Wen | Fangfang, New Economic Observer Mission

On December 13, 2022, Geely Automobile officially announced that its high-end pure electric brand Extreme Krypton Automobile had secretly submitted the IPO registration documents to the US Securities and Exchange Commission on December 7. At this point, this "traditional new force" established less than two years ago began to break through the IPO.

The data shows that in 2022, a total of nearly 72,000 new cars were delivered, which further narrowed the gap with the new forces’ head camp. However, despite the rapid growth, there are many "problems" in Krypton cars compared with "Wei Xiaoli": performance loss, low gross profit margin, and doubtful high-end positioning are very prominent. Nowadays, the extremely krypton car in the initial stage of development is so eager to go public, is it really hot enough?

01, a rising star, losses.

Compared with other brands of Geely Automobile, the daily performances of Krypton Automobile, which was established in 2021, are showing its more independent existence. But no matter from the development process or business performance, we can’t put it outside Geely Automobile to observe.

Before Krypton Automobile, Geely Automobile had tried many times to transform and upgrade with electrification, but it didn’t splash much water in the new energy market.

In 2015, Geely Automobile released the new energy strategy of "Blue Geely Action" and set an extremely aggressive sales target: by 2020, the sales of new energy vehicles will account for 90% of the total sales. However, at that time, Geely Automobile bet on "oil to electricity", which led to a general market reaction. In 2019, Geely Automobile launched a geometric brand focusing on the field of high-end pure electric vehicles, which is at the same level as Lectra, and the degree of attention can be seen.

But again, the geometric brand has little thunder and rain, and has not broken out its due potential. In 2020, Geely Automobile actually sold 68,000 new energy vehicles (including Geely, Link and Geometry brands), and the proportion of new energy was only 5.15%, far from reaching the target of 90%.

Until March 2021, Geely once again launched the extremely krypton car that positioned the high-end electric vehicle market, while the geometric car returned to the mainstream mass market. Once the former came out, it quickly launched the first mass-produced new car with an average sales price of more than 300,000 yuan, and ran all the way up with the strong support of the group.

Drawing of the delivery table of the new car-making forces in 2022: New Economic Observation Mission

In 2022, Kyk 001 delivered nearly 72,000 new cars, and the average order amount reached 336,000 yuan. Especially in the fourth quarter of 2022, the sales volume of Krypton in January 2001 exceeded 10,000 vehicles for three consecutive months, which was basically able to compete with the head camp of the new forces. It is also the ever-increasing sales of Krypton 001 that makes the capital market begin to re-evaluate the prospective map of Geely Automobile’s new energy.

But the question is, is Geely’s electrification transformation really successful this time? I’m afraid it’s too early to draw a conclusion. Because cars sell well, it doesn’t mean high profitability. At this point, new forces such as "Wei Xiaoli" have already had a deep understanding.

First of all, like "Wei Xiaoli", Krypton cars sell well, but their operating conditions are not satisfactory. Geely Automobile’s interim financial report in 2022 shows that in the first half of 2021 -2022, Kyo Automobile achieved revenue of 2.868 billion yuan and 8.828 billion yuan respectively. However, under the rapid growth of revenue, the net loss is constantly expanding. In the same period, the brand’s net loss reached 1.01 billion yuan and 759 million yuan respectively. In other words, in just one and a half years, Krypton has lost 1.769 billion yuan.

The crazy "burning money" of sub-brands also directly dragged down the overall profitability of Geely Automobile. In the first half of 2021-2022, the net profit of Geely Automobile was 4.847 billion yuan and 1.552 billion yuan respectively, and the year-on-year decline rate of net profit reached 12.4% and 34.81% respectively. As for the reasons for the further expansion of losses, Geely Automobile stated directly in the financial report that the relatively high operating costs of Krypton Automobile in the early stage of development and the confirmation of share-based payment fees in the current period were one of the reasons that adversely affected the profitability of the Group during the period.

It can be said that the climbing road of Krypton automobile is based on Geely automobile’s continuous blood transfusion. Nowadays, extremely krypton cars are eager for IPO. On the one hand, it can be seen that the capital market still shows great tolerance for new forces; On the other hand, it is also the bad situation caused by the group’s long-term blood transfusion behind the crazy burning of money by extremely krypton cars, which is in urgent need of IPO financing.

02, the core indicators are not good, not as good as "Wei Xiaoli"

Geely Automobile’s explanation of the development status of Krypton automobile in the financial report also gave the latter time to change course. However, with the acceleration of the electrification transformation of traditional car companies and the crazy invasion of cross-border people such as Huawei and Xiaomi, the competition faced by extremely-krypton cars is becoming increasingly fierce, and this battle is more filled with strong smoke compared with the increasingly mature head camp of new forces.

Schematic diagram of the comparison of the revenue of the new car-making forces in the first half of 2022 Tabulation: New Economic Observation Mission

First of all, from the volume point of view, the positioning of Krypton 001 has a certain competitive relationship with "Wei Xiaoli" and so on. In recent months, it has broken the sales performance of 10,000 vehicles, posing a great threat to the models such as Weilai ET5 and Tucki P7. However, judging from the volume of both sides, the revenue of extremely-krypton cars still cannot be compared with "Wei Xiaoli". According to the data of various financial reports, in the first half of 2022, Weilai, LI and Xpeng Motors achieved revenues of 20.2 billion yuan, 18.2 billion yuan and 14.8 billion yuan respectively, while the revenue of Krypton Automobile was only 8.8 billion yuan.

Graphic tabulation of gross profit margin of the new force of making cars in the first half of 2022: new economic observation group

At the same time, judging from the gross profit margin of various companies, there is a big gap between the profitability of extremely krypton cars and the head camp of new forces. According to An Conghui, CEO of Krypton Automobile, in the first half of 2022, the gross profit margin of Krypton automobile was around 5%. In the same period, the gross profit margins of LI, Weilai and Xpeng Motors reached 22.09%, 13.8% and 11.55% respectively.

The more serious situation is that Li Xiang, the founder of LI, revealed that the company is about to reach the turning point of breakeven. Li Bin, the founder of Weilai, also said that it is expected to break even in the fourth quarter of 2023. Obviously, the first batch of new car-making forces have touched the threshold of performance and profitability, while extremely krypton cars are still struggling in the whirlpool of losses.

Despite the poor performance, the capital market’s evaluation of extremely krypton cars is not low. In August, 2021, Krypton Auto completed the Pre-A round of strategic financing of US$ 500 million (equivalent to RMB 3.24 billion), with five ecological partners including Intel Capital and Contemporary Amperex Technology Co., Limited participating. After the completion of the investment, five companies got 5.6% of the shares of Extreme Krypton Automobile, and Geely Automobile’s shareholding dropped to 48%, but it is still the single largest shareholder of Extreme Krypton Automobile. At that time, the valuation of Krypton cars had reached $9 billion.

According to informed sources, this IPO in the United States will seek a valuation of more than 10 billion US dollars, and it is planned to be listed in new york as early as the second quarter of 2023. The reason why we abandoned the HKEx and chose new york as the listing place is to seek a higher valuation.

Looking at the new force "predecessors" car companies, "Wei Xiaoli" has taken the lead in listing in the United States. It took four years, six years and five years for the three companies to go public. If Krypton can really successfully pass the IPO within the predicted time, it means creating a record of the shortest time to market for new forces. And its valuation of nearly 70 billion yuan, although there is still a certain gap with Weilai (134 billion yuan) and Ideal (156.7 billion yuan), has surpassed the current market value of 57.6 billion yuan in Xpeng Motors and the zero-running car listed in September last year (the market value as of January 13 was 26.7 billion yuan).

It can be seen that although the performance is not satisfactory, the capital market still has high hopes for extremely krypton cars. However, there is a lesson that the stock price of the zero-run car broke and fell by more than 33% on the first day of listing. It is still unknown whether the extremely-krypton car can re-sample for the listing of new forces.

03, "Benchmarking Tesla", the road to high-end is not easy.

In addition to the embarrassing status quo, the problem of the extreme krypton car is that "ambition is not worthy of ability." From the emphatic wording of "the average order amount exceeds 336,000 yuan" in the sales posters of each issue, we can see that it is imperative for extreme krypton cars to hit the high end. After all, according to the definition of "high-end models" by the Federation, the starting price of products must exceed 300,000 yuan.

However, in the upsurge of "benchmarking Tesla" on the Internet, Extreme Krypton 001 played a configuration beyond Tesla such as "712km long battery life", hoping to raise the product positioning. However, in Tesla’s repeated price reduction boom, Krypton has lost its vital price advantage. As for the level of revenue and profitability, the two are not an order of magnitude.

One of the most critical problems that hinder krypton cars from taking the high-end road is that product problems emerge one after another.

Extreme krypton cars rank first in complaints. Image source: Car Quality Network

On January 1, 2023, Extreme Krypton Automobile announced that the new Extreme Krypton 001 was officially launched, and the new car was fully upgraded at the configuration level. However, it failed to take into account the rights and interests of old car owners. Since January 2nd, there have been hundreds of complaints about "sales promise not fulfilled" in the online complaint platform, ranking first in the complaint list.

According to the old owner of Krypton 001, after the launch of the new model of 001, the "old" owners who decided in advance have received the "overlord clause" to cancel the lifetime warranty, and the related rights and interests have also shrunk. The car owners accused the car of "cutting leeks" and did not hesitate to make false marketing to harm the legitimate rights and interests of consumers.

In addition, some car owners revealed that in addition to the change of rights and interests, the car also unilaterally locked the order automatically, which was inconsistent with the information promised at the beginning, and today’s terms are even more unreasonable. As of press time, Extreme Krypton Automobile has not announced the handling results of this incident.

Complaints against extremely krypton cars (partial) Image source: Car Quality Network

The actual situation is that there is a precedent for the "false marketing" of extremely krypton cars. On New Year’s Day last year, Extreme Krypton Automobile released the rights and interests of the Spring Festival, which led to the price of new cars under the same configuration being lower than the purchase price years ago, which triggered the rights protection of old car owners. After several rounds of games, Krypton finally reached a settlement with the old car owners in the form of "returning 5,000 yuan".

