. In recent years, the post-90 s and post-00 s gradually replaced the post-70 s and post-80 s as the main group of consumers, and the personalized consumption characteristics of young people began to dominate the market changes. Therefore, the value of a car is good or bad, which can be said to play a decisive role in the process of consumers’ car selection.

After so many years of development, China’s automobile industry has become increasingly mature. While increasing the research and development of their own products, independent car manufacturers have also made great efforts in appearance value, striving to cater to the aesthetics of young consumers with the latest and most fashionable appearance design. Of course, BYD is the representative of this. Judging from the appearance of the models currently listed, the design style of BYD’s models is absolutely "fan".

Ok, the gossip is a little too much, so let’s get back to the topic! This time, the key test drive is a BYD Han EV four-wheel drive high-performance version of the flagship, with a price of 279,500 yuan and an acceleration of 3.9s seconds per 100 kilometers. When the key gentleman saw this car at first sight, the key gentleman was really amazed by its design. First of all, the first feeling it gave the key gentleman was that this BYD Han EV was very coupe-like, with a low posture and smooth lines. Interestingly, the overall design of this car is also full of Chinese style. Specifically, the front face of BYD Han EV adopts a closed and integrated front face, and a silver chrome-plated decorative strip is conspicuous at the grille of the front face, and the "Han" logo is also dotted in it, which also makes China elements more prominent. In addition, the shape of the headlight group is slender and sharp, and it looks more sci-fi and avant-garde with the streamlined body.

In addition to the attractive value of the front face, BYD Han EV also has a surprising part on the side of the car body. The side of the whole car body adopts a slip-back roof arc to make the car look more sporty. In addition, the design of the hidden handle highlights its sense of science and technology. During the experience, the key gentleman thinks that BYD has made this design very carefully, and the LOGO with the word "Han" is printed on the inside of the door handle, which is also very good in the process of pushing and retracting. It is worth mentioning that this car also supports NFC unlocking, and the sensing area is in the rearview mirror, which can support Huawei mobile phone unlocking and binding. At this point, the key gentleman thinks it is very convenient for consumers.

In addition, the design of the tail shape of BYD Han EV is also very textured. The top corner of the trunk adopts a duck tail shape, and the popular through taillights are not absent. The design elements of the taillights are also used on both sides, which is highly recognizable after lighting. From the overall design point of view, the face value of BYD Han EV is very high, which is quite good in terms of atmosphere and durability, and there is actually a reason to have this face value.

It is reported that this design was jointly created by Wolfgang Eiger, former design director of Audi, JuanMa López, exterior design director of Ferrari, and Michele Jauch-Paganetti, former interior design director of Mercedes-Benz. It is not difficult to understand why BYD Han can have a highly recognizable and differentiated appearance with such a big-name designer.

The interior is both textured and advanced.

Press the car key lightly, and when you open the car door and enter the car, the electric seat and the electric steering wheel will move slowly. It can be said that the full sense of ceremony will burst out instantly, and the interior that gives the key gentleman the deepest feeling visually is the red and black collocation. It is worthy of recognition that this car has significantly improved the sense of texture and luxury compared with the previous BYD models. At the same time, the interior of the whole car is also decorated with many wood grains, which is very classy.

In terms of materials, BYD Han EV is also very sincere. For example, in terms of seats, BYD Han EV uses Nappa leather raw materials. It is reported that this is selected from cattle hide imported from Brazil and has been processed by more than 20 processes. The overall filler is also very soft and comfortable. At the same time, BYD Han EV is equipped with the function of seat ventilation, and the overall comfort is very good. From this point of view alone, BYD Han EV is much better than Model 3, which is criticized for its rough workmanship and poor materials.

In addition, the interior design of BYD Han EV has not only retained the family-style design, but also carried out many innovations. For example, the dashboard uses a large display screen and the latest DiLink 3.0 UI design, which is called the theme of "flowing". The central control rotating large screen is not absent from this BYD Han EV, with a size of 15.6 inches and a brand-new UI design. The display effect is very clear and delicate, and the fluency of use is also "smooth". In addition, it has functions such as car WIFI, OTA remote upgrade and split-screen display. It is worth noting that in audio-visual entertainment, it can also support Internet radio, online music, local music and local videos, and the system supports downloading applications, which is basically the same as the smart phones we use every day.

