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Wen | Different View Finance

In the field of long video, three video platforms, iQiyi, Youku and Tencent Video, have formed a "three-legged" trend. Three platform opportunities can lead the development direction of the long video industry.

On February 28th, Beijing time, iQiyi (NASDAQ: IQ) announced the unaudited financial report for the fourth quarter and the whole year as of December 31st, 2019. The financial report shows that in the fourth quarter of 2019, iQiyi’s revenue was 7.5 billion yuan and its net loss was 2.5 billion yuan. Both revenue and net loss were better than expected.

Although iQiyi, Youku and Tencent Video are backed by BAT, they still lose money and continue to burn money. The profit seems to be in the foreseeable future. Judging from the latest financial report released by iQiyi, the loss is narrowing. Is this a positive signal?

Why is the long video platform difficult to make a profit from the iQiyi financial report?

According to the financial report, Iqiyi’s Q4 revenue in 2019 was 7.497 billion yuan, up 6.7% from 7.027 billion yuan in the same period of last year, up only 1.4% from 7.397 billion yuan in the previous quarter.

(Source: Financial Report)

As can be seen from the above figure, although iQiyi’s revenue maintained growth, the year-on-year growth rate continued to decline. Iqiyi’s income mainly consists of membership services, online advertising services, content distribution and other income.

In the fourth quarter, Iqiyi’s membership income was 3.861 billion yuan, up 20.6% from 3.201 billion yuan in the same period of last year, up 3.9% from 3.717 billion yuan in the third quarter. In the fourth quarter, membership service revenue accounted for 51.5%, making it the largest source of income for iQiyi. Iqiyi said that the revenue growth was mainly due to the high-quality content and diversified operations, which promoted the growth of the number of subscribers.

Gong Yu, founder, director and CEO of Aiqiyi, said that the revenue of Aiqiyi’s membership business increased by 36% in 2019, and the number of subscribed members reached 107 million. Looking forward to the next decade, the upcoming continuous innovation of 5G commercial and artificial intelligence technologies will bring great opportunities to Aiqiyi. As users in China are more and more willing to pay for high-quality content and use convenient payment methods, they will jointly bring great growth potential to the iQiyi business.

According to the financial report, as of the end of the fourth quarter, the number of subscribed members of iQiyi reached 107 million, and the number of subscribed members increased by 22% year-on-year. On the whole, the growth of subscription members is also slowing down, and with the decline of demographic dividend, membership growth seems to have peaked.

(Source: Financial Report)

Online advertising revenue was 1.883 billion yuan, down 14.6% from 2.204 billion yuan in the same period of last year and down 8.9% from 2.067 billion yuan in the third quarter. In the fourth quarter, online advertising revenue accounted for 25.1%, and the contribution of online advertising revenue continued to decline. Iqiyi said that macroeconomic challenges have led to a decline in online advertising revenue. Yiguan Finance believes that the decline in online advertising revenue is also related to the rapid development of short video platforms. With the rise and rapid development of short video platforms such as Aauto Quicker, Tik Tok and bilibili, users’ attention and advertisers’ budget have shifted, and the advertising business of long video network has been robbed of "share".

Content distribution revenue was 878 million yuan, a year-on-year increase of 68%. Content distribution income mainly comes from broadcasting authorized content. In 2019, hit dramas, such as Little Joy, Dear, Love, and Joy of Life, were distributed by iQiyi. From the perspective of revenue growth, the distribution of these hit dramas has achieved good results.

In the fourth quarter, the income from other businesses of iQiyi was 874 million yuan, down 21% year-on-year. In 2019, the annual revenue was 3.7 billion yuan, a year-on-year increase of 30%. This is mainly due to the growth of many vertical businesses, especially the strong growth of game business after the acquisition of Tianxiang Mutual Entertainment.

Thanks to the reduction of content cost, iQiyi’s Q4 net loss in 2019 was 2.49 billion yuan, narrowing by 28% year-on-year and 32.6% quarter-on-quarter. However, in 2019, iQiyi lost 10.3 billion yuan for the whole year, still showing an expanding trend year-on-year.

According to the financial report, in Q4 of 2019, the operating cost of iQiyi was 7.914 billion yuan, and the content cost was 5.7 billion yuan, accounting for 72% of the operating cost. Content cost includes copyright purchase cost and content production cost.

Gong Yu, founder, director and CEO of iQiyi, mentioned in the earnings conference call that the content cost in 2019 only increased by 6% because of the continuous optimization of the content structure. The financial report shows that in 2019, the content cost of iQiyi was 22.2 billion yuan.

As can be seen from the balance sheet of iQiyi, the content assets of iQiyi include current assets-net value of copyright content, non-current assets-net value of copyright content, and non-current assets-net value of self-made content.

The financial report shows that as of December 31, 2019, iQiyi’s self-made content assets were 4.355 billion yuan, an increase of 16.6% compared with 3.736 billion yuan in the same period of last year; At the end of the period, the authorized content assets totaled 7.51 billion yuan, down 3.7% year-on-year.

From the changes of self-made content assets and authorized content assets, iQiyi achieves structural optimization by increasing the proportion of self-made content and decreasing the proportion of authorized content.

Gong Yu said at the conference call that film and television plays are still the main driving force for members to add value. At present, the hit dramas on the platform of iQiyi, such as Joy of Life and Dear, Love, all belong to copyrighted works.

Self-made video content, which will involve IP copyright purchase of film and television dramas, actor pay, shooting and other production costs, which are all important items of cost expenditure. The self-made variety "Qi Pa Shuo" has continued for six levels, and the topic heat has remained unchanged. "Sword Dynasty", starring Li Xian, a streaming star, is popular in Iqiyi. Although the limitation of star pay and the rising trend of drama prices slow down, the cost of purchasing copyright and the cost of self-made drama and variety shows decrease, it still cannot reverse the loss of video platforms.

In the case of membership growth meeting the ceiling, video websites began to change their thinking and tap the value of membership. If video websites want to turn losses, they need to constantly try new business models.

In terms of member value-added services, the charging mode of "member-on-demand in advance" launched by the video platform was criticized by the whole network and was questioned as "ugly", but it did not stop the determination of video websites to implement the charging mode of "member-on-demand in advance", which will become a normal broadcasting mode in the future.

Gong Yu thinks that although there are relatively few dramas adopting this mode at present, it accounts for a small proportion of the total revenue, but this mode is successful. "In the future, we will take this mode as a normal way of broadcasting. At present, the impact of advanced on-demand on the average revenue per user (ARPU) in the fourth quarter of 2019 and the first quarter of 2020 is not great, but it will be an important way to improve ARPU in the future. "

Iqiyi is constantly changing in the form of advertisements, such as patch advertisements and original small theater advertisements for online dramas. Iqiyi is also constantly trying to make use of advertising resources. Although Iqiyi members have purchased VIP members, they still have to watch advertisements. For example, in a 45-minute episode, all kinds of advertisements are inserted in the title, preview, film and ending, and even members are not spared. Some members can close it manually, while others can’t close it by force.

Iqiyi also said that the membership fee has increased. With the development of video websites for many years, people in China have a certain understanding of the paid membership model, but the acceptance of the paid membership model in China is not so high. In the long-term competition, video websites attract paying members through promotion, although it can boost revenue growth, but it is difficult to achieve profitability. Under the situation of tripartite confrontation, if only one party announces the price increase, it is likely to cause the loss of users.

Video websites are still content-oriented. Yiguan Finance has conducted a small-scale survey. Most paid members of video websites said that a video website member can almost meet their own needs for watching movies/dramas. Which platform can meet your own viewing needs, you will choose which platform, and you will not love a certain platform alone. There are also some users who have registered a number of platform members, but they will not buy annual members, but will only choose monthly membership when chasing a favorite film and television drama.

From this point of view, the loyalty of video platform users remains to be assessed. Whether the video website has enough rich content such as TV dramas and variety shows is the key to retain users. After all, users pay for high-quality content, and the continuous output of high-quality content is the key to the continuous growth and retention of paying users on the platform.

In addition, some insiders told Yiguan Finance that there is another factor in the loss of video websites, that is, the pressure on servers and bandwidth. The video platform should ensure that hundreds of thousands or even millions of people can watch online at the same time, and sometimes upload data traffic such as barrage. These fixed expenses are not small.

With the sudden outbreak of the COVID-19 epidemic, everyone was forced to stay at home and play drama. As a result, when I wanted to meet you was updated on February 26th, iQiyi collapsed, and "iQiyi collapsed" was returned to Weibo for hot search. From the technical principle, there are two reasons for the server crash, one is that the server content is tight, and the other is that the service design is flawed. It seems that Ali, JD.COM and others built their own cloud computing data centers for a reason.

In the layout, short videos, long videos and short videos erode each other and fight hand in hand?

Typical Internet users will allocate their online entertainment time to many different fields, including video (Youaiteng’s three long video websites; Tik Tok, Aauto Quicker and other short video sites) game videos (Tiger Tooth, bilibili, Betta Fish, etc.) and news push platforms. With the disappearance of traffic bonus, the peak of membership and the continuous loss, iQiyi needs new stories to enhance its commercial imagination. With the rapid rise of short videos, Iqiyi is constantly trying to seek new breakthroughs.

In fact, iQiyi has launched a variety of short video products, such as gingerbread, whale eating, natto, Jinshi and many videos. Although it failed to attract enough attention, it never gave up. Currently in the "Small Video" entrance of the top column of iQiyi app.

According to Tech Planet, iQiyi recently launched a short video featuring short videos of young trends. Iqiyi launched the "Shake Short Video" this time, on the one hand, it is an expansion and attempt of its own short video classification, on the other hand, it is to seize the popularity of 5G, constantly innovate, accelerate trial and error, and strive to create an explosive short video APP.

For the layout competition in the field of short video, at the conference call of Iqiyi’s 2019 Q4 and annual financial report, Gong Yu, the founder and CEO of Iqiyi, announced that he planned to launch a YouTube mode App called "On Time", and said that Ge Hong, who had rich technical and management experience in companies such as Facebook and Airbnb, would fully lead the business. This seems to show the determination of short videos in the layout of iQiyi.

It is reported that there will be two main categories of "on-demand" video content. The first category is PUGC content, which is mainly uploaded by MCN, individuals and professional organizations. In addition, the long video content of iQiyi will also be played on-demand, thus forming a strategic synergy of "long video+short video".

The content production methods of short videos are mainly PGC (professional production content) and UGC (user-produced content), which are mainly realized by advertising. The long video is either self-made or needs to buy copyright, and the realization methods are mainly user payment and advertising.

In the field of short and medium videos, iQiyi will face the competition from headline department, bilibili and Tik Tok.

Headline has a huge user base and a high daily activity rate, which lays the foundation for the commercial realization of long video. Headlines rely on its good recommendation algorithm to analyze and summarize users’ video preferences and playing habits through big data, and apply them to headline-made videos. They can even customize headline users’ exclusive homemade dramas and homemade variety shows according to the results of big data analysis and user preferences.

Compared with short video platforms, the advantages of long video platforms such as Youaiteng come from the copyright and IP resources of a large number of content creators. Youaiteng takes the lead in the segmentation field in the short video industry through its own areas of expertise. Strict supervision has, to some extent, "forced" the short video head platform to enhance the awareness of copyright, continuously expand the content map, and cultivate and expand the long video user base.

