Film and television help urban cultural communication ＂out of the circle＂! Where will the next stop be？

Special feature of 1905 film network With the combination of film and television and cities, many cities have repeatedly "out of the circle" by means of film and television communication. This issue of "Today’s Film Review" invited Liu Zhaohui, an observer of the cultural tourism industry, to talk about the city business cards in the film.

This year’s hit drama Blossoms Shanghai — — Shanghai’s "magic capital" has brought everyone back to the atmosphere of being addicted to money.

— — Xiangyang is also my hometown. In many places in Xiangyang, people can experience some temperatures in Hi, Mom’s work.

If You Are the One — — Sanya is also the first choice for many tourists to punch in.

— — In Taiyuan, the suspense style of the drama "Man Jiang Hong" moved to a new scene, and the plot changed rapidly in a relatively narrow space, which filled the audience with suspense.

So many cities and movies are well linked together, which makes these cities look unique with their own human and geographical temperament. At the same time, film and television works will also achieve the refinement of urban cultural temperament to some extent, including the excavation of its personality. Some solidification of IP has brought the audience a brand-new understanding of the city and made mutual achievements that complement each other.

Blossoms Shanghai, for example, shows the prosperity of the city in 1980s and 1990s, which is full of details of Shanghai culture, with particular emphasis on accent and contractual spirit.

In addition to Shanghai, Chongqing, another municipality directly under the Central Government, is also a scenic spot that coexists with film and television works. Chongqing is located in the southwest of Bashu, in the mountains, with a long history and culture, which shapes the character of Chongqing people to be tenacious, stubborn and romantic.

For example, film and television works such as Chongqing are chosen, which obviously finds a perspective that fits the character image of this city.

In addition to the suspenseful colors and romantic temperament displayed by the mountains and rivers, Chongqing’s patchwork neon landscape created by the staggered mountains and rivers has refreshed the city’s business card through the high communication power of film and television works, bringing more tourists to pay attention to such a distinctive city.

In recent years, many cities have independently displayed their business cards.

Potatoes — — Harbin corresponding to the recent fire. Harbin citizens affectionately call tourists from the south "small potatoes" and "small golden beans". Its charm of ice and snow is the biggest business card and feature of this city.

Diving — — This is uncle Tianjin’s diving. Diving reflects people’s sense of relaxation and humor in life in this city, as well as an attitude towards leisure in life.

Rock and roll — — Shijiazhuang. The earliest rock magazine in China was actually born in Shijiazhuang. At the same time, several bands were also excellent in the early days, making it a rock city.

Shaping a city’s business card requires the integration and symbiosis of the city’s own humanistic temperament, historical accumulation and local culture to form a unique character with its own development. These personalities penetrate the hearts of the audience step by step through film and television communication and become the best choice for people to travel during holidays.

For example, Zhenbeibao Film and Television City, due to its early shooting, has solidified some of our understanding of it. Studios continued this style, shooting and creating a cultural travel scene. If a movie has a chance to explode here, it is also a good business development strategy to hold this "thigh".

For example, the director’s filming location in Zhoushan, Zhejiang Province, puts the film review right of marine film and television under the scope of the whole cultural tourism bureau, which means that all films related to marine themes in Zhejiang Province must be reviewed by the Zhoushan government. First, it can ensure that the traffic can continuously attract more themes of marine film and television to create here, and second, it should be organically linked with the combination of cultural tourism.

Every city has its own story, and there is a lot of work that film and television workers can do if they want to tell these local stories well and make the city and film and television complement each other. In addition to the above-mentioned place names, there are many places in 1866 districts and counties in China that are not well known. Through film and television works, we can not only spread the brand for the destination, but also develop the cultural tourism industry and promote the development of society.

Like The Longest Day In Chang’an, which was released in the summer before, it caught fire in Xi ‘an. In 2023, there was another blessing. In addition to its own temperament, Xi’ an actively cooperated with film and television, and further explored the IP of the Tang Dynasty, which became an excellent case of mutual benefit and win-win.

Many tourists go to Xi ‘an, Luoyang and other ancient capitals to punch in, and they will see the wonderful romantic imagination and the beautiful moment of poetic generate brought by the great poets who wrote poems here in those years, thus creating excellent cultural experience.

However, there are also some cities whose traffic IP is very hot, but it may really be a flash in the pan. How to turn traffic into Changhong’s retention is a strategy that needs to be considered more. In this regard, Liu Zhaohui, an observer in the cultural tourism industry, said: "The repurchase rate of tourism is very important, which actually depends on its attractiveness and whether it can continue."

One of the well-known local cultural tourism projects in Changsha is called "Super Cultural Friendship", which brings together the essence snacks in Changsha. Originally, everyone ate crayfish today, stinky tofu tomorrow, and other snacks the day after tomorrow. "Super Wenheyou" brought these foods together, aggregated the fireworks and relaxation of Changsha through antique buildings, and spread the photos and videos of tourists by word of mouth, which brought long-term impetus to industrial development.

In addition, there are actually many films shot here in coastal cities like Xiamen, Qingdao, Dalian and Chaoshan. For example, some choose the romance of coastal cities, while others focus on the audio-visual wonders of coastal cities. One is because the movie is on fire, and everyone pays attention to this city; Have a plenty of the city made preparations in advance, take the initiative to embrace movies and movies, which brought the planned explosion of the city.

The box office of movies has reached 500-600 billion yuan a year, while the cultural tourism is always 10 trillion yuan. If we break through some barriers between the two industries, through the mutual achievements between film and television and cities, it will certainly bring a very huge space for the outbreak of industries.