Thinking about One Royal Court: Practical Significance after 30 years

Editor’s note: This is a nostalgic theater.

In 1992, the legal drama File of Justice, produced by Gary Tang and starring Bobby Au—Yeung, Chen Xiuwen, Tao Dayu, Su Yongkang, Liu Meijuan and Luo Yingjun, premiered on TVB.

Poster of No.1 Imperial Court

This classic Hong Kong drama of 30 years ago was only a unit drama at first, with a short length of 13 episodes of 45 minutes each. Through 13 cases, it tells the story of several Hong Kong lawyers arguing in court and making love songs outside the court.

When casting the first part of "No.1 Imperial Court", the current first-line actors were not used, and almost all the leading characters were second-line and third-line. The first part was chosen to be broadcast on Sunday, and after going out of the street, it got the best ratings ever at the same time, so the second part was shot at an extra price, and it was still broadcast on Sunday. When the response was good, it was changed to prime time.

Because of the good ratings, from 1992 to 1997, "No.1 Imperial Court" was filmed as many as five films. From the first 13 episodes to the last 45 episodes in the fifth film, Bobby Au—Yeung, Tao Dayu, and Lin Baoyi, Wu Qihua and other actors who joined in one after another have also become Hong Kong’s teacher-milk killers. Going out to buy clothes can cause Filipino maids with a whole glass window to watch and take pictures, and the limelight is the same.

What kind of charm does "No.1 Imperial Court" have and can it become a classic in the eyes of the audience?

In 2017, the series of "No.1 Imperial Court" was replayed, and a group of actors reunited.

"Cheap Four", a laundry list of jokes.

On the video website, the author saw that some netizens posted a barrage, which was called "the humble quartet", that is, the four male characters who have been appearing as the main characters in this series-Yu Zaichun (Bobby Au—Yeung), Jiang Chengyu (Tao Dayu), lawyer Zhou Zhihui (Su Yongkang) and Zhou Wenbin (Luo Yingjun).

The four old friends and ghosts can be regarded as the "barrage" of this drama. They can make people laugh all night with a gag about blowing water, and they have nothing to do with stepping on their brothers and standing up for something, especially the spiteful Aben Yu Zaichun and the naughty Michael Jiang Chengyu.

It is a man’s nature to like Ye Pu. Most of the scenes in the play are concentrated in courts, bars and living room sofas at home, and the scale of conversation is also large. We talk about cases, each other and women, and we step on every sentence. Therefore, the "humble quartet" is named.

Bobby Au—Yeung plays Yu Zaichun.

In the 1990s, as a fashion drama showing the life of the middle class, No.1 Imperial Court can be said to be the originator of legal themes in Hong Kong. Although the female role changes like a lantern, the male role on the main line is always these four people.

The night talk of the four people in the bar shows the middle-class thinking and lifestyle at that time. They are sometimes chic, sometimes in trouble, sometimes male chauvinism, and sometimes they go around pick up hot chicks. They like to label people and hang around, and they always believe that they are good men. In the current language, they are four older "ordinary men".

Miraculously, once they switch back to the court mode, they will be as serious as the Yellow River, for money, for justice and for women.

For example, Ben, who clearly discriminates against people who are different from his sexual orientation in private, once he goes to court, he speaks for his clients with a pair of righteous words, in exchange for Michael’s grunting and supercilious eyes.

One minute it’s annoying, and the other minute it’s exciting. If it weren’t for Bobby Au—Yeung, someone else might not be able to perform such a joke, and he would have been scolded for ten blocks.

Jiang Chengyu’s classic lines: It’s not evidence, it’s doubt.

Michael is a young gentleman in the eyes of everyone. It is a daily thing to assemble bows in the west. He is a flower in the mouth. His speech is humorous and affectionate, and he is eloquent among the flowers, but he wants to stay naked.

Unfortunately, Michael’s destiny is a woman, a good-looking and bad karma woman. For two consecutive films, Liang Wanjing played the twin sisters, causing a rash, and each ending was either the defendant or the victim. Without these ill-fated sisters, Michael’s happiness index would be at least five stars.

However, the love of challenging is also the most attractive thing about Michael. Unlike Ben, he is not eager to label people. When something big happens, he can analyze the pros and cons without prejudice. In the quartet, Ben seems to be in control, but the real core is Michael, who is the person in the relationship. His sister and mother are also the main characters in the first three films, and most of the stories revolve around the Jiang family.

Uncle Raymond is a typical gentleman’s style, and it is also a standard object that meets the requirements of most girls in real life. However, in his personality, there is always an awkward energy that needs to be released, which makes him often hesitate when he meets feelings and often falls into a love triangle.

Old cousin Sir is an outsider’s perspective. Although he has a good relationship with the other three people, his talk and thinking are too grounded, his personality is careless, he is honest and honest, and he has a passion for handling cases, but he acts impulsively and his love is also hot.

Individualized female roles are frequent.

If the "humble quartet" is regarded as the pistachio of this play and the motivation for the author to open the play at first, then the independent and personalized female hosts are the key to attracting the author to keep watching it.

Helen in court

Michael’s sister Helen is the author’s favorite female character in this play. She is cheerful, confident, joking and approachable; In court, you can also be calm, neither humble nor supercilious, and speak for the parties. Liu Meijuan brought Jiang Chengzhou, a barrister, to life.

