Less than 140,000, behind the Galaxy L7 "bottom fishing": Geely is "doing the hard and right thing"

The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

Jackie Chan exposes his 5-year new film plan, Cai Mingliang intends to invite Andy Lau to film

    Movie Network News On the evening of November 23rd, the 50th Taiwan Film Golden Horse Awards were announced in Taipei, and various awards were won. Jackie Chan and Cheng Jiaban won the Best Action Design Award, and he smiled when he won the Golden Horse, revealing his film plan within five years. Cai Mingliang won the Best Director Award, and his favorite Li Kangsheng was also named the Best Actor. Both were recognized by the Golden Horse, and Cai Mingliang also laughed that Andy Lau could also make his own plays.

Cai Mingliang: Andy Lau can also film my play

    Previously, Cai Mingliang’s new film won the grand prize of the 70th Venice International Film Festival, and this time he won two heavyweight awards at the awards ceremony at his doorstep. He sighed with a lot of emotion, "It’s not easy. With a sense of glory, I’m not so excited to win awards abroad." At this point, he choked up, saying that his film has finally been recognized by Taiwanese audiences, and years of hard work have not been in vain.

    After Cai Mingliang got the best director, he said that if Li Kangsheng missed the best actor, he would give him the trophy. Fortunately, in the end, his love will become emperor as he wished. Cai Mingliang finally breathed a sigh of relief and said with a smile that it may not be just for Li Kangsheng in the future.

Jackie Chan: I will be very busy in the next five or six years

    20 years ago, Jackie Chan won the Golden Horse Award for Best Actor twice in a row. This time, he was shortlisted for the Best Action Design Award for "Zodiac". After successfully winning the Golden Horse Award, he bluntly said that making action movies is more fulfilling, "Every time there is a nomination for the Golden Horse, I will come. This award is the highest award as an action director. The actor may not be happy with this, but I am very happy because the martial finger can be accepted by others." Jackie Chan said that in fact, he did not like making literary films at all. "When I was young, I didn’t like literary films. I either cried or laughed. When I was filming, I cried for a day. Er Dongsheng asked me to cry, then cry, and then click. I would rather go to the jumping scene."

    Although Jackie Chan said that "Zodiac" is his last big action movie, but the next part of Jackie Chan’s play is actually quite a lot of action, "I will shoot" Cross-Border Tracking "soon, and then Li Rengang is" Soldiers from the Sky ", and Zhang Yimou’s new film, I will be busy in the next five or six years." He also revealed that "Cross-Border Tracking" will be filmed in the United States, Mongolia, Sichuan, China and many other places.

Li XuejianWhat is it?Feng XiaogangInvited me ten years ago

    The competition for the best supporting actor is also very fierce. Li Xuejian defeated Huang Bo, Tong Dawei and others to win the trophy. At the age of 59, he bluntly said that he likes "the little golden horse". "I like the little golden horse from the bottom of my heart, because I am a horse, which is a mascot and fate. I have liked horses since I was a child, and my original wish was to be a cavalry, but later when I was shot, I was thrown by a horse, so I didn’t dare to ride a horse." Li Xuejian also said that he wanted to put the trophy in "the most beloved place." When asked where it was, he gestured with his hand and signaled to keep it in his heart.

    This time, with his performance in China, Li Xuejian won the trophy. He revealed that the director Feng Xiaogang had actually found himself ten years ago and starred in the role of Li Peiji. "He (referring to Feng Xiaogang) prepared this play more than ten years ago, but he has not approved it. He found me ten years ago, and after four or five years, he was not allowed to shoot.

Chen ZheyiWhat is it?The mainland has been submitted for trial

    The Singaporean film "Mom and Dad Away" was the biggest dark horse at the Golden Horse Awards this year, winning four awards for Best Feature Film, Best New Director, Best Supporting Actress, and Best Original Screenplay in one fell swoop. Director and screenwriter Chen Zheyi was only 29 years old this year, and he was soft-hearted when he won the award. "I just came here to shake hands with Ang Lee, but I still didn’t dare." He also said that he was dumbfounded to be shortlisted this time, and the other four competitors for Best Feature Film are very strong, compared to his own film, which is too "petite". "Golden Horse is so kind to me, how can I get so much? There will be pressure."

    Chen Zheyi revealed that "Mom and Dad are not at home" was filmed in Singapore for three years, and his wife went to school in London. During this period, she ran from both ends, and the cost was not small in addition to hard work. "I flew there once, and my directing fee was gone, and I was very poor. I got married at the age of 25, and now I have been married for 4 years. My wife said that there are still 3 years, and after 3 years, you have to earn a little money, or you will give up [making movies]."

    In addition, Chen Zheyi also revealed that the copyright of "Mom and Dad Are Not at Home" in the mainland has been sold and has entered the stage of review, but whether it can be released is still unknown.

How Nongfu Spring Achieved a Mineral Water Empire

  In 2024, the Hurun Rich List and the New Fortune 500 Rich List were released. Zhong Shanyuan, the founder of Nongfu Spring, once again topped the throne of China’s richest man with a total wealth of 450 billion yuan and a shareholding market value of 456.27 billion yuan. This is also his fourth consecutive title as China’s richest man. Mineral water is a traditional industry with intense competition and meager profits, but Nongfu Spring has achieved a hundred billion empire on such a track. What is the mystery?

