On December 19th, Wang Yiming, vice chairman of China International Economic Exchange Center, said at the hot meeting of China Macroeconomic Forum (CMF) that, optimistically, China's economy can achieve a 5% growth rate next year. "If our investment can be close to 3% from 2.9%, it can be increased to 4% and 5%; The consumption base was very low last year, and in the case of high base this year, it will be able to maintain the level of 6% to 7% next year; Exports can turn positive; Achieving 5% next year should be expected. "

On December 16th, a long-planned "Six Endless Tides of Time in Shanghai Style" was held in Chunxuanmao Hongwan with the theme of Dream Back to Paramount.seniorThe celebration of the sixth anniversary of the community was held in Shanghai as scheduled. Living elders, their families, guests and friends, and Chunxuanmao Hongwan.seniorCommunity workers gathered together to celebrate Chunxuanmao Hongwan with a wonderful performance with unique Shanghai characteristics.seniorOn the sixth birthday of the community, I talked about the charm of the exquisite old-age life in Shanghai.

Deeply cultivate Shanghaisixyear,Be steadfast in one’s original heart

In 2017, Chun Xuanmao started the layout of the old-age life in the Yangtze River Delta region with Shanghai as the origin. Chun Xuan Mao hong wanseniorThe community is the first stop in the development of the Yangtze River Delta. Chunxuanmao, the downtown center of Hongqiao, which has strong Shanghai characteristics, has his own ingenious ideas. Its purpose is to enable Shanghai elders to integrate Chunxuanmao’s concept of healthy old-age care with their living habits while continuing their convenient, prosperous and exquisite urban life.

Here, there is an exquisite life field that belongs to the memory of the elders’ growth. In the early morning, the elders stroll along the picturesque riverside trail and enjoy this pleasant slow time; In the afternoon, under the genial warmth, gentle pingtan, pattern cheongsam, and country.feng shuiInk has become an indispensable part of the elders.

Here, Chun Xuanmao uses professional health management services to help elders stay healthy and prolong their healthy lives. With high-quality life service, help the elders take care of their daily lives and let them enjoy the old-age life easily and happily. Meet the taste bud needs of the elders with rich scientific diet collocation.

After six years of deep cultivation, Chunxuanmao HongwanseniorThe community has become synonymous with Shanghai’s exquisite old-age care, and the initial concept of professional old-age care is consistent, and continuous optimization continues to lead the new trend of old-age care in Shanghai.

Dream back to Bailemen era,Haipai pension modernParty

Combining the unique gene of Bailemen era in Shanghai, Chunxuanmao HongwanseniorThe celebration of the sixth anniversary of the community launched a trip to recall the classic years of old Shanghai around Paramount Gate.

Chun Xuan Mao hong wanseniorLai Yong, the dean of the community, said in his speech at the event that "healthy old-age care and professionalism come first. Chun Xuanmao is engaged in a difficult and loving career. Here, with professional services and systematic pension mode, we will comprehensively care for the healthy life of the elders. In the scientific diet management, we should customize scientific meals according to the eating habits of the elders in Shanghai to help them be healthy.Kang ShengLive. In life, the professional life housekeeper takes care of the daily life of the elders, and the community regularly holds cultural performances, manual classes and other community entertainment activities to make the elders change from passive pension to active enjoyment of the elderly. Professional health management, customized health management files for elders, and irregular health consultation for elders to help elders keep healthy and prolong their healthy life. "

Chun Xuan Mao hong wanseniorLai Yong, dean of the community

Hua Dan Li Xiaoling, a popular elder living in Shanghai, started with a night Shanghai song and dance performance, taking everyone back to the busy and varied old Shanghai. The Shanghai jazz "Ha Cha Cha" brought by teacher Zhang Aili will make the party better and better. Followed by "Shanghai Ballad", "Beauty of Lijiang River in Ink and Wash" and "We All Have a Home", the rich Shanghai style was vividly interpreted and received bursts of applause and praise.

Earnestly fulfill the promise of the family. At the event site, the award of "The Most Beautiful Family" was awarded to the elders who accompanied Chun Xuanmao for six years: Li Guilan, Ding Yanyi, He Jintian, Qi Ligen and Wu Zhengbi, and the employees who grew up with Chun Xuanmao: Chen Julan, Liu Fengying, Shu Chenxiang and Xiang Junfen. "Chunxuanmao is fulfilling his promise with the service with temperature, which is also the core reason why our elders choose Chunxuanmao." Teacher Ding, the elder, said this as the presenter. Chun Xuan Mao hong wanseniorThe monthly birthday party of the community will be performed at the event site. In everyone’s birthday wishes, the birthday stars will cut the cake together and get full blessings. In Chun Xuanmao’s view, the choice of elders and employees is a kind of fate and trust, and the choice of elders is the best affirmation of Chun Xuanmao’s old-age life. I believe that with this warmth in the future, we will go further and longer as family members.