With the sudden outbreak of the COVID-19 epidemic, all the films for the Spring Festival in 2020 were withdrawn. On January 24th, Lost in Russia, directed by Xú Zhēng, announced that he would cooperate with ByteDance’s platform, and the "Headline System" short video platform (Tik Tok/Watermelon/Volcano) was broadcasted independently for free, which aroused the attention and heated discussion in the industry. Many people think that this is not only a symbol of headlines entering the long video and film industry.

With the expansion of users, long and short video platforms have already eroded each other. Short video platforms pay more and more attention to original content, and the competition for original content between long and short video platforms will become more and more fierce.

CCTV News:Recently, at the meeting of the Dispute Settlement Body of the World Trade Organization held in Geneva, Switzerland, the United States was convicted of violating WTO rules, but instead, the United States used the arbitration institution to "shut down" to appeal and tried to shelve the execution of the ruling indefinitely, which was severely denounced by many WTO members.

At the closed meeting held on January 27th, five members, namely China, Norway, Switzerland, Turkey and Hong Kong, China, set eight topics, demanding that the plenary session adopt five rulings of the expert group on the violation of the new regulations on the origin marking of Hong Kong goods imposed by the United States on imported steel and aluminum products under Article 232, and demanding that the United States cancel the illegal measures. The United States appealed all five rulings before the meeting.

But in fact, since 2019, the United States has repeatedly unilaterally obstructed the selection of judges of the WTO Appellate Body, and the WTO Appellate Body has fallen into a state of complete paralysis after the expiration of the previous judge in November 2020.

According to the minutes of the meeting published by the WTO, the permanent representative of the European Union to the WTO said at the meeting that the WTO arbitration institution was "paralyzed" because of deliberate sabotage by the United States, and it was impossible to hear these appeals at present, and the United States was actually abusing its right of appeal. Abuse of the right of appeal does not help to resolve trade disputes.

The Permanent Representative of Canada to the WTO said at the meeting that all parties to trade disputes must make every effort to find acceptable solutions and fulfill their good faith commitments under the Understanding on Dispute Settlement Rules and Procedures. The suspension of the Appellate Body has brought unfairness and short-term advantages to some members.

　　　　　　 The Permanent Representative of China to the WTO said that it seems that the United States will refuse to implement any unfavorable ruling involving "national security exception", which violates the principle of "pacta sunt servanda". These disturbing behaviors in the United States clearly depict the image of the implementer of unilateral bullying, the destroyer of multilateral trading system and the disruptor of global industrial chain supply chain.

　　　　　　 What is the ruling of the United States to appeal this time? In December 2022, the WTO released the report of the expert group on the dispute settlement mechanism, ruling that the measures taken by the United States to impose tariffs on imported steel and aluminum products in 2018 violated WTO rules and suggested that the United States should correct them. In March 2018, then US President Trump imposed tariffs of 25% and 10% on imported steel and aluminum products on the grounds of safeguarding national security according to Article 232 of the US Trade Expansion Act of 1962. This decision not only led the countries concerned to file a complaint with the WTO, but also the major trading partners of the United States introduced retaliatory measures. In November 2018, the WTO Dispute Settlement Body agreed to set up an expert group to review the steel and aluminum tariff measures announced by the United States to confirm whether the measures violated WTO rules. It was not until last December that the expert group of WTO dispute settlement mechanism issued its ruling.

　　　　　　 The unilateral trade bullying behavior of the United States has aroused more and more opposition around the world. Some media commented that the United States has now become the biggest destroyer of the international trading system.

　　　　　　 Headquarters reporter Yi Xin:For a long time, the United States has been waving a trade stick at other WTO members on the grounds of "national security" and frequently violated WTO rules. The research report on WTO dispute adjudication shows that by far, the United States is the most "unruly", and two-thirds of WTO violations are caused by the United States. When the WTO expert group ruled that the United States violated the rules, the United States took advantage of the current deadlock in the appointment of members of the WTO Appellate Body to appeal the ruling, so as to evade its obligations. The WTO Appellate Body’s "shutdown" and the paralysis of multilateral trade arbitration institutions are precisely caused by the United States’ insistence on obstructing the selection of judges despite the opposition of more than 100 WTO members. At the US trade policy review meeting held by the WTO in December last year, many WTO members expressed serious concern and dissatisfaction with the US trade policy.

Convicted of violating WTO rules, instead of executing the ruling, the United States appealed by using the "shutdown" of the appellate body, trying to put the execution of the ruling on hold indefinitely.

As an arbitration institution for trade dispute settlement, the Appellate Body is known as the "jewel in the crown of WTO" and it is an important part of the WTO dispute settlement mechanism. It has seven permanent seats for judges, each of whom has a term of four years and can be re-elected once. According to the WTO, cases of trade disputes must be tried and decided jointly by three judges. If the number of judges is insufficient, they can’t accept any new cases, and they will fall into a state of "stopping".

One of the most prominent features of the Appellate Body of WTO is its independence. Under this mechanism, all 164 WTO members, regardless of their size, can obtain equal rights to appeal or defend themselves. However, it seems that the United States has always regarded itself as an exception and repeatedly abused the "one-vote veto" to arbitrarily obstruct the start of the selection process for new judges of the Appellate Body.

Since 2017, the United States has frequently blocked the start of the selection process for new judges of the WTO Appellate Body.

In 2017, three of the seven judges of the Appellate Body ended their terms, but the United States has always blocked the appointment of new judges. Counting this time, in the past two years, the United States has said no to the selection of new judges for 30 consecutive times.

In 2018, the United States vetoed the appointment of Mauritian judges for a second term by one vote, leaving only three judges in the WTO Appellate Body. Three people are also the bottom line for the appellate body to operate. In order to avoid the "lockout", in that year, 67 WTO members demanded that "the selection process for new judges of the Appellate Body should be started as soon as possible". However, the United States rejected this proposal.

In November 2019, at the regular meeting of the WTO Dispute Settlement Body, 117 WTO members once again suggested that the process of selecting new judges of the Appellate Body should be started immediately, which showed the strong political will of most members to restore the Appellate Body. However, the United States is still bent on its own way.

On December 9, 2019, the United States once again unilaterally obstructed, resulting in a draft resolution on the reform of the Appellate Body not being passed, and the selection of new judges was once again blocked.

Due to the inability to select new judges in time, from December 11, 2019, only one judge of the Appellate Body was in office, and the Appellate Body was in a state of "stopping".

　　　　　　 On November 30, 2020, the last member of the Appellate Body officially expired. At this point, all members of the Appellate Body have left their posts.

What is the core reason for the United States to do so in the face of non-implementation of WTO rulings, non-compliance with rules and deliberate sabotage? What kind of bad influence will it have? Let’s listen to the interpretation of special commentator Su Xiaohui.

Su Xiaohui, a special commentator, said that many countries see that the United States has a kind of "double standard" behavior towards rules, and they will use it if they agree, and abandon it if they disagree. At the same time, they will try their best to safeguard American hegemony by taking the leading role in rule-making and use American bullying in trade. This kind of behavior interferes with the development of the world economy and harms others, which is also the fundamental factor behind everyone’s rebound against the United States.

　　On November 12th, the "Most Beautiful Books" in 2018 was announced. Twenty-five books from 20 publishing houses won the title of "Most Beautiful Books" this year, and they will represent China in the "Most Beautiful Books in the World" in 2019.

　　This year’s "China’s Most Beautiful Books" contest began in June this year, and a total of 541 volumes of 326 participating books were received. After two rounds of voting by all the judges, 25 "most beautiful books" of this year were produced on November 10th.

　　Founded in 2003, "The Most Beautiful Book" is an annual book design selection activity sponsored by Shanghai Press and Publication Bureau. For more than ten years, the "Most Beautiful Books" jury was entrusted by the German Book Art Foundation, the organizer of "The Most Beautiful Books in the World" in Leipzig, Germany, to invite top book designers at home and abroad to serve as judges, select and recommend the "Most Beautiful Books" from China in that year and send them to Leipzig, Germany to participate in the selection of "The Most Beautiful Books in the World" in the next year. Over the past decade, 15 batches of 321 kinds of "the most beautiful books" from China have appeared in Leipzig, Germany, and 19 kinds have won the award of "the most beautiful books in the world", including 2 gold medals.

　　For more than ten years, the evaluation of "The Most Beautiful Book" has always paid attention to the integrity of book design, the perfect combination of book content and form, the improvement of book function by book design, the harmony and unity of design style and suitable feel, and the application of technical means as an important element of design. After more than ten years of advocacy and accumulation, the concept of "the most beautiful book" has been increasingly accepted by the publishing and design circles in China.

　　Invited by the "Most Beautiful Books" jury, Japanese designer Mr. Song Tian Masamatsuda, German designer Ms. Konstanze Berner, Beijing, China designers Mr. Liu Xiaoxiang and Mr. Zhang Zhiwei, Guangdong, China designer Mr. Hong Wei and Taiwan, China designer Mr. Huang Yongsong served as the special judges of this year’s "Most Beautiful Books".

　　Attachment: Winners and comments of "The Most Beautiful Book" in 2018

　　Jiangsu Fenghuang Art Publishing House

　　Comments: The elegant gray tone of the book and the texture-rich paper used are very harmonious with the style of the ceramist’s works. The colorless and concave title needs readers to look carefully to form an introverted style. The concave-convex feeling of the seal reminds people of the production process of pottery, and also makes readers have expectations and reading desires for the content. The content of the book is mainly pictures, and the blank layout controls the rhythm of reading, and the priorities are clear, which sets off the author’s ceramic works.

　　The field of history

　　China Building Industry Press

　　Square books indicate many possibilities of space design on paper. Through the dialogue between architects and book designers in China, Japan and South Korea and the display of design works, the graphic designers in the space of paper reflect the control, understanding and design process of the "field" in architecture and paper, and the gap between the characters in typesetting is wide, or vertically or horizontally, suddenly large and small, and obliquely shooting at 45 degrees, which reflects different creative ideas, spatial awareness and layout logic of different styles. The paper material is soft, and the text content and architectural design concept are interlaced in the cube formed by thickness. The Chinese, English, Japanese and Korean characters have various typesetting forms.

　　Beijing Joint Publishing Company

　　This book uses a wooden box, which looks like an object. Open the box, the color matching of books is very chic, novel and pleasing to the eye. There are books and books, which is the popular way at present. The drawings in the book are beautifully designed, made of special paper, and of moderate size. It is commendable that the designer uses red for the annotations in the book, which is elegant with the main text.

　　Huichuang Youth: A Collection of Digital Media Art and Animation Works

　　Higher education press

　　The colors used in book design are very modern, and with abstract geometric figures, they have a strong visual impact and are full of youth. Every part of the book is combined with double contrasting colors, which is easy to identify at the incision of the book and convenient for readers to read and retrieve. Books are small and thick, with moderate feel and suitable for reading.

　　Shark

　　Literature and art development publishing house

　　Hand-made cover paper presents water ripples in line with the theme of the book, and the concave and convex texture increases the simplicity of the book. Concise text information is dotted on the spine of the book, which is convenient to find from the bookcase. The text uses simple gray-blue spot colors and the most restrained design elements to form an elegant and rhythmic layout. The calm and elegant overall style brings readers into the mysterious ocean world.