In addition, this car is also quite rich in configuration, especially in active safety configuration. It is equipped with BYD Dipilot driver assistance system, and it is equipped with basic common practical configurations such as adaptive cruise, lane keeping and automatic parking.

Key Jun also had some experience during the test drive, among which the most memorable one is that when you enter low-speed driving, as soon as you turn on the turn signal, the screen will automatically switch to a 360-degree panoramic image, and its response speed is really fast. The most important thing is that it is practical and convenient. In terms of voice control, BYD Han EV also has a high degree of voice recognition. The wake-up mode can be awakened by buttons on the steering wheel or by voice, and its voice system has a fast response speed and high recognition. You just need to say "Hello, Xiao Di+Command" to switch to the specified command. Byd Han EV can support switching to make a phone call, check the weather, open the window and other commands.

Let’s take a look at the size. As a medium-sized and large car, BYD Han EV is also full of advantages in space performance. First, let’s take a look at the body size of BYD Han EV. Its length, width and height are 4980/1910/1495mm, and the wheelbase is 2920mm. It is precisely because of its super-long wheelbase of 2920 mm that the rear space of BYD Han EV can be described as luxury. In the actual experience process, the emphasis is on your height. At the same time, sitting in the back seat, you can feel the softness of the whole seat is very high. In addition, the cushion is also very long, not only with ventilation and heating functions, but also with electric adjustment of the back seat, which is quite "cool". Of course, there are still some shortcomings in the space of BYD Han EV. Compared with the abundance of leg space, the head space in the back row is somewhat cramped. In fact, it is not difficult to understand. After all, there are restrictions on the shape of sliding back, so the head space is not so comfortable. According to the pro-test, the head distance is 3.5 to 4 fingers without sitting up straight. If the body plate is upright, it will be a bit awkward. Judging from the overall interior experience of BYD Han EV, BYD Han EV can give consumers a luxury car enjoyment in terms of texture, technical equipment and comfort.

How does BYD Han EV drive?

After talking about the appearance and interior, what is the feeling of BYD Han EV? Since it is a test drive experience, how can we not talk about the feeling of driving! Let’s talk about parameters and power first. BYD Han EV provides two-wheel drive and four-wheel drive models, in which the front and rear dual-motor systems with total power of 363kW(494Ps) and maximum torque of 680N·m are adopted for the dual-motor four-wheel drive models. Among them, the long endurance version, the cruising range of the Ministry of Industry and Information Technology is 605km, and our test drive is the high-performance version of the Han EV four-wheel drive.

In this activity, we started from 4S shop to Tongling Yongquan Mountain Villa, with a total length of 180 kilometers. The middle section includes urban roads and expressway sections. In the early stage, before we got on the expressway section, there was a section of urban roads and there were many traffic lights in the middle. At this stage, we switched to economic mode. In this mode, the power output was relatively soft. After entering the expressway section, we switched the driving mode to SPORT mode. Choose the standard intensity for kinetic energy recovery. In the actual experience, the accelerator pedal of the four-wheel drive version is extremely sensitive. When the floor is electrified, the whole car is like a runaway wild horse. Its powerful acceleration performance gives the driver a strong sense of pushing back, but the overall feeling will not appear so abrupt, but it is delicate and linear. To be honest, this kind of driving pleasure will also make consumers feel addicted.

In addition, in addition to the extreme feeling of performance, BYD Han EV also brings us a good driving experience in handling, sports and comfort. When we arrive at the destination of Tongling Yongquan Mountain Villa, we need to go through a continuous curve mountain road. When our vehicle enters the curve, the lateral support of BYD Han EV is very good, and the flexibility of the whole chassis is also very good, which can make you easily turn the curve. To be honest, in this performance, BYD Han EV is not worthy of some luxury brands.

Finally, let’s talk about the performance of BYD Han EV in sound insulation. In fact, in real life, car noise can directly affect our driving experience. If the performance of the vehicle we are driving is not good enough in quietness, it will also increase the burden on the driver’s brain invisibly, which will make people feel annoyed and even lead to road rage. This is harmful to safe driving. At this point, BYD Han EV’s noise control in the car is good, and even some of them exceed the expectations of the key drivers. During the driving process, even if the speed reaches 120KM/h, the car is very quiet, and the wind noise and tire noise are also well controlled. At this point, BYD Han EV is better than other new energy vehicles.