Especially when my boyfriend Zhou Shaocong (Jiang Zhiguang) cheated on me and pulled out the bad reason of "You are strong and you deserve to be dumped", Helen’s response won my heart-

"Just because I can bear the blow doesn’t mean I have to face this kind of pain."

Helen’s breakup declaration

Compared with many women in early TVB career dramas, Helen’s treatment is more pleasing. Unfortunately, I don’t know whether it’s the plot setting or the big change of blood in Casper, so this role will go to America in the fourth film.

Also leaving the drama in the later period, there is the only prosecutor who can control Ben, Ding Rou (Chen Xiuwen). Michelle, like Helen, is a female character who can best represent middle-class intellectuals in No.1 Imperial Court. She is decisive in her work, has emotional problems in private, and will not drag her feet.

The relationship between Michelle and Ben is also a highlight of the play. Although it seems that Ben loves more, without his knowledge, Michelle went overseas for medical treatment in order to give each other a chance to have children. Unfortunately, Ben didn’t cherish it. The derailed forensic doctor Yin Zhijie (Deng Cuiwen) eventually led to the end of their marriage.

Ben and Michelle have been in love for several years, and once entered the marriage, but their feelings were finally defeated by a third party.

In addition to Helen and Michelle in the first three films, there are also many impressive female characters in the fourth and fifth films: barrister Cheng Ruohui and sister Cheng Ruoxi played by Jessica Hester Hsuan and Chen Zhijing, barrister Ou Ziqiang played by Chen Huishan, forensic doctor Yin Zhijie played by Deng Cuiwen and so on. It is a pity that "No.1 Imperial Court" paid less attention to the law itself in the later period, and their play mainly focused on emotional entanglements. Instead, they lost their first appearance and became auxiliary.

"How many people have seen adore you’s face when he was young?"

In these five series of dramas, in addition to the original cast mentioned at the beginning of this article, there are many familiar faces you didn’t expect, and some of them became top singers in the future, such as Sammi Cheng and Faye Wong. Some Xipi are sentimental because of drama, such as Chen Zhijing and Tan Yaowen; Others work silently and finally get the respect, like Li Yaoxiang, who has a guest appearance in almost every movie …

In my opinion, one of the greatest values of "No.1 Imperial Court" is to preserve the beautiful face of a group of Hong Kong stars when they were young. Those actors who became famous later, when they were a walk-on, were cute, which can be said to be a must for all fans in archaeology.

Part I: Sammi Cheng, Li Yaoxiang, Ku Kui Kei, Chen Jieyi;

Part II: Faye Wong, Lin Jiadong, Li Yaoxiang, Jiang Zhiguang and Liang Wanjing;

Part III: Lin Baoyi, Lin Jiadong, Li Yaoxiang, Zhangyan, Yuan Fengying and Tan Yaowen;

Part IV: Lin Baoyi, Jessica Hester Hsuan, Deng Cuiwen, Chen Zhijing, Li Yaoxiang, Ma Junwei and Ruco Chan;

Part V: Lin Baoyi, Jessica Hester Hsuan, Ada Choi, Wu Qihua, Chen Huishan and Gai Minghui.

Many people don’t know that Sammi Cheng, the diva of music, once appeared in "No.1 Imperial Court 1", playing Fang Jiaqi, a fledgling intern lawyer, and had emotional entanglements with the three male actors in the play. First, she secretly fell in love with Ben, and then she was caught between Michael and Raymond. Sammi Cheng also sang "Love Me", the ending song of "No.1 Imperial Court 1".

Fang Jiaqi, played by Sammi Cheng, appeared in the first film. Although the fourth part of this role also returned, it was replaced by another actor.

Faye Wong, who is also the diva of the music world, also played Tang Yuwen, a competent prosecutor and appreciated by her boss, in No.1 Imperial Court 2, and she and Kianna were regarded as Raymond’s predecessors. This is one of the few TV dramas in Faye Wong. Chen Shaoqi wrote lyrics, Yuan Weiren composed music and Faye Wong sang "Perseverance", which also became the ending song of the play.

Faye Wong also appeared in the second film.

In "No.1 Imperial Court 3", Zhangyan, a man and woman familiar to mainland audiences, appeared. In fact, many viewers don’t know that her road to entertainment began with TVB. At first, Zhangyan joined TVB through a beauty contest in Guangdong. From 1993 to 1995, she participated in many Hong Kong dramas, and she was the innocent little nurse who chased after Tao Dayu and Bobby Au—Yeung successively in No.1 Imperial Court 3.

Bobby Au—Yeung, Zhangyan.

Among them, Li Yaoxiang, who has appeared most frequently, is the one who relies on the rosy business series. He plays different roles in different parts of the series "No.1 Imperial Court": some fall in love with female stars, but dare not let her testify in court as a time witness, and finally can only secretly watch her marry another woman’s underground lover; There are helpless people who dare not openly admit their ex-boyfriends in Hong Kong, where the folk customs were conservative at that time; There are also autistic otaku who are introverted at first, but have the courage to break through themselves and return to school, and finally return to school, and still have a beautiful woman.

Wayne Lai

In 2017, when the series of "No.1 Imperial Court" was replayed, many original guest actors also took screenshots to punch in and missed the lush years.

Ku Kui Kei guest karaoke singer.

Ruco Chan plays the little fresh meat.

The previous case was short and pithy, and the later case was filled with blood and love.

