The "Galaxy Offensive" is playing out strongly in China’s electric hybrid market.

On May 31st, after Geely Galaxy L7 was listed at the "shock price" of 138,700 – 173,700, on June 5th, Geely Galaxy welcomed the full opening of "100 cities and 100 stores". From the comprehensive refresh of products to services, Geely’s all-round "Galaxy Offensive" without dead ends has brought a strong "Galaxy Shock" to the Chinese electric hybrid market.

"We’re going to do the hard and right thing."

This is a sentence that was repeatedly emphasized in media interviews by Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute of Geely Automobile Group, after the listing of Geely Galaxy L7 on May 31.

As far as the Galaxy L7 model is concerned, it is indeed "difficult and correct". Its "difficult" lies in the high standards in vehicle manufacturing, as well as the timing and pricing of entering the market. However, these "difficulties" also make the Galaxy L7 "incomparably correct".

Let’s talk about the price first, the official guide price of Geely Galaxy L7 is 138,700 – 173,700, if used with "2,000 yuan to 6,000 yuan expansion gift", the price can even be as low as 134,700 – 169,700.

Giving such a "bottom fishing" price is really difficult for Geely. After all, the ultra-high product power of the Galaxy L7 is visible to the naked eye. Its entire system is equipped with "Raytheon Electric Hybrid 8848", the new "Galaxy NOS", and Qualcomm Snapdragon 8155 car chips… These standard features make this pricing almost unprofitable.

Of course, this price is not only "difficult" for Geely itself, but also makes the competition in the entire hybrid car market segment more difficult.

Don’t forget, Galaxy L7 in this market segment, with the guide price 135,800 – 165,800 BYD Song Pro DM-i and the guide price 139,800 – 156,800 Haval Xiaolong these two direct competitors. Fan Junyi admitted that until the day before the listing to finalize the price strategy fully considered the future competitors may "fight back".

In the eyes of Kung Fu Automobile, behind the "bold" pricing of Geely Galaxy L7, what is needed is to "come first" in the electric hybrid market, and at the same time, it is also a concentrated embodiment of implementing its own "value war".

As Fan Junyi said"Galaxy L7 is determined to become the first camp of domestic electric hybrid SUVs."

(1) "High-value" product strength is the core competitiveness

Those who are familiar with Geely must know that in many sub-sectors in the past, Geely was "late mover" most of the time, but Geely was able to "come later and come first" most of the time. Geely’s secret is to create high-value products that users can perceive.

From the early Emgrand, to Borui and Boyue in the 3.0 era, and then to the "China Star" in the 4.0 era. Today, as the first model of the new series, the Galaxy L7 is still the same. Including "Thor Electric Hybrid 8848", "Pamper Co-pilot", "Qualcomm Snapdragon 8155" and so on, basically most of the technologies and configurations we can hear at the Galaxy brand launch can be seen in this Galaxy L7 starting at less than 140,000.

When asked what it is better than its direct competitors, Fan Junyi said that Geely will not take the initiative to attack others, but will only talk about its own good side. He believes that as long as these are clarified, consumers will naturally pay.

"What kind of things can make consumers pay, I want to talk about a few points:

First, in terms of super electric mixtures, only Geely has three gears on the market at present;

Second, in terms of safety, acupuncture is only the entry standard for SHIELD batteries. In addition to acupuncture, whether you pack a whole package or assemble it into a whole vehicle, this set of safety system standards is Geely’s confidence;

Third, the smart cockpit is equipped with a flagship 8155 chip + Galaxy N OS system as standard, which not only provides a smooth interactive experience, but also supports global customization.

Fourth, enjoy the experience, the only electric hybrid SUV in the same class equipped with "pet co-pilot". They don’t have any of the points I just mentioned. "Fan Junyi said.

In the eyes of Kung Fu Motors, Geely has never been stingy in affirming the value of the Galaxy L7. Whether at the press conference or in official materials, Geely has repeatedly mentioned that the Galaxy L7 is currently the safest electric hybrid SUV, and it is also the only product on the market that maximizes the advantages of plug-in hybrid SUVs.

But to achieve the ultimate product experience, it is easy to say, but very difficult to do. Take the safety of power batteries as an example, Galaxy L7 has passed various extreme tests to perfectly demonstrate the characteristics of Aegis batteries. For example, the battery acupuncture experiment that friendly brands are very much looking at is just the beginning on Aegis batteries.

In addition, Aegis batteries have also undergone various tests that far exceed industry standards. For example, seawater immersion tests, external fire tests, etc., Aegis batteries are tested to standards that far exceed national regulations.

"We went to the most authoritative crash testing agency in China, the China Automotive Research and Automotive Safety Technology Center, to conduct four vehicle-level battery safety tests, and successfully passed the vehicle speed 40km/h forward scraping bottom, the vehicle speed 7km/h rear scraping bottom, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests." Fan Junyi said that in the process of communicating with users, Geely found that many scraping bottom can cause new energy vehicles to overheat.

"In the era of fuel vehicles, there are many criteria for judging a good car, such as driving control, power, chassis, acceleration, etc. In the era of new energy, where are the criteria for judging a good car? There is no standard answer in the industry. Geely Galaxy’s requirements for itself are to achieve the ultimate in battery safety, power performance, comfort configuration and intelligent enjoyment!" Fan Junyi said.

(2) The "car builder" revolves around the user

Looking at the ultimate product strength of the Galaxy L7, it is not difficult to find a detail, that is, whether it is the test of the Aegis battery or the various configurations of the Galaxy L7, it is inseparable from the four words "user communication".

Yi Xinyu believes that:"The word’car builder ‘is the highest name in the automotive industry. In fact, a car builder is to do the difficult and correct thing and revolve around the user."

In fact, before the launch of the Galaxy L7, Fan Junyi personally led the sales team to visit many cities across the country to conduct user research: "From the development of colors, the selection of configurations, to the locking of interior colors, and the final pricing, we have all referred to user suggestions."

Fan Junyi said that in terms of safety and quality, the reason why Geely dares to say that the Galaxy L7 has reached the industry benchmark is because Geely itself has the four hard core strengths of "car builders". The first is the strict control of first-class quality; the second is the perfect intelligent manufacturing system; the third is the strong technical reserve and research and development heritage; and the fourth is the in-depth understanding of users and the market.

In this context, Geely relies on the four hardcore strengths of the "car builder" to create a "new generation" user experience in four aspects of the Galaxy L7. In Fan Junyi’s words, it can be summed up as: a new generation of safety standards, a new generation of super hybrid, a new generation of smart cockpit and a new generation of comfortable experience.

"What we want to do is to popularize the super electric hybrid smart SUV. Since it is a popularizer, I will definitely come with sincerity."Fan Junyi believes that the ultimate product experience brings users high user value, and this is the "difficult and correct thing".

According to the plan, Geely Galaxy, which specializes in high-value new energy product series, plans to launch a number of products in the second half of this year. The Galaxy series will open up a new situation for Geely in the new energy battlefield.

Fan Junyi said that Galaxy focuses on high-value new energy vehicles. It is divided into "intelligent electric hybrid L series" and "intelligent pure electric E series", focusing on the most mainstream new energy market of 20-300,000, and aims to become the benchmark of various market segments.

Fan Junyi also revealed that in the second half of this year, Galaxy has two more products on the market, among which the electric hybrid product is the sedan L6, and the L6 has its own characteristics, is a high-value product, and is also highly intelligent. The third product is the E8, and the prototype car is Galaxy Light, which will be launched in the fourth quarter of this year.

"So in the second half of this year, the Galaxy series has an electric hybrid SUV, an electric hybrid car, and a mid-to-high-end pure electric product. The future of the entire Galaxy is promising, and the sales volume is predictable. It can also drive the proportion of the entire Geely new energy to increase, and drive the entire Geely system to be completely new and take a solid step." Fan Junyi said.