Write at the end:

Whether it is the advanced design or the interior with both texture and high sense, BYD Han EV has given the key gentleman a good feeling. The excellent performance and the pleasant driving texture also make the key gentleman have enough surprises. For this price or this level of models, BYD Han EV is definitely a "face" and a "value" model. I believe that in the future new energy field, BYD Han EV will also create new achievements. Let’s wait and see!

In the car home Xiamen Promotion Channel, we are pleased to announce that luxury brands are having preferential activities! As a high-profile medium and large station wagon, the price reduction of Volvo V90 is very impressive, with the highest discount reaching 61,000 yuan. In Xiamen, you can start with this model at a lower price through preferential activities. The minimum starting price is 399,400 yuan. If you want to know the specific preferential price, please click the "Check Car Price" button in the quotation form to get a higher discount.

The design of Volvo V90 is full of unique charm and exquisiteness. The front face design adopts the iconic Volvo family-style design, with a unique air intake grille, which makes it more visually eye-catching. The body lines are smooth, the overall style is fashionable and atmospheric, especially the unique C-pillar design, which shows its unique charm. The design of Volvo V90 not only embodies the traditional aesthetics of the brand, but also shows the sense of modernization and technology. No matter from which angle, Volvo V90 is an impressive luxury station wagon.

Volvo V90 is a luxury station wagon, with the length, width and height of 4959*1903*1543 mm and the wheelbase of 2941 mm respectively. The side lines of the car body are smooth, simple and elegant, giving people a feeling of noble atmosphere. The front and rear wheels are made of 245/45 R20 tires, with unique tire pattern design and good grip performance. The rim style is simple and generous, which complements the overall design of the car body and makes the vehicle more fashionable and sporty.

The interior design of Volvo V90 is full of simple Nordic style, creating a comfortable and luxurious atmosphere. The steering wheel is made of leather, which can be adjusted manually up and down+front and back, so that the driver can adjust according to his own needs. The central control screen has a size of 9 inches and supports voice recognition control system, including multimedia, navigation and telephone functions. There are four USB/Type-C interfaces in the front row and the back row, which is convenient for passengers to charge. The front seats are equipped with heating, ventilation and massage functions to provide a comfortable driving experience. The main and co-pilot seats can be electrically adjusted, including front and rear, backrest, height, leg rest and lumbar support, while the front seats are also equipped with seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space. Overall, the interior design of Volvo V90 is both comfortable and luxurious, making the driving experience more comfortable.

The Volvo V90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine uses an 8-speed automatic transmission, which can provide a smooth shifting experience and excellent acceleration performance. At the same time, it also has excellent fuel economy and reliability, and is a high-performance and high-efficiency engine.

If you are satisfied with the performance and configuration of Volvo V90, now is the best time to buy it. At present, our dealers are holding promotional activities to provide you with a cash discount of up to 10,000 yuan. In addition, we also provide 0 interest rate loans and free maintenance services for 3 years or 100,000 kilometers, making it easier for you to own this luxury station wagon. Act quickly and make your dream come true!

　　Source: southern window.

　　"There is a new Great Wall in the north and BYD in the south." At the new car launch in 2022, Li Ruifeng, CGO of the Great Wall, still described the relationship between his family and his friends and businessmen as "North Qiao Feng, South Murong", just like appreciate each other between heroes.

　　But it didn’t arrive in a year, and North Qiao Feng gave South Murong a sneak attack.

　　On the morning of May 25th, Great Wall Motor issued a statement saying that it had submitted materials to the Ministry of Ecology and Environment, the State Administration of Markets, and the Ministry of Industry and Information Technology, and reported that BYD Qin PLUS DM-i and Song PLUS DM-i used atmospheric fuel tanks, which were suspected of failing to meet the emission standards of evaporative pollutants from the whole vehicle.