　　Spring blossoms facing the sea

　　Jiangsu Fenghuang literature and art publishing house

　　The uneven handwriting on the cover and the paper full of texture reflect the collision between tradition and modernity. The spine binding technique is simple and practical, and the plain cotton thread conforms to the tonality of this book. Text papers with different colors and textures distinguish the contents of books: Haizi’s poems are orange, representing the sun and the earth. Velco’s paintings are white, which represents pallor and depression. When two people meet, they sink into the soil (earth color). The incision is bound by riding nail which is cut first and then folded, which is unique.

　　Chongqing publishing house

　　Record the process of facial sketch comprehensively. The image adopts mirror image effect, and the subject is reflected from multiple angles by montage, which increases the reading pleasure. The package has visual coherence.

　　Xiangna Gallery

　　Shanghai People’s Fine Arts Publishing House

　　The overall shape of the book is slender. At first glance, it feels like a box with a sense of the future. The ratio of length to width is very comfortable, and the sense of weight of the book makes readers not surprised. The white cover is dotted with black numbers, which clearly conveys the history of the gallery. The soft paper in the text is different from the materials in the previous album, which increases the comfort of browsing. There is a huge amount of information, but the layout is orderly, the rhythm is moderate, and the overall design style is simple and quiet.

　　A brief history of the development of camellia bouquet in "micro-view"

　　China Building Industry Press

　　This book is a science and technology book. The cover is die-cut and the light pink tone is reminiscent of petals. The pink color that runs through the cover and text of the book is matched with the rhythmic layout design, and the two colored ribbons that are the finishing touch echo the two bright yellow pages in the middle of the inner page, embellishing the yellow of the camellia stamens. This design wins more with less, bringing readers into a world of camellia. The design of charts in the book not only extends the readability of information, but also enriches the formal language of design.

　　Commercial press

　　There are traces of birds everywhere. Two lines run through the text to represent the flight trajectory of birds and also represent the versions of the works of two translators. This design is quite poetic, light in material, and it fits the image of birds without showing emotion.

　　Beiyue literature and art publishing house

　　This is a set of low-cost books suitable for reading. Designers strive to be simple and clear in the design and use of paper. The concave pattern on the cover presents different scenery and lines in the author’s hometown, reflecting visual symbols such as water, rice fields, houses and wheat waves. The black text on the cover is arranged up and down, and the design is unique. Looking through the contents of the book, the version is designed with a large margin. A line does not exceed 30 words, and the number of lines on a page is controlled within 24 lines, which is beneficial to reading. The judges appreciated the designer’s attempt at this low-cost book design.

　　Shandong friendship publishing house

　　This book helps the blind to perceive the characters smoothly and read their contents by touching the source and development changes of Chinese characters and connecting with the cultural connotation behind the words. The book cover is designed in yellow and black, which looks heavy but actually light. Braille fonts on the inner page have a strong sense of touch and reflect the evolution process of Braille fonts. At the same time, in order to be suitable for ordinary readers to read, the text is specially matched with Braille, and the text can also be touched. The overall design of this book is concise and clear, and the visual effect is outstanding.

　　Jiangsu Fenghuang Art Publishing House

　　Color structure and word processing seem to be on the cloud, and the cover incision is mixed and exquisite. It would be better if it were lighter.

　　Jiangsu Fenghuang Art Publishing House

　　The perfect unity of design and content is very rare for the more difficult chronicle design. This design skillfully outlines the word "Gao" with thread fitting, adding a literary color. The text takes time as the context, and the layout is rigorous, leaving blank and ethereal, and the image of China is consistent with the cause of Gao Ershi, the protagonist of this book. The choice of paper is exquisite and light, and the signature position of the protagonist on the letter sleeve is clever and quiet. Taking the protagonist’s calligraphy as the book coat, the design is just right.

　　Shaanxi normal university publishing head office

　　This book is divided into two volumes, the main volume introduces a wide range of businesses in the market; The design of the supplement is also remarkable. It shows people who are engaged in the industry in the form of cartoons, and the businesses that people are engaged in are represented by folding clothes. After folding, the front is a picture, and the back is a record of these people in the market and their languages, which is quite smoky of market life. China in the street is also the China of mankind.

　　Jiangsu phoenix education publishing house

　　The design shows the true feelings everywhere, and the rough paper wrapped in snacks in old shops is combined with rough edges, which shows the fading folk industry and has a hazy beauty. The ancient and folk binding method is adopted, and the page number is set strangely. The text in the text and the big picture are represented by different materials, which enriches the visual language. Black-and-white pictures printed on crude paper have an ancient mottled intention, which seems to show that all new industries originate from old businesses.

　　Excellent Works Collection of the 9th National Book Design Art Exhibition

　　Nanjing Publishing Media Group Nanjing Publishing House

　　The combination of book box stamping and cover blanching in this book design combines Chinese characters "book design" and English "book design". The Chinese characters are indented and English blanched, and the top of the head is black. The visual effect is novel, which reflects the innovation of China book designers in binding and controlling materials. The text design of the book is also very unique, and the text and pictures are appropriate and even. It reflects the contents of 338 outstanding works very well. Due to the vacancy of the grand prize in this exhibition, this book also makes a unique expression in design. The design and presentation of exhibits have the characteristics of great information and interest. The spaced but unevenly distributed burrs at the mouth of the book classify all kinds of award-winning works and bring the whole book to a delicate, elegant, peaceful and upright reading context. The text is made of different paper materials and beautifully printed.

　　Guangxi Normal University Press

　　This collection of images includes 66 photos of birds (similar to bird-shaped bird droppings), which are common in appearance. However, after opening it, you will find that the book is divided into three unique parts: the first part is "Images of Birds", in which all photos are black and white, true and hazy, and the designer consciously downplays the clarity of the photos and gives a detailed statement on the shooting information of the photos; The second part, "Atlas of Convenient Birds", is colored and described in words. Some pictures can be expanded on both sides with exquisite patterns. The third part is "Revealing the Secret of Convenient Birds". In order to prevent readers from feeling uncomfortable, a special seal is designed, which can only be opened to reveal the mystery and present various realistic bird droppings. The author’s mind is wide open, imagining the dirt everywhere in life as a bird, and using the evolution process of photos from black and white to color to reflect the structure of editing design in visual language is an important reason for the book to be recognized by the judges.

　　Shanghai literature and art publishing house

　　Interesting and humorous, the content and design are mixed, which vividly describes such an unbearable bad habit in daily life and shows the vitality and excellent intentions of young designers.

　　Chengdu Times Publishing House

　　The overall design not only has a strong folk flavor, but also conforms to the reading aesthetics of modern people. Authentic folk embroidery constitutes the chapters and pages of books, enriches the structure of books and brings surprises to readers. In contrast, the text layout is unpretentious and suitable for quiet reading. The cover is hand-cut fabric, which echoes the title of the book.

　　Commercial press

　　From the appearance, it is quite special, using magnet as the envelope of the book, and black as the main color. The spine of the three books is exactly the same, and the book mouth is divided into three styles: hairy, flat and uneven, which rotate between the book mouth, the head and the foot. This design feels comfortable, the photos in the book are also black, and the visual experience is relatively unified.

　　blossom press

　　The design is quite handcrafted, and the softness of the paper is perfectly matched with the rough edges without affectation, which is completely in line with the theme. The color of the paper fits the impression of Dunhuang. The spine of the book is not completely die-cut, and its shape is like a grotto hole. After it is torn off, the title of the book is revealed, which is a clever design.

　　China Youth Publishing House

　　The details have a sense of lens and substitution. The paper material and binding of the preface are all very strange, the color is like Tibetan prayer flags, and it is like the separation of the contents of the book, echoing the middle pages. Ending with a color photo, the vision is varied and not monotonous.

　　china pictorial publishing house

　　The interweaving of blue and purple constitutes the rhythm change of this two-volume sister book. The beauty of this book lies in the illustrations full of artistic sense and mystery, which strengthens the artistic conception of the poem. Comfortable small format is very suitable for this collection of poems, which makes readers relaxed and comfortable to read.

　　Shanghai People’s Fine Arts Publishing House

　　Based on the author’s 40 years’ experience in practice and research, this paper gives a new interpretation of book design concepts and a systematic statement of design methodology. This book focuses on teaching content, rich in knowledge and information, and incorporates various ideas and book-making methods designed by the East and the West. Designers devote their efforts and emotions to writing and design. Considering that this book is mainly used by ordinary students, its book design is concise and easy to understand, and there is not much craft. One aspect that deserves praise is that although the book is a simple paperback, its moderate width is suitable for students to read it in a flat way, which is very stretched. The color of this book is mainly red, supplemented by some blank space. It is very practical to have a printing typesetting series table.

Poster of "Dangkou Fengyun"

Special feature of 1905 film network In the splendid history of the Chinese nation for 5,000 years, there have been countless epic national heroes, and their stories have been constantly reshaped in various artistic forms. Since the birth of China’s films, there have been endless films praising national heroes. This year, there are still many films on this theme in China film market. In addition to the hit "Wandering in the Wind", films based on the Sino-French War in the late Qing Dynasty will also be shown in the summer file. This gives us a chance to review the light and shadow and capture all the great national hero images on the screen.

　

China has a vast territory since ancient times, and wars have been going on constantly, so a fighting hero like Yue Fei has emerged. With the rapid expansion of western forces, the Ming and Qing Dynasties, where wars were frequent, became a historical opportunity for national heroes to be tempered and born in the war. The story of the movie Dangkou Fengyun took place during the Jiajing period of the Ming Dynasty. The Japanese pirates constantly harassed and plundered the southeast coast of China, and the government troops were helpless in the face of foreign pirates, and the local people were in dire straits. Qi Jiguang, a young military attache from a military family, came to Zhejiang to take charge of the military affairs against Japan. In order to organize a truly effective army in the face of the enemy, Qi Jiguang recruited brave miners from the local area for strict training, and formed the "Qijiajun" which made the enemy fear.

　

Qi Jiguang has both civil and military skills in history, so it is wise to choose Chiu Man-Cheuk, who is a martial arts player with elegant temperament, to play in the movie "Dangkou Fengyun". Yu Dayou, another famous anti-Japanese actor in the film, is played by Sammo Hung, a veteran action film director and actor. The incarnation of the two kung fu superstars as historical celebrities has undoubtedly enhanced the visibility of the film from a commercial point of view. However, the point of view of "Wandering in the Wind" is not limited to this. Restoring history through grand war scenes is the focus of the film. Director Chen Jiashang studied Qi Jiguang’s relevant historical materials for nearly ten years, and finally chose Qi Jiguang’s experience of training Qi Jiajun as a "special force" as a breakthrough point to show the fighting spirit inspired by the generals, soldiers and coastal people in the face of the Japanese invasion.

Stills of Lin Zexu

　

Compared with those national heroes who became famous for their martial arts, Destruction of Opium at Humen’s Lin Zexu became a widely spread example for his boldness and courage. Lin Zexu’s deeds have been put on the big screen many times. The two most influential editions are Lin Zexu in 1959 and directed by Xie Jin in 1997. The two films are respectively starred by Zhao Dan, the earliest "national male god" in China films, and Bao Guoan, who is well-known for his role of Cao Cao in the TV series Romance of the Three Kingdoms. Lin Zexu, played by Zhao Dan, is elegant and indifferent, while Bao Guoan emphasizes his concern for the country and the people. There are many subtle differences in temperament between the two versions of Lin Zexu, but on the whole, they all depict Lin Zexu’s upright and unyielding national character in the face of political enemies and aggressors from different angles.