In addition to the formation of the "Galaxy Fleet" at the product level, the "Geely Galaxy 100 Cities 100 Stores" that have just opened one after another will also accelerate the transformation and upgrading of the user experience and after-sales services of new energy products. In terms of the number of channels, Geely Galaxy has planned 650 to 700 across the country. At present, nearly 200 have been formed and completed. By the end of June, there will be nearly 400, 200 experience stores, and 200 display spaces.

"The future price war must not be the final way out, it must be a value war, an experience war, and a service war. When we say comprehensive innovation, we not only mean the comprehensive innovation of Geely manufacturers, but also drive Geely dealers to carry out comprehensive innovation. The improvement of user experience is the core competitiveness of the future."Fan Junyi said that with the refresh of user experience as the center, Geely Galaxy will comprehensively innovate in channel management and operation, and make user satisfaction the standard of Geely Galaxy with "a new generation of channel ecology, a new generation of service standards, and a new generation of user experience"!

(3) Kung Fu shooting

It’s hard to give users high-value products that "want, want, and want" at a starting price of less than 140,000. But Geely Galaxy, which has plunged into the "narrow gate", has done it. This is the right thing, so that Geely, the latecomer of the electric hybrid track, has the voice over the rules.

As Fan Junyi said, "What Geely has to do is to accomplish the whole task at one stroke on the road of new energy, take the most difficult road, do the most correct thing, and become the best choice for users."

　　No one expected that the hot "stealing vegetables" game in 2009 would lead to the explosion of Tencent Cloud.

　　What is even more surprising is that Tencent Cloud, which has been dormant for 10 years and was once not optimistic, will now become Tencent’s first starting point to solve the midlife crisis, and it is also a major weapon for Tencent, Alibaba, and Huawei in the industrial Internet PK.

　　"Stealing Vegetables" Stolen Tencent Cloud

　　In 2009, Tencent was still a medium-sized company, and QQ space was still a non-mainstream camp of the post-80s and post-90s generation. At that time, QQ farms were introduced into QQ space, setting off a national rush to steal vegetables.

　　But behind the explosion of the game of stealing vegetables, it is Tencent’s team of programmers who are working hard to maintain it. The system of QQ farm is like a canal in a farmland, and users are like watering water. If the water storage capacity of the canal is not large enough to withstand the flood of hundreds of millions of users stealing vegetables at the same time, the system will naturally collapse.

　　In order to support the normal operation of QQ Farm, Tencent purchased and put thousands of additional servers on the shelves in just one month, and it became a common thing to add 4,000 servers a month.

　　The incident of "QQ Farm Stealing Vegetables" enlightened Tang Daosen and his colleagues, the technical head of QQ Space at the time. Not every company can keep adding servers, and not every company has the need to keep using these servers. If the game is not popular, these servers are equivalent to idling.

　　Is there a way to solve this problem?

　　At that time, a series of academic papers on the GFS architecture were published abroad, and the team of Tang Daosheng and Yao Xing analyzed the technical details and developed a new set of low-level data storage methods based on the actual needs of the business. After this creative method was abstracted, it was generally applicable in other businesses, so that other technicians did not need to redesign the system at this level.

　　This is the embryonic form of Tencent Cloud.

　　Two opinions, life on the line

　　The process of Tencent Cloud gradually flourishing was not smooth sailing, and soon, two opinions emerged within Tencent.

　　One side is to stop the business, and the cloud is a "hard work of mining coal". There is no profit, heavy investment, high cost, unclear long-term development, and its own business has been in a very low state. The other side is to argue that the cloud is a business that cannot be easily abandoned.

　　Tang Daosheng defied all arguments and has been insisting on moving around with limited resources, giving Tencent Cloud a chance to survive.

　　It wasn’t until around 2011 that Tencent realized that it was time to open up its industrial ecosystem and gain more partners. To achieve this goal, in addition to sharing the huge traffic of QQ and WeChat, it also needs to provide more solid technical capabilities to partners.

　　Tencent Cloud finally has the opportunity to make an appearance!

　　In a public interview, Mr. Tang explained the relationship between Tencent Cloud and the open ecosystem. "When you really open up traffic to the outside world, you find that the back-end support capabilities of these partners are relatively poor. Even if I can guide tens of millions or even hundreds of millions of groups to you, if you can’t catch it, it will collapse. And [Tencent Cloud] is the ability of Tencent to serve a large number of users accumulated over more than a decade. So, open up IT capabilities to partners as well."

　　The most impressive thing was the subsidy war of Didi Kuaidi that year. Didi’s order volume rose dozens of times in a short period of time, and servers in various places were in a hurry.

　　"When Didi’s server hangs up, users will flock to the fast one. The fast server hangs up immediately, and users will flock back, and Didi will hang up." The parties recalled that whoever’s server stabilizes, users will settle down.

　　After receiving Didi’s call for help, Tencent and Didi’s technical team fought for 7 days and 7 nights. The engineers were too busy to take a shower and stinked, and finally withstood the battle that decided the survival of the two families. Then Didi quickly migrated the system to Tencent Cloud, withstood several traffic peaks, and finally had the last laugh in the online car-hailing war.

　　In 2018, Tencent was on the cusp of the trend again. Based on this timing, Pony Ma, who has long been on the stage for Tencent Cloud, spoke out. In a small box in a Hong Kong restaurant, Pony Ma asked strategic questions such as "whether the cloud is the most important for Tencent" in one breath. These questions made every member of the general office disarm.

　　A few days later, at an expanded meeting attended by more than 40 vice presidents, Liu Chiping, president of Tencent Group, asked: "I think the cloud business is very important to the future development of the company, and the company must do it. Please raise your hand."

　　All hands raised.

　　"Okay, you support it." Lau Chiping smiled, and after the meeting, the vice presidents realized that this was a "gun surrender" conference.

　　Anticipating that "surrender the gun" might encounter resistance, Lau Chiping specially arranged this session, so that everyone had no room to bargain. "Which department should be taken from, and when it comes to cloud (CSIG business group), there are no conditions."

　　Since then, from the "general manager" to the core executives, the view has been formed that the Internet has entered the second half of the TO B, the cloud is the most important strategic tool, and it is time to unleash the power of Tencent Cloud. Subsequently, Tencent announced the restructuring, and the Cloud and Smart Industry Group (CSIG) was born, focusing on the industrial Internet, as the pioneer of the new blueprint of Tencent.

　　Pony Ma opened the "green light" to enter the 2B market

　　Pony Ma is optimistic about the future of Tencent Cloud. He has always been cautious about WeChat entrance, and has business to try to get it. Before Zhang Xiaolong speaks, Pony Ma will rush to refuse. But this time, Pony Ma helped Tencent Cloud find Zhang Xiaolong to get WeChat entrance.

　　This detail makes Mr. Tang more confident. On the cloud track, Mr. Tang quickly ran, and the first arena was the game cloud. Tencent is the world’s largest game company, which is its ecological advantage.

　　The life cycle of a game is short, and it usually dies out after two or three years. However, in order to maintain the operation of a game, the operating company has to lay out a district and hundreds of servers. And Tencent Cloud can help game companies save these resources and provide a complete set of game services.

　　Taking "Honor of Kings" as an example, Tencent Cloud has studied how to do mobile phone evaluation for games, how to do numerical system and game rating, how to do a good voice call system and other services, all packaged and provided.

　　Soon, Tencent Cloud became the leading player in the gaming cloud market.

　　In the field of live broadcast, real-time audio & video technology based on QQ social services has always been Tencent’s technical advantage. From video calls to group videos to live video broadcasts, Tencent’s accumulated IT capabilities in this field soon gained explosive output opportunities with the arrival of the first year of live broadcast. So soon, in 2017, Tencent Cloud firmly occupied the first position of live broadcast cloud.