　　A few hours later, BYD made a statement saying that it resolutely opposed any form of unfair competition and reserved the right to legal proceedings. BYD said that the test vehicle submitted by Great Wall did not meet the requirements of the national standard, and that its test report was invalid.

　　One is the abdicated crown, and the other is the popular new king. The Great Wall’s tip-off letter to BYD, like a hero’s post widely distributed all over the world, made the auto market, which was already in dispute with blood and rain, stir up waves again.

　　Report what?

　　If you want to understand this matter deeply, you need to first interpret the core of the Great Wall report letter, that is, the problem that "the atmospheric oil tank is suspected of causing the evaporation pollutant discharge to fail to meet the standard".

　　Generally speaking, ordinary cars can use an atmospheric fuel tank. The fuel in the atmospheric fuel tank is controlled by atmospheric pressure and can be delivered to the engine by gravity or fuel pump.

　　This kind of oil tank is generally made of plastic and designed to work at atmospheric pressure. The internal and external environment are kept at the same pressure, and the positive pressure is 4~7Kpa.

　　However, for some hybrid vehicles, high-pressure fuel tanks are needed for the sake of emission standards.

　　Because compared with fuel vehicles, the engine of hybrid vehicles is not used frequently, and gasoline is very volatile. If it is not used often, it will accumulate a lot of oil and gas over time and easily escape.

　　Don’t underestimate these vaporized gasoline. The data show that fuel evaporation emissions account for about 20% of light vehicle emissions, which is one of the important sources of air pollution. The "National Six" emission standard has strict requirements on the fuel evaporation control system of automobiles, which makes hybrid vehicles need to solve this problem.

　　As a result, the high-pressure fuel tank came into being. In the high-pressure fuel tank which can bear pressure of 35~40Kpa, oil and gas will remain in the fuel tank under high pressure, and will enter the manifold through the carbon canister when the engine is running, thus reducing the emission of fuel evaporation.

　　BYD Qin PLUS DM-i and Song PLUS DM-i belong to hybrid vehicles. Facing the emission demand, high-pressure fuel tanks may be needed to prevent oil and gas from escaping.

　　After explaining the reporting point, let’s see if it is possible for BYD to use the atmospheric fuel tank.

　　According to common sense, Great Wall Motor obviously has some evidence in its hands when it reports with such fanfare. In BYD’s response, it did not deny the use of atmospheric fuel tanks, explaining that the mileage of the test vehicles that focused on the Great Wall was insufficient, and it was the point that the test report was invalid.

　　Due to the requirements of high-pressure fuel tanks for pressure resistance, the materials of such fuel tanks are mostly steel fuel tanks or encrypted plastics, and the matching fuel cap, fuel filling pipeline and evaporation pipeline also need to be specially made, and the cost is higher than that of atmospheric fuel tanks.

　　From the point of cost reduction, BYD does have the motivation to use atmospheric fuel tanks.

　　However, the hybrid vehicle using atmospheric fuel tank does not necessarily fail to meet the standard of fuel evaporative emission, which needs further testing and verification by relevant departments.

　　The reason why BYD played "3,000 kilometers" actually has a saying.

　　Qin PLUS DM-i and Song PLUS DM-i, as plug-in hybrid cars, have versions with a battery life of more than 100 kilometers. If you only run the "450-670 km" in BYD’s response, there is a high probability that a box of oil has not been run.

　　If a tank of oil is not run out, the frequency of natural internal combustion engine is not high. If it is left standing for a period of time and not kept and sent for inspection within the specified time, the test results may be biased and cannot objectively reflect the emission values of vehicles.

　　Therefore, just looking at the first round of confrontation, the Great Wall only hammered BYD’s "atmospheric fuel tank", but it was temporarily unable to hammer BYD’s emissions.

　　Why today?

　　There is an interesting detail in the tip-off. Great Wall reported BYD on April 11th, one and a half months earlier than May 25th.

　　Why is it so late? Is it because the two sides have communicated beforehand? Or did the Great Wall ever think about keeping a low profile?

　　Perhaps none of the above reasons, but more likely because BYD’s new car Song Pro DM-i Champion Edition is scheduled to be released on the afternoon of May 25th.

　　On the day when the car was replaced, it was "disgusting" to have friends and businessmen, and the "sneak attack" of the Great Wall was well prepared.

