The heat of the ＂Lantern Festival＂ has soared! Henan two cities are on the list of the top ten popular lantern festivals in China.
The Lantern Festival in the Year of the Tiger coincides with the working day, but there are still a few people who enjoy the night tour after work. According to the data released by Ctrip, the booking volume of the Lantern Festival scenic spots increased by nearly 30% compared with last year, and the search popularity of the keyword "Lantern Festival" increased by 312% year-on-year. Among them, Rizhao, Shandong, Zhumadian, Henan, Zhoukou, Jincheng, Shanxi, Zhangjiakou, Hebei, Zigong, Meishan, Sichuan, Suizhou, Yining, Xinjiang and Siping, Jilin, are among the top ten cities in China that enjoy lanterns during the Lantern Festival.
The popularity of the Lantern Festival keyword "Lantern Festival" increased by 312%
Major scenic spots across the country are well prepared for festival experiences such as watching lantern exhibitions, enjoying folk customs, and night tours of intangible cultural heritage. The reporter learned from Ctrip that the booking volume of tickets for the Lantern Festival this year increased by nearly 30% compared with last year, and the search popularity of the keyword "Lantern Festival" increased by 312% year-on-year. The search volume of popular lantern festivals such as "Welcome the Spring Festival in Yuyuan Garden in 2022" and "Zigong China Lantern World" increased by more than four times compared with January.
According to the search popularity of recent lantern festivals, Ctrip counted five popular lantern festivals, namely: Zigong Zhonghua Lantern World, Yuyuan Garden in 2022 to welcome the Spring Festival (Yuyuan Lantern Festival), Longqingxia Ice Lantern, Shenyang Spring Festival Lantern Festival in 2022 and Shenzhen Bay Area Super Lantern Festival in 2022.
Young people in small towns prefer to have Lantern Festival.
It is worth mentioning that young people in small towns love Lantern Festival more than those in big cities and small towns. According to the data of Ctrip Lantern Festival, the growth rate of tourists visiting the Lantern Festival scenic spots in fourth-and fifth-tier cities is much higher than that in first-tier and new-tier cities. In the fourth-and fifth-tier cities, the growth of the Lantern Festival in this year’s Lantern Festival is 62% and 30% respectively; The growth of fourth-tier cities is 80% higher than that of new first-tier cities.
Among them, Rizhao in Shandong, Zhumadian in Henan, Zhoukou in Henan, Jincheng in Shanxi, Zhangjiakou in Hebei, Zigong in Sichuan, Meishan in Sichuan, Suizhou in Hubei, Yining in Xinjiang and Siping in Jilin have the strongest atmosphere of enjoying lanterns and observing the New Year.
After the Lantern Festival, the last round of return wave was ushered in.
After the Lantern Festival, the New Year will be over. From the traffic point of view, after the Lantern Festival, all parts of the country will welcome the last wave of return passengers. Ctrip ticket data shows that the booking volume of air tickets on the 16th day of the first month is nearly 50% higher than that on the 15th day of the first month. After the holiday, the trend of students returning to school is obvious. The number of student air tickets booked in the four days after the Lantern Festival (February 16 -19) increased by 200% compared with the previous four days. In addition, the average price of air tickets for this round of small return peak is around 600 yuan, which is more than 30% lower than the average price during the peak hours on February 5th and 6th.
Hotel bookings for Lantern Festival increased by 45%
Although the Spring Festival holiday has passed, the tourism market has not significantly "cooled down". According to data from Ctrip, the number of hotel reservations for the Lantern Festival this year has increased by 45% compared with last year. The trend of "hotel vacation" still exists, and the Lantern Festival is also a good time to punch in your favorite hotel at the wrong peak.
(Zhengguan journalist Cheng Yan)