In the laughter, Chunxuanmao HongwanseniorThe celebration of the sixth anniversary of the community ended successfully. The seventh year has officially kicked off, and the future is Chunxuanmao Hongwan.seniorThe community will continue to practice healthy old-age life and continue to lead the new trend of old-age care in Shanghai.

[Advertising] (Disclaimer: This article is reproduced and published for the purpose of spreading commercial information on this website, and does not represent the views and positions of this website. All rights and legal responsibilities of the texts, drawings, audio and video materials involved in this article belong to the material provider. This website does not make any guarantee or commitment to the authenticity of all the information such as words and pictures, nor does it constitute any suggestions for purchase or investment, so the operator bears his own risks. )

Eight differences between Korean women and China women;

1. Beauty concept: Korean women attach great importance to appearance and beauty, and usually spend a lot of time and money to maintain their appearance. Although women in China also pay attention to appearance, they usually pay more attention to the beauty of nature and self-confidence.

2. Clothing matching: Korean women usually pursue fashion trends and differentiation, and like to match different types of clothing together. China women, on the other hand, pay more attention to the elegance and elegance of clothes, and like traditional and beautiful clothes.

3. Personality characteristics: Korean women are usually more enthusiastic and open, expressing their feelings and opinions. However, women in China are usually reserved and reserved, and pay more attention to thinking and exploring their hearts.

4. Socialization: Korean women usually choose to go to cafes, bars or some emerging social places with friends to enjoy the fun of socializing. Women in China usually choose to go to parks, teahouses or chat at home with friends, and pay more attention to intimate interpersonal relationships.

5. Family responsibilities: Korean women usually need to take care of and educate their families and children, and usually put family life first. Women in China also take on family responsibilities, but usually pay more attention to the balance between family and work.

6. Education background: Korean women generally receive high-quality education and training, and usually have high academic qualifications and professional status. Women in China are now paying more and more attention to education, but due to historical and cultural reasons, there is still a certain gap between educational opportunities and career development.

7. Marriage concept: Korean women usually get married and have children in their twenties. Traditional family concept is very important. Women in China are relatively more flexible in this respect, and their marriage concepts and family planning are more diversified.

8. Concept of health care: Korean women generally like to eat Undaria pinnatifida for health care, which is a common understanding in Korea. Moreover, there are many ways for women in China to keep healthy, and some ways affect their health.

Korean women like to use Undaria pinnatifida for health preservation mainly for the following three reasons:

1. Undaria pinnatifida is rich in dietary fiber and low in calories, which can effectively suppress appetite, promote gastrointestinal digestion and excrete waste, thus achieving the effect of keeping fit. In addition, Undaria pinnatifida is also rich in vitamins and minerals, which helps to improve skin quality and maintain a healthy and beautiful figure.

2. In Korea, Undaria pinnatifida is a very popular food, which can be made into various delicious dishes, such as Undaria pinnatifida soup and Undaria pinnatifida salad, and is widely used in Korean food culture. Therefore, Undaria pinnatifida has become one of the first choice ingredients for many Korean women to lose weight.

Undaria pinnatifida is a kind of food growing in the sea, which has strong reproductive ability, so it is very economical and affordable, and most people can afford it.

There are many kinds of Undaria pinnatifida in the market, and the price is not high. If it is an e-commerce platform, it will be cheaper. A bag of Undaria pinnatifida in the headline shop is 19.9 yuan, which is very popular and has sold more than 2 million copies. Interested friends can click on the link below to buy it.

Wen Ziyu, website of the State Supervision Commission of the Central Commission for Discipline Inspection

"In the first three quarters of this year, there were 342,000 commercial performances nationwide, with a box office income of 31.54 billion yuan and 111 million audience, up by 121.0%, 84.2% and 188.5% compared with the same period in 2019." "Actively promote the application for the Beijing Central Axis and the Spring Festival, and promote the inclusion of’ Pu ‘er Jingmai Mountain Ancient Tea Forest Cultural Landscape’ in the World Heritage List, and the number of world heritage sites in China has increased to 57. Lu Yingchuan, Vice Minister of Culture and Tourism, introduced the situation of building a strong cultural country and promoting the high-quality development of culture and tourism at a series of news conferences on the theme of "Opening by Authorities" held by the State Council.

The press conference introduced that since the beginning of this year, China’s tourism industry has accelerated its recovery. In the first three quarters, domestic tourism reached 3.67 billion person-times, and tourism revenue reached 3.7 trillion yuan, up 75% and 114% respectively. In order to further release the potential of tourism consumption and promote the high-quality development of tourism, the Ministry of Culture and Tourism, on the one hand, optimizes the policy environment, combines the new situation of tourism development, and exerts efforts from both supply and demand to boost tourism investment confidence and consumption confidence. On the other hand, we should cultivate new consumption formats and modes, innovate and upgrade music festivals, concerts and other products, promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performances, sports, health care, Chinese medicine and other fields with tourism. In addition, we will promote the brand building of a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, national night cultural and tourism consumption gathering areas, build a good platform carrier, and increase the intensity of benefiting the people.

