Tianjin： new consumption experience, drawing a new picture of golden week economy
Xinhua News Agency, Tianjin, October 6th
Xinhua News Agency reporters Song Rui and Ma Bowen
In the golden autumn of October, the first two-dimensional immersive experience hall in Tianjin welcomed the first guests at the Xiannong University of Wudao in Heping District, Tianjin. With the official appearance of pop-up shop’s theme "Meow Meets Coffee" in Dali Temple Journal during the National Day holiday, the audience is no longer just a "bystander" of this domestic animation work, but can really walk into the story and be "in the same box" with the characters.
Walking into the store is like stepping into the parallel time and space of animation. A large number of original surroundings are displayed next to the bar, which provides fans with rich collection options. Cosplay free travel, role interaction and other activities attract many anime fans to make an appointment on social media in advance.
"The secondary culture conforms to the consumption pattern of a new generation of young people, and the linkage between Tianjin local national tide animation and Tianjin historical district has brought new consumption experience." Yang Kun, general manager of Tianjin Eco-city Industrial Park Operation Management Co., Ltd. said.
In Tianjin Geely Building, the National Tide Quangan Theater of "Mysteries of the Tang Dynasty Westbound" also attracts tourists. The theater is based on the real scene of the Tang Dynasty and integrates VR technology to create an immersive experience. The audience put on the VR head display, and with the changes of light, shadow and sound effects, it seems to cross the Millennium Chang ‘an and embark on a fantasy journey.
Citizen Dong Li came to experience with her mother: "I have never seen this form before. It is very novel, with the dynamic effect of wind and rain, which is particularly real. The picture of VR glasses is very clear and it feels like being there. "
The theater is based on the popular network drama "The Mysteries of the Tang Dynasty", which expands the new space of cultural consumption through "national tide+immersion experience" and further activates the market potential of traditional cultural IP.
"We hope to make traditional culture’ live’ through cutting-edge technology." Jiao Tianyu, assistant general manager of Tianjin Centennial Zhongyuan Commercial Development Co., Ltd. said, "This project is not only an entertainment experience, but also an innovative attempt of cultural inheritance, which has greatly stimulated young people’s love for traditional culture."
As night falls, the lights of the amphitheater in Tianmei Art District, Hebei District, Tianjin are getting brighter, and Cao Yu’s classic plays are being staged. The circular layout of the theater makes the audience and the actors "zero distance", and the scenery and props are close at hand-the teacups on the table, the paintings on the walls, and the clothes placed by the actors when they walk, all of which make people feel like they are in the living room on that rainy night.
The gallery lights outside the theater continued the aftertaste of the drama. The special drama exhibition "From Front to Behind the Scene" shows props, costumes and manuscripts of stage plays over the years. The audience can personally touch these "silent actors" and feel the vitality of drama art.
"We hope that through curation, the story of the stage will continue into life. After watching the performance, the audience can continue to feel the story behind the scenes. " Jiang Dafang, chairman of Tianmei Art District Operation Company, introduced.
In the "rejuvenated" China Grand Theatre, a lively and immersive "National Day Recreation Party" was staged here. The entertainment club will continue the city memory of the old theater, and let the audience enjoy tricks and flash performances of Beijing opera between the stage and balcony with a walking tour experience.
During the holiday period, Tianjin launched the 6th Nightlife Festival, Haihe Reading Season, Vibrant Hexi Nezha International Consumer Carnival and other special activities around the theme of "Night Tianjin City" and "Golden Autumn Consumption Season". Cafes and cultural and creative stores extended their business hours to attract more tourists to "punch in".
In Tianjin Italian style area, bookstores are no longer just quiet corners. Zhong Shuge Tianjin Store, which won the international architectural award, ushered in its first anniversary of opening, and the book overflowed the store door and extended to a "mobile bookstore". People read and communicate with the aroma of coffee and music, and feel the unique charm of "the city is the study".
"In the past, visiting a book fair was to buy books, but now it is more like a cultural trip." Susan Wang, a tourist, said, "Walking and reading in the block market can not only choose books, but also buy coffee and cultural creation, which makes the experience richer."
Four days before the National Day holiday, 415 commercial and trade circulation enterprises monitored by Tianjin Municipal Bureau of Commerce realized a cumulative sales of 1.6 billion yuan, a year-on-year increase of 5%; The cumulative passenger flow was 10.855 million, up 4.2% year-on-year.
He Xiaoyang, director of the Consumption Promotion Department of Tianjin Municipal Bureau of Commerce, said that Tianjin is making good use of policy resources, insisting on scene innovation and content upgrading, and launching diversified consumption scenes of business, culture, tourism and sports exhibitions to continuously meet the personalized, diversified and quality consumption needs of citizens and tourists.
Source: Xinhuanet
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