Since then, Krypton 001 has also experienced various questions and problems such as "disguised price increase", "replacement of motor", "EC light-sensing canopy goods are not on the right board" and "order delay". More importantly, after the incident, the authorities never paid enough attention to the owner of the extremely krypton car. Instead, they responded indifferently by destroying misleading legends and perfunctory apologies, which made the owner even more annoyed.

As we all know, one of the biggest differences between new forces and traditional car companies is that they are good at user marketing and often play the banner of "deeply linking users" in order to win the favor of more consumers. However, judging from the company’s performance, although it classifies itself as a new force, it still has the "arrogance and prejudice" of traditional car companies in its bones. This simple and rude response has had a negative impact on the brand image.

On January 9th of this year, the second new car, Extreme Krypton 009, was officially mass-produced, and it is expected to be officially delivered in the second half of January. The new car hit the "high-end" goal again, and the prices of the two models were 499,000 yuan and 588,000 yuan respectively.

However, even Jason Lin, vice president of Extreme Smart Technology, once said, "To meet the high end, it is not how much money is used to measure the high end, but whether you can represent the most important products in that market." No matter from the perspective of copying the bottom chip of Krypton 001 completely or the battery scheme that has not been optimized and upgraded, it is obvious that Krypton 009 has not controlled the core technology well.

To add insult to injury, the problem of false propaganda of Qianqiu Kyo 001 has not been properly solved, and Kyo 009 was controversial because of the advertisement "All pets are love" on the day of listing, and finally ended up deleting the advertisement. Prior to this, Li Xiang also questioned the interior space of the extremely krypton 009 and "poured cold water" on the listing of the new car. Nowadays, Krypton 009 has not been mass-produced and delivered, and it has suffered from public opinion crises one after another. This is really not a good sign.

For a company to be listed, the establishment time is too short, the loss situation of the company is increasing, and the product quality problems have been repeatedly criticized, which will become a stumbling block on the road to sprint IPO. Whether Geely can achieve the goal of high-end by relying on Krypton 009 can be successfully achieved, I am afraid it will take a long time to investigate.

From hormone-bursting black bombs and guns, to leisure-filled traveling guns, towed guns and wild fishing guns, from coffee guns with entrepreneurial dreams to rescue guns for emergency rescue, the Great Wall guns came with a whole system modification plan.

Heavy modification of black bombs is more domineering.

Speaking of outdoor cross-country, black bomb is definitely a big move of the Great Wall Gun. The heavily modified black bullet has a tough and powerful shape, which shows the domineering spirit of others; Strengthen the fever-level off-road equipment, and the off-road performance is more outstanding. It is reported that the black bomb will be pre-sold at the Shanghai Auto Show. Are you ready to start?

As a heavily modified model of the Great Wall Gun, Black BombThe front and rear bumpers of the original car were replaced by stronger competitive bars, which were consistent with the style of the whole car in terms of modeling and color matching, which not only had more value, but also resisted the impact of flying slopes and off-road.

The Black Bomb also has various off-road kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. Professional adjustable damping shock absorbers are used, the chassis is raised by 50mm as a whole, and the full-size off-road tires of Toyo Dragon Claw make off-road more pure.

　

In the interior of the car, the newly designed interior of "Black Bomb" gives people a new look. Cement ash with orange lines shows high performance and fashionable design trend, while there is no lack of luxury and comfort.

　

Crossing the gun and challenging the limit is not a dream.

The life you yearn for is not the same, and challenging yourself is the highlight of exploring nature. The Great Wall Gun Off-road Pickup Truck mainly attacks long-distance off-road, redesigned the wading throat with low wind noise, and added a quick-release roll cage in the car to improve the safety level and meet the extreme challenge.

The rear bucket is designed with a multi-purpose self-defined side plate rack and a sliding reset tray. Various types of roof tents can be installed on the gantry, and the world-famous Avandia wheel hub is matched with the prestigious KM3 tire of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. The biggest highlight of the cross-country pickup truck version of the Great Wall Gun is to fix all kinds of equipment, equipped with roof racks, roof spotlights, headlights, etc., which is convenient for crossing bad road conditions and replacing tires and wheels at the same time, which looks more domineering.

　

Brigade guns give you freedom to camp.

The Great Wall Gun is committed to building a full-scene pickup truck life, and to achieve the full scene, it needs targeted deep modification. For consumers who yearn for a natural life, while retaining most functions of the RV, the RV gun makes full use of the body space to ensure the simplicity of the vehicle shape, portability and good passability, and has sufficient storage space and fully functional camping equipment.

The traveling gun adopts the space expansion design, and the bed on the side adopts the cable-stayed structure, so that the bed can be raised and retracted into the carriage during driving. The roof adopts lifting structure, which lowers the roof when driving, reducing the height of the car body and reducing wind resistance; Raise when parking, strengthen ventilation and lighting, improve comfort, so that users can stay in the camp at any time during the journey and enjoy the natural scenery.

　

Legal towing of towed guns is more casual.

Long-distance travel, in addition to food and shelter, but also have fun, many consumers will drag yachts, motorcycles, RV travel. The towing quality of the Great Wall gun off-road pickup truck is 2.5 tons, and it has a towing notice, which can be legally towed on the road; Optional rear traction device+electric outlet in trailer area to meet various towing requirements.

The towed gun has 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank U-turn, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link and off-road information display, etc., which can easily be used for dragging and other tasks.

　

　

How many wild fishing guns can be used without worrying?

There is a huge group of outdoor enthusiasts, who often set out with fishing rods, buckets and nets, looking for them in inaccessible mountains and lakes. This is fishing enthusiasts. Their demand for pickups is that they can cross-country, drag, wade and store, and the Great Wall gun cross-country pickups are all satisfied.

The wild fishing gun converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to fishing line entanglement and mud-water cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the frame of the gantry extends all the way to the roof, and outdoor equipment with large size such as kayaking can be placed above the gantry through fixed components.

Different from the traditional side-opening side curtain, the side curtain of Australian rhinoceros used in the wild fishing version can be unfolded at 270 degrees, providing a larger covering area.

Coffee cannon, starting a business, getting rich, assisting god

Pickup truck users have diverse needs. While enjoying life, they are also working hard for their dreams. The coffee-themed car modified by the Great Wall Artillery commercial pickup truck is built for this group of people.

The telescopic fixed coffee console is easy to operate, coffee machines, bean grinders and other coffee utensils are readily available, the flip coffee bar is exquisitely designed and easy to display, and the advertising price board is installed in a proper position, which is beautiful and elegant. Considering customers’ demand for "coffee time", the Great Wall Cannon coffee theme car is equipped with retractable sunshade and outdoor table, which is convenient for customers to relax while drinking coffee.

Mobile coffee carts bring flexibility in doing business, but it is not easy to carry coffee utensils, tables and chairs around. Considering the storage demand, the Great Wall Gun Coffee Theme Car is equipped with a telescopic storage cabinet for placing coffee utensils and other items, and the folding table, seat and sunshade also have corresponding storage positions, which is convenient to operate and saves time and effort.

　

Reliable comrade-in-arms of the rescue gun retrograde warrior

Enjoy life at ordinary times and come forward at critical moments. As a leader of independent brands, Great Wall Gun has developed rescue guns for medical, fire fighting, communication, outdoor and other rescue scenes with a high sense of responsibility and using product advantages.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder.

The chassis suspension is raised and the passability is strengthened, which can cope with all kinds of complicated road conditions and ensure that it can reach the rescue site as quickly as possible. In the future, Great Wall Gun, which has reached a strategic cooperation with Blue Sky Rescue Team, will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with more professional, off-road capability, better loading capacity and comfort for registered members of Blue Sky Rescue.

Nowadays, on the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, Great Wall Gun has expanded N-type modified vehicles to form a 3+N pattern, and has used unlimited modification to meet the diversified needs of users in all directions. In the future, the Great Wall Gun will also launch more abundant, better quality and more targeted modified models to satisfy all your imaginations of pickup trucks!

Some time ago, Ti mo Feng, a tens of millions of fans who disappeared in the live broadcast room for nearly half a year, suddenly announced his comeback live broadcast.

▲ Ti mo Feng photos taken by ▲Vogue Me.

When her career was in full swing, she stopped broadcasting for half a year without warning, and the outside world also talked about whether she was going to retire quickly. Now I’m finally back. While a large number of eagerly awaited fans are waving their arms and shouting, a news of "Ti mo Feng’s advanced thyroid cancer" has set off a hot search in Weibo.

Maybe some friends who don’t pay much attention to the live broadcast have no idea who this is. Let’s briefly introduce her first.

This is a super online celebrity who is famous for singing. Have you ever overheard a popular Tik Tok Divine Comedy "You said that you like the Mori school, and I got an extra G, just like removing half of LOVE and changing it into loli… …" It was sung by Ti mo Feng.

▲ "Buddha Girl" sign gesture dance. Her Tik Tok has released several short videos about "The Girl of Buddhism", and one of them has nearly 5 million likes. It is conservatively estimated that the number of views of this song is absolutely hundreds of millions.

Ti mo Feng can be regarded as the highest figure in the industry, and even the most successful anchor in history. Various topics and controversies also make her one of the most popular anchors.

She is different from the e-commerce anchors like Weiya and Li Jiaqi, who sell goods. She mainly engages in live broadcast of show (attracting users’ attention through the anchor’s face value, talent, emotional intelligence and interactive ability, and using these abilities to show and get rewards from fans, which is the main source of income for the anchor). Simply put, it is to attract audiences by performing and interacting. In 2014, I made a fortune from fighting fish. With my lovely appearance and sweet singing voice, I became a fighting fish sister with tens of millions of flows.

