Notice of Beijing Municipal Bureau of Commerce on Encouraging Online Promotion and Live E-commerce Activities to Cultivate and Expand the Online Consumer Market
Jing Shang Dian Shang Zi [2023] No.4
Bureau of Commerce of all districts, Bureau of Commerce and Finance of Beijing Economic and Technological Development Zone, and relevant units:
In order to cultivate and expand the scale of the city’s online consumer market, optimize the structure of the online consumer market, accelerate the innovation and development of live e-commerce, encourage enterprises to actively carry out online promotion, live delivery and other activities, further expand online sales channels, enhance the scale and influence of online sales, and give financial support to qualified enterprises in 2023. In accordance with the principle of "reaching the standard and enjoying it", enterprises that meet the requirements within the year will be given support in advance. The relevant matters are notified as follows:
I. Scope of support
Wholesale and retail enterprises that carry out online retail business [Note 1] Refer to the national statistical system for the description of relevant indicators of wholesale and retail] (hereinafter referred to as "wholesale and retail enterprises"), and Internet life service platform enterprises that mainly provide trading services such as commodity sales and catering take-out [Note 2] Refer to the national statistical system for the description of relevant indicators of Internet life service platform]. Live broadcast platform, live broadcast (e-commerce) service organization [Note 3] live broadcast (e-commerce) operation service enterprise certified or filed by e-commerce platform], Beijing featured live broadcast e-commerce base [Note 4] related enterprises recognized by the Measures for the Identification of Beijing featured live broadcast e-commerce base (Trial)] and other related enterprises.
Second, the direction and conditions of support
(a) encourage online retail, Internet life service platform enterprises to further enhance the scale of online transactions.
1. Wholesale and retail enterprises whose year-on-year growth rate of total retail sales and online retail sales (hereinafter referred to as "net zero amount") is not lower than that of the whole city’s total retail sales. If the net zero amount increases by not less than 100 million yuan year-on-year, they will be supported by "net zero amount increases by 100 million yuan every year, and the maximum support will not exceed 100,000 yuan". If a number of reporting enterprises belong to the same group, the total retail sales and net zero of the group company shall not be lower than the average growth rate of the city’s total retail sales, and the contribution rate of the total net zero to the city’s net zero [Note 5] The proportion of enterprise net zero increment to the city’s net zero increment shall not be less than 1%. The maximum amount of such support to a single enterprise is no more than 10 million yuan.
2. Internet life service platform enterprises with year-on-year growth rate of operating income not less than the year-on-year growth rate of service consumption in the city, if the year-on-year growth rate of operating income is not less than 100 million yuan, will be supported by "the maximum support for each year-on-year growth of operating income of 100 million yuan is not more than 50,000 yuan". The maximum amount of such support to a single enterprise shall not exceed 5 million yuan.
(B) Encourage online retail new growth enterprises to become bigger and stronger.
The year-on-year growth rate of total retail sales of commodities is not lower than the year-on-year growth rate of total retail sales of the whole city, and the net zero amount is not less than 30 million yuan. If one of the following conditions is met, a one-time financial support will be given. If a number of conditions are met at the same time, support shall be given in accordance with the principle of "not repeating high".
1. If the year-on-year growth rate of net zero is not less than 50% or the net zero is realized for the first time in 2023 (that is, there is no net zero in the same period of last year), the support will not exceed 200,000 yuan.
2. In 2023, if an e-commerce or online settlement entity is established in Beijing, the industry type is transformed, and the revenue scale is increased, it will be added as a unified enterprise above the designated size in this city, and the support will not exceed 300,000 yuan.
(3) Encourage enterprises to create live broadcast activities with Beijing characteristics and increase business support.
1. Encourage e-commerce platforms, live broadcast platforms, featured live broadcast e-commerce bases, live broadcast (e-commerce) service organizations, and commercial circulation enterprises to hold online promotion, live broadcast with goods and other related activities in Beijing. For the establishment of special zones such as "Beijing Merchants" and "Beijing Brand" and the investment cost (field rent, construction, publicity and promotion) is not less than 500,000 yuan, support will be given according to the results of the activities, which will not exceed 30% of the approved investment cost. Among them, the cumulative support for online promotion activities applying new technologies such as Metauniverse, as well as cultural content-based live broadcast activities such as cultural creation and intangible cultural heritage, does not exceed 1.5 million yuan; The cumulative support for other types of online promotion activities does not exceed 1 million yuan. Give priority to supporting relevant enterprises participating in the "Beijing Consumption Season".
2. Encourage platform enterprises, featured live broadcast e-commerce bases and live broadcast (e-commerce) service institutions to increase support for local businesses. Support measures such as "business assistance", "brand cultivation" and "resource promotion" will be given according to the support effect. Among them, the relevant platforms and bases will give no more than 100,000 yuan of support for each enterprise that meets the "Support Direction (II)" in this document in 2023; In 2023, the relevant service agencies will give support of no more than 50,000 yuan for each wholesale and retail enterprise in this city to achieve net zero exceeding 5 million yuan (inclusive). The cumulative support for a single enterprise in this kind of direction is no more than 1 million yuan.
Third, the application materials
Relevant application materials shall be submitted in electronic version in duplicate with the official seal of the applicant, and will not be returned after submission. The application materials are as follows:
(1) An application form for funds.
(2) Brief introduction of the enterprise.
(3) Financial and statistical statements in recent two years.