　　Then Tencent Cloud also made efforts to enter the field of government affairs, developing the "Guangdong Provincial Affairs" Mini Program. Today, one out of every 16 Cantonese people uses the "Guangdong Provincial Affairs" Mini Program, and 625 people handle business through Guangdong Provincial Affairs every minute. As of 2019, Tencent Cloud and partners have landed multiple large-scale government affairs projects in 22 provinces.

　　With the advantage of 2C ports, Tencent Cloud has fought one good battle after another in 2B ports. In fact, 2B is still very close to daily life. For example, Tencent Cloud’s technology allows multiple people to communicate in real time, minimize noise and echo, reduce the delay time of foreign calls, and allow leasing parties to sign online contracts.

　　In 2024, the Hurun Rich List and the New Fortune 500 Rich List were released. Zhong Shanyuan, the founder of Nongfu Spring, once again topped the throne of China’s richest man with a total wealth of 450 billion yuan and a shareholding market value of 456.27 billion yuan. This is also his fourth consecutive title as China’s richest man. Mineral water is a traditional industry with intense competition and meager profits, but Nongfu Spring has achieved a hundred billion empire on such a track. What is the mystery?

　　High gross margin and ROE lay a solid foundation for Nongfu Spring

　　Despite the fierce competition in the mineral water industry, Nongfu Spring has an advantage among its peers due to its high gross profit margin and return on assets. The company’s net profit margin on sales in 2023 is as high as 28.15%, ranking among the best in the consumer goods industry, surpassing international giants such as Coca-Cola. At the same time, Nongfu Spring’s average ROE from 2019 to 2023 is 41.14%, and it will reach a high of 45.88% in 2023. This is mainly due to the company’s outstanding performance in supply chain management and cost control. Taking 2019 as an example, Nongfu Spring’s ability to control the cost of raw materials and packaging materials, logistics and transportation is significantly better than that of its peers, laying a solid foundation for high profit margins. Excellent profitability provides a guarantee for Nongfu Spring’s continuous and stable cash flow, and accumulates abundant capital for subsequent development.

　　All-category layout and innovation empower Nongfu Spring to develop incremental markets

　　The success of Nongfu Spring in recent years also lies in the industrial layout of all categories of beverages and the ability to cultivate new brands. In 2023, the company’s beverage business revenue accounted for more than mineral water for the first time, reaching 49.5%. Tea beverages, functional beverages, fruit juices and other categories together contributed more than 20 billion yuan in revenue. The matrix strategy across 17 brands and multiple categories has allowed Nongfu Spring to gain more incremental space outside the saturated mineral water market. Taking the tea drink "Oriental Leaves" as an example, the company has turned this "hardest drink" into a star product with 12.66 billion yuan in revenue, becoming the second growth curve after mineral water. With the support of innovative research and development capabilities, Nongfu Spring has continuously introduced new products, such as 100% tomato juice and 100% carrot mixed fruit and vegetable juice, to attract consumers’ attention with differentiated plant protein drinks.

　　The huge sales network and superior water sources are the moat of Nongfu Spring

　　Why can Nongfu Spring remain invincible in the fierce competition? In addition to the above factors, strong channel network coverage and high-quality water source endowment are the company’s core competitiveness that is difficult to replicate. In 2022, the company has more than 4,500 distributors, through which its products will be covered to more than 2.37 million end point retail outlets across the country. At the same time, the company’s high-quality water resources in Zhejiang Qiandao Lake, Jilin (), Hubei Danjiangkou and other places not only provide unique conditions for the production of Nongfu Spring high-end mineral water, but also bring synergy effect to the supply chain system of other beverage products, reducing comprehensive operating costs. With high-quality water sources and integrated operation from source to end point, Nongfu Spring has built an insurmountable moat in the industry competition.

　　After going public in 2020, Nongfu Spring handed over a bright transcript: a cumulative net profit of 33 billion yuan and a cash dividend of 23.10 billion yuan for three consecutive years. In the first two years of listing in Hong Kong, the company’s market value once rose to 750 billion yuan. Although it has since fallen back, it has stabilized in the 450 billion-500 billion yuan range. The price-to-earnings ratio in 2023 is 33 times, which is favored by Huatai Securities. It is given a valuation of 38 times, corresponding to a total market value of 459 billion yuan. This valuation reflects the capital markets’ affirmation of Nongfu Spring’s status as a "mineral water empire". Under the influence of external uncertainties such as brand crisis and market fluctuations, Nongfu Spring’s mature public relations and innovation capabilities have allowed it to move forward steadily and continuously consolidate its leading position in the industry. Zhong Shanyuan has achieved the pinnacle of mineral water, a traditional industry, and achieved the business legend of the era that belongs to Nongfu Spring.

(Text/Zhang Jiadong, Editor/Ma Yuanyuan)

Hengda, the real estate leader at its peak, has suddenly encountered "Waterloo" after the real estate industry was cold last year. As of September this year, 38 of Hengda’s 706 guaranteed real estate projects across the country have not resumed work.

Although Evergrande recently announced that the hearing of its liquidation petition will be postponed until November 2022, the market and Evergrande need good news.

According to Hengda’s official information, on September 16, Hengchi 5, the first model of Hengchi Automobile, was officially mass-produced at the Tianjin factory and began offline delivery in October.

In early 2019, in response to the rising tide of new energy in China, Hengda began to lay out the new energy automobile industry. But at the beginning of its establishment, Hengchi Automobile did not go well. According to the 2020 financial report, "Hengda Automobile", which was renamed from "Hengda Health", had revenue of 15.487 billion yuan that year, but of which revenue such as health care and medical beauty accounted for nearly 99%. New energy vehicle services such as lithium battery sales, technical services, and auto component sales contributed only 1%.

This data is completely different from Hengda’s investment in the new energy automobile industry. According to the management of Hengchi Automobile, as of March 2021, the company’s cumulative investment in the new energy automobile industry has exceeded 47.40 billion yuan. However, Hengchi Automobile has always attributed the company’s losses to the fact that it has not yet entered the mass production delivery period, so it cannot recover the upfront investment cost.

In August 2020, Hengchi released six products at one time, covering all levels from A to D, across the coupe, sedan, SUV, MPV, crossover and other market segments, and simultaneously announced its own layout in power batteries, electric drive systems, intelligent networking and autonomous driving.

Entering 2021, Hengda’s car manufacturing business began to accelerate. In February, Hengchi conducted a three-week winter calibration test in Yakeshi, Hulunbuir, and three new models of Hengchi 7, Hengchi 8, and Hengchi 9 were officially released. In March, Hengchi Automobile announced the establishment of a joint venture with Tencent to jointly develop an in-vehicle intelligent operating system with independent intellectual property rights. On March 25, Hengchi Automobile joined hands with Tencent and Baidu to jointly build the H-SMART OS Hengchi Intelligent Networking System, which took one year and 11 months to develop.

In order to make up for its own gap in the automotive industry, Hengchi Automobile has introduced more than 2,000 international top scientific research talents in three years, established the Global Research Institute and the Global Battery Research Institute. Adopting a global integrated research and development model, introducing international advanced technologies, and working with world-class leaders such as Magna and EDAC to jointly develop models.

If it weren’t for the sudden "rout" in the real estate market, Hengchi Automobile should have started its own marketization road earlier. However, it is precisely because of the collapse of the pillar industry that Hengchi Automobile, as the group’s largest investment in recent years and the project closest to marketization, has been regarded by the outside world as the biggest blood bag for Evergrande to stop losses and recover.