  High gross margin and ROE lay a solid foundation for Nongfu Spring

  Despite the fierce competition in the mineral water industry, Nongfu Spring has an advantage among its peers due to its high gross profit margin and return on assets. The company’s net profit margin on sales in 2023 is as high as 28.15%, ranking among the best in the consumer goods industry, surpassing international giants such as Coca-Cola. At the same time, Nongfu Spring’s average ROE from 2019 to 2023 is 41.14%, and it will reach a high of 45.88% in 2023. This is mainly due to the company’s outstanding performance in supply chain management and cost control. Taking 2019 as an example, Nongfu Spring’s ability to control the cost of raw materials and packaging materials, logistics and transportation is significantly better than that of its peers, laying a solid foundation for high profit margins. Excellent profitability provides a guarantee for Nongfu Spring’s continuous and stable cash flow, and accumulates abundant capital for subsequent development.

  All-category layout and innovation empower Nongfu Spring to develop incremental markets

  The success of Nongfu Spring in recent years also lies in the industrial layout of all categories of beverages and the ability to cultivate new brands. In 2023, the company’s beverage business revenue accounted for more than mineral water for the first time, reaching 49.5%. Tea beverages, functional beverages, fruit juices and other categories together contributed more than 20 billion yuan in revenue. The matrix strategy across 17 brands and multiple categories has allowed Nongfu Spring to gain more incremental space outside the saturated mineral water market. Taking the tea drink "Oriental Leaves" as an example, the company has turned this "hardest drink" into a star product with 12.66 billion yuan in revenue, becoming the second growth curve after mineral water. With the support of innovative research and development capabilities, Nongfu Spring has continuously introduced new products, such as 100% tomato juice and 100% carrot mixed fruit and vegetable juice, to attract consumers’ attention with differentiated plant protein drinks.

  The huge sales network and superior water sources are the moat of Nongfu Spring

  Why can Nongfu Spring remain invincible in the fierce competition? In addition to the above factors, strong channel network coverage and high-quality water source endowment are the company’s core competitiveness that is difficult to replicate. In 2022, the company has more than 4,500 distributors, through which its products will be covered to more than 2.37 million end point retail outlets across the country. At the same time, the company’s high-quality water resources in Zhejiang Qiandao Lake, Jilin (), Hubei Danjiangkou and other places not only provide unique conditions for the production of Nongfu Spring high-end mineral water, but also bring synergy effect to the supply chain system of other beverage products, reducing comprehensive operating costs. With high-quality water sources and integrated operation from source to end point, Nongfu Spring has built an insurmountable moat in the industry competition.

  After going public in 2020, Nongfu Spring handed over a bright transcript: a cumulative net profit of 33 billion yuan and a cash dividend of 23.10 billion yuan for three consecutive years. In the first two years of listing in Hong Kong, the company’s market value once rose to 750 billion yuan. Although it has since fallen back, it has stabilized in the 450 billion-500 billion yuan range. The price-to-earnings ratio in 2023 is 33 times, which is favored by Huatai Securities. It is given a valuation of 38 times, corresponding to a total market value of 459 billion yuan. This valuation reflects the capital markets’ affirmation of Nongfu Spring’s status as a "mineral water empire". Under the influence of external uncertainties such as brand crisis and market fluctuations, Nongfu Spring’s mature public relations and innovation capabilities have allowed it to move forward steadily and continuously consolidate its leading position in the industry. Zhong Shanyuan has achieved the pinnacle of mineral water, a traditional industry, and achieved the business legend of the era that belongs to Nongfu Spring.

From Sun Yaowei to Wu Mengda, why did "Fighting Demons in Chang’an" attract so many "old faces"?

After watching the movie "Changan Fighting Demons", some audience members exclaimed: "My God! My youth is back! Why are so many familiar faces and old faces appearing one by one." The main content of the movie’s story is what the title tells everyone – in Changan City, Changan goes to fend off demons. Li Changan, the little chef who accidentally got the artifact, finally saved the people of Changan City after continuous struggle and test.

The actor who plays the male lead, Li Changan, is the actor Bao Jianfeng, whom the audience has not seen for a long time. Speaking of this handsome and handsome actor, it is rare that he has ever starred in any film and television dramas. Previously, he has also starred in many classics that impressed many audiences in their childhood, such as "The Supreme Beauty" and "See Another Curtain of Dreams". Although he only starred as the second male in these dramas, his appearance has always been very online, which does not prevent him from becoming one of the childhood memories of the audience.

There is also Sun Yaowei, who played the villain, who was once recognized by the Hong Kong media as one of the four little kings. "Oolong Breaking Through Love" and "Princess Huaiyu" are also precious childhood memories for many people. In addition, there are veteran actors such as Luo Jiaying and Wu Mengda, who do not need to list their works. As soon as they see their faces, the audience will understand them all.

This made one wonder why this movie attracted so many veteran actors.

The first reason is that one of the directors of this film is Li Lichi, who has worked with Zhou Xingchi many times. His films such as "King of Comedy", "God of Cookery", "Shaolin Football", "Tang Bohu Dian Qiuxiang" and "Domestic Lingling Paint" are all well received and well received. Therefore, we are not at all surprised that there are supporting roles in Chow Xingchi’s previous films, such as Wu Mengda’s appearance.

Secondly, it is because the characters in the script can attract them and make them feel that the role is tailor-made for them, or that the role is an experience they have never had before, that they are willing to play.

Take the nearly 70-year-old Wu Mengda, Uncle Da, for example, the character he plays is willing to self-destruct his cultivation for the common people in the end, thus saving the world. Such a profound sense of human nature cannot be easily brought to the audience, but only Uncle Da plays, the audience can feel full of true feelings. When Wu Mengda appears in the movie, it is still what we remember. It seems that he is an old demon suppressor with profound Taoism, who has "exquisite" words and deeds, and eating a shabu meat hot pot is also different, but occasionally he will drop the chain, resulting in a series of laughs, and finally played a decisive role at a critical moment. Although it is Wu Mengda’s usual routine and setting, it still reminds the audience of the memories of that year. Sure enough, a classic is a classic, and only Uncle Da can bring us this feeling.

