The standard of "standard land", on the one hand, binds the government and makes the whole process of attracting investment and supervision sunny and transparent; On the other hand, enterprises are constrained to compete for "average per mu" in "standard land", which forces innovation, development, transformation and upgrading.In the past five years, Zhejiang Province has continuously promoted the integrated reform in the examination and approval field of enterprise investment projects, which consists of "standard land", "one window service", commitment system and "regional environmental assessment+regional energy assessment".　　　　Zhang Guofei, the general manager of Huzhou Dong Tian Machinery Co., Ltd., once sent two banners to the Investment Promotion Bureau and the Economic Development Bureau of Moganshan High-tech Zone, thanking the local authorities for implementing the "standard land" reform, so that the enterprise investment projects could be completed and accepted ahead of schedule. "The project took only one year from land acquisition to trial operation, and everything went smoothly. It was very correct to choose to invest here. " The "standard land" in Zhang Guofei’s mouth first appeared in Deqing, Zhejiang Province in 2017.　　　　On August 31st of the same year, an announcement appeared in official website, Land and Resources Bureau of Deqing County, Huzhou City, Zhejiang Province. The industrial land with an area of 35,814 square meters, which is located on the south side of Huancheng North Road and the east side of Weiye Road in Moganshan High-tech Industrial Development Zone, was put up for sale. This is the first announcement in Zhejiang Province to sell in the form of "standard land". The basic situation of the announcement and the requirements of planning indicators add four indicators: land output, average tax per mu, energy consumption per unit industrial added value and environmental standards.　　　　"Standard land" means that on the basis of regional assessment, the state-owned construction land will be sold with investment, energy consumption, environment and construction standards, and benchmarking management will be implemented. Before land transfer, the government will organize and carry out regional assessment, study and formulate investment and energy consumption standards, and announce the transfer to the public. The enterprise obtains the leased land according to the agreed conditions through bidding. "This reform has subverted the government’s land supply model, service model and investment promotion model, forcing the transformation of government functions and promoting industrial upgrading." Ao Yuxin, secretary of Deqing County Party Committee, said.　　　　Form a fair competitive market environment with standards, enhance simple and convenient investment feelings with standards, and promote automatic and spontaneous industrial upgrading with standards. In the past five years, the reform of "standard land" in Zhejiang has attracted much attention.　　　　Standardize the formation of bidirectional constraints　　　　The "standard land" reform, on the one hand, binds the government and makes the whole process of attracting investment and supervision sunny and transparent; On the other hand, it restricts enterprises and forces enterprises to innovate, develop, transform and upgrade with per mu tax. For many enterprises that have personally experienced the reform of "standard land", they often don’t know the depth of land before, and they have the feeling of opening a blind box. The reform of "standard land" promotes the formation of a fair competitive market environment, so that enterprises can bid in the sunshine and take the land according to the volume.　　　　He Fangyuan, a member of the Party Committee of Deqing County Development and Reform Bureau, said that the indicators such as "investment intensity of fixed assets, floor area ratio, per mu tax, energy consumption and environment" were made public when they were announced. Enterprises bid for land by bidding, bid when they get it, reduce hidden transaction costs, and attract more high-quality enterprises to bid by bidding with transparent and refined land transfer standards, so that enterprises can compete fairly.　　　　According to the third-party research report of Zhejiang University, 94.24% entrepreneurs prefer the "standard land" transfer method; 96.27% of entrepreneurs believe that "standard land" improves the fairness of enterprises participating in land bidding, auction and hanging; 96.15% of entrepreneurs believe that "standard land" improves the transparency of land transfer information.　　　　The reform of "standard land" promotes the reconstruction of pro-Qing political and business relations. During the interview, several responsible persons of county, city (district) development and reform bureaus said that after the reform, enterprises have changed from consulting the staff of various examination and approval departments to contacting the project agent, with free agency services throughout the process, without worrying about the enterprise, not to mention inviting guests to dinner.　　　　According to the third-party research report of Zhejiang University, the satisfaction of the interviewed enterprises with the efficiency of the administrative examination and approval department is 92.55%, and the satisfaction with the working attitude of the examination and approval personnel is 92.90%.　　　　China’s per capita possession of resources is low, and only by truly realizing the scarcity of land and other essential resources and cherishing it can we truly change from factor-driven to innovation-driven The reform of "standard land" improves the entry threshold of new land by setting the average tax target per mu, which forces enterprises to improve production efficiency, transformation and upgrading.　　　　The reform of "standard land" requires the signing of "standard land investment and construction contract" for land transfer, promises to honor the indicators according to the contract, clarifies the liability for breach of contract, guides enterprises to live within their means, and forces intensive land conservation. In this way, more land space can be freed to develop advantageous industries such as equipment manufacturing, biomedicine and smart home.　　　　