Consumer vouchers show a ＂multiplier effect＂. Hangzhou has driven consumption by nearly one billion yuan in six days.

　　Hangzhou announced today that on the basis of the previous first coupon, an additional 150 million yuan will be issued for the second coupon. The coupons for this issue will be distributed from 10: 00 am on April 3, and consumers can participate in the coupon collection activities from the entrance of Alipay homepage or by searching for "Hangzhou".

　　There are 1.5 million additional coupons for the second phase, each of which includes 3 coupons for 45 yuan, 35 yuan and 20 yuan. Direct deduction of cash use through Alipay when paying offline at designated merchants, valid for 7 days. Users who have received the first coupon can also apply again.

　　In the past few days, consumer vouchers have become the most popular keyword in Hangzhou except the epidemic, and they are also like a needle catalyst, igniting the enthusiasm of offline consumption in Hangzhou’s "post-epidemic era". In Hangzhou Century Lianhua No.1 Supermarket, the store was crowded with orderly consumers, and there was a long queue in front of the checkout counter. Ms. Wang, a citizen, received a coupon from 50 yuan the day before. "Milk, meat, eggs, and many daily necessities, most of them were originally bought. With the coupon, you can just buy more."

　　Wu Jingli of Century Lianhua Qingchun Store said that many customers come with coupons, and under the incentive of coupons, they can obviously feel the rebound of passenger flow.

　　It is reported that in the three days from March 27 to 29, the sales of Century Lianhua in Hangzhou exceeded 60 million yuan. "Coupons have boosted the sales of high-end aquatic products, beef, etc., and the increase in turnover is very obvious."

　　Snack bars, supermarkets, shopping malls, gas stations … … Consumer vouchers have boosted consumption, and they can be seen in almost every field of living consumption in Hangzhou. More than 10,000 pieces of Hangzhou "Xianfeng Fruit" were written off on March 27th, the first issue, and the customer unit price increased from 30 yuan to 70 yuan. Joe Doo, the person in charge of the operation, said that as of March 29th, their store had written off more than 30,000 copies.

　　Hangzhou Yonghui Supermarket also ushered in a business peak because of coupons. Jiang Yajing, head of Hangzhou regional brand of Yonghui Supermarket, said that after the issuance of consumer vouchers, the daily passenger flow of the supermarket exceeded 6,000, an increase of about 70% compared with last week. On the 27th, the number of customers who paid through Alipay transactions increased by nearly 100% compared with the previous day.

　　Consumer vouchers undoubtedly played the role of a catalyst, so that the consumption power that was originally suppressed by the epidemic rose rapidly. According to the data of Hangzhou Bureau of Commerce, from the issuance of the first coupon on March 27 to 16:30 on April 1, the government subsidy of 66.95 million yuan has been paid, driving Hangzhou to spend 949 million yuan.

　　Wang Jianming, dean of the School of Business Administration, Zhejiang University of Finance and Economics, believes that guiding the consumption direction, adjusting the consumption structure, and promoting the consumption upgrade, the "leverage effect" of consumer vouchers has achieved the greatest economic benefits in the most effective way.

　　Sun Hao, a teacher at the School of Economics of Zhejiang Gongshang University, also believes that the "multiplier effect" of the expansion of consumer vouchers will help to activate and release the consumer demand suppressed by the epidemic, boost consumption and promote the economy.

　　Since March, in addition to Hangzhou, governments in Guangxi, Nanjing, Hefei and other places have issued consumer vouchers through platforms such as Alipay. Jiaxing announced the issuance of 200 million yuan of consumer vouchers; Shaoxing will carry out nine consumption promotion actions and distribute 180 million yuan coupons to the public; Ningbo, county (city) governments and enterprises will jointly launch 100 million yuan of cultural and tourism vouchers for benefiting the people. The Zhejiang Provincial Department of Culture and Tourism said that through the linkage of provinces, cities and counties, a total of 1 billion yuan worth of travel coupons and 100 million yuan worth of travel coupons will be launched.

　　"Promotion fees and expanding domestic demand are a lasting battle." Many experts have reminded that as a short-term emergency policy and means, consumer vouchers have a certain effect on stimulating the economy, especially consumption, but they will not play a long-term role. To really stimulate domestic demand, only by enhancing residents’ consumption confidence and ability, increasing residents’ income and reducing the national burden, "comprehensive measures and stabilizing consumption expectations can people really consume, be willing to consume and dare to consume." (China Youth Daily, Hangzhou, April 2 nd, Zhongqing Daily, Zhongqing Net reporter Dong Bishui)