　　Hammer you, although it didn’t reach the so-called "filing" in the report letter, the invisible damage caused is really real. It will change consumers’ minds invisibly-that is, BYD’s products are controversial and may have the behavior of "cutting corners".

　　Even if these things are proved to be untrue in the end, this cognitive change has caused a negative impression.

　　It doesn’t matter if you have any questions. But it’s important for consumers to feel "you have a problem".

　　The so-called business war is to attack the minds of consumers.

　　Of course, BYD’s response is also very interesting.

　　The whole response, eight paragraphs, seven exclamation points, an average of nearly one paragraph. The last three paragraphs, or even a single sentence into paragraphs, each sentence has an exclamation point. Anger and grievances are almost overflowing.

　　The last sentence is even more straightforward. "I hope everyone will do more things that are beneficial to the industry and the China brand!"

　　The implication is that what Great Wall has done is harmful to both the industry and the China brand.

　　Since you attacked first, don’t blame me for being rude.

　　In the past, the hero cherished the hero’s "North-South Double Heroes", thus breaking away. This situation reminds people of the kind advice of a 69-year-old veteran comrade-Wulin should value peace, emphasize martial arts and not engage in infighting.

　　Frankly speaking, last year’s metaphor of the Great Wall actually raised its own worth and secretly degraded BYD.

　　Today’s China auto market is no longer the era when Haval H6 dominated the world. Although the Great Wall is still in the first echelon of auto companies, it is far behind by BYD.

　　In 2022, BYD sold 1,863,500 new cars, with an operating income of 424.061 billion yuan, a year-on-year increase of 96.2%. The net profit attributable to shareholders of listed companies was 16.622 billion, up 445.86% year-on-year.

　　In contrast, the Great Wall sold only 1,061,700 new cars last year, with a total operating income of 137.34 billion yuan, a slight increase of 0.69% year-on-year; The net profit attributable to shareholders of listed companies was 8.266 billion yuan, a year-on-year increase of 22.90%.

　　For BYD, 2022 is undoubtedly a bumper year. It has become the champion of its own brand, the champion of global new energy vehicles, and the champion of China automobile market, and it has won many "firsts".

　　The Great Wall is still in a difficult transition in the switch between the old and new markets. The sales target of "1.9 million vehicles" set in 2022 was less than 60%. The sales of Haval, Wei Pai, Euler and pickup trucks under its control fell across the board, while the sales of new energy vehicles declined from 139,000 to 132,000 compared with the previous year.

　　If you don’t want to describe them as Qiao Feng and Mu Rongfu, you have to change your position, and you have lost Mu Rongfu after Wang Yuyan.

　　What I did was big brother

　　Many people believe that BYD’s rise is based on new energy sources.

　　This sentence is correct, but it is not detailed enough.

　　Pure trams are new energy, and hybrid cars are also new energy. The most important thing about BYD’s strong rise in the past two years is that plug-in hybrid vehicles have gained wide market recognition.

　　In 2021, BYD successively launched three models: Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i, which achieved the coverage of the mainstream price range of 100,000-200,000.

　　As a result, in the second year, sales broke out. BYD sold 946,200 hybrid cars, accounting for 50.94% of the total sales. The sales volume of BYD Song PLUS DM-i alone was as high as 380,000.

　　The same thing happened in the whole China market. In 2022, the sales growth rate of plug-in hybrid vehicles reached 150% year-on-year, and the growth rate of ultra-pure electric vehicles was 82%.

　　Plug-in hybrid cars with green license, exemption from purchase tax, subsidy and electricity saving are the "wealth code" of China auto market.

　　Great Wall Motor certainly saw through this. Although it started later than BYD, it soon joined the research and development of hybrid technology. In 2018, Great Wall Motor developed a new hybrid platform, which is now the lemon hybrid DHT system.

　　However, consumers who know that "the Great Wall is also very mixed" are far from knowing that "BYD is very mixed". The reason is that the "coffee series" of the Great Wall really sells badly.

　　On the one hand, the positioning of Macchiato DHT is slightly higher than that of Song PLUS DM-i, and the entry version is 20,000 yuan higher; On the other hand, the naming of "Macchiato" is controversial, which leads to its poor market recognition. In the end, due to the small sales volume, consumers can’t perceive the hybrid technology of the Great Wall, which makes the Great Wall lose its first-Mover advantage.