▲ Ti mo Feng is the first anchor in the history of Betta TV live broadcast platform to exceed 20 million.

Very ambitious in career, spanning bilibili, Tik Tok, variety show and singer.

▲ In 2019, bilibili was signed at a high price.

▲ In 2019, the number of fans of Tik Tok reached 32 million. At that time, she was the first among a large number of show anchors who settled in Tik Tok from YY, Momo, Betta and Huya platforms.

▲ The first solo concert was held in 2019, and the fare was comparable to that of a first-line singer.

Participate in various popular variety shows.

▲ From top to bottom are Happy Camp, Everyday Up, Masked Singers Guess, and Jiangsu Satellite TV New Year’s Eve party.

There is another picture that can better illustrate her position in the industry.

▲ A picture of "online celebrity anchor income ranking" counted by a magazine once circulated on the Internet, which was later dismissed by the magazine as a fabrication. Although the data is unreliable, this ranking also shows Ti mo Feng’s absolute top position in the live broadcast industry.

The reason for the comeback news was that Ti mo Feng was interviewed by Tik Tok program and told about his illness and recovery in the past six months.

▲ Ti mo Feng was interviewed by Tik Tok program "White show". When the host asked about her illness, Ti mo Feng said that her thyroid cancer was in the advanced stage of malignancy, which was unknown not only to her fans, but also to her parents.

Talking about the situation when he was diagnosed, Ti mo Feng knew that his first reaction to cancer was to ask the doctor if he could still sing.

When told by the doctor that "you can’t sing", Ti mo Feng felt that there was no point in living. This girl really loves singing.

After the operation, my voice was hoarse and I didn’t want to live for a time. Fortunately, my voice has basically recovered after many consultations and persistent training.

After the release of this interview, Ti mo Feng also officially responded in Weibo, saying that his body has recovered. "The operation has been done and the operation was very successful.".

▲ Ti mo Feng reminds girls not to have mental internal friction and not to accumulate negative energy; And comfort the fans who are worried and miss her. "As long as you listen, I will keep singing."

After the news came out, netizens praised her strength and optimism, and some netizens questioned that the word "late stage" was suspected of exaggerating her blog. Some people who knew the relevant fields came out to popularize science. According to Ti mo Feng’s surgery and good recovery, it should belong to "differentiated thyroid cancer". Patients with such cancer under 55 years old only have "stage I and stage II", and there is no such thing as "late stage".

I’m not a professional in medicine, it’s hard to say, but it’s certain that mental stress, irregular work and rest, anxiety and so on will have a direct negative impact on thyroid. Although thyroid cancer is a relatively mild cancer (many people call it "lazy cancer", and the tumor grows slowly and progresses slowly, so it has a high clinical cure rate), it is also a serious illness. In addition, the disease has something to do with the anchor’s long-term high-pressure work, and the top anchor is not short of money to support his family. In my case, I would have to slow down the pace of work, but Ti mo Feng chose to start working non-stop quickly after recovery, which can only be really hard.

▲ Even during the half-year break, Weibo, Ti mo Feng maintained a high update frequency.

In August, she started her comeback.

First of all, it made its first live broadcast in Tik Tok, and after half a year’s suspension, it still achieved excellent premiere results, which shows its appeal.

▲ According to the official data, the number of people who watched the live broadcast of the first show exceeded 45 million, and the number of viewers reached 15.26 million. The highest online number of live broadcasts was 336,000, and the number of fans in the first show was 365,000.

In September, the live broadcast of singing tour began to travel all over the country. There are various passers-by perspectives in Tik Tok.

▲ From top to bottom, it is broadcast live in Chengdu, Wuhan, Guangzhou and Shenzhen. The video is from a watermark.

In order to increase exposure, he quickly accumulated popularity in Tik Tok, and also visited the live broadcast room of a brother "Crazy Xiao Yang Ge" in Tik Tok at present.

▲ "Crazy Xiao Yang Ge" (right) and "Crazy Big Yang Ge" (left) are twins. The short video of "Crazy Xiao Yang Ge" is mainly humorous, grounded and reversed. It moved from Aauto Quicker to Tik Tok in 2018 and now has 120 million fans. At 618 this year, Brother Xiao Yang and Simba Lianmai, the generous Simba, immediately gave a gift of 3 million.

‍ ▲ In 2022, with the help of Hefei government, "Crazy Xiao Yang Ge" bought 3,000 square meters of space for 103 million yuan and established the headquarters of Three Sheep Network Company in Hefei. Last year, the company earned 860 million yuan and paid 250 million yuan in taxes, which is comparable to that of local leading enterprises. This year, these figures may double. Viya used to be the first person in Hefei online celebrity’s economy, and now this banner has been given to her Anhui hometown Xiao Yang Ge. The video is from a watermark.

▲ On November 26th, at Hefei Olympic Sports Center, Brother Xiao Yang paid 30 million yuan for a star concert to give back to his fans, and invited Pu Shu, twins, Paul Wong, Silence Wang, Chopsticks Brothers, Faye Chan and other stars. The concert was "No tickets, no goods and no rewards". However, this money is also well spent. This concert made Brother Dayang get 800,000 yuan, and Xiao Yang got 4 million yuan for his selected account. "It’s the star’s turn to work for online celebrity," netizens lamented.

In recent months, Ti mo Feng has achieved remarkable results, and the number of fans who have dropped a lot in the past six months has started to increase.

▲ In less than 4 months, the number of fans in Tik Tok has increased by nearly 4 million.

I have to admire Ti mo Feng’s enthusiasm and perseverance.

There is no way to regain popularity these days, but there is an extremely involuted and distorted ecology in the live broadcast industry. In recent years, the news of online celebrity’s anchor’s sudden death is not unusual.

In March 2021, a million fans in Tik Tok, who were only 29 years old, died suddenly after eating and broadcasting online celebrity’s "Paopaolong".

▲ Tik Tok eats and broadcasts online celebrity’s "Paopaolong" (right). His main content of eating and broadcasting is to visit the cafeteria and show his amazing appetite with friends. It is reported that "Paopaolong" weighed 320 Jin before his death. Long-term overeating and severe obesity have long buried a huge health hazard.

▲ Every video of "Paopaolong" before his death has netizens reminding him to pay attention to his health.

Not only the head online celebrity are under extreme working intensity, but also the newcomers who just entered the business. The glamorous myth of making wealth attracts countless young people to flock in.

In November this year, a Henan college student died suddenly when he returned to his rental house to rest after nearly 9 hours of live broadcast of the company’s all-night game.

Why is he trying so hard to broadcast live?

▲ The reason is the "Cooperation Agreement" signed by the college student and the game live broadcast company. The company offers a basic salary of 3,000 yuan, provided that it meets the company’s requirements of "240 hours of live broadcast per month and 26 days of broadcasting".

Everyone knows that the anchor needs to overdraw his health.

▲ The legal affairs of the company involved said that there are indeed hidden dangers of overwork in the industry, but the relevant responsibilities are attributed to the anchor individual, and the company only wants to pay a pension of 5,000 yuan.

Is there someone pointing a gun at everyone who plunges into the live broadcast industry, so that they can’t stop, including Li Jiaqi, a rich man who has long declared that he wants to retire and "has a headache every day"?

Who in the end forced them to stay on the tide of traffic rather than overdraw their health or even run out of life?

Let’s start with Ti mo Feng. She is a very representative figure in the live broadcast industry. Her eight-year live broadcast struggle history is almost a microcosm of the development of the live broadcast industry. A large number of early online celebrity people she represents created the myth of grassroots fame with the most vigorous vitality. Let’s get a glimpse of the real living conditions in online celebrity.

Become a sister

Want face value, want talent, but also be able to broadcast live.

Now we are used to live broadcast for a long time, and the time goes back to 10 years ago, when webcasting was still a novelty.

Ti mo Feng was born in Wanxian County, Sichuan Province (now Wanzhou District, Chongqing) in 1991. He loved singing and dancing since he was a child. He was an activist in school theatrical performances, majored in broadcasting and performance at university, dreamed of becoming a singer, and liked to show himself on the network platform.

▲ In 2013, she sang a song at that time, which was not very popular, and she was recommended on the homepage. The screen name "Little Boy" should be taken from her real name "Feng Yanan".

In 2014, the betta platform, which focuses on the live broadcast of the game, was officially launched. She was regarded as the first batch of early adopters, which also made her catch up with the heyday of the live broadcast of the show. Before short video platforms such as Tik Tok and Aauto Quicker were involved in live broadcast, Betta was the largest live broadcast platform in China.

▲ Ti mo Feng’s early pictures in DouYu. In 2014, Ti mo Feng, who graduated from Beijing Normal University, Zhuhai, worked as a teacher in a junior college in Chongqing. During the day, she went to work and chatted with netizens while playing League of Legends in the betta live broadcast room at night, and often took her family with her.

Since then, Ti mo Feng has started her live broadcast career, working as a part-time anchor in Betta. At first, fighting fish didn’t have a reward function, and there was no income as an anchor. She just took live broadcast as a hobby and began to implement an almost crazy schedule.

Get up at five or six o’clock in the morning, get home from work at seven o’clock in the evening, eat and make up at eight o’clock, and finish at one o’clock in the morning, remove makeup and wash, and go to bed at two or three o’clock.

▲ Ti mo Feng started singing at the request of netizens because the game was so bad. In the betta anchor, her voice has obvious advantages, and she has gradually accumulated a lot of popularity. She is excited to have a large number of people willing to listen to her singing.

This day I feel that I will fall down in a month. Ti mo Feng has been like this for more than a year, and finally he is tired to lose his hair and his mental state is close to collapse. In 2015, she finally gave up her stable teaching job. At this time, her live broadcast income can be equal to her salary income, but she should not have expected to realize wealth freedom in the near future.

▲ Ti mo Feng, who takes the girl next door route, never basks in luxury houses, luxury cars and luxury bags on social media; Seeing a picture of Weibo who was practicing driving in 2015, the co-pilot’s "Xiaoxiang" bag seems to show that her financial resources have been quite extraordinary just one year after graduating from college.