No matter from the content, plot setting or lineup, No.1 Imperial Court 4 is a watershed.

In the first three films, how short and pithy the case is, after the opening song of each episode, a subtitle will appear as the introduction of the episode. In terms of the case, it can be solved within half an hour, and the thinking is clear and concise. Even if the emotional drama is put aside, it is very enjoyable to watch the court drama cut. Because of one case and one episode, the handling of the case itself is also simple, and it is not slow. Even if there is a aftertaste, it will be explained quickly at the end.

Title subtitle

In terms of subject matter, there are many cases about female victims, and examples of domestic violence and rape are not uncommon. From a husband raping his wife to a father raping his daughter and a brother raping his sister, even Madam Lin Xueyi, played by Lin Yiqi, can’t escape the script of being humiliated, and shows her story to persuade female victims to testify in court.

Lin Xueyi (Lin Yiqi) tells the victim Wang Xueyi (Yuan Fengying) the story that she was raped.

In addition to paying attention to individual female cases, No.1 Imperial Court also pays attention to the big environmental problems that rural women groups encounter gender discrimination.

In the countryside, women have no status. In the village, they are discriminated against by men, treated unfairly, unable to inherit property, and beaten by their husbands when they can’t give birth to sons … Without legal protection, most women can only submit to it, submit to humiliation or go astray.

The female victim told her story with her mother in court.

Who knows, I was interrupted before I finished. As soon as the camera zoomed out, the male villager sitting behind protested, "Women are like this."

The women’s strength shown in it and encouraging women to speak out about the difficulties they face, whether it is the setting of the plot or the expression of lines, are also of practical significance even after 30 years.

As the second part of the drama was broadcast in 1993, when the death penalty was officially abolished in Hong Kong, with the promotion of the drama series, the No.1 Imperial Court also showed sentencing in different periods and regions.

Lines about "the death penalty"

In 1995, "No.1 Imperial Court 4" changed from a unit drama to a series for the first time, and the cases faced by the protagonist were more complicated. Therefore, in the role setting of the play, in addition to the established lawyers and policemen, the forensic doctor played by Deng Cuiwen was added as the main character for the first time.

In "No.1 Imperial Court 5", the drama series was expanded to 45 episodes at once, and Sir Bin was transferred to the Major Crimes Unit and became the subordinate of Xu Weijie (Wu Qihua), a senior inspector. The cases involved in the drama were even bloodier, and the rape case was suddenly upgraded to a serial murder case and a field dismemberment case, and the shooting scale of the modus operandi was also larger.

In Part Four and Part Five, No.1 Imperial Court has a controversial villain: Fang Weihao played by Lin Baoyi. From the point of view of right and wrong, Kelvin should be hated, but no matter how many mistakes he has made, he always has a sincerity that does not match his IQ with the woman he loves. He treats Zhijie like this, and so does Yingying. Abuse to the extreme, the love of moths to the fire, really makes people hate it.

Ben, Michael and Kelvin.

Whether it is Ben, Michael or Kelvin, in the "Gary Tang Universe", most of the male characters they created have a lot of problems, but they always maintain a childlike heart. "I smoke and drink, but I am a good man." Even if it is bad, it will not be bad to the end.

And Xu Weijie, is a special case.

The role of Mr. Xu is the biggest reason why the author insists on finishing the fifth part. He worked as an undercover in the underworld for many years, and returned to the police force as a senior inspector after catching the prisoner. But his body, but not the kind of temperament that the public thought, but was performed by Wu Qihua as a kind of bookish, gentle and gentle, as if he could be calm in the face of anything except family.

He was abandoned by his biological mother since he was a child. Many years later, his biological mother came to see him. He was also kind and accepted his mother without any resentment. Especially when the two met again, his crying scene was delicate and slightly sad and regrettable, which made people feel distressed.

The crying scene of Wu Qihua’s reunion with his biological mother

Sir Xu’s kindness and righteousness to the young and dangerous brothers who saved themselves and killed others, though worth a thousand dollars, cannot be shaken by it. Black is black, white is white, and he has long recognized it.

One thing said, this brotherhood of Xu Sir is quite good.

Xu Weijie, arguably the most perfect of Wu Qihua’s many roles, can hardly find anything wrong. Unfortunately, such perfection will eventually be broken and make way for the protagonist. In the end, Sir Xu died tragically, and thomas lee, Ada Choi’s girlfriend, went far away, went for a walk and followed Ben again. Perhaps, some roles just hurt the audience.

Although the case has escalated, the emotional drama of the last two "No.1 Imperial Court" is also more obvious. I am afraid that two-thirds of the 45-episode drama is about love, and only one-third is still talking about the case, which really falls into the court drama and has less weight. If the romance is good, it’s just that. Unfortunately, the rhythm of the emotional drama is not good, especially at the end, several pairs of Xipi broke up inexplicably and got back together without warning. The degree of dog blood is really confusing.

Although the plot structure is not perfect, it is because of dog blood that the ratings of "No.1 Imperial Court" are still good after five films. In 1998, the second year after Hong Kong’s return to China, producer Gary Tang used several leading characters of No.1 Imperial Court 5 in medical drama’s A Wonderful Hand and a Kind Heart, such as Wu Qihua, Lin Baoyi, Ada Choi, Chen Huishan, Su Yongkang, Ma Junwei, Chen Zhijing, etc., and was able to make new achievements in the play. TVB also set sail in the era of big drama in workplace drama.