　　If this technology had been devolved to Haval H6 earlier, it is likely that the current SUV hybrid market is by no means a monopoly of Song Plus DM-I.

　　The former Haval H6, which has won the championship for 100 consecutive months, is a well-deserved "magic car" in China. Until January of 2022, Haval H6 was still the dominant player in SUV field.

　　Unfortunately, it was not until mid-August of 2022 that the mixed version of Haval H6 came late. At this time, the sales volume of H6 has fallen to the fifth place, and not only Song PLUS has surpassed it, but also Yuan PLUS has surpassed it.

　　The failure to grasp the mixed outlet is an important reason why the Great Wall is now trapped in transformation and its sales volume has fallen sharply. I want to make the brand high-end and new energy at the same time, and finally the Great Wall of "one fish and two meals" failed to do both things well. Looking back, this is undoubtedly a strategic mistake of the Great Wall.

　　Although there are many consumers who sing the Great Wall, from the market value point of view, Great Wall Motor with a volume of 210 billion+is still the "second brother" after BYD.

　　This time, the "second brother" challenged the "big brother". Although it is somewhat embarrassing, it is also the norm in business competition.

　　Aboveboard peer supervision also protects the interests of consumers to some extent. If there is unfair competition, I believe that the relevant institutions will eventually give the enterprise an innocence and give a statement after verification.

　　

　　Recently, Chery Group released an August sales report. In August, Chery Group sold 65,200 vehicles, up 33.2% from the previous month and 5.4% from the same period last year. Among them, the sales volume of self-owned brand models was 52,000 units, up 23.1% from the previous month and 3.8% from the same period last year.

　　From January to August this year, Chery Group sold a total of 439,000 vehicles, including 378,000 vehicles of its own brand, up 5.9% year-on-year. Since the beginning of this year, the market share of Chery products has continued to increase. In July, the independent market share reached 4.27%, and 29 provinces achieved positive growth year-on-year, 56 cities doubled year-on-year, and 270 cities experienced positive growth year-on-year.

　　In terms of specific products, Chery’s two star cars, Tiggo and Arrizo, performed well. The sales volume of Tiggo SUV series was 21,081, of which the sales volume of the new generation Tiggo 8 was 10,340, up 11.9% from the previous month and 43.9% from the same period last year. Tiggo 5x sold 6,320 vehicles, up 51.7% from the previous month and 57.1% year-on-year. Arrizo series cars sold 8712 cars, of which the new Arrizo 5 sold 4600 cars and the Arrizo GX sold 4112 cars.

　　In the case of the overall decline of the domestic auto market, Chery Automobile can maintain the continuous growth of sales, thanks to the steady improvement in products, quality and channels.

　　System support product strength has been greatly improved.

　　Based on the perfect system capability and abundant technology accumulation, in recent years, the iteration speed of Chery’s new products and the upgrading speed of its old products have been significantly accelerated. Tiggo SUV series and Arrizo series products have been fully upgraded in design (modeling, appearance and interior decoration), power, intelligent networking and intelligent driving technology, including the third-generation engine, "Lion Zhiyun" intelligent networking system, intelligent assisted driving and other leading technologies, and their competitiveness has been greatly improved.

　　Taking the new generation of Tiggo 8 as an example, it is equipped with Chery’s third-generation ACTECO 1.6TGDI in-cylinder direct injection turbocharged engine, and its power performance level has achieved a qualitative leap; At the same time, for the first time, it was equipped with dozens of super smart configurations, including full-speed ACC adaptive cruise system including L2 intelligent assisted driving, APA automatic parking, LKA lane keeping, etc., which were very popular among young consumers. After three months of listing, sales continued to climb, and sales in August successfully exceeded 10,000.

　　A new generation of Tiggo 8

　　Ariza GX Pro

　　Improve quality and catch up with the level of joint venture brands in an all-round way.