Stills of Opium War

　

In particular, the film Opium War, which creatively added a large section of English drama in all English, examined the situation at that time from a different perspective. The film was released on the eve of Hong Kong’s return to China. At that time, after more than 20 years of reform and opening up, China’s national strength increased greatly, and people’s material and cultural lives were much richer than before. As the film says, only when a nation really stands up can it face up to and reflect on its humiliating history. Many times, the film described the smoking ban situation at that time with smoky and dim scenes, and at the same time, it also alluded to the unbearable political environment. Local officials committed crimes and bullied their superiors and deluded their subordinates everywhere. In this case of corruption and decline, the film vividly depicts a loyal and wise veteran Lin Zexu, and his "loyalty" and "righteousness" are also particularly deplorable.

　

Lin Zexu’s greatest historical achievement lies not only in hosting Destruction of Opium at Humen to show Chinese’s determination and perseverance, but also in his inspiration to the later generations to "open their eyes to the world". Under the guidance of this thought, the Westernization Movement of "learning from foreigners and strengthening ourselves" rose, and the Qing government set up the strongest fleet in Asia — — Beiyang navy. In this fleet, a heroic hero was born, whose name was Deng Shichang.

Stills of the Sino-Japanese War

　

In 1894, in the Sino-Japanese Lunar New Year, the Japanese naval joint fleet broke into the waters of China and challenged the Beiyang Navy in China. The film "Sino-Japanese War" released in 1962 reflects this history. It focuses on portraying the heroic image of Deng Shichang, the leader of Zhiyuan Ship, and contrasts it with Li Hongzhang and Fang Boqian, who are weak and afraid of war. The film is starred by actor Li Moran, who successfully created the hero Deng Shichang, a classic character in the history of China film, with his generous figure and resolute temperament. Although the ship in the film is different from the real history due to the limitation of technical level, the thrilling naval battle scene left a deep impression on that generation of China audience. Countless people feel sorry for the complete defeat of Beiyang Navy, but Deng Shichang, played by Li Moran, commanded the scarred Zhiyuan to crash into the joint fleet’s Yoshino, and this scene showed the spirit of death, which still deeply inspired the audience.

Poster of 1894 Sino-Japanese War

　

Fifty years after the release of "The Storm of the Sino-Japanese War", the audience welcomed the movie "1894 Sino-Japanese War" with the same theme, which was shot by the famous war film director Feng Xiaoning. The film increased the feud between the protagonist Deng Shichang and the enemy officer Ito Sukeyuki before the naval battle, and strengthened the dramatic tension of the whole story. Most of the main actors in the film showed credible acting skills. Although as a film released in 2012, its costume props and war scenes are still far from those of the current large-scale commercial films, the film has created a different kind of tragic, and this tragic comes from the appeal of national heroes themselves.

　

The Opium War made China lose Hongkong, and the failure of the Sino-Japanese War of 1894-1895 forced China to admit the Japanese occupation of Taiwan Province. It was not until half a century later that the people of China won an all-round victory in War of Resistance against Japanese Aggression that Taiwan Province was recovered. And this troubled treasure island is not the first time occupied by invaders. In the late Ming and early Qing dynasties, she once fell into the hands of Dutch invaders. The Chinese people on Taiwan Province Island could not bear the exploitation and torture of the Dutch, so they had to turn to the motherland on the other side of the Strait. Zheng Chenggong, as the mainstay of the generals in the Southern Ming Dynasty, organized a fleet to sail for Taiwan Province without hesitation after learning what happened to his compatriots, and with the cooperation of compatriots on the island, he defeated the cunning and ferocious enemy and brought Taiwan Province back to China.

Stills of Hero Zheng Chenggong

Zheng Chenggong’s story was put on the screen by director Wu Ziniu in 2001. The film "Hero Zheng Chenggong" also stars Chiu Man-Cheuk. From Qi Jiguang to Zheng Chenggong, it seems that Chiu Man-Cheuk really has some unique temperament, which accords with the audience’s traditional cognition of national heroes. Compared with Qi Jiguang’s high spirits, the film adds a sadness and resentment to Zheng Chenggong’s ruin. Under Chiu Man-Cheuk’s meticulous interpretation, the heroes are full of masculine beauty, and also perfectly express the people on both sides of the Taiwan Strait’s deep affection and their common desire for reunification.

　

Before the Japanese rebellion in the Ming Dynasty, China rarely encountered foreign enemies from the sea; In the Qing Dynasty after the Ming Dynasty, just like the Dutch invaders in Hero Zheng Chenggong, more difficult enemies began to cross the sea from further places. The movie The Battle of the Dragons, which will be released in the summer, is such a story background. In the 1980s, French troops from the European continent brazenly invaded China’s vassal Viet Nam, and approached China’s border, killing China’s border people, and the Sino-French war broke out. In the anti-aggression war, including this war in modern times, China is no longer confronted with an enemy as savage and backward as the Japanese pirates in the Ming Dynasty, but a great power with more advanced weapons and systems. It is under this circumstance that China’s soldiers and civilians, led by veteran Feng Zicai, have shown their tenacious resistance and national integrity.

"Battle of the Dragon" poster

　

In the movie Battle of the Dragons, in order to save the situation of losing ground, the Qing government reactivated Feng Zicai, who was old and retired. And he didn’t live up to the trust of the country. At the age of nearly 70, he personally fought with a knife and gun, bravely fighting the tall and strong black soldiers of the French army, and finally led the Qing army to win the victory in Zhennan. Old general Feng Zicai is also a well-deserved national hero.

　

From The Storm of the Sino-Japanese War to The Battle of the Dragons, generations of filmmakers have created vivid and touching images of national heroes on the big screen. For thousands of years, it is under the inspiration of these heroes that countless Chinese sons and daughters have fought for the land under their feet unswervingly and fearlessly. With the rising of China’s economy and the continuous improvement of film technology, we will be able to make better national hero films, not forgetting history and praising their great national spirit. This is not only the needs of movie audiences, but also the spiritual needs of the nation, because it is these national heroes who prop up the unyielding backbone of the Chinese nation.

November 24, 2004 Caizong [2004] No.87

Relevant departments of the CPC Central Committee, ministries and commissions of the State Council, directly affiliated institutions, finance departments (bureaus) of all provinces, autonomous regions and municipalities directly under the Central Government, development and reform commissions and price bureaus:
　　In order to fully implement the Administrative Licensing Law and promote administration according to law, in accordance with the Notice of the State Council on Printing and Distributing the Implementation Outline of Comprehensively Promoting Administration according to Law (Guo Fa [2004] No.10), the Implementation Opinions of General Office of the State Council on Implementing the Implementation Outline of Comprehensively Promoting Administration according to Law (Guo Fa [2004] No.24) and the State Council’s Decision on the Third Batch of Cancellation and Adjustment of Administrative Examination and Approval Items (Guo Fa [2004]) As well as the relevant provisions of the Notice of the National Development and Reform Commission and the Ministry of Finance on Clearing up the Charges of Administrative Organs and Institutions (No.1196 [2004] of the Development and Reform Commission), we have comprehensively cleaned up the national and central departments and units’ administrative examination and approval (including administrative licensing, the same below) and decided to announce the cancellation of 103 administrative examination and approval and other charging items. The relevant matters are hereby notified as follows:
　　First, the following 84 items have been approved by the Ministry of Finance and the National Development and Reform Commission (including the former State Planning Commission and the former State Price Bureau), but the administrative examination and approval fees that do not meet the provisions of laws and administrative regulations shall be announced for cancellation.
　　(1) Public security departments
　　1 border management area pass fee
　　2 border residents entry and exit permit fee
　　3. The cost of the foreigner’s settlement identity confirmation form
　　4. Work fee for the ship’s work permit
　　5 Taiwan Province compatriots travel certificate fee.
　　6. driver’s license annual inspection fee
　　7. Handling fees for major and extraordinarily serious traffic accidents
　　8. Fee for holding a gun license for official use
　　9. Cost of civil firearms holding license
　　10 explosive storage license fee
　　11 explosives use license fee
　　12. Fee for explosives purchase certificate
　　13 explosives transport license fee
　　14. The demolition work permit fee
　　(B) development and reform (coal) sector
　　15. Cost of coal business qualification certificate
　　(3) Food and drug supervision departments
　　16 new biological products approval fee (incorporated into the new drug approval fee)
　　17. Registration fee for export license of special chemicals
　　18 drug packaging materials, container production enterprise license review fee
　　(IV) Agricultural sector
　　19 export pesticide approval fee
　　20. Application for examination and approval fee for pesticide test
　　21. Soil and fertilizer testing fee
　　22. Registration fee for fertilizer, soil conditioner and plant growth regulator (including registration certificate fee)
　　23. Regional test fee for crop varieties
　　(5) Industrial and commercial departments
　　24 "trademark registration certificate" verification fee
　　(6) Information industry departments
　　25. Radio registration fee (including fees charged by other departments)
　　26 basic telecommunications business license fee
　　27 trans regional value-added telecommunications business license fee
　　28 value-added telecommunications business license fee
　　(VII) Science and Technology Department
　　29. Technology contract registration fee
　　30 science and technology award evaluation fee (including other departments)
　　(8) Department of land and resources
　　31. Examination and approval fee for geological survey report
　　32 construction land approval fee
　　(9) Surveying and mapping departments
　　33 surveying and mapping work permit fee
　　34. Surveying and mapping qualification fee
　　(10) Department of tobacco monopoly
　　35 tobacco monopoly license (including production, wholesale, retail, temporary) charges
　　(11) Zhongzhi Administration Bureau
　　36. Evaluation fee for scientific research and production units of commercial password products
　　37. Annual fee for licensed sales of commercial password products
　　(twelve) personnel and other departments belong to the talent flow center.
　　38. Political examination fee for going abroad
　　(13) Commission of Science, Technology and Industry for National Defense
　　39. Licensing fees for nuclear materials
　　(14) People’s Bank of China
　　40. Charge for loan card
　　(fifteen) the competent department of production safety (coal)
　　41 dangerous chemicals business license fee
　　42. Fee for special operators’ operation certificate (IC card)
　　43 township coal mine safety production conditions certificate fee
　　(16) Judicial department
　　44. Fee for lawyer’s practice license
　　45 grass-roots legal service workers practicing license fee
　　46. Notary’s practice certificate fee
　　47 law firm practice license fee
　　(17) Press and publication department
　　48 newspaper publishing license fee
　　49. Press card fee
　　(XVIII) Cultural departments
　　50. Performance license fee
　　(XIX) Forestry Department
　　51. Timber transport license fee
　　52 timber cutting license fee
　　53 domestication and breeding license fee
　　54. Fee for special hunting and catching license
　　55 hunting license fee
　　(twenty) population and family planning departments.
　　56 "floating population marriage certificate" fee
　　(twenty-one) civil aviation management department
　　57. Business license fee
　　58 civil aviation safety inspection license fee
　　59. Safety inspection instrument use certificate fee
　　(XXII) Railway departments
　　60 liquefied gas railway tank car (tank) transport license fee
　　(XXIII) Construction Department
　　61. Certified architect certificate fee
　　62. Certificate fee for registered structural engineer
　　63. Certificate fee for registered town planners
　　64. Certificate fee for real estate appraisers
　　65 real estate agent registration certificate fee
　　66. Cost engineer certificate fee
　　67. Supervision engineer certificate fee
　　68 engineering survey and design qualification certification fees
　　69 construction enterprise qualification examination certificate fee
　　70. Construction supervision certificate (including supervision engineer certificate and supervision unit certificate) fee
　　71 city planning qualification certificate fee
　　(twenty-four) labor and social security departments
　　72 wage fund management manual fee
　　(twenty-five) education department
　　73 at their own expense to study abroad intermediary service institutions qualification certificate fee
　　(XXVI) Department of Transportation
　　74. Fee for work permit on water and underwater.
　　(27) China Securities Regulatory Commission.
　　75. Issuance audit fee
　　(28) General Administration of Customs
　　76 customs supervision fees for duty-free goods
　　77. Customs supervision fees for goods in export supervised warehouses
　　78. Tax refund (customs clearance) fee for imported goods
　　79. The vehicle takes up the inspection fee for overtime.
　　80. Vehicle inspection fee
　　(XXIX) Health department
　　81 private medical institutions management fees
　　(30) Port administrative departments (local governments)
　　82. Port management (construction) fee
　　(31) Quality inspection and quarantine department
　　83 cotton quality inspector registration certificate fee
　　(32) Intellectual property department
　　84 intellectual property training center school funding
　　Two, the following seven administrative examination and approval fees have been approved by the Ministry of Finance and the National Development and Reform Commission (including the former State Planning Commission and the former State Price Bureau), with the third batch of administrative examination and approval items cancelled in the State Council.
　　(a) the public security (production safety) department
　　1 explosives (including fireworks) safety production license fee
　　2 explosives (including fireworks) sales license fee
　　(2) The financial department
　　3. Examination fees for registered accountants to perform securities and futures-related businesses.
　　(III) Agricultural sector
　　4 veterinary drug preparation license fee
　　(4) Commercial departments
　　5. Fee for import certificate of specific mechanical and electrical products
　　6 mechanical and electrical products import quota certificate fee
　　(5) General Administration of Customs
　　7. Registration fee for customs declaration unit
　　　 Three, the following 12 administrative examination and approval fees, belonging to the relevant departments ultra vires approval fees, to be announced to cancel.
　　(1) People’s Bank of China
　　1 mechanical and electrical products import registration form fee
　　(2) Department of transportation
　　2 "water transport license" fee
　　3. Cost of building fire protection certificate
　　4. Fire control construction permit fee
　　5. Fire control audit fee
　　6 explosives management certificate fee
　　(3) Tourism sector
　　7. Fee for star report of tourist hotel
　　8 travel agency business license fee
　　9. Travel agency to declare technical report fee
　　10. Fee for the list of overseas travel teams
　　11 outbound tour guide card fee
　　12 tour guide qualification certificate fee
　　Four, the above fees, in addition to the cancellation of the third batch of administrative examination and approval items in the State Council, the fees approved by the relevant departments beyond their authority shall be corrected immediately, and other fees shall be cancelled as of January 1, 2005. Relevant collecting departments and units shall, in accordance with the regulations, go through the cancellation procedures of the License for Charges at the competent price department that originally issued the License for Charges, and go through the cancellation procedures of the bills at the financial department that originally issued the bills for charges. Before January 1, 2005, the balance of relevant funds for charges shall be paid in full to the state treasury or financial accounts in strict accordance with the channels originally prescribed by the financial department. Where the provisions of relevant documents in the past are inconsistent with this notice, the provisions of this notice shall prevail.
　　Five, after the cancellation of the above fees, the relevant departments and units in accordance with laws, administrative regulations and the provisions of the State Council to perform the functions of administrative examination and approval or the issuance of licenses required funds, by the financial department at the same level through the departmental budget or approved by the financial department charged channels to be guaranteed. The financial departments at all levels shall ensure that the relevant departments and units shall perform the expenses required for administrative examination and approval according to law.
　　Six, all regions and relevant departments should be strictly in accordance with the provisions of this notice and the development and reform price [2004] No.1196 document, conscientiously implement the announced cancellation of fees and charges, and before the end of January 2005, the region, the department to implement the cancellation of fees and charges, the amount involved and other reports to the Ministry of Finance, the National Development and Reform Commission for the record.