"Culture and tourism business environment and market order are related to the vital interests of the majority of business entities and consumers." According to the press conference, the Ministry of Culture and Tourism started with relaxing market access and actively innovating supervision methods to stimulate the vitality of the cultural and tourism markets and help the industry develop with high quality. We will fully implement the negative list system for market access and the review system for fair competition, delegate a number of administrative examination and approval items, and reasonably reduce the time limit for examination and approval. At the same time, explore the formulation of inclusive and prudent policies for new formats to boost market development confidence. For example, new formats such as scripted entertainment and e-sports hotels have been introduced with inclusive and prudent supervision policies, and regulatory methods suitable for the characteristics of the industry have been formulated, and a policy transition period has been set up to create an inclusive, stable and predictable policy environment, leaving enough room for the development of new formats. Adhere to administration according to law, formulate and revise a number of policies and regulations on commercial performances, cultural entertainment, online travel management, introduce regulations on credit management in the cultural and tourism markets, and constantly improve policies and regulations.

In the implementation of the national cultural digitalization strategy, the Ministry of Culture and Tourism has continuously promoted the digital development and transformation of cultural relics, classics and various artistic works resources. For example, the Palace Museum keeps about 1.86 million pieces of cultural relics. It is understood that 900,000 pieces have been digitally collected, accounting for about 48%. At the same time, vigorously promote the application of digital technology and foster the development of new formats. For example, in the field of stage art, we should vigorously promote online and offline integration, performance and broadcasting at the same time, actively promote offline performances, vigorously promote the development of stage art in the direction of networking and digitalization, and create a "second theater." In addition, improving the digital service capability of cultural services includes promoting the construction of smart library system and public cultural cloud. Up to now, in addition to the national public cultural cloud, there are public cultural clouds in more than 200 places in China, with a total resource of more than 1530TB, which is conducive to reading and popularizing art for all.

Systematic protection of intangible cultural heritage is an important aspect of building a strong cultural country. Up to now, there are more than 100,000 non-legacy representative projects at all levels in China, including 1,557 national non-legacy representative projects, and more than 90,000 representative inheritors at all levels, including 3,062 national non-legacy representative inheritors. At the same time, a total of 43 projects are included in UNESCO’s non-legacy list and roster. Lu Yingchuan introduced that in order to protect and inherit the intangible heritage, the Ministry of Culture and Tourism will continue to exert efforts in policies and regulations system, directory system, theoretical research system, talent team system, communication and promotion system, heritage experience facilities construction and digital protection in accordance with the requirements of systematic protection, so as to protect and inherit the intangible heritage in a down-to-earth manner.

Source: Website of State Supervision Commission of Central Commission for Discipline Inspection

The fashion circle can always give people some unexpected surprises, especially in the show, all kinds of wonderful shapes are always emerging one after another, either clothes are worn upside down or garbage bags are worn on the body. The recent beggar fashion show has already caught fire in the fashion circle.

In the impression of many people, beggar style is a particularly casual, uninhibited and personalized dressing style, but this time the show is like a real "beggar" walking on the runway. I really don’t feel beautiful about such strange clothes. Maybe I have no aesthetic cells.

This reminds me of Brother Sharp 10 years ago. It turns out that he is the originator.

"On the Party’s First Congress", Chen Yifei and Ruimin Qiu, 1977, 147.5cm×173cm, China Art Museum.

Art Basel 2021 Hong Kong.

01

Red art classics are deeply rooted in people’s hearts.

The year of 2021 coincides with the Communist Party of China (CPC)’s centenary birthday. While reviewing the glorious course of the founding of the Party, we feel the brand-new vitality of the red culture generate. From literary performances to film and television plays, from book publishing to exhibitions, thousands of stories of the history of the party have merged into a magnificent and vivid red literary galaxy.

For China art circles, this year’s red theme exhibitions have appeared in succession, and the creation of party history themes has become more and more mature since the reform and opening up. In the exhibitions organized by China Federation of Literary and Art Circles and China Artists Association, such as "Do not forget your initiative mind remembers the mission-Celebrating the centenary of the founding of the Communist Party of China (CPC)" and "Ode to the Red Boat and National Exhibition of Fine Art Creation Works", classics of art history such as Crossing the Yalu River, Battle of Shangganling and founding ceremony reproduce the creative pattern of "painting masterpieces handed down from generation to generation with great beauty". A number of recent works, such as Zhang Zhiqing’s "China Core" and Zhang Jing’s "Exploring the Moon in China", which reflect the achievements of scientific and technological innovation in the new era, have also emerged in the "Art Exhibition of Guangdong Province Celebrating the 100th Anniversary of the Founding of the Communist Party of China (CPC)" held by Guangdong Art Museum.