At that time, there was a saying in the live broadcast world that "the female anchor wanted to be on fire, either selling cute or taking a sexy route".

▲ The early live broadcast was an era of "dancing with demons". YY, 9158 and other live broadcast platforms were full of various glamorous female anchors. At that time, the supervision was not strict, and it was common for live broadcasts to release soft pornography and beat the ball.

Ti mo Feng is a clean stream, and the signature of her studio is singing. She sings whatever songs the fans order, and she sings 40 to 50 songs a night, accompanying the fans conscientiously, and quickly sucking powder in the powerful betta anchor with "beautiful songs". In August, 2015, Ti mo Feng broke through one million fans in one year.

▲ Although I don’t take the sexy route, I occasionally make some little jokes that fans like.

Since 2016, the live broadcast industry has ushered in the golden age of capital. Platforms such as pepper live broadcast, Yingke live broadcast and Yi live broadcast have entered the market one after another, and staged a "Thousand Broadcast Wars". In order to grab the big anchor, each platform has spent a lot of money, and has a head anchor and fighting fish with constant capital blessing. For a time, the scenery is infinite.

▲ Betta fish was popular at that time, and there were four top female anchors of Betta fish, which were called the "four great singers" of Betta fish. First cousin, Ti mo Feng, Chen Yifa and Zhou Erke from left. After the first cousin and Zhou Erke were poached by Panda TV in Wang Sicong, Chen Yifa was banned from fighting fish because of her inappropriate remarks, and Ti mo Feng held the position of "First Sister Fighting Fish".

▲ In 2017, Ti mo Feng can receive more than 2 million rewards every month on the Betting Platform.

▲ In 2019, Betta went public in the United States, and CEO Chen Shaojie led four game anchors to ring the bell on Nasdaq. From the left, "Female Stream" in the console game board, "Xuxu Baby" in the DNF board, CEO Chen Shaojie, PDD in the lol board and YYF in the dota board. It is rumored that Panda TV in Wang Sicong offered a sky-high price of 300 million yuan for five years in order to dig the anchor PDD. Chen Shaojie, CEO of Betta Fish, was also questioned by netizens why he didn’t bring a sister Ti mo Feng. He explained that he didn’t bring an entertainment anchor because of the concept of live broadcast of Betta Fish.

Just this month, Chen Shaojie, CEO of Betta, was arrested on suspicion of opening a casino. As the leader of the game live broadcast industry, it is also embarrassing to end up like this … …

▲ It is rumored that some anchors of Betta opened a lottery in the live broadcast room, and the platform closed one eye for running water.

▲ The traditional live broadcast business has been severely squeezed by Tik Tok and Aauto Quicker, and the market value of Betta has dropped from the highest $6.5 billion to less than $300 million at present. In recent years, the head anchor of Betta has left the nest one after another. In 2019, Ti mo Feng left Betta. This year, Baby Xuxu, the absolute brother of Betta, also announced that he would bid farewell to Betta for five years and switch to Tik Tok.

▲ Ti mo Feng and Xu Xu’s baby were connected live, and one elder brother and one elder sister once again gathered in Tik Tok.

The update speed of the Internet industry is so fast. With the rise of pan-entertainment platforms such as short videos, the traditional live broadcast giant Betta has been abandoned by the times.

Back to Ti mo Feng.

She has reached 20 million fans, and her live broadcast time is also quite amazing. "There is no latest, only later." In addition to broadcasting every day, there are four or five live broadcasts a week until three or four in the morning.

Not only did I stay up late for a long time, but I also started to lose weight extremely because of fan comments, so I suffered from stomach problems.

▲ Ti mo Feng was attacked by many people for being fatter than in the live broadcast because she participated in a large-scale performance under the betta line, and some fans told her to eat less, so she made up her mind to lose weight. She was already petite and lost 40 kilograms in more than a year. She often only ate grapefruit and drank water, and finally got stomach trouble and needed long-term medication.

Why does Ti mo Feng care so much about what fans think?

First of all, she is a person with high self-demand and thinks that she needs to manage her body. It is also very important that fans are the lifeblood of the anchor.

There is a "symbiotic" emotional relationship between the anchor and the fans. The anchor creates an online intimacy for the fans, and the fans want to get the most intimate feedback by rewarding.

Local tyrants spend a lot of money just to get strong emotional feedback from the anchor, and even more, they spend a lot of money on PK rewards between local tyrants and big brothers, fighting for their heads, just to compete for who is the most popular "Big Brother Bang" today, and "Big Brother Bang" has the most sacred rights and status in the live broadcast room.

Therefore, brushing gifts is a face-to-face competition, and such an extravagant moment needs to be watched and worshipped.

At that time, Wang Sicong also enjoyed this feeling.

▲ Wang Sicong (ID "Travel Frog Wage") likes to wander around the live broadcast rooms of female anchors, and his hand is quite generous. He once brushed 80 super rockets (unit price is 2,000 yuan) in the live broadcast room in Ti mo Feng, and smashed 160,000 in one minute.

This kind of emotional connection will sometimes continue into real life. The social news of female anchors and big brother Bang Yi emerges one after another, such as love, gray trading, fraud and even murder cases.

Ti mo Feng and "Big Brother Tuhao" also caused a great controversy. It is widely believed that this incident made Ti mo Feng’s popularity fall to the altar.

The other side of traffic is facing controversy.

This local tyrant was ranked second in Ti mo Feng at that time, and his ID was "Fragrant White Lotus Su Huanjen", so rich that netizens were curious about his background.

▲ The unit price of the rocket is 500 yuan, and it costs 30,000 yuan a night.

▲ At that time, Ti mo Feng’s "List One" was a mysterious figure with an ID of "Light a cigarette in the morning" all the year round, and was called the general manager of cigarettes by betta netizens. He used to hold the highest record of 2.69 million in fighting fish contribution list, and he often gave a "rocket" to every song in the live broadcast room in Ti mo Feng.

In 2018, the second eldest brother was on CCTV news, and everyone knew that his background was a company accountant. He did something that made everyone stunned.

In order to save face in the live broadcast room and enjoy the feeling of the stars holding the moon, he used his position to misappropriate 9.3 million yuan of public funds to reward anchors and squander enjoyment, 9.3 million yuan … …

Because the hole was too big, I was afraid that the company’s audit at the end of the year would find out that the accountant Wang tried to commit suicide in the hotel, regretted it and asked for help. Finally, Wang was sentenced to seven years.

▲ According to news reports, Wang, who earns more than 3,000 yuan a month, has recharged more than 7 million yuan on various live broadcast platforms. By constantly saving money, Wang, who is married, and Yu, a female anchor in Shanghai, have developed into a lover relationship, and each time Wang privately squanders tens of thousands of yuan to capture his heart.

▲ Later, he was pulled out, and Wang was in love with Yu Sizhen, the female anchor of Panda TV. After being scolded by Keyboard Man for a year, Yu Sitong responded in Weibo. The general content is that she called 120 to save Wang. She was deceived by Wang and didn’t know that Wang had a family. She was rewarded with more than 1.2 million yuan through the platform, and the platform was deducted by half, and the company was deducted by half. It was not so much in her hand. Influenced by the public opinion of this matter, Yu Sizhen later left the live broadcast world.

The news didn’t mention anything about Ti mo Feng from beginning to end, but the news video quoted a live video of a female anchor. Although the face was coded, the familiar audience recognized the female anchor as Ti mo Feng at a glance.

Plus media reports will bring the most traffic "Ti mo Feng". Many netizens simply don’t bother to read the content, and directly think that the female anchor who mentioned Wang’s private meeting in the news is Ti mo Feng. This is one of the reasons why Ti mo Feng was pushed to the forefront of public opinion.

As soon as the news came out, netizens quickly grasped the specific amount that Wang rewarded each anchor, and Ti mo Feng was 1.6 million.

In the face of public opinion, Ti mo Feng immediately expressed his position in the live broadcast room, and was willing to cooperate with the law enforcement unit to return all the rewards.

Before the reward was over, there were waves of news.

First, it was revealed that Ti mo Feng and Wang had been lovers. Netizens listed a large number of screenshots of chat, transfer, offline party photos and hotel dating photos, but this part of the news was unconfirmed from beginning to end.

▲ A back photo, I really can’t say who this is.

Second, it was revealed that the marriage was hidden. Netizens pointed out that Ti mo Feng married another betta anchor, Cookie Mad, in June 2015 and divorced in July 2017.

▲ photo of the anchor "biscuit maniac". Many information such as their marriage registration, divorce registration, and flights together were all exposed on the Internet. Ti mo Feng never responded to this matter. In view of the fact that she sent a lawyer’s letter to all the relevant reporters and communicators warning rumors and infringement, the pictures of the news were not put down.

Third, it was derailed in the marriage. The netizen posted an intimate photo of her and a man without providing any time and place explanation.

Three waves broke down, and things became more and more serious, interspersed with Ti mo Feng, Chen Yifa and other betta female anchors.

Ti mo Feng finally sat still and was interviewed by the media in public, but she only responded to the reward of public funds.

▲ In an interview, Ti mo Feng admitted that she had met Wang at an offline party once, and there was no relationship between men and women.

She once again expressed her willingness to return the reward amount, but the betta platform told her that because the reward amount involves complex processes such as platform, company drawing and tax deduction, this matter should be handled by the platform.

In the eyes of many people, Ti mo Feng didn’t do what she said, but also "acted and stood again", which became a point that she was criticized by countless people later.

▲ Under the pressure of public opinion, Ti mo Feng shed tears in the interview.

Ti mo Feng’s response can’t calm the public opinion, the image of purity and sweetness is greatly reduced, and the popularity of the road has also fallen to the bottom, and he also sucked a lot of Bosnia and Herzegovina powder. A large number of netizens criticized her for "returning money", "sleeping with her", "hidden marriage" and "plastic surgery".