Hengchi 5 Single Rider Savior

In January this year, Hengchi Automobile announced that the first car of Hengchi 5 was officially launched, 12 days earlier than originally planned, becoming the first model of Hengchi Automobile to go into mass production. Half a year later, under the pressure of a broken capital chain, Hengchi Automobile officially announced the news of the pre-sale of Hengchi 5 and began to enter the market.

Now that the mass production of Hengchi 5 is offline in the Tianjin factory, it not only breaks the rumors that the Tianjin factory is shut down, but also pushes Hengchi further into the "examination room".

From full category coverage to three years of sharpening a sword, the birth of Hengchi 5 was accompanied by Hengda’s helplessness in the capital chain, but it also demonstrated Hengda’s emphasis on new energy vehicles.

Three years ago, when Xu Jiayin stepped into the automotive industry from real estate as a "little white", few people were optimistic about the future of Hengchi Automobile. Even if it took only one year to bring six concept cars to the stage, the industry still put words such as lack of heritage and sloppiness on the head of Hengchi Automobile.

However, when Hengchi 5 opened the pre-sale, the car circle has undergone a 180 ° change in the wind evaluation of this car. The pre-sale price of 179,000 yuan; the CLTC comprehensive battery life of 602km; the personalized intelligent cockpit design; the L2 + level intelligent driver assistance system; and the blessing of global leading suppliers such as Magna, EDAK, Bosch, etc., accurately cut into the pure electric SUV market positioning and product performance within 200,000 yuan, all showing the determination of Hengchi Automobile to fire the first shot.

　　CCTV News:Didi Chuxing today released the "2017 ****** Festival Car Rental Big Data Report" to reveal the characteristics ** self-driving travel during the ****** Festival. The report shows that the popularity ** car rentals during the ****** Festival holiday has risen by nearly 30% compared with half a month ago; northerners are more inclined to plan their itineraries in advance, such as Qingdao and *******, where more than 70% ** users book cars more than 10 days in advance. From the perspective ** user composition, the car rental group is dominated by men, and the younger age is becoming more and more significant. In January this year, men accounted for 84% ** car rental users, and the post-80s and post-90s accounted for 46.9% and 44.8% respectively, exceeding 90%.

　　Car rental self-driving tours are becoming an important part of the National Spring Festival. According to Didi data, a large number of users chose to car rental self-driving tours during the Spring Festival in 2017. Its popularity began to heat up from the week before the Spring Festival. The holiday week was 29% higher than half a month ago, and the Lantern Festival still maintained a hot topic, an increase of 11% over the usual weekend. It can be seen that in addition to the long "driving period", many users chose to "leave early" or "return late" to avoid the travel peak.

　　How long is the super long "driving period"? According to the big data of Didi Car Rental, a woman in Shanghai rented a car from January 12 to February 4, for a total of 23 days, which is the most time for renting a car in China during the Spring Festival this year. In addition, there are not a few rentals for more than 10 days, and it is speculated that the annual vacation is also used. However, most office workers still play until 7 days and 8 days. During the Spring Festival, orders with a rental time of 7 days and 8 days accounted for the highest proportion, reaching 33%.

　　One of the characteristics of holiday car rentals is that there are many users who book cars in advance, which is the so-called "not moving first". Didi Chuxing car rental big data shows that people in northern cities are more inclined to plan their trips in advance. Take Beijing and Qingdao as an example, more than 70% of the people book car rentals more than 10 days in advance, while in southern cities such as Chengdu, Shenzhen, Wuhan, the proportion is around 55%.

　　Where are the car rental people "lurking" during the ****** Festival? The answer is the airport, railway station and the program ape colony. Shanghai, Chengdu, Shenzhen and Qingdao have airports and railway stations on the list ** popular car rental areas, while *******, Shanghai, Shanghai Zhangjiang Hi-Tech and Wuhan Optics Valley are also quite popular. It can also be inferred that the program ape is one ** the main groups ** car rental, and there are many tourists from different places during the ****** Festival.

　　From the perspective of first- and second-tier cities, in terms of the proportion of car rentals in different places during the Spring Festival, Didi big data shows that Chengdu, Qingdao and Shanghai have the highest. There are many tourist attractions in and around these cities, which attracts a large number of foreign tourists during the Spring Festival, and car rentals are also very popular. Especially in Chengdu, its delicious food in the city, the ancient towns in the suburbs and the beautiful scenery of Yunnan Road in western Sichuan have attracted many self-driving tour enthusiasts from other places. Remember the "Sichuan A Army" that captured Panzhihua, Xichang, western Sichuan and many places in Yunnan during the Spring Festival? Maybe there are also many foreign tourists who are to blame.

　　In early January this year, Didi officially launched its overseas car rental business. Chinese users can rent a car abroad through the international version of Didi Car Rental. With the increasing number of outbound tourists, overseas car rentals have gradually become popular in some countries where intercity and intra-city public transportation is not convenient. According to Didi data, during the Spring Festival, Chinese people like to rent a car in the United States for self-driving trips. Among them, Los Angeles and San Francisco are the most popular overseas cities. The self-driving travel links between the two cities are also very close.

　　It is conceivable that from San Francisco, along Highway 1 south to Los Angeles, or from Los Angeles north to San Francisco, the winding, hundreds of kilometers of coastal roads are breathtaking in epic grandeur.

　　Didi data also shows that users in first- and second-tier cities prefer overseas car rental self-driving trips, with Beijing, Shenzhen, Guangzhou, Shanghai and Hangzhou at the top.

　　From the Spring Festival and the recent trend of the distribution of the attributes of Didi car rental users, the younger and masculine are obvious, accounting for about 90%. In January this year, 84% of car rental users were male; the post-80s and post-90s accounted for 46.9% and 44.8% respectively, adding up to more than 90%. However, this group of people is no stranger to self-driving travel, especially holiday travel. (CCTV reporter Liang Zhiwei)

　　() F10 data shows that on August 24, 2022 () the main points of the theme have been updated and adjusted:

　　Proposed increase of $1.169 billion to Avita

　　In August 2022, in order to enhance its core competitiveness, strengthen the coordination of industrial chain resources, and accelerate the development of intelligent electric vehicle (SEV) business, Avita Technology, an associate of the company, introduced investors in the Chongqing United Equity Exchange by way of public listing and expansion. Six investors were finally identified. The original shareholders of Avita Technology, Southern Industrial Fund, (), Fujian Mindong, Jiangxi Securities, Chongqing Cheng’an, and NIO waived the right of first refusal. Avita Technology has signed relevant strategic cooperation agreements with the above-mentioned new investors, and plans to carry out strategic cooperation in the fields of sales network support, chip supply guarantee and visual image perception, and intelligent cockpit development to further strengthen the advantages of industrial chain resources. Avita Technology plans to increase its registered capital by 472,241,200 yuan, and Changan Automobile plans to increase its capital by 116,900 yuan. After the completion of this capital increase, the proportion of Avita Technology’s shares held by the company will increase from 39.02% to 40.99%. It is still a joint venture of the company and will continue to be accounted for using the equity method. Based on the financial data of Avita Technology on March 31, 2022, this transaction is expected to reduce the company’s capital reserve by about 100 million yuan, which will not affect the company’s profit and loss.

　　High-end intelligent electric vehicle brand

　　The LUMIN released by the company interprets the new generation of "national boutique scooter" through good-looking appearance, safe configuration and comfortable driving experience. The upcoming C385 is the first mass-produced model of Changan’s new pure electric platform. It realizes soft and hard coupling with forward-looking styling and intelligent technology to meet the needs of users in all scenarios. The company and its partners join hands to deepen cooperation and win-win future, and join hands with Huawei and Ningde Times to release a new high-end intelligent electric vehicle brand – Avita, debuting the first model Avita 11. In 2022, Changan high-end brand Avita will launch the first high-end intelligent electric SUV, dedicated to meeting the needs of automobile consumption upgrade and promoting the transformation of intelligent electric vehicles. It will create leading products from six aspects: styling design, battery life and performance, fast charging, intelligent driving, emotional intelligence and smart ecology.