Poster of "Wonderful Hands and Kindness"

Bobby Au—Yeung and Lin Baoyi were also rare together as the awarding guests at the award ceremony of Wan Qian Xing Hui held in January this year. They mentioned the time when they filmed "No.1 Imperial Court" together, and cued Tao Dayu, who was not present, but became popular because of "Inverted Earth".

Lin Baoyi and Bobby Au—Yeung were honored guests.

After 30 years, many criminal investigation methods and interrogation techniques in No.1 Imperial Court seem too simple. If we use today’s forensic technology and big data information to reorganize those cases, it will probably save a lot of detours.

Just like today’s us, it is hard to believe that a person can not change his phone number for decades. The contact information of the people in the play, such as call machine, landline, telephone booth and mobile phone without caller ID, makes people miss many opportunities, which are emotional and emotional.

However, in that environment of that year, the details of the chain of evidence, which were run, checked and dug out a little bit, were simple but sincere. Reminiscent sincerity. Many cases in the play, whether it is criminal investigation itself or court drama, have left many classic models for later similar themes.

Love, too, the protagonists are on and off, going around, sad and hurting. What you get as easy as blowing off dust may not be cherished.

If one day, you overhear Dim Lights, What Will I Do, or That’s Why You Go Away, you might as well look back at the play and relive those people and things.

[Specially published by Shanghai Literature and Art Review Special Fund]

Focus on the special college entrance examination season and launch a relay to protect the college entrance examination throughout the country.

On the 3rd, senior three students from Huainan No.2 Middle School in Anhui Province studied by themselves last night. Photo by Chen Bin (People’s Vision)

On the 4th, the caring driver in Hohhot, Inner Mongolia, put the vehicle with the words "Come on" to encourage the college entrance examination students. Photo by Ding Genhou (Image China)

  Core reading

  July is coming, and the 2020 college entrance examination will come as scheduled. A sudden epidemic makes this year’s review preparation particularly unusual. With the efforts of schools, families and all walks of life, candidates overcome all kinds of difficulties and sprint for their dreams. How to ensure that candidates can enter the examination room safely, successfully finish the examination papers and fill in their volunteers in an orderly manner? As always, all parts of the country are working hard to launch a relay to protect the college entrance examination.

  On July 7th, 10.71 million candidates from all over the country will take the college entrance examination. This year’s college entrance examination is a college entrance examination under the background of the normalization of epidemic prevention and control in COVID-19, and it is also a college entrance examination in which the reform of the examination enrollment system has entered a critical period. More than 7,000 test sites and 400,000 examination rooms are waiting. The majority of college entrance examination candidates will gain growth in this special college entrance examination season.

  Ping’ an examination

  The most stringent measures, strengthen the examination epidemic prevention.

  "The number of candidates in each examination room has been reduced from 30 to 20. Candidates who have temporary symptoms such as fever on the day of the exam will be arranged to take the exam in the standby examination room … …” A few days ago, Li Yi, deputy secretary of the Municipal Education Commission and spokesman of the Municipal Education Commission, introduced the epidemic prevention and control work in novel coronavirus.

  "Strengthen the examination and epidemic prevention with the strictest measures." According to the relevant person in charge of the Ministry of Education, all localities have conducted daily temperature measurement and physical health monitoring for candidates and examiners 14 days in advance. All test sites are equipped with sufficient epidemic prevention materials as required, and isolation examination rooms and isolation facilities are set up. In principle, every 10 ordinary examination rooms shall be set up with one spare isolation examination room (not less than 3 for each examination center).

  The test center shall measure the body temperature of all the people who enter the test center, and they can only enter the test center below 37.3℃. The test center will set up a arbor and a re-examination room for those with abnormal body temperature, etc., for the people to be tested to prepare for the test and for those who fail to pass the test to take a short rest and adjust. Under the guidance of local health departments and disease control institutions, all test sites, examination places, passages, areas, tables and chairs will be cleaned and disinfected, and the completion signs will be clearly posted. Candidates with fever and cough will be transferred to the standby isolation examination room according to the established procedures.

  "Each test center will organize candidates to leave the venue in an orderly manner, so as to achieve the wrong peak at the wrong time, keep the distance and avoid crowding. Examiners shall hand over examination papers, answer sheets, draft papers and other examination materials in an orderly manner as required. After the exam every day, each test center will also do a preventive disinfection of the examination room. Strictly implement closed management of marking points or marking areas, and implement a daily zero reporting system for marking teachers’ health status. " The relevant person in charge of the Ministry of Education introduced.

  All localities are taking strict measures to ensure a healthy and safe college entrance examination.

  Beijing requires all examination staff to carry out nucleic acid testing before the exam, and strictly implement epidemic prevention measures such as registration of health status of candidates and examination staff, wearing masks throughout the exam, disinfection and ventilation of the examination center, and temperature check on admission.

  Zhejiang implemented health monitoring management for candidates for 14 days before the exam, and immediately conducted "one-on-one" tracking when abnormalities were found. All candidates must enter the examination room with "temperature measurement+health code", and the candidates with abnormal temperature will be arranged according to the response plan.

  Jinniu district, Chengdu City, Sichuan Province requires candidates to make a unified health registration on the provincial examination platform, and show their 14-day temperature test table, flow chart and health code when receiving the admission ticket.