This incident has also caused great heat in the social level, and many topics have been discussed around this incident, including "whether the reward of public funds is a sale or a gift, whether the anchor should refund the money", "whether the reward of public funds should be recovered", "how much’ dirty money’ there is in the live broadcast platform", "how to improve the system to prevent the reward of public funds" and so on.

At the peak of public opinion, a large number of netizens poured into the live broadcast room in Ti mo Feng, and the barrage was filled with cheers from fans and curses from all directions.

In the face of surging attacks, Ti mo Feng was quite calm. Such a strong psychological quality is also tempered.

"When I first made a live broadcast, I would cry on the spot when I was sprayed randomly. The biggest growth brought by the live broadcast was that I changed from blx to a steel woman warrior."

At that time, Ti mo Feng, who was already the best in the live broadcast industry, was perhaps most helpless because she could not put on a bad face like a star artist, or shut down comments, barrage and fans, because the anchor’s job was to accompany the audience.

▲ Third-party statistics of the 2018 Betta anchor paid income list. Ti mo Feng ranked seventh in the overall list with 24 million yuan, and the entertainment anchor was second. The traffic disk is still quite stable, but the personal topic has exceeded the liquidity.

Ti mo Feng realized that her stamina in fighting fish was weak, and she had always dreamed of being a singer, so she tried to go to the center of the stage, or she wanted to get rid of the label of "online celebrity" which was considered low by the public at that time.

The star and live online celebrity infiltrated each other.

DouYu’s career has enabled Ti mo Feng to accumulate a large number of loyal fans. From obscurity to top-notch online celebrity, their contribution is undoubtedly the first.

▲ Ti mo Feng’s "youthful beauty" with small face, cold white skin, big eyes and pouting lips is deeply loved by otaku.

▲ Ti mo Feng’s photo of Men’s Wear.

▲ In Ti mo Feng’s offline fan support activity, Yishui’s male powder called for her at the top of her lungs.

In 2019, Ti mo Feng gave up his old club to fight fish, refused Huya, and did not choose Tik Tok and Aauto Quicker, which had already made a lot of noise, but signed a contract with bilibili. First, she thinks that artists in transition will need a bigger platform for music creation to absorb the flow of breaking circles. Second, it may be that bilibili’s sincerity of 50 million yuan moved her.

▲ The first live show in bilibili, Ti mo Feng. Rui Chen, CEO of Net Chuan bilibili, is also a mushroom (called by Ti mo Feng fans). He once parachuted into the live broadcast room of Ti mo Feng’s first show to give a crazy reward and give a full face.

By the standards of a show head anchor with tens of millions of fans on the whole network, Ti mo Feng’s performance in bilibili is average.

In bilibili, the ranking, income and popularity all showed a cliff-like decline.

▲ The monthly income has shrunk from 1.6 million to 300,000. After four years in bilibili, the number of fans has not broken 3 million. This number of fans is the highest in bilibili.

Bilibili data does not affect Ti mo Feng’s continuous running on the road of breaking circles, and variety shows, performances, singers and endorsements are in full bloom.

In terms of commercial value, Ti mo Feng is undoubtedly quite successful.

However, in the eyes of the public, it is always difficult to lose the identity of "online celebrity" without the blessing of works recognized by the mainstream and traditional authorities, but she has gone the farthest among the female anchors of cross-border artists.

Online celebrity wants to enter the mainstream, and the mainstream stars are rushing off the air. Today, Jerry is the most successful one, and his brilliance in the live broadcast industry may soon overshadow his acting career.

▲ He won the "Outstanding Individual" award at the Tik Tok E-commerce Author Summit for two consecutive years, which should be faster than his acting.

Jerry signed a contract with MCN Yuanwang Technology, which started live broadcast in August, 2021. This year’s Double Eleven single-game delivery exceeded 500 million, which directly set a new record for single-game sales in Tik Tok this year. We have also written about his story before.

▲ The operation team in Jerry has reached 1,000 people.

There were 11 live broadcasts of the whole Double Eleven, and the longest single broadcast was 13 hours, with a total GMV of 1.36 billion yuan, four times higher than last year’s 320 million. Most stars bring goods as "debut is the peak", and Jerry’s performance is getting better and better.

Jerry is now the undisputed number one star with goods. He has his own topic flow, a natural performance personality, and loves to talk. He has long known how to design routines and how to interact with the audience. Personally, he is the chosen son of live broadcast. Of course, it is also very important that he has worked hard and has enough pressure resistance.

▲ Jerry said that the live broadcast was not a ticket game, and he watched 30 live broadcasts of head anchors to do research.

▲ Talking with goods, professional introduction, hysterical selling, Jerry has all the qualities and behaviors that a head anchor should have.

There is a big data screen in the live broadcast room for data monitoring at any time.

When the data is found to fluctuate, we must do everything possible to attract and retain the audience to place an order, which is why every head anchor constantly announces lottery gifts and various tricks to catch horses in the live broadcast room.

▲ The CEO of Yaowang Technology (wearing white clothes and glasses) immediately communicated with the team when he found Jerry’s data problem at the scene, and must immediately prescribe the right medicine.

▲ The team immediately informed Jerry, who was thirsty to sell goods, that "the process should be faster".

▲ Even though we have achieved the goal of looking ahead first, the CEO is still not satisfied with Jerry’s data that day.

We must continue to make innovations in content. Team Jerry is now "making the live broadcast into a variety show, and doing the live broadcast with the configuration of variety show".

Jerry, who has worked hard in this field, was asked, "Are you worried that users will suddenly dislike you?" He replied, "Every day."

Have you noticed that many stars have recently dropped out of the live broadcast to bring goods? According to statistics, from the first year of star live broadcast in 2020, at least 500 artists will start live broadcast with goods.

Up to now, there is not much visible to the naked eye. Live broadcast with goods is the best track to make money. We have written about this scene before. Here, we can recall that the sentence "The star’s end is with goods" is still in my ears, so I will quit?

There must be different reasons, such as cherishing feathers, being unable to bear the pressure, unsustainable traffic, being afraid of rollover, exhaustion of physical strength, and chain loss in the supply chain. In short, it is not so easy to bring goods live, and not everyone who can play with the stars in the entertainment industry can serve this bowl of rice well. No matter how big the interest is, under the limited time and energy of the stars, it is obviously not their cost-effective choice to bring goods live with high investment and strong physical strength.

▲ Two female anchors, Tamia Liu and Li Xiang, who were the most successful in the live broadcast industry, have both retired.

▲ Li Xiang got involved in live broadcasting as early as 2019, and now she is accompanying her in the UK, saying that her elder sister has retired.

By the way, take a look at Wang Shiling, a famous second-generation story that we just wrote.

▲ Benenden School, Wang Shiling’s top boarding school for women in Britain, was established in 1923, located in Kent, southeast England. Princess Anne of the British royal family once attended this school. According to Li Xiang Tik Tok, the school also arranged the room where Princess Anne stayed for Wang Shiling (above).

Real gold needs fire, and the industry also knows that it is not possible to cut "leek" with a star sign now. For example, the MCN organization Yuanwang Technology has set a standard in the selection of star cooperation, and it is necessary to have love and be willing to invest, and it is also clearly mentioned that it is necessary to be resistant to pressure.

Four years is a cycle.

Less than four years have passed from the first year of star live broadcast to the first year of star live broadcast, which represents the real update speed of this industry. The live broadcast industry is an industry with a very high elimination rate and a very short life cycle.

People in the industry have said that the life cycle of most online celebrity is only half a year, or even only two or three months.

The ubiquitous anxiety permeates every one of their lives.

▲ Worry-Free Media’s cargo anchor "Bear Haunted" has gone from zero to over one million fans in one year. Last year, the GMV of Double Eleven reached 70 million. She was so anxious that "I took a break and others were broadcasting live, so I thought I was going to lose".

▲ The eye-catching slogan in the live broadcast room is beating everyone.

For anchors, their income depends entirely on fans, traffic and algorithms. Driven by platform algorithms, anchors can only be "at the mercy of others".

So,Big data is the root cause of the anchor’s increasingly serious mental anxiety. Like a perpetual motion machine, it can only continuously broadcast the live broadcast upside down day and night for a long time until the critical point of collapse. This is the origin of the AI ? ? era. It turns people into machines, but the key is that people, after all, are not machines. People are flesh and blood and cannot live at the critical point of life for a long time.

About this matter, Miss Huang described it in detail in her novel First Class:

< swipe left to see more >

The work intensity of WeChat official account is about five or six times different from that of live broadcast, so live broadcast is a more exhausting job.

▲ Jerry’s agent said that according to Tik Tok’s algorithmic mechanism, only high-quality content will be pushed to more people, otherwise it will not be brushed at all.

▲ The "bear haunt" who started from an amateur said that he could only fight for the live broadcast time to get fans.

▲ CEO of Yaowang Technology said that the company’s head anchor "Yu Dagongzi" can be broadcasted from 10 am to 2 am the next day, which is 14 hours of impassioned, no food or drink.

In addition to long abnormal working hours, the most fatal problem of live broadcast is its own damage to people’s body and mind.Live broadcast is high-intensity emotional labor.(emontion labor, which was first proposed by American emotional sociologist Arlie Hochschild in 1983, is defined as "employees manage their emotions and perform according to the organization’s requirements for facial expressions or body language for reward"),The anchor is actually a worker who sells emotions..

The anchor needs great mental consumption to create consuming content, to catch people’s attention, to make viewers feel happy, relaxed, enjoyable, and even to manipulate others’ satisfaction, which requires great psychological energy and even reaches the psychological endurance limit of this fragile creature as a human being.

▲ There is a documentary "People’s Republic of Desire" which tells the story of online celebrity’s live broadcast on the show. One of the protagonists is Hua Dan Shen Man, the most popular YY live broadcast in that year. When she was exhausted for more than ten hours, she received a phone call from a local fan. She had no choice but to answer the phone. She had no right to refuse, which was the generous privilege enjoyed by local fans.