　　CC: General Office of the State Council, offices of the Financial Ombudsman of the Ministry of Finance in all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning.

　　Today viewpoint

　　In the autumn of 2017, the cigar-shaped Oumuamua broke into the solar system and became the first interstellar visitor discovered and confirmed by scientists, which caused a lot of noise and turmoil in the scientific community. Although it is still unknown whether it is an asteroid, a comet or an alien spacecraft, American scientists have recently said that "flying immortals from outer space" like Omo Mo may not be special, and the elements of life on earth may originate from other star systems, which arrived on Earth by hitchhiking with interstellar visitors like Omo Mo Mo.

　　But at present, these are only assumptions. We need to "catch" more celestial bodies similar to Omo Mo for in-depth research with the help of large telescopes in the future to get the final answer.

　　"Omo Mo" is not special

　　The researchers said that "Omo Mo" is the first confirmed interstellar object we have observed in the solar system, but this does not mean that it is the first interstellar object to reach the solar system in history.

　　"We think, like ‘ Omo Mo ’ Such an object … … At any time, there will be one at a distance of one astronomical unit from the sun (the average distance between the earth and the sun is about 150 million kilometers). " At the "Breakthrough Discuss" conference held at the University of California, Berkeley last month, Bill Porter, head of the Department of Space Studies at the Southwest Research Institute in Colorado, said, "This actually has a very meaningful impact, similar to ‘ Omo Mo ’ Objects may bring life from one celestial body to another. "

　　This idea is called "panspermia)— — The theory put forward by scientists in the 1970s that life on earth came from space. At that time, the British physicist Lord kelvin believed that alien bacteria could reach the earth by comet or meteor and thrive on the earth; Other scientists believe that microorganisms can be embedded in dust particles and pass through galaxies, and they run from one planetary system to another through slight stellar radiation pressure.

　　Can provide heat insulation and radiation protection for microorganisms.

　　At present, the exact size of Omo Momo is still unknown, but researchers believe that its longest size is no more than 800 meters. The object will show "non-gravitational acceleration" when it is far away from the sun, which makes people speculate that "Omo Mo" may be some kind of alien spacecraft.

　　But the more common view is that the "intruder" of this solar system is very cold, and its strange movement is caused by the exhaust gas similar to a comet. When the comet approaches the sun, the ice on it will sublimate directly from solid to gas, forming a huge comet head and a long comet tail. When these gases are released, astronomers can use telescopes to study and determine their composition.

　　Karen Mitch, an astrobiologist at the Institute of Astronomy, University of Hawaii, said: "This tells us that ice can be preserved after such a long journey." Previous studies on comets and other small celestial bodies in our solar system show that objects like Omo have good heat insulation and radiation protection functions, which is good news for any microorganism that may "hitchhike". "Living organic matter can be found in ‘ Omo Mo ’ The interior is well protected. "

　　Astronomers have not found the star system that gave birth to Omo, so we don’t know how long ago Omo was ejected into the dark and cold interstellar dust. But Mickey said that it may have traveled through interstellar space for 10 million years or more.

　　Looking for the next interstellar object to study.

　　Of course, it is still unclear whether any hypothetical creature on Omo will survive the collision with the earth. Mickey said that this icy object hit us at a speed of 215,000 km/h relative to our planet. "This is a very high impact speed."

　　In this regard, Stern Sigurdsson, a professor in the Department of Astronomy and Astrophysics at Pennsylvania State University, said in another speech at the "Breakthrough Discussion" conference that "Omo Mo" and its "passengers" may be quite soft, so after hitting the earth, they may land relatively gently and disperse when they break into our atmosphere.

　　Sigurdsson said that the previous work of Ivey Laueber, director of the astronomy department of Harvard University, and others, as well as his own calculations show that in the nearly 4.6 billion years of history of our planet, about 100 celestial bodies like Omo have hit the earth. "So, we don’t know whether there is a biota inside one of these celestial bodies."

　　Laueber added that we don’t know where Omo is now. "Therefore, it is more meaningful to find the next interstellar object." The powerful large-scale weather measuring telescope (SST) is scheduled to take off from Chile next year and begin to observe the sky. When it runs "full of blood", it may find an interstellar object every month for our study.

　　In addition, scientists suggest that it is also possible that life reached the earth only a short distance long ago. Earthlike planets in our solar system exchange rocks quite regularly, as evidenced by the increasing number of Martian meteorites on earth. In fact, some researchers believe that life on earth may have started on the red planet, and a Martian stone reached the earth in a strong impact.

　　Of course, all this is just a hypothesis, and more scientific evidence is needed to reveal one of the ultimate puzzles of mankind — — Where we come from.

　　(Science and Technology Daily, Beijing, May 8 th)

Special feature of 1905 film network The 2024 Spring Festival movie, which set a total box office record, has come to an end, but films such as the Spring Festival movie still perform steadily in the movie market. Solid quality and good reputation have made the four films show a gratifying long tail effect at the box office, among which "Article 20" came from behind and has led the single-day box office list and the movie attendance list for ten consecutive days as of the evening of the 28th.

Spring is getting warmer, and March is coming, and the movie market activated by the Spring Festival file will also usher in a new lineup. Nearly 30 films "get together" are scheduled for March, with diverse types and stars. More than 20 domestic films continue to flourish, including those that have been shown in the near future, and those that have been well received during the Spring Festival. When they are not shown, they have triggered a very hot new film, which will also welcome the inspection of the audience.

Competing with them on the same stage, there are also many imported foreign films that sell well. At the beginning of the month, it was re-released and (the first film) was warmed up, and the week of big IP blessing was new, and there were countless overseas awards and "the first real-life film of mankind" shocked. Who will win the first prize in the "Spring Mountain" in March?

March screen multi-line outing

The new domestic film shakes the sun brilliantly.

Action suspense, youthful love, absurd comedy, dramatic life … … Diversified theme content and different types of characteristics are the outstanding features of the new films made in China in March.

As a guest film channel "Today’s Film Review", film critic and producer Fujii Shu described these new films as "rich, diverse, light and agile". Taking the Spring Festival outing route as a metaphor, she divided the "movie-watching route" in March into four parts — — You Lost by Me and Viva La Vida form a romantic leisure line, Brilliant She and Chasing the Moon form a warm parent-child line, while Zhou Chu eliminates three evils, plays and kills and opens up a hard-core adventure line, waiting for a bosom friend on a small hiking line.

Hot Movie Promotion (in chronological order)

Eliminating three evils in Zhou Chu

Director and screenwriter:

Starring:,,,,

Release date: March 1.

Synopsis: Chen Guilin (Ehan Juan), a wanted criminal, is dying, only to find that he is only ranked third on the wanted list. He is determined to find out the whereabouts of the first two wanted criminals and get rid of them one by one … …

Aspect: The film ingeniously uses the allusions of "Eliminating Three Harms at Zhouchu" in The Book of Jin and Shi Shuo Xin Yu, and discusses the reaction of "greed and ignorance" from the absurd perspective of self-rescue, which can not only provide a sense of genre film, but also have a strong social warning significance. With the early screening, its Douban film score rose to 8.4 points, and the action scenes and cult plots in the film won online praise. Ehan Juan’s appearance and performance were rated as "handsome to a new height" when he performed the drama of "Return of the Prodigal Son".