Of course, in addition to the supporting role blessed by Wu Mengda, which brought the audience a sincere humanity, this movie is a rare plot in which the protagonist hangs up at the end. The heroine committed suicide for love, sacrificed herself, and sacrificed everything for peace. The movie goes smoothly, and the protagonist sacrifices himself naturally as the plot develops. Compared with the cheap means of forcibly earning tears, it reflects the depth of human nature that the screenwriter pays attention to when polishing the script.

Li Changan, the male protagonist who can make the heroine willing to sacrifice himself for love, is an ordinary little chef. For love, he became a demon suppressor under various coincidences, and wanted to prove himself. Such characters can be seen everywhere in the Jin Yong film and television dramas we have seen before. The little character wears the protagonist’s halo, takes the golden finger, and has been hanging all the way since then, constantly upgrading and fighting monsters, and finally laying down the boss, marrying Bai Fumei, and reaching the peak of life. Although such stories are old-fashioned, but in good conscience, the audience sometimes likes such stories. After all, the Chinese New Year is approaching, and no one wants to add blockages to their hearts. This is the plot that everyone likes to hear.

Moreover, this did not mean that the male protagonist was really useless, relying entirely on the protagonist’s aura. In fact, many times the male protagonist’s meticulous intelligence was hidden in every corner of the plot, laying the groundwork for his future success, and it would not make people feel that he could become the "only" to save the world.

For many audiences, some old actors are indeed no longer seen. Now that they can come out and make a new movie, it is nothing more than allowing them to meet the characters and books that really suit them, so that they have the opportunity to show their faces. Therefore, audiences who want to relive their old dreams can try to see if this movie can still bring back the feeling they once remembered. Text/Moon Arc

Evergrande Real Estate will hold a "20 Evergrande 05" bondholders meeting

Beijing News (Reporter Zhang Jian) October 16, Hengda Real Estate Group Co., Ltd. (referred to as "Hengda Real Estate") announced that according to the "Prospectus" and "Bondholders Meeting Rules", related matters trigger the conditions for the company’s bondholders meeting. The company will hold the "20 Hengda 05" corporate bondholders meeting from October 18 to October 19.

The announcement shows that the proposals to be considered at the above meeting include "Proposal on Changing the Relevant Time of the Bondholders’ Meeting" and "Proposal on Adjusting the Principal and Interest Repayment Arrangement of" 20 Evergrande 05 "Bonds".

According to public information, Hengda Real Estate completed the issuance of "20 Hengda 05" on October 19, 2020, with an issuance scale of 2.10 billion yuan, a coupon rate of 5.80%, a bond term of 5 years, with an option for the issuer’s coupon rate at the end of the third year and an option for investors to sell back.

Editor, Wu Xin

Proofreading, Liu Jun

Company Frontline | Changan Automobile Theme Key Points Adjustment and Update

  () F10 data shows that on August 24, 2022 () the main points of the theme have been updated and adjusted:

  Proposed increase of $1.169 billion to Avita

  In August 2022, in order to enhance its core competitiveness, strengthen the coordination of industrial chain resources, and accelerate the development of intelligent electric vehicle (SEV) business, Avita Technology, an associate of the company, introduced investors in the Chongqing United Equity Exchange by way of public listing and expansion. Six investors were finally identified. The original shareholders of Avita Technology, Southern Industrial Fund, (), Fujian Mindong, Jiangxi Securities, Chongqing Cheng’an, and NIO waived the right of first refusal. Avita Technology has signed relevant strategic cooperation agreements with the above-mentioned new investors, and plans to carry out strategic cooperation in the fields of sales network support, chip supply guarantee and visual image perception, and intelligent cockpit development to further strengthen the advantages of industrial chain resources. Avita Technology plans to increase its registered capital by 472,241,200 yuan, and Changan Automobile plans to increase its capital by 116,900 yuan. After the completion of this capital increase, the proportion of Avita Technology’s shares held by the company will increase from 39.02% to 40.99%. It is still a joint venture of the company and will continue to be accounted for using the equity method. Based on the financial data of Avita Technology on March 31, 2022, this transaction is expected to reduce the company’s capital reserve by about 100 million yuan, which will not affect the company’s profit and loss.

  High-end intelligent electric vehicle brand

  The LUMIN released by the company interprets the new generation of "national boutique scooter" through good-looking appearance, safe configuration and comfortable driving experience. The upcoming C385 is the first mass-produced model of Changan’s new pure electric platform. It realizes soft and hard coupling with forward-looking styling and intelligent technology to meet the needs of users in all scenarios. The company and its partners join hands to deepen cooperation and win-win future, and join hands with Huawei and Ningde Times to release a new high-end intelligent electric vehicle brand – Avita, debuting the first model Avita 11. In 2022, Changan high-end brand Avita will launch the first high-end intelligent electric SUV, dedicated to meeting the needs of automobile consumption upgrade and promoting the transformation of intelligent electric vehicles. It will create leading products from six aspects: styling design, battery life and performance, fast charging, intelligent driving, emotional intelligence and smart ecology.