　　UNI series, CS series new products

　　In 2022, the company released three products of the UNI series. The UNI-V has restored the concept design of the coupe, equipped with the unique electric rear wing of the same class, electric hatchback door, large-size sports tires, and equipped with a new UNI smart driving cabin, high-level intelligent driver assistance system and APA6.0 remote intelligent parking. It aims to give users a unique sense of advanced sports and future technology, redefining "DREAMCAR for young people". The listed UNI-KiDD is the company’s first mass-produced model equipped with the Blue Whale iDD hybrid system. Under NEDC conditions, the pure electric cruising range is 130 kilometers, and it is also equipped with a wealth of intelligent technology configurations to meet the needs of users in a variety of vehicle scenarios. In the second half of the year, another hybrid model will be launched to deepen the hybrid market segment, strengthen its occupation, and accelerate the transition to electrification and electrification. The company’s listed second-generation CS75PLUS is equipped with a new generation of Blue Whale engines, all Aisin 8AT, and is equipped with intelligent W-HUD, IMS intelligent interaction system, APA5.0 remote control valet parking system, IACC full-speed intelligent cruise system, 12.3-inch dual screen and other fully upgraded tomorrow’s intelligence, bringing strong power experience and intelligent travel companionship, dedicated to meeting users’ core demands for compact SUVs. It is expected that two CS series models will be launched in the second half of 2022, which will be continuously optimized through internal and external accessories, performance improvement and intelligent technology configuration upgrades to enhance product competitiveness.

　　The subsidiary plans to introduce capital increase entities such as Ningde Times

　　In November 2021, Avita Technology, a subsidiary of the company, took the asset appraisal report as the basis for pricing, and introduced Ningde Times, Fujian Mindong, Chongqing Chengan, two Jiangxi certificates, Southern Assets, and Southern Industrial Fund as the investment entities of this capital increase and share expansion to participate in the capital increase, and Changan Automobile participated in the capital increase by non-public agreement. The capital increase and share expansion will be carried out in cash, and Changan Automobile plans to increase its capital by 50 million yuan (waiving the right to increase the capital in the same proportion). CATL plans to increase its capital by 769.6 million yuan. After the completion of this capital increase, the registered capital of Avita Technology Company will increase from 288 million yuan to 117,222.26 million yuan. Changan Automobile’s shareholding ratio will be diluted from 95.38% to 39.02%. CATL holds 23.99%. Fujian Mindong holds 5.00%. Chongqing Chengan holds 19.01%. Two Jiangxi Securities hold 1.87%. Southern Assets holds 8.73%. Southern Industrial Fund holds 1.25%. Nio Co., Ltd. (referred to as "NIO") did not participate in the capital increase, and the shareholding ratio will be diluted from 4.62% to 1.13%. Avita Technology Company is committed to building China’s independent high-end national brand and realizing its industrialization. In order to enhance development vitality, improve operational efficiency, accelerate the integration of new energy vehicle industry chain resources, and continuously expand the development space of the industry chain, this capital increase and share expansion involves the introduction of external resources for equity diversification reform, and ultimately realizes the smooth transformation of Avita Technology Company.

　　Smart driving and vehicles to everything

　　The company continues to build intelligent products with leading performance, and the "Beidou Tianshu" plan has been effectively implemented. In 2021, the APA 6.0 remote intelligent parking system will be released, which supports automatic location finding within a range of 30m, remote parking is controlled through mobile phones, and the parking accuracy of small parking spaces has reached the industry’s leading level. Mass-produced AR navigation, four-screen linkage, gesture control, track mode, intelligent welcome and escort, and more than ten industry-leading smart cockpit and intelligent vehicle control functions will bring users an excellent car experience. At the same time, Changan accelerated the construction of intelligent core capabilities of "core device map nuclear cloud network day", established a forward-looking technology research institute to carry out cutting-edge technology research such as chip design, crowdsourced maps, artificial intelligence, etc., and built a Changan automobile intelligent computing center to support intelligent driving and vehicle to everything services. On this basis, the first Changan Automotive Science and Technology Ecological Conference was held, and together with industry partners, the next generation of intelligent vehicle super digital platform SDA will be the first to realize the service-oriented central ring network architecture in 2023.

　　Cooperate with Huawei, Ningde Times, etc. to build smart car brands

　　On November 14, 2020, the company released the "Changan Changan – Changan Automobile Brand Day" activity on the CCTV financial channel. Changan Automobile, Huawei, and Ningde Times announced that they would jointly build a high-end smart car brand and publicly release the intelligent architecture "Ark Architecture" for the first time.

　　Intelligent innovation

　　Changan Automobile has released its intelligent strategy – "Beidou Tianshu" plan, which aims to transform from a traditional automobile manufacturing enterprise to an intelligent travel technology company. With the "4 1" action plan as the driving force, it has opened a new chapter in the transformation of Changan Automobile. Cooperate with Tencent, Huawei, (), etc., to build an intelligent automobile industry alliance. The new CS75 is launched with APA4.0, achieving the first mass production of L2-level intelligent driving in China; the L3-level limited autonomous driving technology has been engineered and entered mass production development. 55 new CS55s are equipped with L3-level autonomous driving technology, completing the world’s "largest autonomous vehicle cruise" and successfully challenging the Guinness World Record. L4-level autonomous driving has achieved the first demonstration operation in China and is in the leading position in the industry.

　　Entering the automotive aftermarket

　　Chongqing Changan Automobile joint stock company, Jilin Province Long-term Industrial Group Co., Ltd., and Nanjing Runli Automotive Parts Co., Ltd. have jointly signed the second brand spare parts joint venture cooperation agreement to establish a new joint venture company. The joint venture company will bring together the superior resources of brands, customers, supply chain, logistics and distribution channels, and provide quality and cost-effective second brand spare parts products and services to long-aged car owners in a market-oriented mechanism to build an automotive service platform and officially enter the automotive aftermarket.

　　Established a shared travel company with Tencent, Alibaba, etc

　　The company signed an agreement in Nanjing to jointly invest and establish a Nanjing Linkage Equity Investment Partnership (Limited Partnership) (tentative name, final name shall be subject to the name approved by the Industrial and Commercial Registration Authority, hereinafter referred to as "Linkage Partnership" or "Partnership") with Ning, FAW, Dongfeng, Tencent, Segali, Ali, Wuxi Feiye, Rongxun, Nanjing Hengchuang and Nanjing Linkage Bank, with a total share of 9.76 billion yuan. Among them, Changan Automobile subscribed 1.60 billion yuan. This partnership only invests in travel companies and does not engage in other businesses. The travel company is jointly funded by the three major central enterprise automobile groups and the leading companies in the Internet, finance, retail and other industries. The project aims to create a networked and shared "smart travel new ecology", providing the public with high-quality, high-safety, high-efficiency travel and a more pleasant lifestyle as the starting point, and is committed to becoming the most trusted travel service enterprise in China. While helping Changan Automobile cultivate new kinetic energy and explore new models, the travel company also plays a positive role in stimulating the traditional vehicle business. It will enrich and improve the Changan automobile ecosystem, enhance Product Research & Development, improve the brand power of Changan Automobile, and help Changan Automobile transform and develop.