The spread of red art classics is inseparable from the cross-border help of streaming media. In January, 2021, the 100-episode special program "The History of the Party in Fine Arts Classics" was broadcast by the Central Radio and Television General Station, which presented a magnificent century-old history of the Party to the audience in a multi-dimensional vision by integrating images, literature, photos, animations and interviews in a cross-media way, providing a vivid sample for contemporary red art creation and becoming a "phenomenal" program.

How to tell the history of the Party well with works of art, and how to better interpret and spread the red classic works of art in the new era are the important trends of the "new opening" of red theme art creation in the past century. Today, the spread of "red culture" should closely follow the aesthetic habits of young people, learn from cross-media and multi-dimensional exhibition methods and means of communication, and make the reality of party history and the beauty of art blend with each other. To create red classic works of art in the new era, we should not only pay attention to the form of exhibition, but also show the content of party history with innovative ideas and artistic language close to the times, so that red literary and artistic creation can go out of art galleries and museums and enter people’s lives. (Zhu Rongting)

02

Online art market is testing the water.

In the past two years, the global epidemic has been repeated. It seems that we have long been accustomed to the constant closure and restart of theaters, and the delay or cancellation of art festivals and expositions has brought about new cultural ecology-online drama live broadcast, global online auction, virtual exhibition … How much impact does the new technology spawned by the epidemic have on the art industry?

In the field of performing arts, performers have not stopped exploring, and 2021 can even be said to be a "year of recovery"-the resumption of avignon Drama Festival, the resumption of live performances at Edinburgh International Art Festival and the return of Wuzhen Drama Festival after a two-year absence … It is undoubtedly exciting to bring performances back to the scene.

The offline scale has been reduced, so various types of online art forms have been actively created, and live broadcast and screening have become the most intuitive and timely measures of the festival. For example, the eighth Wuzhen Drama Festival’s "Far Away" unit shows eight works from six major drama festivals (art festivals) such as Edinburgh Art Festival, Berlin Drama Festival, avignon Drama Festival and Salzburg Art Festival. In Europe, the Berlin Drama Festival, which is famous for its professionalism, has even been changed to a full-scale online performance. Although we know that the charm of live art cannot be replaced, these "expedient measures" also inspire us to re-examine the relationship between theater viewing and performance and think about the significance of theater creation.

On the other hand, in the field of art auction, the transaction mode is also changing. Taking Basel, Hong Kong in 2021 as an example, the exhibition "testing the water" was displayed digitally. Artists also began to show or sell their works with the help of virtual reality (VR) or augmented reality (AR) technology. Buyers "examine" artworks on the screen of mobile phones, and even can see details such as materials, textures and fine lines that may not be visible to the naked eye. The online auction of the art line began to "anger the sense of existence", and the number of people participating in the online auction and the transaction price hit record highs. In 2021, China Guardian, Beijing Poly, Christie’s, Sotheby’s, etc. launched racquets with new records. Guangdong Chongzheng Autumn Auction 2021, nearly one-fifth of the transaction volume comes from online applets.

Data and phenomena show that the China art trade market is picking up in 2021 with the help of diversified technical communication means. In the future, will online be the "painkiller" in the transitional period, or will it be a brand-new situation that can be opened up? And leave it to time and the market to answer. (Zhu Rongting)

03

One hundred years of modern archaeology in China.

2021 is the centenary of the discovery of Yangshao culture and the birth of modern archaeology in China. On October 17th, "The Centenary Commemorative Meeting of Yangshao Culture Discovery and the Birth of Modern Archaeology in China" was held in Sanmenxia City, Henan Province. The next day, the third China Archaeological Congress was held, and the "Top 100 Archaeological Discoveries in a Hundred Years" was announced. One hundred discoveries including Zhoukoudian Site in Beijing and Nihewan Site Group in Yangyuan, Hebei Province were selected, and the site of Nanyue National Palace Office in Guangdong Province, Nanyue King’s Tomb and Nanhai I shipwreck were also on the list.

Yinxu, Erlitou, Liangzhu, Zhoukoudian, Mawangdui and Sanxingdui … Over the past century, modern archaeology in China has made remarkable achievements. Archaeological discoveries have rewritten people’s traditional cognition of Chinese history and culture, described the action marks of our ancestors on the vast land, and answered "Who are we, where are we from and where are we going" with physical evidence.

Since the beginning of the new century, the archaeological cause has flourished. With the continuous growth of archaeological institutions and professional teams, new important archaeological achievements have emerged one after another, and the mystery of Chinese civilization has been unveiled step by step. No matter the confirmation of the Chinese Emperor Ba Ling or the exposure of Princess Taiping’s "mansion" in Zhengpingfang site, every new discovery brings many reflections and surprises.