  UNI series, CS series new products

  In 2022, the company released three products of the UNI series. The UNI-V has restored the concept design of the coupe, equipped with the unique electric rear wing of the same class, electric hatchback door, large-size sports tires, and equipped with a new UNI smart driving cabin, high-level intelligent driver assistance system and APA6.0 remote intelligent parking. It aims to give users a unique sense of advanced sports and future technology, redefining "DREAMCAR for young people". The listed UNI-KiDD is the company’s first mass-produced model equipped with the Blue Whale iDD hybrid system. Under NEDC conditions, the pure electric cruising range is 130 kilometers, and it is also equipped with a wealth of intelligent technology configurations to meet the needs of users in a variety of vehicle scenarios. In the second half of the year, another hybrid model will be launched to deepen the hybrid market segment, strengthen its occupation, and accelerate the transition to electrification and electrification. The company’s listed second-generation CS75PLUS is equipped with a new generation of Blue Whale engines, all Aisin 8AT, and is equipped with intelligent W-HUD, IMS intelligent interaction system, APA5.0 remote control valet parking system, IACC full-speed intelligent cruise system, 12.3-inch dual screen and other fully upgraded tomorrow’s intelligence, bringing strong power experience and intelligent travel companionship, dedicated to meeting users’ core demands for compact SUVs. It is expected that two CS series models will be launched in the second half of 2022, which will be continuously optimized through internal and external accessories, performance improvement and intelligent technology configuration upgrades to enhance product competitiveness.

  The subsidiary plans to introduce capital increase entities such as Ningde Times

  In November 2021, Avita Technology, a subsidiary of the company, took the asset appraisal report as the basis for pricing, and introduced Ningde Times, Fujian Mindong, Chongqing Chengan, two Jiangxi certificates, Southern Assets, and Southern Industrial Fund as the investment entities of this capital increase and share expansion to participate in the capital increase, and Changan Automobile participated in the capital increase by non-public agreement. The capital increase and share expansion will be carried out in cash, and Changan Automobile plans to increase its capital by 50 million yuan (waiving the right to increase the capital in the same proportion). CATL plans to increase its capital by 769.6 million yuan. After the completion of this capital increase, the registered capital of Avita Technology Company will increase from 288 million yuan to 117,222.26 million yuan. Changan Automobile’s shareholding ratio will be diluted from 95.38% to 39.02%. CATL holds 23.99%. Fujian Mindong holds 5.00%. Chongqing Chengan holds 19.01%. Two Jiangxi Securities hold 1.87%. Southern Assets holds 8.73%. Southern Industrial Fund holds 1.25%. Nio Co., Ltd. (referred to as "NIO") did not participate in the capital increase, and the shareholding ratio will be diluted from 4.62% to 1.13%. Avita Technology Company is committed to building China’s independent high-end national brand and realizing its industrialization. In order to enhance development vitality, improve operational efficiency, accelerate the integration of new energy vehicle industry chain resources, and continuously expand the development space of the industry chain, this capital increase and share expansion involves the introduction of external resources for equity diversification reform, and ultimately realizes the smooth transformation of Avita Technology Company.

  Smart driving and vehicles to everything

  The company continues to build intelligent products with leading performance, and the "Beidou Tianshu" plan has been effectively implemented. In 2021, the APA 6.0 remote intelligent parking system will be released, which supports automatic location finding within a range of 30m, remote parking is controlled through mobile phones, and the parking accuracy of small parking spaces has reached the industry’s leading level. Mass-produced AR navigation, four-screen linkage, gesture control, track mode, intelligent welcome and escort, and more than ten industry-leading smart cockpit and intelligent vehicle control functions will bring users an excellent car experience. At the same time, Changan accelerated the construction of intelligent core capabilities of "core device map nuclear cloud network day", established a forward-looking technology research institute to carry out cutting-edge technology research such as chip design, crowdsourced maps, artificial intelligence, etc., and built a Changan automobile intelligent computing center to support intelligent driving and vehicle to everything services. On this basis, the first Changan Automotive Science and Technology Ecological Conference was held, and together with industry partners, the next generation of intelligent vehicle super digital platform SDA will be the first to realize the service-oriented central ring network architecture in 2023.

  Cooperate with Huawei, Ningde Times, etc. to build smart car brands

  On November 14, 2020, the company released the "Changan Changan – Changan Automobile Brand Day" activity on the CCTV financial channel. Changan Automobile, Huawei, and Ningde Times announced that they would jointly build a high-end smart car brand and publicly release the intelligent architecture "Ark Architecture" for the first time.

  Intelligent innovation

  Changan Automobile has released its intelligent strategy – "Beidou Tianshu" plan, which aims to transform from a traditional automobile manufacturing enterprise to an intelligent travel technology company. With the "4 1" action plan as the driving force, it has opened a new chapter in the transformation of Changan Automobile. Cooperate with Tencent, Huawei, (), etc., to build an intelligent automobile industry alliance. The new CS75 is launched with APA4.0, achieving the first mass production of L2-level intelligent driving in China; the L3-level limited autonomous driving technology has been engineered and entered mass production development. 55 new CS55s are equipped with L3-level autonomous driving technology, completing the world’s "largest autonomous vehicle cruise" and successfully challenging the Guinness World Record. L4-level autonomous driving has achieved the first demonstration operation in China and is in the leading position in the industry.

  Entering the automotive aftermarket

  Chongqing Changan Automobile joint stock company, Jilin Province Long-term Industrial Group Co., Ltd., and Nanjing Runli Automotive Parts Co., Ltd. have jointly signed the second brand spare parts joint venture cooperation agreement to establish a new joint venture company. The joint venture company will bring together the superior resources of brands, customers, supply chain, logistics and distribution channels, and provide quality and cost-effective second brand spare parts products and services to long-aged car owners in a market-oriented mechanism to build an automotive service platform and officially enter the automotive aftermarket.