▲ "The anchor wants the audience in the live broadcast room to get a sense of existence and make him feel that the money he spent is worth it, so he should show him a show, which may have humiliating elements".

When the anchor enters the live broadcast platform, it has entered the cage of power, and the body no longer belongs to itself, but a commodity tempered, shaped and packaged by brokers and platforms.

Female anchors are "atomized" individuals, who are trapped in the ubiquitous network woven by platforms and trade unions. They are produced by internet technology in the form of assembly line, manipulated by the emotional rules of the platform, and become "smile masks" where their self is gradually eroded. Under the "smile masks", there are worn-out hearts.

-Digital Labor: Freedom and Prison

▲ On the first day of training for newcomers, the live broadcast company will constantly emphasize "maintain good fans and consumers, and then you will be like a god".

Whether we talk about labor alienation, exploitation, or the change of the system to people, I feel pain in the "field" most of the time, which is also the reaction brought by the strong emotional stimulation in this industry. I wrote about the influence of the intensity of emotion on people in my doctoral thesis. In the live broadcast of the show, you have to constantly create a plot, sell it badly, or show yourself to be particularly generous. You have to let people experience emotional intensity that they can’t experience in reality.

—— Wang Yilin, a Ph.D. student at the University of Hong Kong, specializes in live show. In 2019, she signed a live broadcast association and began to experience it personally.

The anchor should keep interacting with fans at any time, stay on standby for a long time, and have high emotional energy, which is actually very embarrassing, which is also the main cause of anxiety and stress. "In many cases, it can even lead to PTSD (post-traumatic stress disorder), especially after suffering from language violence, security threats and privacy attacks."

▲ Interview with Dr. Wang Yilin from HKU.

Being wrapped in high-concentration emotions in a live broadcast, some anchors can no longer return to their daily work and life.

▲ "It seems that a big ship has gone out and you can’t pull it back".

▲ In addition to endless anxiety, there is loneliness behind glitz.

For the platform, it must constantly create new people to become popular to ensure the sustainability of platform traffic. Online celebrity, with its iron platform and flowing water, everyone is worried that they will be replaced next.

▲ Anchors under the age of 29 account for 64%, and the age limit for many live broadcast companies to recruit new anchors is 30 years old.

▲95.2% of the anchors earn less than 5,000 yuan a month, and the head anchors we can see are rare.

However, in today’s employment situation, the anchor profession seems to be the only blue ocean workplace that does not need to consider academic qualifications and background. As long as you are willing to work hard, be willing to work hard, and be willing to give yourself up, it seems that there is a chance. This is also the place where countless grassroots people seem to realize their dream of getting rich. Here, what we don’t lack most is people.

Young people grow up one after another, spilling their strength and sweat in the waves of traffic one after another. Ti mo Feng suffers from cancer, which may shock us. A online celebrity may die, which may make us sigh, but we will still be fascinated by the illusion paradise created by the Internet and the myth of flying life and getting rich that online celebrity shows us.

But in those places where the light can’t shine, there are still surging figures. The vast majority of the bottom anchors who want to be online celebrity are like dirt, and they are carried away by the tide. Even if someone pops up, they are swept away by the waves for three to five months, and they have never been seen since.

This is the truth of online celebrity’s career.

The illusory paradise of the digital world enshrined with human flesh and blood is only the beginning of the AI era, and no one knows where it will take us human beings &hellip; &hellip;

Recommended: Miss.L&H|| This winter, the cashmere "protective mirror" in this tweet is badly needed.

Above: Vanity Fair || Zhang Aijia’s only son is married, old money and hipsters gather together, and contacts span the entertainment circle of Taiwan and Hong Kong &hellip; &hellip;

Author: Yang Waiwai

Editor in charge:Miss H

Produced by: Miss Lan and Miss Huang

Original text, with pictures from the network.

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One of the most striking core technologies of the new M7 is the HUAWEI ADS 2.0 advanced intelligent driving system, which realizes the advanced intelligent driving experience without relying on high-precision maps. With the perfect combination of 27 powerful sensing hardware, high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, the new M7 in Wenjie presents unparalleled full-scene, all-weather accurate sensing and recognition capabilities for drivers. Whether it is dynamic moving targets or static road information, the new M7 can easily cope with the complex traffic environment and driving challenges.

At the same time, the new M7 in Wenjie adopts multi-sensors such as lidar and integrated sensing BEV and GOD 2.0+RCR 2.0 networks, which provides high perception, quick response and the ability to adapt to light and dark changes. This also enables the new M7 to perceive the world more powerfully, to perceive and monitor all kinds of complex road conditions in an all-round way, and its perception ability can not only be beyond the reach of the eye, but also understand complex road conditions independently, so as to achieve accurate response even if the attention is not concentrated or the road conditions are complex, and greatly reduce the incidence of traffic accidents.

What’s more worth mentioning is that in terms of intelligent driving, the new M7 in the world has upgraded a new intelligent extended range mode, which has brought drivers a more efficient way of energy utilization. Through the optimal oil and electricity distribution of intelligent control system, the vehicle can achieve the lowest energy consumption during driving, achieve the effect of saving fuel and electricity, and greatly reduce the driver’s endurance anxiety.

HarmonyOS Smart Cockpit 3.0 defines what a true smart cockpit is.

HarmonyOS Intelligent Cockpit 3.0, which is equipped with the new M7, brings unprecedented intelligent experience to drivers. The super desktop function provides drivers with a variety of audio-visual entertainment options, making driving time more enjoyable. By touching the screen, drivers can easily access various applications, music, movies and other entertainment content and enjoy a high-quality driving and entertainment experience.

With the powerful empowerment of HarmonyOS Zhixing depth technology, HarmonyOS Intelligent Cockpit 3.0 not only performs well in normal environment, but also shows its extraordinary stability under severe working conditions of extremely cold and low temperature. It has been verified by actual measurement that the operation and response of the cross-car machine remain silky and smooth even in the extremely cold climate, and its achievements are among the best in similar products.

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With the addition of Xiaoyi Smart Assistant and HUAWEI MagLink Smart Car Screen System, the intelligent experience of the new M7 has been greatly improved. The voice interactive service of Xiaoyi Smart Assistant provides drivers with convenient information acquisition and service reservation. Whether it is weather query, navigation or ordering, all operations become simple and convenient. The driver only needs to give instructions, and Xiaoyi will enter the voice interaction mode to provide smoother and more efficient services for the driver.

It is particularly worth mentioning that the HUAWEI MagLink smart car screen system not only realizes the connection without feeling on the Huawei tablet, but also creates a dedicated personal studio and conference room for users. This flexible cockpit space switching can not only meet the needs of the whole family to watch movies and entertain together, but also meet the needs of individuals to work independently, so that users can experience the diversity of space.

Intelligent and safe construction of travel barrier base

In the field of intelligent security, the new M7 has made remarkable achievements with its excellent performance. First of all, HUAWEI ADS 2.0, the world’s first omni-directional anti-collision system, has achieved omni-directional anti-collision capability in the forward direction, lateral direction and backward direction. With the multi-sensor fusion perception capability based on lidar, the system can identify common obstacles as road boundaries. Once the vehicle deviates from the lane or has collision risk, the system will automatically trigger emergency direction intervention or emergency braking to avoid potential collision risk.

Happily, in the AEB active safety evaluation of Autolab, Wenjie New M7 has won the championship in all kinds of active safety evaluation, and its safety response speed ranks among the top in the whole scene. In all kinds of complicated situations, including the mixed scene of stationary vehicles and pedestrians at the front and rear of the vehicle and rollover scenes, HUAWEI ADS 2.0 can reach the braking speed of 90km/h even at night, which improves its capacity by 50%, far ahead of other active safety systems in the industry. This series of innovations has enabled the new M7 to reach the ceiling level in terms of intelligent security performance.

In addition, the new M7 also has the function of identifying obstacles in advance and actively intervening, so that drivers can make timely deceleration or avoidance actions. In this way, the process of braking or avoiding is smoother, and the driving experience is smoother and calmer. Based on the powerful intelligent safety function, the new M7 in Wenjie successfully passed the active safety test project of knowing the winter test of Chedi 2023, and successfully completed the test in extreme scenes such as snow at night and backlight at night at a speed of 60km/h, and its excellent performance further consolidated the leading position of the new M7 in the field of intelligent safety.

With the help of Huawei’s deep empowerment, the world has won the title of "three smart ceilings" for intelligent driving, intelligent cockpit and intelligent safety, providing a more comprehensive guarantee for travel. In the future, the world will continue to adhere to innovation-driven and user-demand-oriented, constantly improve the technical level and user experience of smart travel, and lay a solid foundation for better smart travel.

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Shenzhen News Network August 29, 2023(Reporter Ye Mei) On August 27th, the "828 B2B Enterprise Festival Huawei Cloud Innovation Center Ecological Development Forum" was held in Shenzhen. The theme of this forum was "Empowering industries to integrate innovation", focusing on enterprise digitalization and exploring the path and vision of enterprise digital transformation.

At the meeting, Huawei Cloud Innovation Center joined hands with more than 10 software eco-partners to release the special plan of Huawei Cloud Industry Expert Group. UFIDA Software and Huawei Cloud released the Fast by BIP product scheme, and CITIC Bank Shenzhen Branch and Huawei Cloud jointly launched CITIC e-loan financial products for software partners. Huawei Cloud Empowerment Cloud and the National Service Alliance for Digital Transformation of Small and Medium-sized Enterprises jointly released the National Alliance for Digital Services of Small and Medium-sized Enterprises "Three Fu" National Bank-Shenzhen Station. In addition, the awarding ceremony of Huawei Cloud Innovation Center’s excellent education solution partner and Huawei Cloud Innovation Center’s excellent manufacturing solution partner was held at the same time.

Digital transformation experts from many industries shared the digital transformation of manufacturing and education industries, as well as the cooperation history and achievements with Huawei Cloud Innovation Center.