　　Intelligent technology, new energy technology

　　Enhanced intelligent labels, APA5.0 with CS75PLUS launched in China, and L4-level autonomous driving based on 5G was put into demonstration operation, becoming the first Chinese brand. The first WeChat car version appeared at the Smart Expo, and joined hands with Tencent to create the "strongest cross-border CP". After 8 years, the global R & D center with a total investment of 4.30 billion was officially put into use, marking the official arrival of the R & D 4.0 era of "open sharing and global collaboration". Significant progress has been made in the financing and development of new energy, and the capital increase and mixed reform of new energy technology companies have been completed. Fuel cell vehicles appeared at the Smart Expo. Release with completely independent intellectual property rights, international first-class, domestic pioneering high-tech products – Changan smart core, fuel cell, battery safety and other core technologies have achieved phased results, new energy technology company UK hydrogen fuel cell technology innovation center inaugurated, the future will focus on hydrogen fuel cell vehicle power system integration and control technology, is building a fuel cell power system platform, new energy products are increasingly abundant, pure electric SUVE-Pro surprise listing, E-Rock debuted at the Guangzhou Auto Show.

　　Intelligent Low Carbon Travel Technology Company

　　The company’s main business covers the R & D, manufacturing and sales of complete vehicles (including passenger cars, commercial vehicles) and the R & D and production of engines. At the same time, the company actively develops new businesses such as mobile travel, automobile life services, new marketing, and power exchange services, and accelerates the exploration of industrial finance, used cars, and other fields, in order to build a more comprehensive industrial ecology and transform into an intelligent low-carbon travel technology company. The company always adheres to the mission of "leading automobile civilization for the benefit of human life", adhering to the concept of "energy conservation, environmental protection, and technological intelligence", vigorously develops new energy and intelligent vehicles, and is committed to leading automobile civilization with technological innovation, and strives to provide customers with high-quality products and services. After years of development, the company now owns Changan Automobile, Auchan Automobile, Kacheng Automobile and other independent car brands, and produces and sells joint venture brand models through joint ventures Changan Ford and Changan Mazda. It has launched a series of classic independent brand models including CS series, Yidong series, UNI, Auchan series, Shenqi series, etc. The joint venture has a new Focus, Forrest, Ruiji, Explorer, Adventurer, Aviator, Onxella, CX-5, CX-30 and other well-known products. At the same time, it has created Yidong EV, Benben E-star, CS55E-Rock and other new energy models, which are well received by the market and consumers.

Although there are frequent new forces in the car industry, the brand created by Sailis hand in hand with Huawei, the world’s leading intelligent end point provider, is still a special presence in the field of new forces, so that today, people are still talking about the bold attempts of both partners and the various performances of AITO in the field of intelligence after asking the world.

After the launch of AITO, it launched "Accelerate Run", and successively released three smart cars, the M5, the M7, and the M5 pure electric version, which achieved a good reputation. According to the survey, AITO has performed well in the quality rankings of new energy medium and large SUVs in the first half of 2023, and the AITO M7 has been highly recommended by many car owners due to its good performance. In May this year, AITO’s 100th complete vehicle rolled off the assembly line, which means that the brand achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users in us, and also verifies the success of the smart car model." Huawei managing director, end point BG CEO, intelligent car solutions BU CEO Yu Chengdong said.

"Speed up and run" is still going on, and AITO has continued to "intelligentize" the world. On September 12, AITO asked the world to officially launch the new M7. This new car priced at 249,800 – 329,800 yuan has been upgraded in terms of intelligence, among which intelligent driving and intelligent cockpit are especially worth mentioning. AITO asked the world to call them "Double Intelligence".

AITO’s new M7 Max smart driving version is equipped with HUAWEI ADS 2.0 high-end intelligent driving system, which is equipped with 27 sensing hardware around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, can achieve full-scene, all-weather, and large-scale perception of dynamic and static targets.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high definition visual perception cameras, which are equivalent to the 27 "eyes" of the new M7, which can achieve all-round observation of road conditions without dead ends and 99% fine identification of obstacles. In the product evaluation, rows of cones, stationary water horses, mounds of debris, fallen trees on the roadside, and gravel falling from the mountain are all included in the evaluation range, and they cannot escape the "eyes" of the new M7 by AITO. Not only that, the new car can also recognize foreign-shaped objects passing through the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, reasoning through recognition, rapid decision-making, rapid response, and saving danger are the goals. After accurately identifying the behavior of surrounding traffic participants, the "fully armed" AITO Wenjie New M7 can achieve high-level intelligent driving with safety, comfort, and efficiency, which of course includes urban sections and high-speed sections during peak traffic periods; new cars can find parking spaces without self-learning, and park into parking spaces autonomously, truly achieving "visible and parking"; Sentinel mode detects potential dangers nearby, and the system will issue an alarm and record a video…

AITO asked the world that the new M7 is intelligent inside and outside, not only has "clairvoyant" and "downwind ear", but also has a strong "inner", and their equipment makes the title of "double intelligence" more appropriate.

The new AITO M7 is equipped with Hongmeng Smart Cockpit 3.0, which can switch between the mobile phone screen and the car screen freely, allowing drivers to feel the magic of space jumping. For example, before boarding the car, you are playing games, listening to music, swiping dramas, and entering the cockpit. Just touch the connection, you can continue to feel the experience through the large screen in the car. The new car can also realize multi-finger touch to zoom arbitrarily, freely switch tasks, one-click access to the super desktop, and multi-functions are immediately displayed. Experiencers have commented that it is as smooth as the Huawei Mate 60 Pro mobile phone.

Intelligent not only gives the new car a smooth and smooth experience, but also realizes many other functions. For example, the AITO Qinjie new M7 in-car navigation supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, the AITO Qinjie new M7 can help owners who "park and forget" to find a car accurately through the APP. For example, the one-click reservation reserve car equipped in the cockpit can quickly help drivers and passengers adjust the temperature and air in the car through "memory", and reduce the sound in the car through "soft instructions", making the car as comfortable and quiet as a quiet forest.

Safety is always a topic of concern for drivers and passengers. While creating physical safety, AITO is also using its intelligent advantages to "double blessing" the active and passive safety of vehicles.

In terms of physical safety, the new AITO M7 adopts a cage-type body design structure. The whole body of submarine-grade thermoformed steel accounts for 24.4%, and can withstand 17 tons of weight per square centimeter. The threshold beam of the vehicle is filled with aluminum profiles to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double preload seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scenarios of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the rolling scene, and realizing low-speed emergency braking; in the case of reversing, it can identify the collision risk including children, anti-collision columns, cones, etc. The multi-sensor fusion sensing system of the AITO Interview New M7 can realize the longest detection distance of 200m, and the maximum horizontal detection angle can reach 120 °, which increases the vehicle’s anticipation of dangerous situations. The AITO Interview New M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions caused by nine causes. In the tunnel section, AITO’s new M7 can respond quickly through a fully integrated sensing scheme and lidar, enabling emergency avoidance in the event of abnormal weather or rockfalls in mountainous areas.

The highlights of AITO’s new M7 are far more than that. More highlights need to be felt by drivers and passengers. Its 249,800 – 329,800 yuan price is also very friendly to consumers. It hopes to truly target the majority of Chinese household users and become a high-intelligence and cost-effective product that replaces "brand premium" with "intelligent equal rights".

Looking forward to the launch performance of AITO’s new M7, and looking forward to more users being able to experience the new driving experience brought by its high-tech. (Yang Yang)

　　Recently, Mercedes-Benz officially announced the lineup of the 2023 Chengdu Auto Show. It is reported that Mercedes-Benz will have three new cars on the market at Chengdu Auto Show, namely the new GLE coupe, the new GLB and the new Mercedes -AMG SL 63.

　　New GLE coupe

　　The Mercedes-Benz GLE family officially completed the mid-term redesign in February this year, and the new Mercedes-Benz GLE was officially launched on July 10, with a price range of 69.98-88.98 million yuan. At present, the price range of current Mercedes-Benz GLE coupe (parameter | inquiry) is 795,800-824,800 yuan.

