＂Doctors＂ use Chinese medicine terminology to mislead the public only to sell classes and bring goods. Experts remind us that these four points should be looked at first to distinguish false health an
Shanghai rumor platform
"Eat more egg yolk for cancer", "Seven rules for never going to the hospital" and "Rub it every day, and all diseases will disappear without a trace" … … On many short video platforms, there are a group of "experts" and "doctors" who claim to be health management and health care know-how, making things up to create anxiety, spreading false information and misleading the public who are eager to seek medical treatment and have health anxiety.
How to quickly distinguish between true and false, and see through pseudo-health and pseudo-science? The Shanghai rumor platform launched an investigation.
The secret recipe of health care should be vigilant.
Behind many accounts that provide health tips are not professional doctors, but may be just a cultural media company. In an account sharing Ba Duan Jin and Yi Jin Jing, common fitness techniques are blown into panacea, such as "three switches sleep well and eat well", "rub every day, and all diseases will disappear without a trace" and "digestion after meals, turn your thumb".
On the account "Zhang ‘an [Mingde Culture]", the authentication shows that it is Fujian Zhang ‘an Cultural Industry Co., Ltd., but it directly publishes the so-called medical record analysis and diagnosis video of Chinese medicine, with the aim of selling online and offline courses.
Some account registration thresholds for treating psychological problems are lower. An account selling emotional cognition courses and sleep experience courses, without any academic degree or qualification certification, calls itself "the teacher of mindfulness cognition course in Oxford University" in the video.
At the same time, the account is suspected to have hatched a trumpet, and the photo shows a male image. However, when browsing the video, only one woman who claimed to be suffering from anxiety provided the so-called experience sharing. Its content has little to do with mental health, and even "two actions show your character", "what you usually say will make your fate" and "being too kind to others will not end well" and other "poison chicken soup" have aggravated public anxiety.
This kind of account attracts people’s attention by using or borrowing the terminology of traditional Chinese medicine, or exaggerating or absolutizing the expression, giving absolute diagnosis and treatment advice without diagnosis and treatment, and even giving specific medication guidance, which has seriously misled the public and is illegal.
In addition, on the short video platform, many big V’s bring goods in the name of health preservation and health management, and the content effect and authenticity should be questioned.
The other has millions of fans and many self-media accounts for young people. The "3 methods" mentioned in the video! Develop a non-dysmenorrhea constitution! " "A month to raise the spleen and stomach" and "a video to solve the problem of women’s qi and blood" all point to the window products such as tea and powder on its shelves.
The fact is that food treatment of diseases or alternative drugs is not scientific in itself. For those accounts that have no authoritative qualification certification and publish so-called exclusive health secrets, the public must be vigilant and pay attention to distinguishing.
Four key points for rapid screening
A medical practitioner told reporters that more and more hospitals and doctors are willing to station in short video platforms to provide patients with guidance on prevention, treatment, rehabilitation, diet and daily management. In her view, although the medical and health contents in the short video platform are mixed, the ways and means of its dissemination are still worth learning by professional medical practitioners. For the public, if you want to quickly identify fake popular science, you can pay attention to the following points:
1, whether the words are rigorous. Professional doctors rarely use absolute words in their expressions, because the human body is unique and there is no once-and-for-all solution. Be wary of whether the content that uses exaggerated effects or absolute words is pseudo-popular science.
2. Whether to use individual extreme cases. The human body is complex, and everyone’s life schedule and physique are different. Professional doctors will not deduce universal methods or provide opinions and suggestions through individual cases and special cases.
3, whether according to the physical identification. Dietotherapy and tonic is a common method of health preservation in traditional Chinese medicine, but it needs to be differentiated according to constitution and put forward suggestions in different categories. Therefore, professional doctors rarely put forward an absolute and single diet and food supplement scheme suitable for all constitutions.
4. Whether there is cargo drainage. Many short videos do provide medical science knowledge at the beginning, but when they are finally found to promote products, the content may be somewhat guiding or misleading. Professional doctors are temporarily not allowed to bring goods directly.
Our reporter Che Jianan