Play killing

Director and screenwriter:

Starring:,,,,, Niu Xinxin, Feng Xinyao

Release date: March 2

Synopsis: A generation of famous actresses who fell in love with the country were killed by dark guns! On the first seven nights, private detectives (Jia Bing) are flying all over the sky and many suspects are hijacked in a theater. Known as "crazy", the mysterious flower face band surrounded them, forcing Inspector Man to find out the real murderer within four hours … …

Aspect: Whether the story of "script killing" can reach the previous height remains to be tested by the audience. The comic meaning introduced by comedians such as Jia Bing may bring different miraculous effects to this genre.

A stranger’s knife

Director:

Screenwriter: Tommy

Starring:,, Xia Meng,, Liu Hua

Release date: March 2

Synopsis: There was chaos in the world, and the King of Qi usurped power, secretly killing the heir of the Prince. Tian Anye (Max Zhang), a charcoal seller, was inadvertently involved in this game. In a life-and-death struggle, the secret of Tian Anye and the truth of the martyrdom of the people in Liangcheng in those days were also revealed … …

Aspect: As a rare martial arts action movie in the cinema, an unremarkable movie promoted in advance may bring surprises. The audience who are familiar with Max Zhang’s modern action drama will also enjoy a different kung fu feast in this costume movie.

You lost by me

Director:

Screenwriter:

Starring:,,,

Release date: March 8

Synopsis: The boy Bai Xiaoyu (JC-T) and the girl Wang Jinjin (Zhang Jingyi) meet for the first time in the college entrance examination, and Bai Xiaoyu loses Wang Jinjin for the first time in the vast sea of people. Four years later, they met again unexpectedly and fell in love. In 2018, after knowing each other for eight years and loving each other for five years, they stood in front of the marriage and hesitated, but they fell in love but could not escape the heavy fetters of reality. Will Bai Xiaoyu lose Wang Jinjin again?

Aspect: The film is adapted from the popular novel Wang Jinjin, which I lost twice, and was personally adapted by the original author Zheng Zhi. After 15 years, JC-T returned to the screen. What kind of spark will he have with Zhang Jingyi, the spokesman of youth pain, as the leading actor in the film for the first time?

Chasing the moon

Director and screenwriter:

Starring:

Release date: March 8

Synopsis: Teacher Qi (Caifei He), a famous Shaoxing opera actress, became famous all over the country with a movie Chasing the Moon when she was young. After many years of success, she suddenly returned home and wanted to reunite with her family. The abandoned eldest son, Qiu Sheng (Yuan Wenkang), and the youngest son, Xia Sheng, are hard to get close to her, and an unexpected event gradually reveals the secret truth of the past … …

Aspect: Caifei He won the Best Actress Award in the 36th Chinese Film Golden Rooster Award, and her heartfelt acceptance speech was quickly "out of the circle", which triggered a phenomenal discussion on the whole network. In addition to Caifei He’s award-winning performance of "Don’t be crazy, don’t survive", the film text comes from the novel Past, which won the eighth Lu Xun Literature Award. The combination of strong literariness and Yue Opera, a traditional Chinese opera form, is also expected.

Brilliant her

Director:

Screenwriter: Zhang Li

Starring:,,,

Release date: March 15th.

Synopsis: The kind and tolerant grandmother (played by Kara Wai) meets her granddaughter (played by Liu Haocun) who was accidentally lost 12 years ago. The grandparents and grandchildren are estranged and close to each other, and their secrets are gradually revealed … …

Aspect: Kara Wai and Liu Haocun are partners for the first time, and the performance presented in the preview is full of emotions and moving. In addition, the film also focuses on social hot topics such as campus bullying, and how to observe it in depth is worth looking forward to.

Viva La Vida.

Director:

Screenwriters: Han Yan, Wang Xiaoai and Yang Fuzhi

Starring:,,,, Liu Dan,

Release date: March 30th.

Synopsis: "Mindless" Lu Tu (Peng Yuchang) meets "Unhappy" Ling Min (Li Gengxi), two seriously ill young people with different personalities. Because of the agreement of "relay for life", they mistakenly embarked on a healing journey full of love and strength.

Aspect: The film is the final chapter of the trilogy of life directed by Han Yan. Despite withdrawing from this year’s Spring Festival due to "wrong schedule selection" and other reasons, the film still gained a high reputation during the screening period, and the performances starring two young people were widely praised.

Galaxy writer

Director:,

Screenwriter: Ice Shan, Li Kuo,

Starring:,,, Li Wenru

Release date: March 30th.

Synopsis: Zhang Yiyi (Song Muzi) and Sun Tan (He Wenjun), two small screenwriters with dreams, wrote the original screenplay "Seven Seconds Man" that they thought could go down in history. With the help of a group of friends, they searched for employers and producers, tried to put the film on the big screen, and started a journey of "finding dreams" that was ironic.

Aspect: At the 17th FIRST Youth Film Exhibition, the film won two awards, which were praised by many people in the industry and recommended by "tap water". The film, praised as "The Screenwriter’s Picture Book of Survival" and "The Enlightenment of Contemporary Migrant Workers’ Survival", may gain more bosom friends among young literary fans.

Big IP, see you next week

The foreign film market is full of flowers.

The upsurge of Chinese films brought by the Spring Festival stalls has injected vitality into the film market in 2024. As spring approaches, more overseas imported films join the film market.

According to Jin Yuxuan, a teacher of China Communication University who is a guest on the film channel "Today’s Film Review", the "March" of the relay Spring Festival file gives the audience greater freedom of choice, which provides great opportunities for importing foreign films, and some of them are released at the same time overseas, which deserves attention.

Marvel Comics, Dune, Kung Fu Panda, Godzilla, King Kong and other big IP leaders settled in the March film list, and the Palme d ‘Or award works and "Space Reality Shooting" movies hit hard, which attracted new expectations on the week.

Hot Movie Promotion (in chronological order)

Mrs. Spider: Super Sensory Awakening

Director:

Starring:, Sydney sweeney, celeste O ‘Connor, Isabella Merced,

Producer country: USA

Release date: March 1.

Synopsis: Cathy (Mrs Spider, Dakota Johnson), an emergency nurse, discovers that she can predict the future by accident. In the process of exploring the origin of her ability, she is closely linked with the fate of three spider women. Faced with the pursuit of Ezekiel, the villain "poisonous spider", Mrs. Spider tried to find out the reason … …

Aspect: Mrs. Spider is the most mysterious female superhero in Marvel comics. For Marvel Comics, whose reputation is declining, can the "new" hero on the screen save the decline?

Dune 2

Director:

Starring:,,, Florence Pew

Producer country: USA, Canada

Release date: March 8

Synopsis: Paul E. Cui Di (Timothée Chalamet) joins forces with Cheney (Zendaya) and freeman people to embark on the road of revenge against the conspirators who caused the destruction of his family. When faced with the choice between the love of his life and the fate of the known universe, he must try to stop the terrible future that only he can foresee.

Aspect: Continuing the previous film, the film will continue to explore the legendary journey of the dune world. At present, the film has been praised by overseas authoritative film review websites beyond its previous work. Director Villeneuve will also come to China during the film promotion period. Are you looking forward to it?

Challenge

Director:

Starring:

Producer country: Russia

Release date: March 15th.

Synopsis: An astronaut can’t return to Earth for treatment due to sudden illness, and he will die if he is not treated in time. At the same time, his life is of great significance to the country. A female surgeon was urgently sent to the universe to operate on this astronaut. The difficulties and challenges she will face far exceed her career and cognition. This is the longest "journey adventure" in her career and even her life. She bid farewell to her daughter and mother and embarked on this unknown journey. ……

Aspect: The film is known as "the first real-life film made by human beings in space", and it is worth paying attention to whether the film-history stunt can really be transformed into excellent quality.

Kung fu panda 4

Director:,

English dubbing: Jack Black,,,,

Chinese dubbing:,,

Producer country: USA, China.

Release date: March 22nd.

Synopsis: When the Dragon Warrior Po returns again, he will be forced to practice advanced by Master. A series of brand-new and strongest villains, the Phantom of the Demon, appeared on the stage, and mysteriously she can be transformed into every Po’s former enemy. This time, Po has met new partners such as Xiaozhen, and will start this adventure together.

Aspect: After eight years’ violation, the classic IP is coming again, and the new Kung Fu journey of Panda Po should not be missed. For the audience in China, the voice "performances" of Bo Huang, Yang Mi and Rulu are also worth going into the cinema to enjoy.

The trial of falling

Directed by Justin Tarie.

Screenwriters: Justin Tarie and Arthur Harari.

Starring:,, Milo machado Graner,

Producer country: France

Release date: March 29th.

Synopsis: Sandra (sandra wheeler), her husband Samuel and her visually impaired son Daniel live in a cottage in a remote mountain area with ice and snow. One day, Samuel was found dead after falling from a building outside his house. The police launched an investigation into the suspected murder, and Sandra was charged under uncertain circumstances. Is this suicide or murder? A year later, Daniel took part in the trial of his mother … …

Aspect: The film won the highest prize in Cannes Film Festival last year — — The Palme d ‘Or Award, and continues to harvest various film awards around the world, and the momentum continues to this day. Different from conventional suspense films and court films, the film deeply examines the real face of marriage and family life through these shells, with progressive emotions and subtle lens language, highlighting the pioneering expression of today’s world films on practical issues.

Godzilla vs king kong 2: The Rise of the Empire

Director:

Starring:

Producer country: USA

Release date: March 29th.

Synopsis: After the last monster high-burning battle, King Kong and Godzilla will once again join hands to fight against a huge threat lurking in the world, and gradually explore the origin of these behemoths and the mysteries of Skull Island and other places. At the same time, the veil of the ancient war will also be revealed, and it was that battle that created these extraordinary creatures and profoundly affected the fate of the human world.

Aspect: Can the sequel visually continue the shock of the previous work? In the story, will there be an upgrade without pulling the crotch? We’ll see at the cinema.

　　In fact, this "artificial jellyfish silk" is not a seafood at all. Its raw materials are three food additives: sodium alginate, ammonium aluminum sulfate (commonly known as alum) and anhydrous calcium chloride.

　　Jellyfish silk has also been faked! Yesterday, the media in Hangzhou revealed that Huzhou police seized a large number of fake jellyfish silk in the local farmers’ market according to the report, and then traced it to a ton of fake jellyfish silk. The so-called "jellyfish silk" was all artificially synthesized with chemical raw materials. And the source of this fake jellyfish silk is actually in Changzhou.

　　The Yangzi Evening News reporter contacted Changzhou police to confirm that it was true. An Anhui couple hired a coolie in Changzhou and rented a private house in Zouqu, Changzhou as a small workshop to produce and process this fake jellyfish silk.