  "In order to create a cool environment for candidates, we require all the examination rooms without air conditioning to be installed." Li Yuping, director of the Education Bureau of Pingxiang City, Jiangxi Province, said that each test center in Pingxiang City is equipped with a staff member of the health department as the deputy examiner, as well as four doctors, an expert in disease control and epidemic prevention, an electrician and a college entrance examination equipment technician.

  Wenxin examination

  All-round care, providing multiple guarantees

  "Careful thinking and hard work, stick to the end and surprise!" On the blackboard of senior three classroom in Jiyuan No.1 Middle School, Henan Province, there is a "sentence before the exam" written by the teacher every day. In addition to the scores corrected in red ink, there is also a warm sentence on the examination paper: "You are a thoughtful and talented child." "Come on! I am optimistic about you as always. "

  "It is necessary to ensure good health and not to ignore the mental health of students." During the interview, the senior three teachers in Duodi said that it is an important part of teachers’ work to always pay attention to the psychological situation of candidates, strengthen psychological counseling before the exam and guide candidates to release anxiety.

  On the eve of the college entrance examination, Jinan City, Shandong Province opened a "student psychological care hotline", and full-time psychological counselors provided services 24 hours a day. Wang Xiangyu, director of the Department of Ideological and Political Work of Jinan Education Bureau, said, "We selected 18 outstanding psychological counselors and psychologists in the industry to provide professional help".

  "Teacher, can I live in the teacher’s dormitory during the college entrance examination?" Not long ago, Wang Wen quietly asked Zhou Zhihong, the head teacher, in Class 1, Grade 3, Jinkou Middle School, Jiangxia District, Wuhan City, Hubei Province. Wang Wen’s family situation is quite special. Her father works in other places, her mother can’t live without her grandmother who is seriously ill, and there are young brothers and sisters at home. Jinkou Middle School, after asking the education authorities for instructions, decided that students whose parents could not take the exam should be accompanied by school teachers. Responsible teachers keep candidates’ certificates, guide candidates to go to bed early and get up early, and give psychological counseling to students every night.

  "It is lucky and happy to have someone to help you at the most critical time in life." A student from Wuhan No.23 Middle School wrote in his diary. Accompanied by love and guarded by teachers, the teacher-student relationship in the third year of senior high school is particularly precious.

  In order to ensure a safe and warm college entrance examination, the reporter learned from the Ministry of Education that all localities have further strengthened their protection in transportation, noise control, heatstroke prevention and cooling, information security, etc. Under the guidance of the health and health departments, they have made overall plans to do a good job in heatstroke prevention and cooling in the examination room and try their best to create a cool examination environment for candidates. The public security department has opened up a green channel for college entrance examination candidates to apply for identity cards. At the same time, in view of the frequent occurrence of heavy rainfall, floods and typhoons in some areas in July, the relevant localities have focused on refining the special plans for dealing with natural disasters and organized emergency drills to ensure that they are prepared and effectively disposed of.

  Fair college entrance examination

  Check the whole process to prevent exam fraud.

  A few days ago, Liaoning public security organs detected a cheating case involving the college entrance examination organization and withheld a batch of cheating equipment. Anhui and Henan public security organs took the initiative to attack during the classified entrance examination and art joint examination in higher vocational colleges, and cracked many cases of cheating in examinations organized and implemented through the Internet.

  In addition, the network security department of the public security organs also investigated and dealt with a number of online self-media accounts that spread rumors of the college entrance examination according to law, and severely punished the publishers of rumors that seriously disrupted the order of the examination according to law.

  According to reports, in order to ensure the sunshine college entrance examination and fair college entrance examination, all localities have further improved the working mechanism of joint defense, joint control and joint management, intensified prevention and crackdown, and made every effort to ensure the safety of the examination.

  Ensuring the security and confidentiality of test papers is the most important thing. The Ministry of Education requires all localities to strictly carry out the whole process inspection, and implement multi-control in one post and joint defense of personnel and technology in the test work links such as test paper life system, printing, transportation and storage, so as to realize video monitoring without dead ends in the whole process of test paper operation and ensure the safety of test papers. At the same time, crack down on exam fraud.

  "This year, all localities will further strengthen the admission management of test sites and actively adopt various testing methods to prevent high-tech cheating tools from entering the examination room; Take measures such as multi-card checking and man-machine comparison to prevent substitute exams. At the same time, strict selection of examination staff, strict implementation of examination regulations, timely detection and disposal of fraud in the examination room. " The relevant person in charge of the Ministry of Education introduced.

  "With the most rigorous procedures, ensure fair enrollment. In response to the hot and difficult issues that the masses care about, we will improve the system rules, plug loopholes with heavy punches, and earnestly safeguard the fairness and justice of college enrollment. " The relevant person in charge of the Ministry of Education introduced: It is necessary to tighten the cage of the system, implement the enrollment bans such as "six prohibitions", "ten prohibitions" and "30 prohibitions" in college enrollment, and ensure that the enrollment process is strictly regulated. Adhere to the "sunshine enrollment", strengthen the social supervision of college enrollment, establish a multi-level enrollment information disclosure system at the national, local and school levels, and conscientiously implement the "ten publicity" of enrollment information.