Gather wisdom and strength to help enterprises transform digitally and win a new future for industrial development.

Liu Yaohuang, Party Secretary and Director of Shenzhen Pingshan Industry and Information Technology Bureau, delivered a speech at the scene. He thanked Huawei and partner companies for their support to Pingshan’s economic and social development, and introduced the achievements of digital transformation of Pingshan’s manufacturing industry. He said that Pingshan has always insisted on planning, exploring and promoting the development of "digital+"empowerment, intelligence and assignment manufacturing, and promoting the real economy to improve quality, increase efficiency and reduce costs. The N of Pingshan industrial policy "2+N" includes the special policy of digital economy, which highlights the strong support for the industrial Internet.

Zhiqiang Tao, vice president of Huawei Cloud China District, shared the theme of "Gathering wisdom, gathering strength, and sharing a new chapter of booming industrial ecology". He said that "empowering industries and integrating innovation" is the core of Huawei Cloud Innovation Center. With the help of integrating innovative public service platforms, it provides a complete set of technical empowerment solutions related to all aspects of digital ecology, helping enterprises solve the technical, financial and talent problems faced in the transformation and helping enterprises grow better. In the future, Huawei Cloud will continue to practice the concept of "everything is service", continue to increase investment in the fertile soil of industrial digital innovation, and join hands with governments at all levels, enterprises, ecological partners and developers to jointly develop, tolerate and innovate a new chapter in industrial ecology.

Peng Kunmin, general manager of Huawei Cloud Empowerment Cloud Excellence Operation, gave a speech entitled "Gathering together, working together for a win-win situation, and the road of Huawei Cloud Empowerment Cloud Digital Intelligence Empowerment", which explained the development trend of digital economy and the development process of Huawei Cloud Empowerment Cloud. He said that digital transformation has become an important direction of industrial development. Huawei Cloud Empowering Cloud continues to build an eco-service organization, strengthen the introduction of eco-partner capabilities, and with the help of the public service platform model of Huawei Cloud Innovation Center, it continues to empower enterprises in digital transformation and accelerate the digital innovation of the industry for industrial manufacturing, software development, integration of industry and education and other industry scenarios.

At the inauguration ceremony of Huawei Cloud Partner Expert Group, Chen Qianwen, general manager of inclusive finance Department of CITIC Bank Shenzhen Branch, Tang Xianyong, deputy general manager of Shenzhen Xunfang Technology Co., Ltd., Liu Chen, co-founder and vice president of Beijing Yidong Fanxiang Technology Co., Ltd., Wang Pei, chairman of Shanghai Zhenyun Information Technology Co., Ltd., Zhang Yancong, founder and &CEO of Guangzhou Shengyuancheng Technology Co., Ltd., and Zhou Haiwei, chief technology officer of Shanghai Yurui Information Technology Co., Ltd. Wang Zhiwei, Vice President of Ecology of Shanghai Black Lake Technology Co., Ltd., and Ma Changxi, General Manager of South China Operation Center of Shanghai Pan Micro Network Technology Co., Ltd. became members of the expert group. Zhiqiang Tao, Vice President of Huawei Cloud China District, and Peng Kunmin, General Manager of Huawei Cloud Empowerment Cloud Excellence Operation presented letters of appointment to the members of the expert group and took a group photo.

Huawei Cloud Innovation Center joins hands with eco-partners to create heavy activities, invest superior resources and boost the digitalization of the industry.

Cloud gathers innovation and prospers ecology. In the process of promoting the digital development of the industry, Huawei Cloud Innovation Center cannot do without the support of excellent partners. In this forum, Huawei Cloud Innovation Center and ecological partners released a number of projects to accelerate the digital transformation process of the industry.

Fast by BIP, a large-scale enterprise digital intelligence package jointly built by UFIDA Network Technology Co., Ltd. and Huawei Cloud, provides a one-stop global service for large enterprises, enabling customers to make good use of the cloud and help them quickly promote digital intelligence and become a digital intelligence enterprise. In this forum, Zhiqiang Tao, Vice President of Huawei Cloud China, Gao Feng, Minister of Huawei Cloud Ecological Development Department, Dong Bo, Vice President of UFIDA Network and President of UFIDA Ecological Department, and Wang Zengliang, Director of UFIDA Network Ecology jointly announced that "2023 UFIDA Fast by BIP & Huawei Cloud Joint Product" was officially released.

CITIC Bank Shenzhen Branch and Huawei Cloud launched the "e-loan for cloud merchants" to help enterprises build a lifeline and empower their partners to grow their businesses. Under the witness of Zhiqiang Tao, Vice President of Huawei Cloud China, Peng Kunmin, General Manager of Huawei Cloud Empowerment Cloud Excellence Operation, Chen Qianwen, General Manager of inclusive finance Department of CITIC Bank Shenzhen Branch, and Luo Wenqiang, Deputy General Manager of State-owned Assets Business Department of CITIC Bank Shenzhen Branch, the "2023 Cloud Business E-Loan Huawei Cloud Innovation Center Accelerated Action" was officially released.

The National Alliance of Digital Services for Small and Medium-sized Enterprises "Sanfu" National Tour-Shenzhen Station was officially launched.

Qi Lu, Secretary-General of the National Alliance for Digital Services of Small and Medium-sized Enterprises, introduced the "three contributions" of the National Alliance for Digital Services of Small and Medium-sized Enterprises, namely, promoting digital empowerment, intellectual empowerment of scientific and technological achievements, and brand assignment of quality standards-Shenzhen Station.

Under the joint witness of Peng Kunmin and Qi Lu, the activity of "National Alliance of Digital Services for Small and Medium-sized Enterprises’ Three-Fu National Tour-Shenzhen Station" was officially launched.

The forum also presented awards and awards for Huawei Cloud Innovation Center’s outstanding educational solution partners, Huawei Cloud Innovation Center’s outstanding manufacturing solution partners, Huawei Cloud Innovation Center’s outstanding general solution partners and Huawei Cloud Innovation Center’s potential partners.

In the future, Huawei Cloud Innovation Center will continue to join hands with ecological partners, continue to serve enterprises, deeply empower the industry, accelerate the integration of innovation, and help the process of digital intelligence transformation.

　　Because of its sports, fun and fashion, in recent years, emerging amusement projects such as rock climbing, trampoline, bridge swinging, equestrian and bungee jumping are popular among young people and even children, but their safety risks cannot be ignored. On August 31st, in order to promote the health of the emerging amusement industry, Beijing Shunyi Court made a summary of the legal risks reflected in the disputes involving emerging amusement projects, and made suggestions to consumers, operators and relevant departments.

　　Typical case

　　Injury while playing trampoline was not treated in time.

　　Be diagnosed with grade 10 disability

　　A total of five people from Yan and his friends went to play in a trampoline park run by an ecological farm in Beijing. Before entering, Zou and others signed the "Notice of Exemption for Admission Safety".

　　Yan said that it was his first time to play trampoline on the day of the incident. When he entered the venue, no staff told him which areas were advanced and which areas were primary. During the playing process, no staff gave him guidance. He was injured while doing somersault in the white area, and then he did not report his discomfort to the staff. The staff did not give him first aid or take corresponding medical measures. He did not go to the hospital in time because he did not expect to be so seriously injured at that time. Finally, the hospital diagnosed it as a burst fracture of thoracic vertebra 12 and a spinous process fracture of thoracic vertebra 11. After identification, Zou constituted a level 10 disability.

　　In the end, the court found that Yan was responsible for 80%, and the operator was responsible for 20%, and compensated Yan for personal injury losses of more than 60,000 yuan.

　　Coincidentally, when Ms. Xu, a citizen of Beijing, was playing on the Huangqiao Bridge in online celebrity, a water park in Shunyi, Beijing, many tourists accidentally fell into the water, and the pool was too shallow and lacked protective measures, which caused her calcaneal fracture, which was a grade 10 disability. Ms. Xu sued a company that managed it. On July 21 this year, Beijing Shunyi Court ordered a company to compensate Ms. Xu for medical expenses, nursing expenses, lost time and mental damages totaling 175,385.55 yuan.

　　In this regard, Liu Hongyan, president of Niulanshan Court of Shunyi Court, said that most of the emerging amusement projects have evolved from professional sports and there are great security risks. Liu Hong Yan said that due to reasons such as low industry entry threshold, inadequate safety tips, and insufficient personnel and equipment protection, safety incidents caused by emerging amusement projects frequently occur, and such disputes are also on the rise year by year. In 2019 alone, Beijing courts accepted 67 such cases.

　　"It is worth noting that the injuries of the injured in such cases are mostly serious, and the rate of identification as disability is large, which has caused heavy trauma to both the injured and the operators."

　　Risk warning

　　Emerging amusement projects have low barriers to entry.

　　Lack of industry standards

　　At present, places such as trampoline hall, rock climbing hall, partying hall and water park, which are engaged in new amusement projects, are not professional sports venues, and the state has no specific qualification requirements for their operators, and there are also no unified standards and requirements for their market access conditions, venue specifications, amusement facilities, staffing and management level. Operators only need to obtain industrial and commercial business licenses to operate.

　　In addition, the key hardware facilities and safety equipment in the business premises, such as the location requirements, instructions for use, the number of people and the weight of climbing ropes, lack clear specifications and standards, and most of them are purchased or built by operators themselves, and there is no need to go through relevant inspections before they are put into operation.

　　The rules of the game are unclear and the industry supervision is absent. Whether trampoline and other emerging sports have relatively uniform rules and action standards is not fully understood by the general public and players, and the relevant industry departments have not formulated and popularized the rules and precautions of this kind of amusement projects, especially for the players’ own physical requirements, the formulation of rules and the maintenance of game order.

　　In addition, there is also a lack of corresponding supervision over the operators and business premises that operate the above amusement projects. Whether the first-aid drugs, first-aid personnel and measures in the business premises are fully prepared, and whether there are corresponding penalties for operators who have safety accidents, etc., there is still a lack of industry guidance and supervision for emerging amusement projects.