　　The appearance of the new GLE coupe has been slightly upgraded, the grille has been changed to the design style of "Starry Night", and the headlight shape has also been completely upgraded, and it will be equipped with geometric multi-beam LED headlights. The rear of the new car has also been slightly upgraded, mainly by adjusting the taillights.

　　The interior of the new car has not changed much, mainly for the configuration and functions. In terms of power, the whole system will embrace electrification. It is expected that 2.0T four-cylinder engine +48 light hybrid, 2.5T inline six-cylinder engine +48 light hybrid and 2.0T plug-in hybrid versions will be provided.

　　New GLB

　　The new GLB has previously landed in the catalogue of the Ministry of Industry and Information Technology. As a mid-term redesigned model, the new car has undergone some changes in appearance, and has been optimized and upgraded in terms of configuration to make it more competitive in the market.

　　In terms of appearance, the new car adopts a standard quadrangular front air intake grille with rounded corners, and with the design of the three-pronged Xinghui LOGO, the new car looks more heavy. In addition, the headlights on both sides of the front of the car have become sharper. The quadrilateral design and the internally rearranged light sources and LED light groups make the new car show a more handsome visual effect.

　　On the tail side, the new car taillight group adopts a blackened lamp shell, and the exhaust gas from both sides and the diffuser decoration decorated with chrome at the tail further add a sense of high quality. In terms of body size, the length, width and height of the new car are 4638/1834/1696(1706)mm and the wheelbase is 2829mm respectively.

　　AMG SL 63

　　AMG SL 63 was released in 2021. The car will be equipped with a 4.0T V8 twin-turbo engine, with a maximum power of 585Ps(430kW), a peak torque of 800N·m, an acceleration of 3.6 seconds from 0 to 100 km/h and a top speed of 315 km/h. Matching the transmission is AMG SPEEDSHIFT MCT 9-speed gearbox. (Text/car home Guo Chen)

1905 movie network feature "If I have to add a deadline to this love, I hope it will be 10,000 years."This familiar classic line is not an exaggeration to describe the feelings for "Journey to the West".

No, 28 years after "Journey to the West" and 6 years after "Journey to the West", Zhou Xingchi chose to reconnect with the theme of Journey to the West and will supervise the production of the animated film "Monkey King".

Regarding this new film, what we currently know is that it will be produced by Netflix, created by Oriental DreamWorks, and directed by Oscar-nominated director Anthony Starkey. Yang Bowen, Xu Weilun, B.D. Huang, etc. will lead the all-Asian dubbing lineup, and will be launched online on August 18, 2023.

The movie’s synopsis reads: "Monkey King" is an action-packed family comedy about a monkey and his powerful golden hoop, who team up on an epic adventure as they confront gods, demons, and dragons and confront their greatest enemy: the monkey’s self.

Whether it is the typical Hollywood story framework or the indescribable Monkey King shape, this animated version of "Monkey King" has set off a storm of public opinion on the Internet, and it has also made people sweat for Xingye.

From "Journey to the West" to "Journey to the West to Conquer Demons" to "Monkey King", after 28 years and 5 works, what is left of the "love of my life"? What are the things that Stephen Chow and Journey to the West have to say?

1995

"I have a soft spot for Journey to the West, it has so much material and imagination," Zhou Xingchi explained his obsession with "Journey to the West".The 1995 "Journey to the West" series also became one of the milestones in his film career.

He recalled that when he brought the script to Zhou Xingchi, the latter’s first reaction was excitement. "As soon as he said that he would play Sun Wukong in the Journey to the West, he was very happy."

The two hit it off immediately. Although the official screenwriter was Liu Zhenwei, many of the lines and passages came from Zhou Xingchi’s design. "Journey to the West" also became the first shot after the establishment of the color star film company invested by Zhou Xingchi.

The top actors, well-known directors and star cast, did not expect to wait for the double failure of the box office and word-of-mouth. The best situation in Hong Kong only recovered the cost, and the box office of the co-production in the mainland was even bleak, almost nothing. This also directly led to the closure of Chow Xingchi’s color star company.

Mr. Liu said that Mr. Chow was disappointed at the time, but never blamed him. Instead, the two of them integrated this emotion into the creation of "Night of the Soul." Mr. Chow’s character thinks he is a genius, but in the eyes of the outside world, he is completely "crazy."

"At that time, everyone said he was reckless and uneducated, but I knew he was thoughtful, but he was too advanced for others to catch up."

"The Night of the Soul"

Fortunately, the audience didn’t keep Stephen Chow waiting for too long. Two or three years after the film was released, it began to quietly become popular in the mainland. From word of mouth among college students to the loop of the movie channel, it made mainland fans rediscover this once dusty classic.

If everyone has a Hamlet in their heart, then everyone also has a Journey to the West in their heart.

Scholars and film critics regard it as a classic of postmodernism, one after another parsing out symbols and metaphors that Zhou Xingchi himself did not understand.

In his childhood, the post-80s and 90s generation remembered "only you", "Bodhi ancestor", "invisibility talisman" and other nonsense jokes, competing to imitate and repeatedly reminisce.

But in the eyes of more "crazy men and women" who are trapped in love, in "Journey to the West", what they see is their own shadow.

They are the supreme treasures, and they are also Zixia or Bai Jingjing. Those unreasonable first loves, true loves that are later realized, and the past that cannot be returned, all follow the dialogue, and finally turn into a tear in my heart.

"I didn’t understand the meaning of the play at first, but I’m already a character in the play."

Especially the most classic line, "If God could give me a chance to do it again, I would say’I love you ‘to that girl. If I have to add a deadline to this love, I hope it is 10,000 years!"

Zhou Xingchi recalled that this line was born on the bus in Xi’an, a reflection of his personal emotions at that time, and contained the most sincere emotions in the seemingly outdated dialogue.

Perhaps this is the charm of "Journey to the West", which deconstructs the classics in a nonsensical way, subverts the tradition, and reaches a spiritual resonance with the audience beyond time and space.

2013

"You shot Journey to the West, why did you shoot again?"

"I just can’t think of anything else to shoot, hahahaha!"

In an interview during the promotion period of "Journey to the West to Conquer Demons," Zhou Xingchi responded to the question of "fried cold rice" in a playful way. This also became the most asked question before and after the film was released.

Different from the situation of "Journey to the West", "Journey to the West" has received a warm response from the market as soon as it was released, with a total box office of 1.247 billion, ranking the box office champion of the year.

But at the same time, the film has caused a lot of controversy in word-of-mouth. Some people say that this is another love letter written by Stephen Chow to Journey to the West, while others bluntly say that this is a nonsense money-making farce.

Everyone has the right to choose whether to buy this emotional killing or not. But whether it is style or theme, we can clearly see the continuation and innovation of "Journey to the West" for "Journey to the West".

Stylistically, Stephen Chow has returned to his signature nonsensical comedy, but pushed it in a darker and crueler direction.

In the story, "Journey to the West to Conquer Demons" and the subsequent "Fighting Demons" are more centered on the main story of the original novel, which can be regarded as a return from the drama to the main story. However, in the treatment of the four Tang monks and apprentices, it subverts and challenges traditional cognition like "Journey to the West".

In terms of thematic expression, Zhou Xingchi once again wrote a love beyond life and death, and on the other hand sublimated it to a higher dimension of universal beings.

Whether it was the process of Tang Sanzang moving from "little love" to "big love" or the three monsters moving from "demons" to "Buddhas", Zhou Xingchi’s dialectical thinking about the good and evil of human nature and his outlook on life.

Just like the line said: The love of all beings is love, there is no difference between big and small. Only when you have pain can you know the true pain of all beings. Once you are attached, you can let go of your obsession. Once you have been concerned, there is no concern.