Archaeology was originally a little-known knowledge. In recent years, it has "flown into the homes of ordinary people" with the wings of science and technology. Cultural and creative products such as "archaeological blind box" are also on fire. Variety shows such as "National Treasures" and "China Archaeological Congress" unlock archaeological codes and explore Chinese civilization in a lively way, and they will become explosions after they are broadcast. Popular science books with the theme of archaeology are also widely welcomed by readers, and scholars such as Li Ling, Qi Dongfang, Xu Hong, Yang Hong and Zheng Yan have become the industry stars sought after by the public. With the high-frequency attention of the public and the help of science and technology, the cultural IP that is popular all over the world will be born in the future archaeological field. (Huang Xi)

04

Sanxingdui site shocked "Shangxin"

With the announcement of major archaeological discoveries at Sanxingdui Site in Guanghan, Sichuan Province on March 20th, 2021, information about Sanxingdui’s "Shangxin" frequently appeared in hot searches and became a veritable "online celebrity" in archaeology. As one of the most important archaeological discoveries of the 20th century, six Sanxingdui cultural "sacrificial pits" have been newly discovered in Sanxingdui site, and more than 500 important cultural relics have been unearthed, including the largest complete Jin Mianju to date, three bronze statues that have never been seen before, bronze shrines that can be called national treasures, bronze figurines that look like Altman, and so on.

If the archaeological excavation and research of Sanxingdui in the 21st century are different from those in the past, first of all, science and technology help archaeology, and modern scientific and technological means are used to build an archaeological excavation cabin, an integrated excavation platform and a multifunctional excavation operating system, which provide an effective guarantee for archaeological information collection and cultural relics safety protection. In addition, a special information platform was set up to comprehensively record and scientifically manage Sanxingdui cultural relics data, image data and environmental monitoring data. Secondly, more and more archaeologists from outside Sichuan are involved, and the international color of Sanxingdui is becoming more and more obvious and strong.

At present, the excavation area of Sanxingdui site only accounts for two thousandths of the total area! There is no doubt that Sanxingdui will be an important site in the second century of China archaeology. Professor Xu Jian, director of the History Department of Shanghai University, who is in charge of the excavation of the No.3 pit of Sanxingdui site, said in an exclusive interview with Nandu reporter that from the unearthed relics so far and even the overall cultural features of the site, Sanxingdui is not lost to any other place or culture in global archaeology. (Zhou Peiwen)

05

"Net writing goes to sea" becomes a heavyweight phenomenon.

After more than 20 years of development, online literature not only has many fans in China, but also attracts readers from all over the world. More and more "crooked nuts" have joined the army of urging more people to express their obsession with online writing in various ways, such as leaving messages, praising and rewarding.

On September 26th, 2021, "2021 China International Network Literature Week" was held in Wuzhen, Zhejiang Province, and the Chinese Writers Association released "China Network Literature International Communication Development Report". The report shows that by 2020, China’s online literature has exported more than 10,000 online works overseas. Among them, more than 4,000 physical books were authorized, and more than 3,000 works were translated online. There are more than 100 million users who subscribe to and read APP, covering most countries and regions in the world, and the international communication has achieved remarkable results.

In 2020, the scale of China’s online market will be 1.13 billion yuan, with a growth rate of 145%, and the growth rate of users will reach 160.4%. It is estimated that by the end of 2021, the scale of China’s online texts in overseas markets will increase exponentially, which is expected to exceed 3 billion yuan, and the scale of overseas users of China’s online texts may reach 145 million.

Since 2019, the IP adaptation of the net text has been further popular overseas. Nowadays, China’s online literature, as an important carrier of "Chinese culture going out", has become the "four major cultural phenomena in the world" alongside American Hollywood movies, Japanese cartoons and Korean TV dramas. On the one hand, online literature has opened a window for overseas readers to learn about ancient Chinese civilization through "cool" plots, humorous or beautiful language and immersive reader interaction mode. On the other hand, from translation and output to overseas originality, and then to the cultivation and development of web IP with global industrial partners, the mode of web going to sea is more and more flexible and diverse. In the future, online literature will permeate all aspects of contemporary culture in various forms. (Huang Xi)

06

Cantonese Opera Movie White Snake "Out of Circle"

In 2021, the biggest "out-of-the-box" of China opera circle should be the release of White Snake, the first Cantonese opera film in China. The film has been popular all over the country. It has not only won several awards at major film festivals at home and abroad, but also easily set a record for the highest box office of China’s film history. It is also regarded as a masterpiece that led China’s drama films into the "blockbuster era".

The artistic basis of White Snake, a Cantonese opera film, is the newly edited Cantonese opera of the same name in 2017. The "emotion" cited in the title of the drama is actually a modern interpretation of this classic drama in the history of Chinese opera by the writers and creative teams. Obviously, the film creation of the play fully understood the new theme of the play, and fully publicized the modernity of the play with the lens language. Zeng Xiaomin, the starring actor, adjusted and combined the traditional sleeves in the film under the guidance of the director to achieve extraordinary artistic effects, which is an example.

