The ＂Report＂ is newly released! 2023 China Network Audio-visual 12 Big Data Release

Conference site of "China Network Audio-visual Development Research Report (2024)"

1905 movie network news On the afternoon of March 27th, the Research Report on the Development of Network Audiovisual in China (2024) (hereinafter referred to as the Report) was released at the 11th China Network Audiovisual Conference. Chinese People’s Political Consultative Conference, member of the Standing Committee, deputy director of the Culture, Literature, History and Learning Committee, Nie Chenxi, president of China Internet Audiovisual Association, and Liu Yulin, director of China Internet Network Information Center and secretary of the Party Committee, attended the report conference and delivered speeches.

Speech by Nie Chenxi, member of the Standing Committee of Chinese People’s Political Consultative Conference, deputy director of the Culture, Literature, History and Learning Committee, and president of China Network Audiovisual Association.

Nie Chenxi pointed out that this year is the ninth time that China Network Audio-visual Association has released the Report. The Report not only comprehensively shows the vigorous development trend of the network audio-visual industry in China, but also deeply analyzes the internal logic and trend of the development of the network audio-visual industry, which has become a weather vane for looking forward to the future of the industry and an important basis for studying the development of the industry, and provides a powerful decision-making reference for the sustainable development of the industry.

Speech by Liu Yulin, Director and Party Secretary of China Internet Network Information Center.

Liu Yulin said that since 2015, China Internet Information Center has cooperated with China Internet Audio-visual Association to provide survey data and research support for the Report. In the future, China Internet Network Information Center will focus on the new trends and new features in the Internet field, form more forward-looking and strategic research results, jointly promote the vigorous development of the industry and provide solid support for the development of new quality productivity.

Zhou Jie, Deputy Secretary General of China Network Audiovisual Program Service Association, Vice Chairman and Secretary General of Short Video and Live Broadcasting Working Committee

Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association and Vice Chairman and Secretary-General of Short Video and Live Broadcasting Working Committee, made a comprehensive and in-depth interpretation of the core contents of the Report. The Report describes the development achievements of the network audio-visual industry in the past year through a number of key data, forming 12 major findings:

First, the status of network audio-visual "the largest Internet application" has become more and more stable, with 1.074 billion users and a utilization rate of 98.3%.

Second, the average daily usage time of mobile audio-visual applications exceeds 3 hours, and the average daily usage time of short videos is 151 minutes. Online audio-visual is still the "first weapon to kill time".

Third, the scale of rural network audio-visual users is 320 million, the growth rate is much higher than that of cities and towns, and network audio-visual plays an important role in the rural revitalization strategy.

4. The scale of the network audio-visual market exceeds 1.15 trillion, and there are more than 660,000 enterprises. Network audio-visual is an important force in the new quality productivity of the digital economy.

Five, the total number of short video accounts in the whole network reached 1.55 billion, and the number of professional anchors exceeded 15 million. Network audio-visual provided new employment channels.

Sixth, the short video live broadcast has obvious consumption effect. More than 70% of users buy goods because of watching short video/live broadcast, and short video/live broadcast, e-commerce and cultural travel have become the strongest CP.

Seven, "long", "short", "straight" and "sound" active users are further gathered on the head platform.

VIII. Online audio-visual is an important supply for the public’s "entertainment feast". In 2023, there were more than 17,000 online long video works, and the stock of major long video platform works reached more than 120,000.

Nine, the online volume of micro-short dramas on key networks doubled, and the stickiness of micro-short dramas users increased rapidly. 40% of users often watched and 30% of users paid.

X. Network audio-visual shoulders the cultural mission of the new era, with frequent boutiques. In 2023, the number of long video works with main melody melody melody reached 51.534 billion times.

Eleven, the mainstream media in the short video platform to highlight the power of communication, guidance.

Twelve, the big screen "double governance" has achieved remarkable results, the user experience has been greatly improved, and the proportion of satisfied users has reached 90%.