Whether it is "Journey to the West" or "Journey to the West to Conquer Demons", Zhou Xingchi’s feelings for "Journey to the West" are not only reflected in his love for the characters in the story, but also in his personal emotions and life insights injected into countless details.

For example, in "Journey to the West to Conquer Demons", Zhou Xingchi changed the classic "10,000 years" line to "10,000 years is too long, just love, now";

He also added the deeply rooted "Love of My Life" to the Mandarin lyrics "Once upon a time, until now, love is still there", so that fans who are familiar with him can feel the deep feelings hidden in it.

In a famous interview, Zhou Xingchi also directly responded to the deep meaning of his lines: "Ten thousand years is indeed too long, don’t wait so long, there is something to do immediately." "If I can do it again, don’t be so busy."

No matter in terms of creation or emotion, "Journey to the West" undoubtedly has a special significance for Zhou Xingchi. But for a wider audience, every time a new work is launched, there is still a controversy of "emotional hype".

For example, in 2017, he supervised and wrote "Journey to the West to Cry Demons", although the box office rose steadily compared to the previous work, its reputation fell sharply.

Perhaps in the hearts of "passers-by", they have already paid back the movie tickets they owed to Lord Xing and "Journey to the West" for those years.

Going back to the animated version of "Monkey King" this time, it is still unknown how many Zhou elements will be in it, but it will undoubtedly bring a more international story and a more unique "Monkey King".

Zhou Xingchi once said that in his opinion, Sun Wukong has "infinite changes and possibilities," but all changes are inseparable from the same, and sincerity is the ultimate killing skill forever.

　　It’s March 15th again.

　　March 15th this year is the first consumer rights day since the 14th Five-Year Plan. Many people are concerned, which enterprises and products will be greatly exposed? Many businesses are worried that their products will be "named"?

　　According to the complaints received by the National Consumers Association in 2020 announced by the China Consumers Association, the hot spots of consumer complaints and media attention in the past year should be sorted out, and products in these six fields should be extra careful.

　　

　　One is the car.

　　Recently, the General Administration of Market Supervision and other five departments talked about Tesla, involving abnormal acceleration, battery fire, remote vehicle upgrade and other issues.

　　Many models of Toyota have problems such as oil increase and oil emulsification. Especially Asian Dragon, the related complaints on the car quality network are more serious.

　　In the complaint list of Chezhi. com in 2020, the Volkswagen model headed by sagitar has abnormal gearbox noise and frustration, with 1199 complaints. Among them, it also involves a variety of models such as LaVida and Bora.

　　Some local consumers’ associations pointed out that Buick’s complaints among mid-level car joint venture brands are outstanding, followed by Chevrolet and SAIC Volkswagen; Domestic independent brands such as Geely, Roewe and BYD have more complaints; Luxury brands BMW, Audi and Mercedes-Benz have the highest number of complaints.

　　In addition, the car purchase contract is "tricky", the after-sales service is not in place, and the car insurance is bundled, which are also common problems in car consumption complaints.

　　The second is live broadcast with goods.

　　Low price is the biggest selling point of live broadcast to attract consumers, but it is also mixed. Some live broadcast rooms also gather many consumption traps such as counterfeiting, exaggeration, wrong goods and poor after-sales.

　　The problems of live broadcast with goods include old problems such as poor quality, false propaganda, and inadequate after-sales, as well as new problems such as fraud by public figures with goods, traffic fraud, and false reports. Although Tmall, JD.COM and other shopping platforms are increasingly cracking down on swiping bills, it is not difficult to find traffic dealers on the Internet, and even you can find sellers by directly entering keywords such as "pink" and "live traffic" on some websites.

　　The third is short video.

　　Short video platform has become the main channel for consumers to browse and share information, but the low-cost experience released by enterprises through short video may be a trap. Some college students complained that they saw that "Yanyu Oriental Costume Photography" had an experience activity of 19.9 yuan through the short video platform. After the actual registration, the studio staff constantly induced them to upgrade their services, and finally the accumulated service fee was as high as 20,000 yuan. The Consumer Protection Committee found that the trap of low-cost experience is more in the service fields such as photography and moving.

　　The fourth is the network car.

　　Not long ago, a 23-year-old woman in Changsha jumped out of the window and died. The Shenzhen Municipal Transportation Bureau interviewed the cargo girl twice. On March 11th, Cargo Lala announced the on-line recording function, trial operation of on-board equipment and other rectification measures.

　　Previously, Didi was also caught in many security incidents. Compared with the management loopholes in previous years, Didi has made many improvements in recent years, but the problems such as "killing big data", "high drawing" and "selling coupons black production chain" are still criticized.

　　Fifth, educational institutions.

　　Recently, the market supervision departments in many places have issued consumer warnings about carefully choosing education and training institutions.

　　A few days ago, five education and training institutions with a large number of complaints and low resolution rate made public exposure. Among them, Yousheng Education was exposed for the seventh time because of running a school without a license, and Jianwei Education and Yi Xiao Education were exposed for the sixth time and the fourth time respectively.

　　The sixth is mobile phone software.

　　Over the past year, the loopholes in mobile phone software have repeatedly triggered public opinion.

　　A professor from Fudan University led a team to complete a research report on "mobile phone software taxi" in many cities across the country, saying that taxi software has the phenomenon of "big data killing".

　　On March 12, the Ministry of Industry and Information Technology issued the "APP Notice on Infringement of Users’ Rights and Interests (the third batch in 2021, the twelfth batch in total)", and 136 apps were notified for infringing users’ rights and interests. Among them, companies such as Tencent, Iflytek and Shengtian Network are involved.

related news

　　The "March 15th" party of the Central Radio and Television General Station in 2021 will be broadcast live on CCTV financial channel, CCTV financial client and Yangguang Economic Voice at 8 pm on March 15th. The theme of this "March 15th" party is: boosting consumption starts from the heart.

　　China’s economy has gone through an extraordinary year in 2020. In the face of multiple severe impacts such as the sudden COVID-19 epidemic and the deep recession of the world economy, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, people of all ethnic groups throughout the country have worked hard, made significant strategic achievements in epidemic prevention and control, achieved positive economic growth in the only major economies in the world, won a comprehensive victory in the fight against poverty, won a decisive victory in building a well-off society in an all-round way, and handed over an answer that was satisfactory to the people, attracted worldwide attention and could go down in history. At such a critical moment, consumption is still the mainstay of the national economy. The total retail sales of consumer goods in the whole year was 39,198.1 billion yuan, accounting for 38.6% of the total economic output. Among them, the improvement of consumption order and consumption environment is a remarkable feature. The determination and sincerity of policies and supervision, the conscience and intention of enterprises, and the confidence and reassurance of consumers constitute a benign consumption ecology.

　　The "March 15th" party in 2021 focused on "boosting consumption from the heart", hoping that through the power of honesty, everyone can live a happier and happier life, steadily improve their consumption capacity, improve the consumption environment, enable residents to consume and be willing to consume, speed up the construction of a modern economic system, smooth the domestic cycle and the domestic and international dual cycle, start the "14th Five-Year Plan" for China’s economy, and contribute to the new journey of building a socialist modern country in an all-round way.

　　The new development stage, new development concept and new development pattern mean that a new consumption era is coming with the wind. A good new consumption ecology will make everyone enjoy a sense of acquisition, happiness and security more fully, more securely and sustainably, and jointly usher in the spring of growth. The "March 15th" party advocates that every producer, operator, consumer and supervisor should weave the country’s development goals with the people’s simple wishes into a better life.

　　The "March 15th" party in 2021 was jointly sponsored by the Supreme People’s Court, the Supreme People’s Procuratorate, National Internet Information Office, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Justice, Ministry of Transport, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, National Health and Wellness Commission, State Administration of Market Supervision, National Medical Products Administration, China Consumers Association and CCTV.