　　Yangzi Evening News All-Media Reporter Zhang Bin

　　False jellyfish silk exposure

　　After the information of "Fake jellyfish silk" is released, frightened friends may need a dish of real jellyfish silk to suppress the shock, so it is necessary to popularize science here — —

　　How to tell true from false jellyfish silk?

　　false

　　Jellyfish silk:

　　It’s transparent, tasteless and tough, and it’s not easy to break by pulling it gently with your hands. If you take it out of the water and put it for a while, it will be as soft as scotch tape.

　　real

　　Jellyfish silk:

　　It looks white and yellow, and smells fishy. High-quality jellyfish silk is white or light yellow, with color and no erythema and sediment. Spread out jellyfish silk, the bigger, the whiter and the thinner the better. The meat is crisp, not hard, not broken, crunchy and chewy.

　　The case is full of ups and downs

　　Media exposure:

　　Huzhou seized "artificial jellyfish silk"

　　The suspect confessed that he was learning from Changzhou’s "master".

　　On May 7th, Hangzhou media published a case that Huzhou police cracked the sale of fake jellyfish silk.

　　According to the media report, "three suspects, including Yuan Mou, illegally produced and sold fake jellyfish in the farmer’s market in Shangcheng Road, Zhili Town, Huzhou for almost a year!" In late April this year, the Food and Drug Ring Detachment of Huzhou Public Security Bureau received such a report. Huzhou police immediately joined forces with the Market Supervision Bureau to enforce the law. On April 22nd, they seized more than 300 kilograms of "artificial jellyfish silk" on the spot.

　　After investigation, since June, 2015, Yuan and others, knowing that the artificial jellyfish silk did not meet the food safety standards, still used sodium alginate, anhydrous calcium chloride, ammonium aluminum sulfate and other raw materials to make artificial jellyfish silk, and sold it in the frozen food store operated by Shangcheng Road Farmers’ Market in Zhili Town, making an illegal profit of more than 70,000 yuan.

　　According to Yuan, he also knows that this fake jellyfish silk is harmful, but the wholesale price of jellyfish in the past two years is generally 30-50 kg, and the breeding period is about 40 days. The cost of fake jellyfish is nearly half lower than that of cultured jellyfish, and it sells well and the production cycle is not long, so they will take risks for almost a year.

　　He also said that his craft was learned from the "master" in Changzhou, and the raw materials were also imported from the "master".

　　Therefore, Huzhou police rushed to Changzhou, and on the afternoon of April 29, they arrested Jia, the "master" Yuan said, and his accomplices Sun and Ma. And seized 1 ton of finished and semi-finished products of "artificial jellyfish silk" at the scene! After investigation, Jia and other three people have produced more than 10 tons of fake jellyfish in the past year, making an illegal profit of more than 100,000 yuan.

　　Jia confessed that people from many places came here to study art and purchase goods.

　　Reporter connection:

　　Changzhou police cooperate with "one pot end"

　　The "counterfeiting den" is located in a private house in Zou District, Changzhou.

　　Yesterday afternoon, the reporter contacted Changzhou police to confirm that it did happen. According to Changzhou police, Huzhou police, together with law enforcement officers from the local market supervision department, came to Changzhou. After knowing the specific location of the fake dens, they asked Changzhou police to cooperate with them to arrest the suspects.

　　"Food cases are no small matter!" After receiving the instruction, the Public Security Bureau of Zhonglou attached great importance to it, and immediately arranged nearly 20 police officers to cooperate with the arrest. Everyone Qi Xin worked together to arrest the suspects Jia Mou, Sun Mou and Ma Mou in a private house in Qianjia Village, Zouqu Village Committee, Zouqu Town, Zhonglou District.

　　A police officer involved in the arrest told reporters that they were also surprised when they saw the scene! Houses have become private workshops filled with plastic buckets of all sizes. Three people are producing and processing "fake jellyfish silk" in the workshop. Law enforcement officers in Huzhou seized a large number of raw materials and "fake jellyfish silk" at the scene. Later, I called a truck to drag these fake tools and products back to Huzhou.

　　According to Changzhou police, the trial of the case, taking photos on the spot and obtaining evidence were all conducted by Huzhou police and law enforcement officers of the local market supervision department. Changzhou police mainly cooperate with the arrest work and are not very clear about the specific circumstances of the case. However, Changzhou police learned that the three suspects were all from Anhui, two of them were husband and wife, and the other was a coolie hired by the husband and wife. The couple are doing business in Changzhou, but the Huzhou police are still investigating where the "fake jellyfish silk" flows.

　　Changzhou police said that there may be some action in the later stage of the case, and Changzhou police will pay close attention to the case dynamics.

　　Fake jellyfish silk is very harmful.

　　Long-term consumption will lead to malnutrition, neurasthenia, and even stupidity.

　　Long-term consumption of "artificial jellyfish silk" is extremely harmful. Sodium alginate is a good thickener and a safe food additive in "artificial jellyfish silk". However, additives are additives after all, and it is somewhat inappropriate to eat additives as food. The reporter checked the relevant information and found that sodium alginate contains more cellulose. Although cellulose has certain benefits to the human body, eating too much will affect the absorption of nutrients. It will also adsorb minerals such as iron, calcium, magnesium and zinc existing in other foods in the intestines, so that these nutrients can not be absorbed by the human body, so eating more can cause malnutrition and other symptoms due to lack of various minerals.

　　In addition, another raw material in "artificial jellyfish silk" is alum. This material has a high content of aluminum, which will affect the absorption of calcium, iron and other minerals by the human body for a long time, leading to osteoporosis, anemia and so on. In addition, long-term intake of aluminum can affect or even destroy the human nervous system, which significantly increases the incidence of neurasthenia and even makes people susceptible to Alzheimer’s disease, that is, senile dementia. After testing, the aluminum content in the "artificial jellyfish silk" made by Jia and others exceeded the standard seriously, reaching 600-800mg. Long-term consumption is extremely harmful. (According to Urban Express)

　　Chen Xinfeng, the person in charge of the ecological park, and the staff are carrying out professional leaf splitting, flower thinning and fruit thinning on the elevated strawberries to ensure the quality after listing. This is the second year that he has cultivated strawberries without soil. Compared with the traditional cultivation of strawberries, this cultivation technology has a better planting environment and greatly improved the picking experience of tourists.　

　　

Tourists pick and punch cards in the high-ridge strawberry greenhouse.　

　　"Our main varieties are ice cream strawberries, chocolate strawberries and cream strawberries. The output of each greenhouse is about 4,000 kilograms, and each kilogram can be sold to 45 yuan. From now until June, it is the peak season for picking, and the total income is expected to reach 300,000 yuan." Chen Xinfeng told reporters that the strawberries he planted were well received by the market. In addition to supplying local supermarkets, many customers in Zhengzhou and Luoyang booked them, which was in short supply.　

The person in charge introduced the situation of soilless cultivation of strawberries for tourists who came to pick them.　

　　Inspired by "elevated" strawberries, in 2024, Chen Xinfeng transformed the strawberry greenhouse into a smart agricultural greenhouse to plant "high-ridge" strawberries to improve quality and yield. In the transformation, he raised the ridge by 30 cm with steel frame, which is more suitable for the development of sightseeing and picking agriculture; Adopt intelligent drip irrigation and water circulation heating technology system to accurately control air humidity and nutrient supply, and ensure stable growth environment while saving water and fertilizer; Using physical pest control and biological control technology to replace traditional pesticides to ensure that strawberries are green and pollution-free; Equipped with automatic temperature control and light supplement equipment, so that strawberry growth is not limited by natural conditions; Pure water irrigation is used to provide high-quality and stable water source for strawberry growth and accurately meet water demand. At the same time, he also introduced the drone pollination technology of "low temperature tolerance, no flight and no shed collision", which not only improved the fruit setting rate of strawberries, but also improved the fruit quality, making the fruit shape correct and the taste sweet.　

　　Walking into the meat rabbit breeding base in Hanxi Village, Dading Street, rows of modern breeding cages are uniform, and fat meat rabbits are eating and drinking leisurely. The head of the base, Mao Xing, observed the growth of rabbits and carefully recorded them. "At present, there are 144 groups of modern breeding cages in our base, with a total of more than 3,400 meat rabbits, with an annual slaughter of more than 60,000, which can generate income of 500,000 yuan." Mao Xing happily talked to the reporter about the "rabbit breeding".　

Technicians check the growth of meat rabbits.　

　　There are only three or four workers in the clean and tidy breeding shed, thanks to the automatic breeding equipment introduced by the base. Automatic temperature control technology can adjust the temperature of the breeding shed in time, which is more suitable for the growth of meat rabbits; Set the feeding time on the computer, automatically start the feeding function at the point of arrival, and automatically cut off the power after feeding, feeding 1-6 times a day, which better caters to the physiological characteristics of rabbits with less food and more meals; The automatic excrement cleaning system can automatically clean excrement, reduce ammonia smell and flies and mosquitoes, reduce the disease probability and mortality of meat rabbits, and improve the survival rate of young rabbits. In addition, the rabbit manure is also used as agricultural fertilizer and exported to Fujian and Shaanxi, which increases the economic benefits.　

　　"This meat rabbit breeding project can also increase the income of the village collective by 100,000 yuan every year. In the next step, the two village committees will encourage interested people to learn rabbit breeding technology, so that meat rabbit breeding will become a characteristic industry in the village and a project to increase people’s income." Yao Jialian, secretary of the village party branch, introduced.　

　　The industry is prosperous, the countryside is strong and the villagers are rich. In recent years, mengzhou city has continuously intensified the adjustment of agricultural industrial structure. By increasing the popularization and application of intelligent agricultural technologies such as drones, Internet of Things and big data in agricultural production, it has changed the extensive production management mode of traditional agriculture, improved agricultural production efficiency, improved the output and quality of agricultural products, and promoted the sustainable development of agriculture.　

　　It is reported that in the next step, mengzhou city will promote agricultural modernization and intelligence by cultivating high-quality agricultural skilled talents in the new era, accelerating the application of smart agricultural technology, strengthening the guarantee of data elements, and strengthening the construction of talent teams, empowering the masses with smart agriculture, helping the rural areas to fully revitalize, and painting a new picture of a beautiful countryside with strong agriculture, beautiful countryside and rich farmers.　

　　(Guangming Daily full media reporter Michael Cui correspondent Hou Wei Chen Daoming)　

The military parade is an extremely grand military ceremony.

It embodies the national prestige of a country, the military prestige of an army and the integrity of a nation.

It is an important form for soldiers to swear loyalty to the country and show their military style.

It is of great significance for promoting national prestige and military prestige, inspiring national spirit and inspiring patriotic enthusiasm.

Since the founding of New China, there have been 14 National Day military parades and the Victory Day of the Anti-Japanese War in 2015, and military parades have also been held in some large-scale military exercises.

There are many perspectives on how to look at these military parades.

You can see it from the reading formation

You can see from the weapons and equipment

From the clothing of the troops being read

You can see from the slogan of the military parade.

You can also look at it from the leader’s review car and so on

In short, the National Day military parade has a lot to watch.

From these perspectives, we can see that the achievements of national defense modernization and the revolutionary, modernized and regularized new features of the People’s Liberation Army reflect the comprehensive quality and economic strength of the country, as well as the military and cultural level of the country and the army.

"CNR National Defense Time and Space" specially invited Jiang Tingyu, former director and researcher of the Editorial Research Department of China People’s Revolutionary Military Museum, to tell you about it.

Viewing the military parade from multiple perspectives

first episode

Viewing the military parade from the formation of the troops being read

The pictures in this article are all from "CNR National Defense Time and Space" WeChat WeChat official account.