Through focus plane’s language and stunts, a brand-new artistic life experience and sensory and emotional experience can be created, so that the traditional opera film can become a work that pays tribute to tradition, inherits culture and shows the taste of the times. Valuably, the exploration of traditional Cantonese opera’s filmization is not limited to White Snake. On the last day of 2021, the Cantonese opera film "Nanyue Palace Ci" won the Best opera film Award in the 34th Chinese Film Golden Rooster Award, which added another surprise. (Zhou Peiwen)

07

China e-sports team EDG won the championship globally.

In the early morning of November 7th, 2021, in the League of Legends S11 finals held in Iceland, China team EDG won the global finals. In the face of DK, the last champion of South Korea, who was in the limelight, EDG, who was not optimistic, finally won the championship after falling behind 1-2.

The major social platforms boiled at midnight, and the official account of CCTV News Weibo issued a congratulatory message for the first time; Weibo topic #EDG wins the championship # The reading volume is 3.35 billion, and the discussion volume is 4.218 million … Hundreds of millions of young people are so excited that they even stay up all night to celebrate. This lively scene is only comparable to the national football team’s promotion to the World Cup finals in South Korea and Japan 20 years ago.

But in the other corner of this carnival night, there are countless non-players eagerly "seeking science": what is EDG? What is League of Legends S11?

Behind EDG’s destruction, Guangming Daily commented: "The grand intention of’ China Champion’ has also been carried by e-sports. As a subculture, e-sports is gradually becoming mainstream. With the penetration of technology, it breaks the social circle and geographical barriers, showing greater possibilities, and then connecting everyone into a worldwide network. "

Since China IG team won the League of Legends championship for the first time in 2018, e-sports, once regarded as "doing nothing", has gradually broken through the game circle and entered the public eye. The 2022 Hangzhou Asian Games Organizing Committee announced that eight e-sports events were selected for the Hangzhou Asian Games, and e-sports became the official event of the Asian Games for the first time.

Behind actively embracing e-sports is a huge audience base and commercial value. The 2021 China E-sports Industry Trend Report shows that the number of e-sports users in China has exceeded 489 million in March 2021. Huge e-sports enthusiasts have gradually deepened their identity recognition, value recognition and group affiliation, and developed into an e-sports culture. (Tao Xinlei)

08

Amazing innovation of Henan Satellite TV’s "Tang Gong Night Banquet"

At the Spring Festival party of Henan Satellite TV in 2021, the dance "Tang Palace Banquet" became an instant hit. "The Banquet at the Tang Palace" uses VR technology, and takes cultural objects such as Tang Sancai, Jia Hu Bone Flute, and "The Picture of Zanhua Ladies" as the background of the program, so that the young ladies of the Tang Dynasty can shuttle through these Tang elements and make the traditional culture "live" in an instant. The wonderful tour of the Dragon Boat Festival, which was broadcast later, is a story-based program based on The Banquet in Tang Palace. It adopts the mode of "online drama+online synthesis", with the little sister of the Tang Dynasty performing in the palace as the main line, interspersed with traditional cultures such as dragon boat racing and eating zongzi, as well as puppet shows, trying to fit in with the development of modern society from the social perspective of the Tang Dynasty.

In addition, Dance Millennium, a dance variety jointly created by Henan Satellite TV and bilibili, is a series of Chinese stories in dance with the performance mode of "plot+repertoire". Dance and story are combined and connected with each other.

Earlier, Guangdong Satellite TV launched a large-scale acrobatic program "Amazing Four", which took the form of "acrobatics+dance+martial arts+national music" and combined with high-tech dance beauty and VR immersion experience, and also presented an acrobatic audio-visual feast to the audience. There are also cultural variety shows that shine in this respect. The China Archaeological Congress turned the studio into a 3D naked-eye archaeological site, which can instantly generate different virtual scenes and reproduce the real archaeological environment.

The new initiative of combining variety and culture, with variety entertainment as the carrier, makes all kinds of traditional cultures organically combined, no longer just "acting", but also more artistic processing, which greatly enriches the connotation of culture and its deductive form. It can be seen that the integration of traditional culture and the trend of the new era has become the new trend of variety show production. The new form of "culture+variety" will also be recognized by more audiences. (Xu Xiaolei, Chen Qian)

09

First year of NFT encryption art

On March 11th, 2021, for the first time in Christie’s history, digital artist Beeple’s NFT work "Everydays:The First 5000 Days" (as shown below) was auctioned in NFT form, with a reserve price of $100, and finally it was sold for $69.346 million, which jumped to the third highest transaction price of living artists’ works in one fell swoop, and the concept of NFT broke the circle.

