BYD, which is rushing away from friends, has offered e7 with less than 100,000 yuan.

Starting from 2023, after the New Year, BYD will usher in a wave of collective new product release, and the price will be reduced. The former champion version and glory version have led the trend of the automobile industry throughout the year. This feeling of rushing away from friends is really tense, but we can also see BYD’s attitude as a new energy guide in China.

Recently, BYD launched a new car named e7, with an official guide price of 103,800-115,800 yuan and a limited time price of 98,800-110,800 yuan. BYD has Dynasty series models and ocean series models, but in fact, E series models are rarely concerned, because most of these cars are oriented to the field of online car rental, but it is these cars that are more outstanding in many aspects, and even can be called the king of cost performance.

The first is the space performance. The starting price is less than 100,000 yuan, but the length, width and height are 4,780/1,900/1,515 mm, and the wheelbase is 2820mm, so it is positioned as a medium-sized car. Compared with BYD and New Energy, it has more space, and it makes up for the product gap between Hehan series models. In addition, the endurance performance must be solid and reliable, and its CLTC pure electric cruising range is 450 km and 520 km, and the whole system comes standard with heat pump air conditioning. The top model also has driver’s seat heating and ventilation, and the central control adopts a 15.6-inch display to support OTA upgrade, navigation and voice control.

BYD e7 is not specially designed for the network car market, but this kind of cost-effective model is more suitable as a network car, and it is also more suitable for ordinary family users to choose. After all, it can bring more comfort to family members in terms of space performance. Even the online car rental market is actually a huge potential market. There are countless models competing in this market, but at the practical level, facing the mileage of hundreds of kilometers every day, everything about the products will be exposed, so the products in this market are more competitive, while BYD has been rushing to friends in various fields.

Accurate market positioning and rich product lines are also the key to BYD’s success. BYD has launched a variety of models for different market segments, from high-end luxury brand-looking, to cost-effective E-series, to mainstream dynasty and ocean series, covering all price ranges and consumer groups. Take e7 as an example, it is precisely positioned in the online car and sinking home market. By providing products that meet the needs of these two markets, it quickly opened up the market situation. In other market segments, BYD also launched models that meet the needs of consumers through in-depth market research and analysis, thus occupying a large share in the overall market.

AM mirror summary:

The listing of BYD e7 once again shows BYD’s strong market competitiveness and innovative ability. With its cost-effective product advantages, it is expected to achieve excellent results in these two market segments by accurately cutting into the network car and sinking the home market. BYD can continue to lead the development of the industry, thanks to its strong technology research and development strength, perfect industrial chain layout, accurate market positioning and good brand reputation. In China’s new energy industry, BYD has brought profound changes from market structure, technological innovation to industrial chain construction, and has become an important force to promote the development of China’s new energy automobile industry. It is believed that in the future, BYD will continue to maintain the spirit of innovation and enterprising, bring more high-quality new energy automobile products to consumers, and make greater contributions to the development of China’s new energy automobile industry.