The formation of military parade is an important content and element of military parade. The formations read can reflect the development process of the People’s Liberation Army (PLA) from a single army to a synthetic army of various military types, the reform and changes of the PLA establishment system, and the achievements of the national defense and army building in new China and the brand-new features of the PLA’s revolutionary, modern and regular construction.

Founding ceremony military parade

Navy, air force

First formation. See Synonyms at first formation

The troops being read are mainly the army.

In the founding ceremony military parade in 1949, 16,400 troops were read, which were formed in the sequence of the navy, army and air force. Although the navy had only two platoons, it was organized as a square team and walked in the front. The army is formed in the order of infantry division, artillery division, chariot division and cavalry division. Seventeen aircraft of the Air Force are organized into a mixed flight echelon and six detachments. The troops under study are nominally the army, navy and air force, but in fact they are mainly the army, and the army is mainly the infantry. The navy, air force and other arms are still being formed.

Navy parade in founding ceremony.

Cavalry team in founding ceremony military parade

Military parade on the first anniversary of National Day

The number of reference troops is the largest, and the formation under review has reflected the gradual progress from a single army to a synthetic army of various services and arms.

In 1950, 24,209 officers and men participated in the National Day military parade, which was the largest number of troops in the 13th National Day military parade in New China. During the National Day military parade, the leading bodies of the air force, navy, artillery, armored forces and other services and arms have been established, and the objects and formations read have reflected that the People’s Liberation Army has gradually moved from a single army to a synthetic army of various services and arms.

The air force parade in the National Day military parade in 1950.

1950年国庆阅兵接受检阅的坦克方队

国庆两周年阅兵

军事院校、伞兵部队、探照灯部队和民兵编队首次参加受阅。

1951年国庆阅兵，受阅的陆海空三军部队和民兵代表13348人。地面方队13个，空中梯队3个，共16个编队。这次阅兵，首次出现了军事院校方队，并且作为受阅第一方队，反映了我军注重院校建设，重视培养军队现代军事人才 。伞兵部队、探照灯部队也是首次编队受阅。民兵作为一个方队首次参加国庆阅兵。

1951年国庆阅兵中军事学院方队

首次受阅的伞兵部队

国庆三周年阅兵

公安部队首次编队受阅

1952年国庆阅兵，陆海空三军部队和民兵代表11300多人接受检阅。公安部队第一次编队受阅。1950年11月公安部队领导机构成立，公安部队成为人民解放军的一个重要军种。

1952年国庆阅兵中民兵方队

国庆四周年阅兵

The first formation of "Katyusha" rocket artillery was read

1953国庆阅兵，陆海空军代表11035人参加受阅，48个地面方队和6个空中梯队。“喀秋莎”火箭炮兵首次编队受阅，成为阅兵的一个亮点。在炮兵方队里，拖拉机牵引着巨大的加榴炮通过天安门广场。“拖拉机拖炮”成为国庆四周年阅兵的一道风景线。

The first formation of "Katyusha" rocket artillery was read

Military parade on the fifth anniversary of National Day

The cavalry team was read for the last time

In the National Day military parade in 1954, there were 10,384 people in 38 teams on the ground and 4 flight echelons in the air. Among them, there are 7 military academies, and the cavalry has been organized into 6 teams. This is the last time the cavalry troops were reviewed in the National Day military parade. Since then, the cavalry troops have withdrawn from the National Day military parade stage.

The cavalry team that was read for the last time

Military parade on the sixth anniversary of National Day

The People’s Liberation Army implements the military rank system.

For the first time, a general leader appeared in the troops under study.

In the National Day military parade in 1955, 10,344 troops were read by the armed forces, forming 27 square teams and several flight echelons. After the People’s Liberation Army implemented the military rank system, all the officers and men of each party team of the army, navy and air force were wearing new military uniforms, wearing ranks and badges, and they were full of energy and spirits, showing the new look of the People’s Liberation Army after the military rank system was implemented. This military parade, in the military academy team, there was also a general leader.

The military academy team led by the general

Military parade on the seventh anniversary of National Day

Due to the rain, the airborne echelon was not read.

In the National Day military parade in 1956, 11,929 troops were referred to and organized into 29 ground teams and several flight echelons for reference. See the officers and men of the army taking the domestic Jiefang brand car for review. The airborne echelon was not read because of the rain.

People’s Liberation Army reading in the rain

National Day Eighth Anniversary Parade

It is the one with the least number of readers.

The first formation of domestic fighters was read.

In the National Day military parade in 1957, there were 29 parade teams and 5 aerial echelons, with 7064 participants, which was the least among the 13 military parades in New China. During the National Day military parade in 1957, China’s self-produced Il-28 jet bomber and J -5 fighter participated in the aerial echelon for the first time.

China’s self-produced bombers and fighters participated in the aerial echelon for the first time.

National Day Ninth Anniversary Parade

Seven militia divisions in the capital were read.

The first formation of female militia. See Synonyms at first.

In the National Day military parade in 1958, there were 7,856 soldiers and militiamen, and 15 trekking teams, 14 vehicle teams and 6 aerial echelons were reviewed. "Capital Militia Division" appeared in the reading team for the first time, with seven capital militia divisions as references, and female militiamen were read in formation for the first time.

North China militia team read

The female militia team being read

National Day 10th Anniversary Parade

Refer to the large number of planes and the large number of air echelons.

In the National Day military parade in 1959, there were 11,018 troops in 35 formations, including 15 trekking teams, 14 vehicle teams, 6 aerial echelons and 155 planes. Compared with previous military parades, the number of planes and air echelons is the largest. The military parade was large in scale, but it only took 58 minutes, indicating that the organization of the military parade is becoming more and more thorough and mature.

The air echelon being read

Military parade on the 35th anniversary of National Day

The strategic missile team, the armed police team and the female soldier team participated in the reading for the first time.

In the National Day military parade in 1984, 10,370 troops were read, including 46 square (ladder) teams. There are 42 ground parades, including 24 mechanized parades and 18 trekking parades. There are more mechanized parades than before, which reflects the development and promotion of our army’s modernization. There are 4 air echelons and 94 aircraft. The strategic missile made its debut, and the female soldier team participated in the National Day reading for the first time, which became a beautiful landscape on the parade ground. The armed police force, which has just been formed, is also being read for the first time.

The female soldier team participated in the National Day reading for the first time.

The first appearance of the strategic missile team

50 th anniversary military parade

Army aviation, naval aviation, marine corps, armed police special police team and reserve forces were read for the first time.

In the National Day military parade in 1999, more than 11,000 people from the PLA Army, Navy, Air Force, Second Artillery Corps, People’s Armed Police Force, militia and reserve forces formed 42 ground teams and 10 air echelons, and 52 formations were reviewed. Among the ground teams, there are 17 trekking teams and 25 vehicle teams. Army aviation, naval aviation, marine corps, armed police special police and reserve forces were read for the first time. Air tanker, etc. See for the first time. There are 25 people in the parade, which is the highest in the world.

The marine corps team that was read.

The airborne troops team being read.

The 60th anniversary military parade.

Special forces, weapons and equipment and high-tech teams have been added. Special forces team, armed police armored vehicle team, airborne combat vehicle team, mobile radar team, signal equipment team, drone team, cruise missile team, early warning aircraft echelon, etc. refer to it for the first time. The echelon of female pilots first appeared in the National Day parade.

In the National Day military parade in 2009, there were more than 8,000 troops and militia reserves, including 56 square (ladder) teams, including 14 on foot, 30 on equipment and 12 in the air, which was the largest number of Chinese (ladder) teams in all previous National Day military parades in New China.

The Army has seven arms for reference, the Navy has four arms for reference, the Air Force has four arms for reference, and the Second Artillery Corps has six teams for reference. The first appearance of the special forces team, the second artillery walking team, and the female soldiers team of the three armed forces showed that the military parade was more comprehensive. The complete reference elements reflect the integrity of China’s armed forces system.

This National Day military parade has reduced the number of trekking teams and increased the number of equipment teams. There is only one infantry team. The navy, air force, second artillery and other arms and services have increased. The number of strategic missile teams of the Second Artillery Corps increased to five, and the number of aviation echelons increased to 12. For the first time, we refer to the UAV team, the airborne combat vehicle team, the signal equipment team, the logistics equipment team, the mobile radar team, the armed police armored vehicle team, the cruise missile team, and the early warning aircraft echelon. There are many arms and services of equipment and technology in the team being read, which reflects the transformation of the People’s Liberation Army from quantitative scale to quality and efficiency, and from manpower-intensive to technology-intensive.

The special forces team being read

The drone team being read

Anti-Japanese War Victory Day Parade

A team of anti-Japanese veterans appeared, and representatives of the anti-Japanese model troops formed a team to be read separately. Nearly 1,000 officers and men from 17 foreign military teams and teams attended the reading, which was the first time that China invited foreign military representatives to participate in the military parade.

Anti-Japanese War Victory Day military parade. 12,000 troops participated in the reading, and they were organized into 50 square (ladder) teams. Among them, there are 11 trekking teams, 2 anti-Japanese veteran comrades riding teams, 27 equipment teams and 10 aerial echelons. Representatives of the British model troops in the Anti-Japanese War formed a team to be read separately. Nearly a thousand officers and men from 17 foreign military teams and teams participated in the reading.

The Anti-Japanese War Veterans’ Team is a special reading team. Their average age is 90 years old, the youngest is 84 years old, and the oldest is 102 years old. Many of them are covered with medals, medals and commemorative medals on their chests, which record and show their achievements and historical contributions in the Anti-Japanese War.

Participate in the anti-Japanese war veteran team that was read.

It is the first time in the history of the new China military parade that representatives of the British model troops formed a team to be read separately. This fully reflects the full affirmation of the Party and the country to the British model troops who have made meritorious deeds and contributions in War of Resistance against Japanese Aggression.

Participate in the team of Yingmo troops in Langyashan.

Nearly 1,000 officers and men from 17 foreign military teams and teams from five continents in Asia, Europe, Africa, Oceania and America participated in the reading. This is the first time that China has invited foreign military representatives to participate in the military parade, which embodies a clear attitude of jointly commemorating the victory of the world anti-fascist war, embodies the internationality of the world anti-fascist war, and embodies the people of China and the people of other countries to jointly defend the victory of World War II and pursue and yearn for lasting peace in the world.

The Russian Federation armed forces team was reviewed.

For the first time, the 27 equipment teams that were read were grouped into six combat modules: ground assault, air defense and anti-missile, maritime attack and defense, strategic strike, information support and afterloading support, which broke the previous concept that military parades were grouped according to land, sea, air, second artillery and other arms, and highlighted the changes in the operational concept of the People’s Liberation Army.

Both nuclear and regular missile teams

Bomber echelon

The 10 air echelons and nearly 200 planes read are uniform and magnificent. Including air flag protection echelon, leader echelon, early warning commander echelon, fighter echelon, bomber echelon, naval carrier-based aircraft echelon, maritime patrol aircraft echelon, helicopter echelon, refueling and receiving aircraft echelon, covering the existing advanced combat and support aircraft of our army. The air combat elements are complete, the formation is novel and changeable, and the meters and seconds of the large formation are not bad. This fully reflects the improvement of our army’s modern combat level.　

(The original title is "Looking at the military parade from multiple perspectives: Looking at the military parade from the formation of the troops being read")