　　In recent years, by strengthening the construction of total quality management system, Chery has effectively guaranteed the quality of new products, including the new generation of Tiggo 8, Tiggo 5x, Arrizo GX PRO, Arrizo 5 PRO and other new products, which are in the forefront of the industry in terms of product design, performance and reliability. At present, the 3MIS IPTV(3 of Chery’s new products has far exceeded the industry average and the level of some mainstream joint venture brands.

　　In the "2019 New Car Quality Survey Report" released by J.D.Power not long ago, Chery reached the average level of international brands with 92 points, and the brand ranking was 26 places higher than last year.

　　At the just-concluded national TQM promotion and the 40th anniversary of the founding of china association for quality, Chery Automobile Co., Ltd. was awarded the title of "Outstanding Promotion Unit for the 40th Anniversary of TQM Promotion" and "Annual National Quality and Technology Progress Award", and Chery’s "Seeking Truth from Facts QC Team" was awarded the title of "National Excellent Quality Management Team".

　　Channel promotion online and offline comprehensive empowerment

　　After entering 2019, Chery further improved the channel quality and formulated a first-level network to improve quality; The secondary network ensures the vertical penetration of the "super deep-sea plan", and the network scale has risen steadily. Up to now, the scale of Chery’s first network has stabilized at 500, and the scale of the second network has reached 1300. The dealers of the new network have grown rapidly, which has strongly supported the sales growth.

　　At the same time, Chery is also actively testing new retail models, cooperating with many new auto retail platforms, integrating customers’ big data, artificial intelligence and other resources, and actively improving users’ car purchase experience. In August this year, Tiggo 7i officially landed in Tmall and participated in the "Tmall 99" event. Consumers can make an appointment to pick up the car at the nearest Chery store by paying the deposit online through Tmall platform, and experience the new car purchase service model jointly built by Chery and Tmall, making the whole car purchase process more efficient and convenient.

　　In September, in order to thank the friends who have trusted Chery for many years, Chery specially launched the golden autumn car purchase preferential activities for consumers all over the country. During the event, all the designated models such as the new generation Tiggo 8, Tiggo 5x HERO, Arrizo GX Pro and Arrizo 5 Pro can enjoy high discounts. Among them, the new generation of Tiggo 8 can enjoy a maximum replacement subsidy of 10,000 yuan, and the Arrizo series can enjoy 0 down payment, 0 interest rate and 0 waiting time limit.

　　In this golden September, silver and ten automobile industry sales season, driven by product upgrading, quality improvement and channel improvement, as well as the release of a series of preferential policies, it is believed that Chery Automobile will continue to maintain the momentum of contrarian growth and become the backbone of China automobile brand.?

On October 26th, at the Xiaomi new product launch conference, Xiaomi 14 Pro was officially released in the long-awaited event. The performance, image and quality of congruent-depth micro-curved screen, Xiaomi Longjing glass, Leica optical summilux lens and the third-generation Snapdragon 8 mobile platform have been comprehensively upgraded by leaps and bounds, and the comprehensive strength has gone further. The new products have lived up to the expectations of rice noodles and brought the charm of high-end flagship to the extreme.

Outstanding appearance of technological innovation

As the main supplier of glass back cover and metal middle frame of Xiaomi 14 Pro series mobile phones, Bourne Optics has always played an outstanding role, and together with Xiaomi, it has created a high-end flagship machine with amazing face value and extraordinary performance!

Xiaomi 14 Pro has three colors: white, black and rock blue. Bourne Optics exclusively supplies Xiaomi 14 Pro black and rock blue back cover. The black back cover is the first brand-new sandblasting AG process developed and designed by Bourne Optics and Xiaomi. Let the glass backboard keep the silky and delicate touch, at the same time, it has the graininess of frosting, and when it is turned lightly, it reveals a little luster, making each light soft and stable.

The new design concept and new technology require extremely strict parameters. Bourne Optics set up a special project team to tackle the research and development with customers, and conducted analysis and verification for more than two months and rounds, ranging from the whole process design to the accurate 1 second time difference and 1 temperature difference, giving each color a high-definition beauty.

The beauty of science and technology tends to the extreme.

Xiaomi 14 Pro’s unique and innovative technology optimizes the multi-layer stress of the panel, and the four sides and corners are bent in equal depth to form a beautiful arc. Light up the screen and have a borderless vision; Hold it in your hand and bring a cobblestone touch.