  "Increase the supervision and inspection of illegal enrollment, and insist on finding together, investigating together, and zero tolerance. Seriously carry out the re-examination of freshmen’s admission, and resolutely cancel their admission qualifications and deal with them seriously for those freshmen who resort to fraud, cheat in exams, cheat extra points or attempt to impersonate; Those who register for school will cancel their school status and will not be electronically registered as freshmen; At the same time, cooperate with the public security, discipline inspection and supervision departments to check the end and investigate the responsibilities of relevant personnel according to law. " The relevant person in charge of the Ministry of Education introduced.

  Reporter Zhao Yina Zhang Shuo (Yang Xiao mystery participated in writing)

Karen Mok hosted a banquet for the staff to eat the New Year’s dinner, draw a lottery and give a big red envelope.


Karen Mok and his work partners have a reunion dinner and a big red envelope.

  Karen Mok, who has just finished her work at hand and is going back to Europe to spend the Lunar New Year with her husband, recently hosted a group of hard-working colleagues in Hong Kong for a "reunion dinner" in advance to thank them for their support and help. Karen prepared a lot of seafood and restaurant specialties to greet everyone. The most delicious and popular is the traditional Hong Kong-style "bacon clay pot rice". For the first time, as a newly-married wife, Perry distributed red envelopes to every friend present, and specially selected three New Year ornaments as lucky draw gifts. Everyone was very happy and promised Karen that she would always support her in her career. 

  Karen said that her working partners have been her pillars for many years. Without them, she would never have achieved what she is today. In 2012, she also has many plans to realize. First, the new album will be recorded at the end of February, which is very challenging and a very shocking project for her. However, Karen can’t disclose the details for the time being and will not announce it until the time is ripe. In addition, the Hollywood film Tai Chi Xia, which was filmed with Keanu Reeves, will also start shooting. She said that she is looking forward to this cooperation, and she should also start exercising recently to meet a series of work. However, she said that no matter how busy the work is, the time spent with her husband must be arranged. She has already agreed with her agent that she must not "exploit" her family fun time! 

Photo courtesy of TUNGSTAR, copyrighted pictures, refused to reprint.
 

"Creation" in China | Simon haworth: The moment when the world welcomes China.

  Embrace new opportunities and start a business in China. There is such a British entrepreneur, who was deeply attracted by the opportunities contained in China. He started his business in China for more than ten years and won the China Government Friendship Award. And his family also has deep roots with China. Today we will listen to his story.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: My name is Simon haworth, and all my friends in China call me Simon. I am an entrepreneur. I have been dealing with China since 2012, mainly engaged in entrepreneurial activities in the fields of biology and agricultural science and technology. The real reason why I came to China to start a business is the opportunity contained in China.

  Simon haworth, British entrepreneur and winner of China Government Friendship Award: At that time, I was looking for a place in the world suitable for developing biotechnology, clean energy and agricultural science and technology. At that time, many friends suggested that I must visit China. So around 2010, I came to China for research, and I was very surprised to find the entrepreneurial soil of China, where the business ecology is the best place for us.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: China attaches great importance to science and technology. Many people will say that we brought technology to China because China needed it. Actually, it’s not like this, not at all. For a long time, we have been looking for application opportunities for these technologies on a global scale. China is one of the most important regions in the world, where our technology can play its due role.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: In 2016, I was chatting with my father one day, and he said, "Do you remember, the story between our family and China is very long?". I only knew that my grandparents had lived in China for a month until my father asked me to visit the attic of my ancestral home. There is an old-fashioned box in the attic, which is full of all kinds of documents. Among them, I found my grandmother’s diary and books written by other ancestors. Only then did I know that I was the fifth generation in my family who had been dealing with China continuously. Looking through this dusty diary, I found my grandmother’s records about Wuhan, and the company I founded in 2012 is also in this city.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: I am now almost where my grandparents stood, 50 years apart.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: Standing on the edge of the Yangtze River and listening to the story of Wuhan Yangtze River Bridge, it is an unusual feeling to find that my grandparents once stood in the same place. You think you’ve been exploring alone in the world, and suddenly you find that I’m also continuing the story of my family and China. It was also in that year (2016) that I brought my eldest son George to China, and he became the sixth generation of our family dealing with China.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: What I want to do now is to bring British biotechnology to China. I seek two goals, capital and market, and China is the place where I have both resources. I think this represents an important stage of global development, which I call the China era.

  Simon haworth, British entrepreneur and China Government Friendship Award winner: A few years ago, I drew a picture. On the right side of the painting is the landmark building in Britain in my life. On the other side of the painting is China, which is painted in color. I also specially drew the Yellow Crane Tower and Wuhan Yangtze River Bridge. I want to convey the message that the eyes of the whole world are focused on China, and the baton of global leaders is passed from country to country. Now is the era when China shines brilliantly, and it is of great significance for me to participate in it.

  Chief Producer Jiang Qiuyong Mei Yan

  Producer Pan Linhua Xu Qi

  Reporter Sun Lan

  (CCTV news client)

What is life?

What is life? Life is:

Shoulder responsibility, hide pressure,

No matter how tired and bitter you are, you must move forward.

No matter how hard it hurts, smile.

What is life? Life is:

You cried, no one coaxed you,

You’re tired, nobody hurts,

You are poor, others look down upon you,

You are rich, and some people are jealous.

What is life? Life is:

A needle and a thread, you have to do it yourself,

Earn a penny and a dime,

A porridge and a meal, you have to save yourself,

When you cry and laugh, you have to act on your own.

What is life?

Life is half responsibility and half pressure;

Life is half happiness and half worry;

Life is half hard work and half rest;

Life is half tears and half sweat.

