The Central Network Information Office deployed a special campaign of ＂Clear, Combating Traffic Fraud, Black Public Relations, and Network Water Army＂

On December 22nd, the Central Network Information Office held a video conference on the national network information system, and deployed the special action of "Clear, Combating Traffic Fraud, Black Public Relations and Network Water Army". Sheng Ronghua, deputy director of the Central Network Information Office and deputy director of the National Network Information Office, attended the meeting and delivered a speech. Responsible comrades of relevant departments of the Central Network Information Office and representatives of website platforms attended the meeting at the main venue, and responsible comrades of the Network Information Office of the Party Committee of all provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps attended the meeting at the sub-meeting.

The meeting pointed out that at present, the problems of traffic fraud, black public relations and network water army are interrelated and coordinated with each other, which damages the legitimate rights and interests of netizens, disrupts the network public opinion environment and undermines the market order of fair competition. The people deeply hate it and strongly reflect it. In this regard, the Central Network Information Office decided to launch a two-month nationwide special campaign of "Clear, Combating Traffic Fraud, Black Public Relations, and Network Water Army".

The meeting stressed that it is necessary to improve the political position and fully understand the significance of the special action from the aspects of standardizing the communication order, safeguarding the legitimate rights and interests of the people and maintaining a good market order. The meeting made it clear that this special action focused on traffic fraud, black public relations, and chaos in the network water army, focusing on three aspects of rectification tasks.The first is to control the traffic fraud problems such as brushing points, controlling comments, brushing letters, brushing the amount of powder, and brushing the list to canvass.Focus on platforms such as life service, book audio-visual scoring, social interaction and short videos, and focus on rectifying the fictional "notes on planting grass" and "online celebrity evaluation" by hiring professional writers and the network water army, or by "raising the number", occupying the front row of praise, and discouraging the deletion of bad reviews, etc., the film and television, songs, literary works, as well as commodities, food, and scenic spots are controlled and evaluated; Keep a close eye on commodity marketing links such as short videos, live broadcasts, and e-commerce platforms, and manage problems such as making false sales and false praise; Focus on social information, forum communities, live video, application stores, small programs and other platform links, rectify the purchase of fans in bulk, increase "zombie fans" and "talent powder", and organize the water army to create false readings, comments, reposts, likes, downloads, exposures and other issues; Pay close attention to the list positions of various website platforms such as "hot search list", "ranking list" and "popular recommendation", and seriously investigate and deal with problems such as malicious speculation and canvassing by manual or technical means.The second is to continue to rectify the chaos of online black public relations.Focus on cracking down on extortion of others and seeking improper benefits on the grounds of posting negative information on the Internet; Rectify and stir up social hotspots, concoct so-called "hot articles" and "explosions", and deliberately incite netizens to engage in malicious marketing; Centralized disposal of malicious counterfeiting, counterfeiting or misappropriation of information content published by organizations and other people’s accounts in order to attract attention or achieve the purpose of self-hype; Seriously investigate and deal with the problem that the website platform and related staff accept property and delete negative information for enterprises or individuals; Crack down on businesses fabricating negative or misleading information from competitors, systematically speculating and publishing, boosting the rising popularity, and harming the legitimate rights and interests of enterprises.The third is to resolutely investigate and deal with the information, accounts and related control platforms of the network water army.Comprehensively clean up a batch of information on promoting drainage or recruiting water army in the name of "network part-time job" and "recruiting writers"; Focus on investigating and dealing with a number of accounts of the water army registered in batches and publishing homogeneous information, which are used to create false data, stir up hot topics, attack and slander others, and sink negative information; Severely crack down on a number of group control software and hang-up platforms that provide brushing services.

The meeting demanded that cracking down on traffic fraud, black public relations, and chaos in the network water army is the final battle of the "Qinglang" series of special actions in 2021. It is necessary to strengthen organizational leadership, do a good job in supervision and implementation, grasp the work rules, compact responsibilities at all levels, pay attention to long-term governance, and promote the special rectification work to achieve solid results.