Paris nail deco shines with exquisite charm.

The brand-new Leica optical Summilux lens is adopted. The lens module is designed as a rounded rectangle, the top of the metal ring is treated with Paris nail pattern, and the side surface is polished, which is visually unified with the camera module on the back. The middle frame is a right angle without radian, which makes the whole fuselage look more tough and stylish.

Elegant and light design of high strength aluminum alloy metal middle frame

The biggest highlight of Xiaomi 14 Pro this time is the use of high-strength aluminum alloy metal middle frame, and the introduction of high-brightness anodized surface treatment process to make the sense and feel better. As the main supplier of the metal middle frame of Xiaomi 14 Pro mobile phone, Bourne Optics cooperated with Xiaomi team to carve every detail carefully, put forward more than 20 verification schemes, and developed and verified 100 polishing consumables (sponge sand, polishing wheel, polishing wax, polishing skin, polishing liquid and anti-corrosion liquid) for five months, finally locking the current polishing process. With strong R&D and precision manufacturing capabilities to overcome difficulties, every opening of the metal frame is smooth and delicate, and the simple lines perfectly fit the textured back cover, making Xiaomi 14 Pro exquisite and eye-catching.

Join hands to explore more exciting

From 2012 to 2023, Bourne Optics and Xiaomi started in-depth cooperation, established a joint laboratory and created a number of classic products. The successful application of new technologies and processes on Xiaomi 14 Pro at this conference has become another milestone in the cooperation between the two parties. In the future, Bourne Optics will continue to strengthen its independent innovation capability, continue to develop high-tech technologies, and explore more wonderful things together with Xiaomi with exquisite manufacturing technology.

　　[car home Information] Recently, we learned from the official that (|) once again ushered in the OTA upgrade, which was mainly aimed at optimizing the Yunnian -C system to improve its driving comfort. In addition, it also includes adding pet care mode, optimizing dynamic multi-color logic of atmosphere lights, etc., as follows:

Cloud chariot -C upgrade:

　　Optimize the Yunqi -C intelligent damping body control system, and the braking pitch suppression is increased by 20%, and the cornering roll suppression is increased by 12%, regardless of handling and comfort. This function upgrade corresponds to the vehicle configuration, and only applies to the models equipped with Yunnian-C.

Pet care mode:

Start the exclusive care for pets, automatically lock the doors and windows, start the anti-misoperation function in the car, keep the constant temperature air conditioning and make the air circulate freely. This mode upgrade is only applicable to Tengshi D9 EV models.

Optimizing dynamic multi-color logic of ambient light;

　　Ambient lights can realize independent control of the whole vehicle and its partitions, freely choose colors, show smart visual effects, and change with the rhythm of music. This function optimization is applicable to Tengshi D9 DM- car.

Optimizing the heating strategy of the main driver’s seat;

　　Optimize the heating time of the main driver’s seat without waking up many times. This function optimization is applicable to Tengshi D9 DM-i model.

Precautions:

　　1. This upgrade will be pushed nationwide in batches. Please be patient. If there is an urgent upgrade demand, please contact the nearest Tengshi Center for assistance. 2. This upgrade is mainly aimed at 22 and 23 Tengshi D9 models (the new Tengshi D9 models have been optimized and upgraded); 3. There may be differences due to vehicle configuration and other reasons. Please refer to the prompt information of the vehicle for the specific upgrade time; 4. This push takes a long time, so it is recommended to make an appointment to upgrade and reserve sufficient upgrade time; 5. This push will not consume user traffic and can be upgraded with confidence; 6. When upgrading, please park the vehicle on a gentle road to ensure that the vehicle network signal is good, the power is higher than 20%, and the front and rear doors and the front and rear hatch covers are closed; 7. During the upgrade process, the vehicle may appear short-term prompts such as off-screen, running lights on, dashboard failure, etc. These are normal phenomena. Please don’t intervene manually or forcibly power off and restart the vehicle. You can lock the vehicle normally and leave, and the vehicle will automatically complete the upgrade. 8. If you encounter any other problems during the upgrade, please call the user care hotline at 400-039-8888 for consultation. (Compile/car home Guo Chen)