　　Insufficient safety tips in business premises and abuse of exemption clauses. Before tourists enter the business site and prepare to play, most operators do not fulfill their full obligation to inform and prompt, so that players can fully understand the safety risks of the projects they want to play, and then make correct choices and decisions based on their own physical fitness.

　　Uneven staffing and lack of safety guidance. Although emerging amusement projects belong to amusement projects, they are professional and dangerous. However, some operators are not equipped with professionals to save costs, so players can’t ask for help in time when they encounter problems.

　　Consumers’ lack of risk awareness and violation of safety tips. Some consumers do not know enough about the risks that emerging amusement projects may bring, blindly pursue excitement, and imitate difficult movements without professional training and guidance. In addition, some consumers lack sufficient experience and skills to deal with emergencies, and often panic and mishandle them.

　　The judge suggested

　　Consumers carefully and rationally choose play items.

　　Regulatory authorities improve industry norms

　　In view of the above risks, Tu Lin, a judge of Niulanshan Court of Shunyi Court, made corresponding suggestions to the players, operators and relevant departments.

　　Players improve their awareness of risk prevention and choose their play items carefully and rationally. Taking into account the existence of normal risk factors in sports activities, Article 1176 of the Civil Code promulgated this year stipulates that "the victim may not ask other participants to bear tort liability if they voluntarily participate in cultural and sports activities with certain risks and are damaged by the actions of other participants; However, unless other participants have intentional or gross negligence in the occurrence of damage. " Based on the risk-taking principle, the following suggestions are put forward for players:

　　First, read the risk notice carefully and choose the play items carefully. The second is to follow the rules of the game and never challenge high-risk actions. The third is to seek medical advice in time after the injury and keep the evidence properly.

　　The regulatory authorities improve industry norms and strictly supervise and manage.

　　First, improve the industry norms and standards of emerging amusement projects, strengthen the qualification review of business entities and employees, formulate production and installation standards for equipment and facilities of high-risk amusement projects, and introduce basic game rules and prohibitions of corresponding amusement projects. The second is to strengthen the law enforcement supervision of industry operators. It is necessary to intensify the investigation and punishment of illegal acts, refine the safety operation standards, strengthen the implementation of standards, increase the administrative management and supervision of the implementation of safety responsibilities of operators, and improve the standard level of workplace safety management. The third is to improve the relief channels. Open telephone complaints, online complaints and other channels for the misconduct of operators, and punish them once they are verified.

　　Text/reporter Song Xia

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　　On June 9th, the 45th Qilu International Automobile Exhibition and Trade Fair officially opened. Qilu Auto Show, as one of the important exhibitions in the central market, has a strong radiation influence. At this year’s auto show, the Great Wall Gun took two major categories, leisure and fashion business, and three models, 2022 black bullet, off-road gun trailer version and King Kong gun flat-bottomed container version, made a grand debut. Among them, the 2022 black bullet rejuvenation is listed, which is a 1-word scalp card model, and the official guide price is 248,800 yuan.

2022 black bomb goes on the market.

　　In May, the 300,000th vehicle of the Great Wall Gun was officially rolled off the assembly line. From zero to 300,000, the Great Wall Gun took only 2 years and 8 months, and once again demonstrated the "Great Wall Gun Speed", becoming the first high-end pickup truck brand in China to break through 300,000 sets, setting a new industry record.

　　Designed for off-road players, 2022 black bombs were launched.

　　In 2021, Great Wall Gun officially released the "Cannonball Plan", and together with excellent co-creation partners such as Yunliang, Dinghuo and Yuanda Shelby, it built the first co-creation and modification platform of China automobile brand, which is also the first professional, customized, personalized and ultimate user experience platform in China. Black bomb is the first product of this platform incubation. In view of the individual needs of deep cross-country and pan-outdoor players, Great Wall Gun and Yunliang Cross-country jointly developed, and after many revisions and demonstration tests, this "wilderness weapon" was created.

　　At the auto show, the 2022 black bomb was launched. In terms of face value, the 2022 black bullet adopts the all-black body background color, which is only decorated with bright orange, which is very appropriate in the temperament of "low-key is not mediocre, high-profile is not unassuming".

2022 Black Bomb

　　What is even more surprising is that the 2022 black bullet chassis has been newly developed and upgraded, with stronger resistance, lighter weight, faster chassis response and worry-free handling. The whole vehicle is also equipped with professional K-MAN shock absorption and standard Bailuchi KO2 tires, which not only provides strong support and rebound suppression, but also enables people to "walk on the ground" in any environment, and can cope with all kinds of road conditions and easily meet various usage scenarios. Off-road hard core equipment is added. Thanks to part-time 4wd system, front and rear axle electronic differential system and WARN winch, the 2022 Black Bomb has a stronger ability to get out of trouble, and it can be easily hold in desert, Gobi, river beach or bog, enjoying the fun of off-road driving. In addition, the original factory comes with 2.5 tons of traction qualification, which can meet all kinds of traction needs and enjoy outdoor life.

2022 Black Bomb

　　The Great Wall Gun, which takes users as the center, will continue to create personalized customized models with upgraded performance, enhanced functions and unlimited expansion of scenes together with major modified brands, so as to meet the needs of pickup players and lead the development of pickup culture in China.

　　Full scene pickup truck life Great Wall gun whole car layout trailer version

　　As the pioneer of new pickup truck category, the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun insists on category innovation and makes full efforts to take advantage of leisure and fashion business. Take the leisure category, and strive to meet the diversified and personalized needs of users, improve the quality of life of users around the world, and empower the pickup culture to develop upwards.

　　At the auto show, as an all-terrain mass production off-road pickup truck &mdash; &mdash; The trailer version of the Great Wall gun off-road pickup truck is particularly eye-catching. In order to meet the diversified needs of users, at present, the whole car system of Great Wall Gun has been equipped with trailer models. The off-road gun trailer version is naturally powerful, with C6 driving towing qualification, equipped with 2.5 tons of towing qualification, a trailer with a reserved power outlet and a rear towing device, which can create infinitely expanding towing use scenarios, including towing motorcycles, Luya boats, RVs, motorboats, etc., which perfectly adapts to the whole scene of pickup truck life and allows users to enjoy the charm of pickup truck culture.

Great wall gun off-road pickup trailer

　　Empowering thousands of industries to create a car with people’s livelihood value.

　　Great Wall Gun’s fashion and commercial products focus on building compact and medium-sized pickup trucks, and are committed to building a car of value and people’s livelihood for thousands of industries, helping users to have good business and a better life. King Kong Gun, which is positioned as a fashionable commercial pickup truck, is another global product of Great Wall Gun’s category innovation.

King kong cannon

　　King Kong Cannon has three kinds of containers to choose from: standard box, long box and flat bottom. No matter what "goods" they are, they can give you the right choice. In particular, the flat-bottomed container is "value-for-money, economical and fashionable". The horizontal inclination angle of the container is smaller than that of competing products, the rear of the container is not tilted, and the car posture is good; 1.82m ultra-long flat container, leading the same level, the effective loading of flat container is increased by 50%, and the square boxes and drums are placed casually. King Kong cannon also has a small turning diameter, which can easily cope with narrow road conditions and turn around and turn. Intimate container lighting, caring for everyone who races against the clock.

　　King Kong Cannon is a high-value model based on the needs of users in the era of industrial interconnection. It is tempered to be rigid and has the quality of King Kong. It pays tribute to the strugglers in the new era with hard-core strength, empowers thousands of industries, expands new formats and innovates business together.

　　At this year’s auto show, the Great Wall Gun also shared its understanding of the "climber spirit": the climber spirit is the spirit of pursuing dreams, and the Great Wall Gun has changed the commercial characteristics of pickup trucks, endowed them with the characteristics of riding, created a full-scene pickup truck life, and made pickup trucks have culture; Climbers need to challenge themselves mentally. Above 300,000, the Great Wall Gun will climb to a higher goal. The climber’s spirit needs cooperation and co-creation. The Artillery League Cheyouhui has 31 provincial teams, 800,000 fans of the Great Wall Gun APP and six pickup colleges. The Great Wall Gun has built a full-scale pickup truck life by co-creating, co-building and sharing with users, helping the diversified development of pickup trucks.

Measure Everest

　　Great Wall pickup truck has been the first in domestic sales and the first in export for 24 consecutive years. Ride the wind and waves, be steady and far-reaching. Standing on a new starting point of 300,000 units, Great Wall Gun will continue to exert its efforts in category innovation and user co-creation, write a new chapter in category innovation, practice the concept of global user co-creation and deepen global development. (Photo courtesy of the Great Wall pickup)

On June 26th, BYD’s new generation Tang officially went on sale. The price range of fuel version was 129,900-169,900 yuan, and the price range of DM (dual-mode) version was 239,900-279,900 yuan.

A new generation of Tang adopted a new design concept in appearance design &mdash; &mdash; Designed by Dragon Face. This new design language, which combines Chinese and western industrial design aesthetics, is inspired by China’s traditional totem &mdash; &mdash; Dragon, supplemented by three key words of "impression", "technology" and "culture" as the core, finally formed a new design concept of "Dynasty car system". The integrated LED "double" seamless taillight design is another highlight of the new generation of Tang.

In terms of interior design, simple style is adopted. Among them, the 14.6-inch central control large screen that can rotate 90 degrees has naturally become the biggest highlight of the interior design of the whole vehicle. The screen can also adapt to the "horizontal and vertical" usage scenarios of smart phones. In addition, the new generation of Tang also provides DiLink intelligent network system, which supports various App downloads.

In terms of power, the new generation of Tang fuel version is equipped with a 2.0T turbocharged engine; The new generation Tang DM power system consists of a 2.0T turbocharged engine and a dual-drive motor.

In addition, the new generation of Tang EV (pure electric version) is expected to be launched at the end of 2018.