  Established a shared travel company with Tencent, Alibaba, etc

  The company signed an agreement in Nanjing to jointly invest and establish a Nanjing Linkage Equity Investment Partnership (Limited Partnership) (tentative name, final name shall be subject to the name approved by the Industrial and Commercial Registration Authority, hereinafter referred to as "Linkage Partnership" or "Partnership") with Ning, FAW, Dongfeng, Tencent, Segali, Ali, Wuxi Feiye, Rongxun, Nanjing Hengchuang and Nanjing Linkage Bank, with a total share of 9.76 billion yuan. Among them, Changan Automobile subscribed 1.60 billion yuan. This partnership only invests in travel companies and does not engage in other businesses. The travel company is jointly funded by the three major central enterprise automobile groups and the leading companies in the Internet, finance, retail and other industries. The project aims to create a networked and shared "smart travel new ecology", providing the public with high-quality, high-safety, high-efficiency travel and a more pleasant lifestyle as the starting point, and is committed to becoming the most trusted travel service enterprise in China. While helping Changan Automobile cultivate new kinetic energy and explore new models, the travel company also plays a positive role in stimulating the traditional vehicle business. It will enrich and improve the Changan automobile ecosystem, enhance Product Research & Development, improve the brand power of Changan Automobile, and help Changan Automobile transform and develop.

  Intelligent technology, new energy technology

  Enhanced intelligent labels, APA5.0 with CS75PLUS launched in China, and L4-level autonomous driving based on 5G was put into demonstration operation, becoming the first Chinese brand. The first WeChat car version appeared at the Smart Expo, and joined hands with Tencent to create the "strongest cross-border CP". After 8 years, the global R & D center with a total investment of 4.30 billion was officially put into use, marking the official arrival of the R & D 4.0 era of "open sharing and global collaboration". Significant progress has been made in the financing and development of new energy, and the capital increase and mixed reform of new energy technology companies have been completed. Fuel cell vehicles appeared at the Smart Expo. Release with completely independent intellectual property rights, international first-class, domestic pioneering high-tech products – Changan smart core, fuel cell, battery safety and other core technologies have achieved phased results, new energy technology company UK hydrogen fuel cell technology innovation center inaugurated, the future will focus on hydrogen fuel cell vehicle power system integration and control technology, is building a fuel cell power system platform, new energy products are increasingly abundant, pure electric SUVE-Pro surprise listing, E-Rock debuted at the Guangzhou Auto Show.

  Intelligent Low Carbon Travel Technology Company

  The company’s main business covers the R & D, manufacturing and sales of complete vehicles (including passenger cars, commercial vehicles) and the R & D and production of engines. At the same time, the company actively develops new businesses such as mobile travel, automobile life services, new marketing, and power exchange services, and accelerates the exploration of industrial finance, used cars, and other fields, in order to build a more comprehensive industrial ecology and transform into an intelligent low-carbon travel technology company. The company always adheres to the mission of "leading automobile civilization for the benefit of human life", adhering to the concept of "energy conservation, environmental protection, and technological intelligence", vigorously develops new energy and intelligent vehicles, and is committed to leading automobile civilization with technological innovation, and strives to provide customers with high-quality products and services. After years of development, the company now owns Changan Automobile, Auchan Automobile, Kacheng Automobile and other independent car brands, and produces and sells joint venture brand models through joint ventures Changan Ford and Changan Mazda. It has launched a series of classic independent brand models including CS series, Yidong series, UNI, Auchan series, Shenqi series, etc. The joint venture has a new Focus, Forrest, Ruiji, Explorer, Adventurer, Aviator, Onxella, CX-5, CX-30 and other well-known products. At the same time, it has created Yidong EV, Benben E-star, CS55E-Rock and other new energy models, which are well received by the market and consumers.

Ask the world’s first full-size flagship SUV M9 debut

  Recently, at the nova 11 series and all-scene new product launch conference, AITO Qinjie M9 made its debut as the finale product. Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of intelligent vehicle solutions BU, announced that Qinjie M9 will be officially released in the fourth quarter of 2023.

  Positioning the panoramic smart flagship SUV, the Q-world M9 brings a new family design based on the "ultimate simplicity and purity" design concept of the Q-world series. As a full-size flagship SUV, the Q-world M9 has a comfortable riding space comparable to MPV class, and provides a variety of riding spaces of 3-6 seats. The newly created D-class luxury SUV platform is equipped with an all-aluminum alloy chassis, and all series are standard with air springs and CDC shock absorption systems, bringing better ride comfort and safety. As Huawei’s deeply empowered flagship product, Huawei’s smart car full-stack technology solutions are fully on the bus. On the basis of the double "ceiling" of smart cockpit and smart driving, Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensor federation and other black technologies are all on the bus, bringing the ultimate full-scene intelligent experience.

  "The Wenjie M9 has both the large space of a full-size flagship SUV and the flexible driving experience of a small car. It is equipped with a chassis suspension system that exceeds one million luxury cars. More importantly, it is equipped with Huawei’s most complete smart car full-stack technology solution. It will definitely become the leading work of the Wenjie series, more luxurious than luxury, more technological than technology, and brings users an unprecedented smart car experience!" Yu Chengdong said.

  New family design, the simplicity and purity of Vientiane Unification

  The brand-new family design of the M9 is inspired by a pure skyline, featuring a smart cockpit and comfortable space above the skyline, providing a luxurious experience with a wide field of vision. Beneath the skyline is a brand-new intelligent driving platform, providing an intelligent driving experience.

  The front face shape integrates innovative functions. The new smart lamp module integrates megapixel headlights, ADB (Adaptive High Beam)/AFS (Adaptive Headlight System) lights, starlight digital matrix interaction system and aerodynamic air intake curtain, making complexity simple and unified. The through taillights echo the design of the headlights, forming an All In One design from the front and rear, which is highly recognizable at a glance from 100 meters away.