Life is: to be born, to live,

Life is: tears come out and swallow,

Life, never mistreats anyone,

It is the strictest teacher,

Teach you how to survive,

And reprimanded you for not making progress.

From the moment you become an adult,

Life brings you responsibility,

You can’t be as carefree as a child,

If there are mistakes, correct them yourself,

If you have difficulties, solve them yourself.

While taking care of yourself,

Also responsible for the expenses of the family,

No matter how much you earn, whether you are rich or poor,

The responsibility on the shoulder can’t be shirked,

Family happiness, to bear!

Life tells us that living is very tiring.

It also teaches us how to be strong,

Life brings us all kinds of problems,

It also allowed us to face it bravely.

Original title: "What is life? 》

Poetry Ouyang Bin: Scenery

◎ Scenery: Everest

A height

To be insurmountable.

To be unparalleled in the world

It must be accompanied by cold and loneliness.

For Mount Everest,

The most intimate "cotton-padded jacket" is snow

◎ Scenery: Great Wall

Only China has the patience.

A city

Qin Xiu, Han Xiu

Han Xiu, Tang Xiu, Ming Xiu and Qing Xiu.

It has been repaired for generations.

Only China has this ambition.

A city

From Shanhaiguan in the east to Jiayuguan in the west.

It winds for more than two thousand kilometers.

Repair, repair

It became a miracle and a totem.

Built into a dragon

In China, there is another Great Wall.

Its foundation is connected by blood, and masonry is increasing.

Now, it’s 1.4 billion yuan.

Tianzi Mountain in Zhangjiajie.

◎ scenery: Zhangjiajie

From the perspective of beauty

Zhangjiajie is actually unbounded.

Zhangjiajie is unbounded, and Hunan is unbounded.

China is also borderless, even

The world is unbounded.

unbounded

Is the boundary.

◎ Scenery: Chakou Waterfall

That year, at Yakou Waterfall,

I’m crazy. I say

I want to borrow your card.

Pretend to be heroic and passionate.

Pretend to be self-respecting and self-reliant.

Pretend to be unstoppable.

Surging and dreaming

Take it home and enjoy it slowly all your life.

Chakou Waterfall, that year

You, actually agreed.

◎ Landscape: Yellow River

I compared my skin with yours.

I compared my blood with yours.

I compared my indomitable personality with yours.

I have compared the strength in my bones with yours.

I compared my DNA with yours.

Yes, Yellow River, my mother.

I am your forever child.

◎ Scenery: Yangtze River

If the water is clearer, you can see the distant mountains and the setting sun.

Pay off a little, you can see the shadows and pavilions on the shore.

A little clearer, you can see snow-capped mountains and grasslands.

See the Jinge Iron Horse, the Great Wall and the Forbidden City.

Take a look at a history of China deposited in the water.

See the vastness and vastness of 6300 kilometers.

Until, see myself

See another Yangtze River in my body.

Ouyang Bin, born in July 1965, is from Hengyang, Hunan. He once worked in Maoshi Supply and Marketing Cooperative of Hengnan County, Nanyue District Committee of Hengyang City, Shuangpai County Committee of Yongzhou City, Hunan Provincial Tourism Bureau, Hunan Provincial Commission for Discipline Inspection and Zhangjiajie Municipal People’s Government, and now he works in Zhangjiajie CPPCC. He has published a collection of poems, The Finger of Sunshine, The Most Beautiful Hunan, a collection of essays, Feeling Famous Mountains, Asking Questions and other literary works, and tourism planning monographs such as Introduction to China Tourism Planning and Realistic Planning.

How can China football rush out of Asia? These strategies are worth collecting.

# How can China Football Rush Out of Asia # China Football Rush Out of Asia, first of all, we need to examine our strengths and weaknesses, find out the fundamental problems that hinder development, and then formulate comprehensive and reasonable strategies.

Our advantages are: huge football population, strong football atmosphere and increasingly perfect football infrastructure. However, our disadvantages are equally obvious: low technical level, poor management and insufficient experience in international competitions.

To solve these problems, we put forward the following strategies:

Improve the technical level: improve the technical level of players through a large-scale youth training program. Learn from the experience of foreign excellent football schools, establish a number of high-level football schools and provide professional training and guidance.

Strengthen management: improve the management mechanism of clubs and national teams, introduce professional sports management talents, learn international advanced management experience, and make management more scientific and efficient.

Increase international competition experience: By participating in various international competitions, increase players’ competition experience and improve their psychological quality and coping ability. At the same time, it can also let the world know more about China football and increase our international influence.

Cultivate football culture: promote football culture in the whole society, so that more people can understand, love and participate in football. Through holding football matches, carrying out football training camps and other activities, we will cultivate more teenagers’ interest in football.

Do a good job in training young people: attach importance to the training of young people, provide professional coaches and facilities, and provide a good growth environment for young players. At the same time, we should also pay attention to the moral education of teenagers and cultivate players with excellent quality.

Attracting excellent foreign aid: On the premise of meeting the requirements, attract some excellent foreign aid to play in China, bring their experience and skills to China players, and promote the development of football in China.

Strengthen the contact with FIFA: By strengthening the contact and communication with FIFA, we can understand the development trend and dynamics of international football and learn the advanced international management experience and technology. At the same time, we can also use the platform of FIFA to promote China football and increase the international influence of China football.