Fu Qicai, general manager of Conner (Zhejiang) Medical Products Co., Ltd. said that in the past, business owners took more consideration on how much income they would produce after completion and production, and did not consider much about per mu tax and environmental energy consumption. Now, enterprises must also consider "moderate consumption" when taking land, and promote enterprises to upgrade their files in order to increase the average tax revenue per mu.　　　　Integrated reform makes bonsai landscape.　　　　In the past five years, Zhejiang Province has continuously promoted the integrated reform in the examination and approval field of enterprise investment projects, which consists of "standard land", "one window service", commitment system and "regional environmental assessment+regional energy assessment". The reform of "standard land" has blossomed in many places, from "bonsai" to landscape.　　　　Hangzhou has fully implemented the reform measures such as "starting work within six months" after the transfer of "standard land", and enterprises bidding, auctioning and hanging to obtain the certificate on the same day. After the reform, enterprises only need to submit the contract for the assignment of the right to use state-owned land, the land delivery agreement and other materials when handling the first registration of "standard land". City, district (county) two levels of service hall are set up enterprise special window, the implementation of one window acceptance, one-time notification, one-time commitment, one-time completion.　　　　Huzhou City, in combination with the reform of "standard land", took the lead in carrying out the "five unfinished" land disposal special actions of various inefficient land, such as approving but not supplying, supplying but not using, using but not using, building but not investing, and investing but not reaching the standard, and made a combination of reforms. According to estimates, after the reform, enterprise investment projects changed from running 13 windows to running one window, and government agents helped run the agency all the time; The approval time of the whole process before construction is fully realized "up to 80 days"; The total transaction costs of environmental assessment, energy assessment and soil and water conservation are reduced by 95%.　　　　Jinhua City is a pilot site for post-event supervision of enterprises’ investment in industrial projects. Through the whole chain combing, the whole process reconstruction and the whole process supervision service, the local government has established the "1234" standardized whole process supervision system in the "standard place". The relevant person in charge of the Jinhua Municipal Development and Reform Commission said that the "standard land" project supervision plan has reduced the number of on-site supervision of enterprises by 70%, and the enterprises participating in the "standard land" reform have greatly improved their sense of acquisition.　　　　Continue to upgrade and expand.　　　　When the optimization of the business environment is not completed, it must be carried out. Zhejiang’s "standard land" reform is also constantly iterative and upgrading, gradually expanding from the initial industrial projects to enterprise investment service projects and logistics warehousing land supply categories.　　　　In July 2018, the General Office of the Zhejiang Provincial Government issued the "Implementation Opinions on Accelerating the Reform of" Standard Land ",requiring strict implementation of the" net land "transfer regulations to ensure that the basic conditions such as water supply, electricity supply and access are necessary for the project to start; Establish an index system for the transfer of "standard land", and clarify the controlling indicators such as investment, energy consumption, environment, construction and per mu tax of newly-added local industrial projects; Clarify the performance requirements of the "standard land" transfer commitment; Promote the linkage between "standard land" and the reform of agency system and commitment system.　　　　At the end of 2021, the Action Plan for Optimizing and Improving the Business Environment in Zhejiang Province was released, which proposed to deepen the reform of "standard land". Except for the negative list, 100% of the newly approved industrial land was provided according to the "standard land", and the "standard land" reform of producer services was explored and promoted. The relevant person in charge of the Development and Reform Commission of Zhejiang Province said that in 2021, on the basis of 100% transfer of newly-added industrial land in accordance with the "standard land", the province actively explored the extension of the "standard land" system to the productive service industry, and carried out enterprise investment service projects and "standard land" reform pilot projects in Deqing County and jindong district respectively.　　　　In recent years, "standard land" has become a ballast stone to stabilize project investment and ensure sustained economic growth in Zhejiang Province. According to the data of Zhejiang Development and Reform Commission, by the end of 2021, there were 9,528 "standard sites" for supply industries in the province, covering an area of 366,900 mu; In 2021, the average investment intensity of industrial projects in Zhejiang reached 3,837,400 yuan/mu, and the average tax revenue per mu increased from 255,000 yuan/mu in 2017 to 369,300 yuan/mu in 2021, an increase of 44.8%.　　　　"’standard land’ is an important starting point for the market-oriented reform of resource element allocation, which is conducive to stimulating the vitality of market players, optimizing the business environment, accelerating the landing of high-quality projects, and creating new advantages in institutional mechanisms with effective market, promising government and favorable enterprises." Zhong Qi, director of the Institute of Public Policy of Zhejiang Academy of Social Sciences, said.