NFT is called Non-Fungible Token, which is translated into non-homogeneous token. It is a digital asset encrypted by blockchain technology and has unique and inseparable characteristics. Digital artworks blessed by NFT encryption technology suddenly overtook the curve, which became the market explosion point to break the monopoly of traditional art forms and expanded the new field of art collection.

Moreover, the rise of NFT is not limited to the art circle. Business giants and celebrity stars have tried different ways of playing NFT, such as virtual sneakers, NFT game cards, NFT music albums, Twitter messages, and short videos of wonderful moments … NFT appears almost like a blowout in all kinds of news, forming a hot situation that "everything can be NFT". According to statistics, the size of the entire NFT market did not exceed $42 million three years ago. By the end of 2020, the market value of NFT has increased by 705% to reach $338 million. In the first three quarters of 2021, the sales of works of art using NFT reached $3.5 billion, which was almost an explosive growth.

NFT technology makes a brand-new digital art collection market that can’t be estimated appear. On the investment level, NFT makes art a digital asset that can be purchased by share. However, one thing that needs to be kept awake is that no matter how much the concept of NFT is hyped, NFT is technology, art is art, and it is the part of art that really determines the value of art. As Beeple said, "If all NFTs disappear tomorrow, I will still be engaged in digital art creation." (Zhou Peiwen)

10

Cultural and cultural institutions "cloud tour" broke the circle

In recent years, major cultural institutions are trying to promote themselves and enhance interaction and communication with the public in an "online experience" way. The epidemic prevention and control pressed the "fast forward button" for the live broadcast of the museum.

On December 21st, 2021, version 2.0 of the "Digital Forbidden City" applet jointly created by the Palace Museum and Tencent was launched. The "online celebrity", a well-versed broken Hongqiao, officially took up his post, showing the audience around the Palace Museum and revealing the past of the Forbidden City. In addition to the newly hired "tour guide", the applet also optimized and added practical sections such as online ticket purchase, exhibition reservation and in-hospital shopping. At the same time, more accurate open area route navigation, visit comfort index and other important open service functions are added to support users to check the visit comfort of the main open areas of the Forbidden City in real time, and seven interesting "customized tour routes" are built in.

In fact, the "Digital Forbidden City" was launched a year ago, and it is more deeply rooted in people’s hearts in 2021, and 5 million netizens have taken this opportunity to "play online in the Forbidden City". Some "online games" experience is far from offline. For example, you can enjoy the details of ancient famous paintings with hundreds of billions of pixels online.

In 2021, the live broadcast of the museum reached its climax. Take the Guangdong Provincial Museum as an example, there will be 30 live broadcasts in 2021. The theme of International Museum Day in 2021 is "The Future of Museums: Restoration and Remodeling". On that day, museums in China adopted the online and offline communication mode, and all the key events were webcast. The live broadcast of the museum and the "cloud tour" show the cultural heritage and charm by using new technical means, which not only maximizes the integration and development of cultural resources, but also adapts traditional culture to the development of the new era. (Xu Xiaolei, Chen Qian)

China Business Daily (Reporter Ma Jia)This year’s "double 11", beauty rivers and lakes "killing" extremely fierce. According to the list data of pre-sale and final payment volume, L ‘Oré al, Estee Lauder and Lancome, the big brands in Europe and America, take the lead; Domestic products such as Polaiya, Winona, Quadi, Nature Hall, etc. rank among the list and become "dark horses"; The Korean makeup brand "disappeared" across the board and was squeezed out of the list.

Some insiders told China Business Daily that at present, European and American brands and domestic brands are "positive", and "double 11" may make domestic and foreign brands fall into the anxiety of "price war".

Domestic beauty cosmetics and the "positive rigidity" of big brands in Europe and America

In this beauty promotion war, domestic brands compete head-on with big brands in Europe and America.

After the first wave of pre-sale data of "double 11" was released this year, domestic beauty products showed the momentum of becoming a "dark horse", and more and more domestic beauty brands made the list. According to the pre-sale data released by Tmall on October 31, Hua Xizi, Caitang, Blankme and Mao Geping are among the top 20 cosmetics sales; In the beauty and skin care category, Polaiya, Winona, Quadi and Nature Hall are all on the list.

The relevant person in charge of Winona told reporters that this year’s situation exceeded expectations, and a number of large single products sold explosively. The sales of special care essence just newly listed in September also rushed to 600,000 pieces during the pre-sale period.

Although the performance of domestic beauty products is more "competitive" this year, judging from the pre-sale and final transaction, the top brands in Europe and America are still the top brands. On the Tmall platform, in addition to the above-mentioned eight domestic brands, the top 20 brands in the sales list of cosmetics, beauty and skin care are European and American brands, and L ‘Oreal, Estee Lauder and Lancome lead the major beauty categories; On platforms such as JD.COM and Tik Tok, L ‘Oreal, Shiseido and Estee Lauder continue to lead.