  Variety of luxury space, comparable to MPV’s driving space

  As a full-size flagship SUV, the Wenjie M9 is 5230mm long and has a wheelbase of 3110mm. Based on the original design intention of six seats, it integrates innovative designs such as flat floors, flexible space changes, and changeable seat modes, allowing SUVs to achieve a variety of luxury space experiences comparable to MPVs.

  The Qinjie M9 realizes the same flat floor as the MPV, with three rows without steps for easy entry and exit; the second row has a larger adjustable range at the front and rear, and the seats of the whole car are provided with electric slides, which can be flexibly adjusted for occupants and luggage, making the ride more spacious and comfortable. The seats of the whole car support electric adjustment, so that every seat is first class, and will also provide a variety of seat modes with 3 | 4 | 5 | 6 seats.

  The new D-class luxury SUV platform, the driving experience of a million luxury cars

  The M9 is based on the new D-class luxury SUV platform, featuring an all-aluminum alloy chassis, an integrated die-cast body, and an aluminum alloy volume accounting for more than 80% of the body. It comes standard with air springs and a CDC shock absorption system, providing a driving experience that exceeds one million luxury cars.

  The M9 is equipped with the world’s largest integrated die-casting rear car body, using the leading 9,000-ton die-casting equipment in China, which greatly enhances the integration of parts and components. The overall body is better, and it has better ride comfort and safety.

  Huawei full-stack technology empowers cars to be smarter

  Huawei’s deeply empowered Q & A M9 is the culmination of innovation, bringing Huawei’s smart car full-stack technology solutions to the car, including Hongmeng Smart Cockpit, Huawei Intelligent Driving, HUAWEI xPixel, HUAWEI AR-HUD, AI Big Model, Sensor Federation, HUAWEI SOUND and other latest black technologies.

  Once the model of the Q & J series was launched, it was called "smart cockpit ceiling" by many users. With the launch of Huawei’s high-end intelligent driving system ADS2.0, the Q & J M5 smart driving version will also become the "smart driving ceiling". The gene of the double intelligent ceiling is further upgraded in the Q & J M9, equipped with the latest HarmonyOS and Huawei ADS, bringing a commonly used intelligent experience.

  HUAWEI xPixel smart lights are on the bus for the first time. With the high definition field of view of megapixels and leading intelligent light control, the lights are not only easy to use, but also safer to illuminate. With the star digital matrix interaction system, the lights are more fun. The original dual-reflection lens digital projection headlights realize ultra-near-field projection, and the Q M9 can create personalized welcome animation and activity space through projection to meet the outdoor entertainment needs of family and friends.

  HUAWEI AR-HUD also landed on the Q-M9 for the first time, with the industry’s highest 2K high definition resolution, can present a 75-inch large frame size display area, and the head is a large visual field. HUAWEI AR-HUD can provide AR safe navigation information that fits the road surface and covers multiple lanes. It also realizes the industry’s first AR-HUD that deeply integrates real scenes and smart driving. Through the intuitive information display that fits the real environment, consumers can see, understand, and trust, making people and cars more secure.

  The M9 is equipped with a multi-screen full scene for the first time, fully equipped with 10 screens, with screen sizes from 16 inches to 100 inches, ready to meet any needs of driving, entertainment, and work, redefining the human-machine interaction of the large screen in the car and creating a revolutionary cockpit experience.

  Located in the center console of the M9, the AI smart crystal integrates light and shadow aesthetics, acoustic technology and AI wisdom. The crystal process is tempered, and Xiaoyi smart assistant is carried in the crystal for the first time. It is more ground-breaking to connect to the AI large model to create the industry’s strongest in-vehicle artificial intelligence experience. At the same time, the crystal is also the treble unit of HUAWEI SOUND. For the first time in the world, the Schroeder scattering acoustic technology commonly used in the opera house is applied in the car to make the sound distribution more uniform and bring a real in-vehicle opera house experience.

  It was also announced at the press conference.The estimated price range of the M9 series is 50-600,000 yuanThe extended range version and pure electric version will be available for pre-order on April 17, 2023. Consumers can book through Huawei Mall to enjoy the corresponding rights and benefits of the reservation, and will be officially released in the fourth quarter of 2023.

  In the era of smart travel, intelligence is the second half of the competition in the smart electric vehicle industry, and it is also the key to winning. The Q-M9 will start the game with its leading product quality, excellent driving experience, and ultimate intelligent experience.

Stunning design, Huawei Ascend P7 mid-autumn big price

  [PConline Anhui Railway Station Quote]As a typical example of the world’s thinnest machine, Huawei Ascend P7 has a stunning appearance design, both front and rear are third-generation Corning Gorilla Glass, which combines beauty and protection performance. At the same time, it is equipped with a HiSilicon Kirin 910T quad-core processor, has 2GB RAM, and a 5-inch full high definition screen. The running performance is also not to be underestimated. On the occasion of the Mid-Autumn Festival, "Hefei Five Star Telecom" is promoting this mobile phone. Interested friends may wish to call for consultation.

Mobile communication latest price change table
Model Previous quotation (yuan) Current price (yuan) Rise and fall (yuan) Remarks
Huawei Ascend P7 Mobile So — yeah. So — yeah. So — yeah.  So — yeah.
Collection date: August 26, 2014, please click for more market price changesAnhui mobile phone market

Huawei Ascend P7 Mobile
Huawei Ascend P7 Mobile  picture  series  review  forum  quote  Online shopping price  

Huawei Ascend P7 Mobile  Huawei Ascend P7 Mobile 

Huawei Ascend P7 Mobile  Huawei Ascend P7 Mobile 

  Huawei P7 is an upgraded version of the previous generation P6, with a body size of 139.8 × 68.8 × 6.5 mm and a weight of 124 grams. It is similar in appearance to the P6 design. It is still the style of the aluminum alloy frame and the C-shaped arc design at the bottom of the fuselage, but the material and craftsmanship of the fuselage have changed greatly compared to the previous generation. It is made of glass before and after, and the back case has textured decoration. The screen of Huawei P7 has been upgraded from the 4.7-inch 720P resolution of the previous generation to 5.0-inch 1080P (1920×1080 pixels). The screen frame is 2.97mm. The outer layer of the screen is made of Corning’s third-generation gorilla glass to enhance the scratch resistance. This screen also supports glove mode, which provides convenience for operating the mobile phone in winter. Huawei P7 is equipped with a 1.8 GHz HiSilicon Kirin 910T quad-core processor, with 2 GB RAM and 16 GB body storage space, and supports microSD card expansion; front and rear cameras are 8 million/13 million pixels.