(4) The reporting enterprise of "Support Direction (3) Article 1" in this document shall submit the project activity plan, entrustment contract and summary report (including activity completion, activity performance, activity publicity and activity photos, etc.); The reporting enterprise of "Support Direction (3) Article 2" in this document shall submit the list of enterprises cultivated, introduced or served and relevant certification materials.
Fourth, the declaration process
(1) Project declaration
From the date of publication of this document, the project application unit shall submit the project application materials to the competent commercial departments of all districts within the time limit according to the affiliation after the project meets the corresponding conditions, and it will not be accepted after the time limit. The specific requirements are as follows:
1. Declare qualification requirements
The reporting enterprise shall be registered in this city, and the relevant data shall be subject to the business data such as enterprise statistics and finance. Among them, the reporting enterprises of "direction of support (1)" and "direction of support (2)" in this document should be the enterprises regulated by this Municipality; The reporting enterprise in the document "Support Direction (III) Article 1" shall be registered in this Municipality and have the status of an independent legal person, and the reporting entity shall be the event organizer.
2. Requirements for reporting time limit
(1) Enterprises that meet the application conditions in this document within 2023 can apply in batches before April 20th, July 20th and October 20th, 2023. Among them, the deadline for application is December 20, which is related to the project "Support Direction (III) Article 1" in this document.
(2) Enterprises that meet the reporting requirements of this document in 2023 must complete the project declaration before February 18, 2024.
(2) Project review and publicity
The local competent commercial department conducts a preliminary examination of the application materials, and the projects that pass the preliminary examination are summarized and submitted to the Municipal Bureau of Commerce by the relevant local departments. Among them, the application items in Article 1 of Support Direction (III) of this document are summarized and submitted to the Municipal Bureau of Commerce within 30 days after receiving the application materials from the enterprise, and the projects that pass the preliminary examination are summarized and filled in the Summary of the Application of Commercial Circulation Development Projects and the Summary of the Preliminary Examination of Commercial Circulation Development Projects. The Municipal Bureau of Commerce will organize a third-party company to conduct an audit and give support to enterprises that meet the requirements and have no objection after publicity.
V. Relevant requirements
(1) Standardized and orderly operation. It is not supported in the following circumstances: it is included in the scope of prohibited and restricted categories in the Catalogue of Prohibitions and Restrictions of New Industries in Beijing; Incorporated into the "blacklist" of joint punishment in the city; Being included in the list of bad credit records in Beijing’s commercial field and being punished by "not supporting" credit; The Municipal Bureau of Commerce considers other things that are not supported.
(2) Ensure that the data is true. The reporting enterprise shall not tamper with statistics, finance, activity expenses and other relevant data without authorization. For the project reporting unit that forges or provides false materials, the project collection and verification work will no longer be carried out during the policy period. Among them, the supported enterprises shall return the support funds to the Municipal Bureau of Commerce and deal with them according to the "Administrative Measures for the List of Bad Credit Records in Beijing Commercial Fields (Trial)".
(3) Optimize the use of funds. This policy is not repeated with the capital policy related to promoting consumption activities in Beijing consumption season. Enterprises that meet multiple support directions can declare at the same time. Among them, enterprises that meet both "Support Direction (1)" and "Support Direction (2)" in this document will be supported according to the principle of "focusing on the high and not repeating"; The enterprises supported in accordance with "Support Direction (1)" or "Support Direction (2)" in this document during the year must meet the corresponding support conditions. If the annual data of the supported enterprises do not meet the basic support conditions during the year, the supported funds must be returned to the Municipal Bureau of Commerce. If the annual data of the supported enterprises in the year is lower than (or higher than) the corresponding support standards when they are supported in the year, liquidation work such as capital addition or return will be carried out in 2024 according to the principle of "more refund and less replenishment"; If there are similarities between the enterprises cultivated or introduced by the platforms and bases that meet Article 2 of "Support Direction (III)" in this document, priority shall be given to the approval of the declared batch by the former. During the year, the same batch of reporting units were approved in different ways in turn, such as "giving priority to the base where the cultivated or introduced enterprises settled" and "giving priority to the platform where the cultivated or introduced enterprises realized a large transaction volume", and the approval was not repeated.
(4) Do a good job in evaluation. The Municipal Bureau of Commerce will, jointly with relevant departments, summarize and evaluate the implementation effect of the policy according to the development status and characteristics of the online consumer market in this city. Supported enterprises should actively cooperate with relevant supervision and inspection, data monitoring, auditing and evaluation, and encourage enterprises to use funds to actively carry out online promotion and live e-commerce activities.
VI. Other matters
The Municipal Bureau of Commerce shall be responsible for the interpretation of this document, which shall come into force as of the date of promulgation and expire on February 18, 2024.
I hereby inform you.
Beijing Municipal Bureau of Commerce
March 22, 2023
Notes:
[Note 1] The description of relevant indicators of wholesale and retail industry refers to the national statistical system.
[Note 2] The relevant indicators of the Internet life service platform refer to the national statistical system.
[Note 3] Live broadcast (e-commerce) operation service enterprises certified or filed by e-commerce platforms and live broadcast platforms.
[Note 4] Relevant enterprises recognized by the Measures for the Identification of Beijing Characteristic Live E-commerce Bases (Trial).
[Note 5] Zero increment of enterprise network accounts for the proportion of zero increment of the whole city’s network.