The relevant person in charge of Estee Lauder’s sales business said that all brands under the group were fully prepared for the "double 11", which increased the stocking volume and gave greater preferential treatment. Judging from the sales results, the performances of all brands are bright.

It is worth noting that this year, domestic brands and big brands in Europe and America have made great concessions in price. Major international beauty brands not only launched preferential activities such as "buy one get one free" and "give away samples", but many brands even lowered the prices of original products. According to consumer statistics, during the "double 11" this year, the discounts of domestic brands are mostly below 30%, while the discounts of international brands are about 40% to 60%.

Kong Sihan, a beauty marketing practitioner, told reporters that this year’s "double 11", domestic beauty brands began to go to the high-end market, such as efficacy skin care products and high-end essence, which all had higher sales. In the live broadcast room of the head anchor, the discount of big-name beauty products in Europe and America is great, and the price of domestic beauty products is lower, which forms a competitive situation between them. This also shows that domestic beauty brands are qualified to compete with international brands in terms of product efficacy and brand influence, which has never happened before in the domestic market.

Korean makeup status may be replaced by domestic makeup.

Why did Korean makeup disappear from the sales list? "This year’s’ double 11′ is more like a reshuffle of beauty brands at home and abroad." The relevant person in charge of the marketing business of a listed cosmetics company in China admitted that European and American brands have a dominant position in the high-end skin care market, and domestic beauty brands are trying to overtake in sub-sectors such as efficacy skin care track. From the perspective of sales performance, domestic beauty brands may be able to find a position in the high-end skin care market; In the past, the advantage of Korean makeup was in makeup products, and many domestic new brands have done quite well in makeup products, which has had a great impact on Korean makeup brands that focus on parity.

It is noteworthy that in this year’s "double 11", domestic beauty brands that started from online cosmetics products seized new opportunities and gave greater promotion discounts.

The relevant person in charge of Yixian E-commerce told reporters that this year’s "double 11", brands such as Perfect Diary, Wanzi Xinxuan, Little Odin, Pico Bear, DR.WU Darfu, Galenic French Colanli and EVE LOM all participated in the promotion. "In order to meet the needs of more consumers for beauty, the company has increased discounts and enriched its product matrix. For example, the perfect diary has a new series of wild leopard gold and brown cosmetics, and Odin Jr. and Betty Boop jointly launched a limited joint series of’ ‘90′ s spice girl makeup’. In the whole cycle of "double 11", in addition to cooperating with external anchors, the company’s own stores also added "the president came to the self-broadcast room" and "the star talent entered the self-broadcast room", and the frequency and duration of live broadcast increased, realizing 12-24 hours of high-frequency live broadcast interaction. "

"Domestic beauty brands have a lot of innovations in affordable makeup, from packaging, color to product promotion strategies, which have dazzled domestic consumers." Kong Sihan said that the young consumers who loved Korean makeup before turned their attention to domestic cosmetics, and Korean makeup will be transformed into mid-to high-end products in China market. For example, Amore Pacific has continuously launched high-end products such as Snow Show Anti-aging Series, IOPE Essence and Yueshi Fengyin Black Tea Essence.

Online competition will continue.

It is noteworthy that after "double 11", domestic and foreign beauty brands may rely more on online sales channels.

The relevant person in charge of Beiersdorf told reporters: "In addition to the promotion in major channels in the past, the company’s marketing department has also stepped up its efforts to promote social media frequently used by consumers such as Xiaohongshu and Tik Tok. Short video’ planting grass’, information flow and accurate crowd delivery are all constantly creating momentum for store activities. In terms of live broadcast, we have launched different product mechanisms in the live broadcast rooms of different platforms to attract more consumers. "

The person in charge of Huaxi Bio said that this year’s "double 11" Tmall beauty venue, two brands of the company entered the live broadcast room in Li Jiaqi, and at the same time, the traffic of their own live broadcast rooms was comparable to that of the head anchor. The cost of putting the brand into the live broadcast room can be controlled, which will not have much impact on the overall expense rate of the company. With the promotion of brand power, consumers’ active purchase behaviors such as name-calling purchase and window search have also made a stable contribution to the performance.

"Fighting for the head anchor and price reduction promotion are two things that beauty brands must do in double 11." The relevant person in charge of the marketing business of a domestic listed cosmetics company admitted to the reporter that at the promotion nodes such as "double 11" and "June 18th", most beauty brands invested more than one million yuan in marketing expenses. With the rising cost of online channels, the pressure on domestic beauty brands may be even greater.

"The price reduction space of domestic beauty brands is smaller. If beauty brands attract consumers with low prices as a gimmick as soon as they arrive in double 11, then after several similar promotions, domestic beauty brands will have to face the situation that there is no room for price reduction. The competition in the’ price war’ may not even be guaranteed, and it is impossible to continue to grow for a long time. " Kong Sihan said.