PConline Product Library– Specifications
brand Huawei Honor
series Huawei P7 series
Model Ascend P7
Mobile phone frequency band GSM 850/900/1800/1900MHz, TD-SCDMA 1880-1920/2010-2025MHz, TD-LTE 1900/2300/2600MHz (Mobile 4G)
weight 124G
system Android 4.4
Bluetooth Bluetooth v4.0
WiFi (WLAN) Supports WiFi, IEEE 802.11 b/g/n
expansion card Support TF card (microSD card), up to 64GB expansion
product link //product.pconline.com.cn/mobile/huawei/559594.html
online shopping price comparison Price comparison of major e-commerce companies
IT mall Online shopping price
More details picture  quote  parameter  compare  User comments  Review · Quotes

  Editor’s comment:Huawei Ascend P7 adheres to the ultimate fashion and elegance unique to the P6. In terms of appearance design, the combination of metal and glass materials creates a high-texture exquisite craftsmanship, showing the beauty of technology and fashion. Interested friends are welcome to inquire or enter the store to buy. At that time, Pacific Computer Network will enjoy more discounts.[Return to Anhui Branch to view more]

  When purchasing a machine, mention PConline Pacific Computer Network for better service or discounts.

  [Reference price]:Huawei Ascend P7 Mobile Price negotiable
  [Sales Merchant]:Hefei Five Star Telecom  //m.pconline.com.cn/shop829407/
  [Business address]:Bao Wuxing Telecom, 2k19, 2nd floor, Xinyinhe Communication Mall, Baohe District, Hefei City, Anhui Province.
  [Business phone number]:18655111521
  [Latest Quotes]:Anhui mobile phone market
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"Qingyu Nian 3" official announcement, Zhang Ruoyun joined hands with Li Qin, Tian Yu, Song Yi and other more than 20 leading actors to return

The official announcement of "Qingyu Nian 3" was launched, and the five protagonists were replaced. Yan Bingyun’s corner invited Xiao Zhan again.

"Qingyu Nian" is a series of classics created by screenwriter Wang Tie and director Sun Hao, and jointly created by Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, Li Xiaoran, Tian Yu, Song Yi, Guo Qilin and others. The play is adapted from the novel of the same name by Cat Network and has been broadcast in three parts. At present, the first and second parts have already appeared. After the conclusion of "Qingyu Nian 1", news about the second part appeared in just one month, but what no one expected was that the release of "Qingyu Nian 2" made the audience wait for four years. Now, "Qingyu Nian 2" has officially ended, and the news of the third installment also appeared, which led everyone to ask, is this "Qingyu Nian 3" going to be on for three or four years? The answer is not so! "Qingyu Nian 3" was officially launched, and the five protagonists were replaced, and Yan Bingyun invited Xiao Zhan again. As we all know, the reason why "Qingyu Nian 2" was delayed for so long was mainly due to the environmental factors at that time. Not only the play, but many works were delayed because of those three years, but now it is completely different, so the launch of the play should be smooth sailing. Of course, although "Qingyu Nian 3" will soon be put on the schedule as hoped, the selection of actors is still the top priority. After all, this is the key point of a drama, so I will mainly introduce the general list of the drama. In the preparation of "Qingyu Nian 3", almost the vast majority of the lead actors have returned to the filming of the drama, including Zhang Ruoyun, Li Qin, Chen Daoming, Tian Yu, Li Xiaoran, Xin Zhilei, Song Yi, Guo Qilin, Liu Duanduan, Zhang Haowei, Gao Shuguang and more than 20 other actors. In addition to the return of many of the above protagonists, in the cast section of "Qingyu Nian 3", there are also many roles that have changed actors, among which Ye Qingmei, Ye Linger, Yan Bingyun and others are the most eye-catching. Although Ye Qingmei’s role has not appeared many times, it has always been in everyone’s memory, but her stories and legends have always been throughout, especially in "Qingyu Nian 3", so the candidate for this role is about to be screened again. However, it is interesting that most of the news on the Internet about the candidate for Ye Qingmei’s role points to Tang Yixin. As a flower with good looks, acting skills and popularity, Tang Yixin has a lot of faulty works, and it is easy to play a Ye Qingmei. In addition,In "Qingyu Nian 1", the popular male sidekick, Bingyun, has also ushered in a sudden increase in scenes, which is enough in the second installment

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A number of car companies have announced price cuts, and the car market will be "price war" or reopened in the second half of the year.

  Our reporter Gong Mengze

  In the first half of 2023, the automobile industry accelerated the "involution" in the reshuffle, and achieved a cumulative sales volume of 13.239 million vehicles in the first six months, a year-on-year increase of 9.8%. However, due to the low achievement rate of domestic automobile enterprises, especially new energy automobile enterprises in the first half of the year, enterprises started the impulse work early in the second half of the year.

  Since August, many car companies have joined the army of price reduction through official reduction, new car concessions and terminal concessions, covering more than 20 models, with prices ranging from 50,000 yuan to 300,000 yuan.

  On August 7th, the reporter of Securities Daily visited the authorized experience store of AITO Wenjie Automobile located in Blue Harbor, Chaoyang District, Beijing. As the first inquiry M5 to follow up Tesla’s price reduction at the beginning of the year, the current car purchase can enjoy the first sale rights of the optional fund of 10,000 yuan, the Beijing brand redemption discount of 5,000 yuan, and the optional equipment donated by subsidies varies according to different models. "In addition to price concessions, the equity category is mainly upgraded around the rim and seat configuration." The store sales staff told reporters.

  In addition, the reporter learned from china automobile dealers association that the inventory index of domestic dealers rebounded to 57.8% in July after three consecutive months of decline. At the same time, 32.7% of dealers have raised their sales targets in the second half of the year in the context of the continuous decline in transaction prices, which means that the sales pressure in the domestic automobile market has intensified, and a new round of "price war" may be reopened.

  A number of car companies announced price cuts.

  The "price war" in the second half of the year may be more intense.

  In August, SAIC-Volkswagen launched the "first shot" of price reduction, announcing the price reduction of nine SUV models of SAIC-Volkswagen from August 1 to August 31. Among them, the highest comprehensive discount for Tourang and Tourang X reached 60,000 yuan, and the highest comprehensive discount for Tiguan L plug-in hybrid was 55,000 yuan.

  On the same day, the zero-running car in the new domestic car-making force simultaneously started the price reduction activity of "double C-door, zero-running and summer price". Zero-run automobile announced the price reduction of some models of its C series, including two C11 models and three C01 models, of which the highest drop of C01 model reached 20,000 yuan.

  In fact, this is the year after the zero-run official announced the price reduction in March this year. "Everyone thinks that the central integrated electronic and electrical architecture is carried by products with more than 300,000 yuan. But zero running can popularize such an architecture to popular products. " Ying Zhou, general manager of the retail car marketing department, said in an interview with the Securities Daily that "technical equality" is one of the greatest significance of retail cars to ordinary consumers.

  Then, Chery New Energy launched an official event. Users can enjoy different cash discounts when purchasing three models of Chery New Energy, namely Little Ant, Unbounded Pro and QQ Ice Cream, up to 10,000 yuan. At the same time, SAIC MG MG also offered limited-time discounts for three hot-selling models: MG5 Scorpio, the third-generation MG6PRO and MGONE, with a maximum discount of 26,000 yuan for bicycles.

  Under the pressure, the Euler brand of Great Wall Motor has also launched a limited-time preferential activity recently, and many of its models have ushered in a sharp price reduction, and can enjoy a cash discount of up to 30,000 yuan. The models involved include Euler Lightning Cat, Euler Good Cat, Euler Good Cat GT Mulan Edition and Euler Ballet Cat; As for Nezha Auto, it has recently announced that its 2022 Nezha S will be released on Tanabata, with a maximum price reduction of 49,000 yuan from August 5, 2023, and at the same time, it will enjoy a financial discount or replacement subsidy of 8,000 yuan.

  "At the beginning of the year, Tesla took the lead in lowering the selling price and triggered other car companies to follow up. By March, the joint subsidy between Hubei government and enterprises triggered a national promotion, and then ‘ The dispute between oil and electricity ’ Competing for the user base, in fact ‘ Price war ’ It has never really stopped. " According to Zhang Xiuyang, Secretary-General of China Passenger Car Industry Alliance, the "price war" in the second half of the year is even fiercer than that in the first half.

  In fact, there has long been a consensus on the speculation that auto companies will continue to reduce prices in the second half of the year. Earlier, Cui Dongshu, secretary-general of the All-China Federation of Riders, said in an institutional investigation: "It appeared in the second half of the year ‘ Price war ’ The probability is greater. " Cui Dongshu also specifically mentioned that the market competition among brands in plug-in hybrid field will be more intense.

  Policies are favorable frequently.

  Automobile demand continues to recover.

  Previously, every time the domestic auto market experienced a "price war" and a wave of price reduction, it would have a great impact on the overall auto market revenue and profit in that year, disrupting the development rhythm of the auto market in the future, which would bring some negative effects that were not conducive to the development of the industry.

  Based on this, in order to create a good market atmosphere, China Automobile Industry Association initiated the Commitment Letter on Maintaining Fair Market Order in Automobile Industry, which was signed by 16 mainstream automobile companies including Dongfeng, SAIC and Tesla, requiring automobile companies to abide by the rules and regulations and standardize marketing activities, with the aim of maintaining the competitive order in the automobile market and jointly creating a harmonious consumption environment.

  On the policy level, on July 31 this year, the state officially promulgated the "Measures on Restoring and Expanding Consumption", in which automobile consumption was highlighted. On July 21st, the National Development and Reform Commission, the Ministry of Commerce and other thirteen ministries and commissions also issued "Several Measures on Promoting Automobile Consumption".

  In Cui Dongshu’s view, consumer demand is still insufficient, the industry operation is still under great pressure, and there are still many challenges in business operation. It is necessary to maintain the stability and predictability of policies to help the industry run smoothly.

  In 2023, China Automobile Association put forward the development goal that automobile sales are expected to reach 27.6 million units, a year-on-year increase of 3%. It is understood that on the basis of positive growth for two consecutive years, whether the domestic auto market can continue its growth performance has attracted much attention from the market.

  "The good performance of new energy vehicles and automobile exports has effectively boosted market growth." Xu Haidong, deputy chief engineer of China Automobile Industry Association, said that as the effect of automobile consumption promotion policy continues to appear, the consumption potential of the automobile market will be further released, which will help promote the steady growth of the industry throughout the year. (Securities Daily)