Establish a scientific selection mechanism: establish a scientific selection mechanism to select young players with potential from all over the country and provide professional training and guidance. At the same time, we should also pay attention to the diversified development of players, attract players from different backgrounds to play in China, and enrich the cultural connotation of China football.

Establish a perfect professional league system: establish a perfect professional league system to improve the competitive level and appreciation of the league. Increase the publicity and marketing ability of the league, attract more audiences to pay attention to the league, play a "star effect" and let more people love football and participate in the sport, thus increasing the income and attention of the league and providing financial guarantee for the long-term development of the club and the national team.

Strengthen cooperation with the media: Promote football matches and related activities through the media, so that more people can understand and pay attention to China football, improve the popularity and influence of China football, and at the same time, use the power of the media to promote the importance of football culture and youth training, so that more people can understand and support the development of China football.

In short, China football needs the joint efforts and support of the whole society, from the government to the clubs, from coaches to players, from teenagers to professional leagues, in order to achieve this goal, we believe that as long as we make concerted efforts in Qi Xin, China football will certainly be able to rush out of Asia and go global!

In the first three quarters, domestic tourism reached 3.67 billion person-times and realized income of 3.7 trillion yuan.

Wen Ziyu, website of the State Supervision Commission of the Central Commission for Discipline Inspection

"In the first three quarters of this year, there were 342,000 commercial performances nationwide, with a box office income of 31.54 billion yuan and 111 million audience, up by 121.0%, 84.2% and 188.5% compared with the same period in 2019." "Actively promote the application for the Beijing Central Axis and the Spring Festival, and promote the inclusion of’ Pu ‘er Jingmai Mountain Ancient Tea Forest Cultural Landscape’ in the World Heritage List, and the number of world heritage sites in China has increased to 57. Lu Yingchuan, Vice Minister of Culture and Tourism, introduced the situation of building a strong cultural country and promoting the high-quality development of culture and tourism at a series of news conferences on the theme of "Opening by Authorities" held by the State Council.

The press conference introduced that since the beginning of this year, China’s tourism industry has accelerated its recovery. In the first three quarters, domestic tourism reached 3.67 billion person-times, and tourism revenue reached 3.7 trillion yuan, up 75% and 114% respectively. In order to further release the potential of tourism consumption and promote the high-quality development of tourism, the Ministry of Culture and Tourism, on the one hand, optimizes the policy environment, combines the new situation of tourism development, and exerts efforts from both supply and demand to boost tourism investment confidence and consumption confidence. On the other hand, we should cultivate new consumption formats and modes, innovate and upgrade music festivals, concerts and other products, promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performances, sports, health care, Chinese medicine and other fields with tourism. In addition, we will promote the brand building of a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, national night cultural and tourism consumption gathering areas, build a good platform carrier, and increase the intensity of benefiting the people.

"Culture and tourism business environment and market order are related to the vital interests of the majority of business entities and consumers." According to the press conference, the Ministry of Culture and Tourism started with relaxing market access and actively innovating supervision methods to stimulate the vitality of the cultural and tourism markets and help the industry develop with high quality. We will fully implement the negative list system for market access and the review system for fair competition, delegate a number of administrative examination and approval items, and reasonably reduce the time limit for examination and approval. At the same time, explore the formulation of inclusive and prudent policies for new formats to boost market development confidence. For example, new formats such as scripted entertainment and e-sports hotels have been introduced with inclusive and prudent supervision policies, and regulatory methods suitable for the characteristics of the industry have been formulated, and a policy transition period has been set up to create an inclusive, stable and predictable policy environment, leaving enough room for the development of new formats. Adhere to administration according to law, formulate and revise a number of policies and regulations on commercial performances, cultural entertainment, online travel management, introduce regulations on credit management in the cultural and tourism markets, and constantly improve policies and regulations.

In the implementation of the national cultural digitalization strategy, the Ministry of Culture and Tourism has continuously promoted the digital development and transformation of cultural relics, classics and various artistic works resources. For example, the Palace Museum keeps about 1.86 million pieces of cultural relics. It is understood that 900,000 pieces have been digitally collected, accounting for about 48%. At the same time, vigorously promote the application of digital technology and foster the development of new formats. For example, in the field of stage art, we should vigorously promote online and offline integration, performance and broadcasting at the same time, actively promote offline performances, vigorously promote the development of stage art in the direction of networking and digitalization, and create a "second theater." In addition, improving the digital service capability of cultural services includes promoting the construction of smart library system and public cultural cloud. Up to now, in addition to the national public cultural cloud, there are public cultural clouds in more than 200 places in China, with a total resource of more than 1530TB, which is conducive to reading and popularizing art for all.

Systematic protection of intangible cultural heritage is an important aspect of building a strong cultural country. Up to now, there are more than 100,000 non-legacy representative projects at all levels in China, including 1,557 national non-legacy representative projects, and more than 90,000 representative inheritors at all levels, including 3,062 national non-legacy representative inheritors. At the same time, a total of 43 projects are included in UNESCO’s non-legacy list and roster. Lu Yingchuan introduced that in order to protect and inherit the intangible heritage, the Ministry of Culture and Tourism will continue to exert efforts in policies and regulations system, directory system, theoretical research system, talent team system, communication and promotion system, heritage experience facilities construction and digital protection in accordance with the requirements of systematic protection, so as to protect and inherit the intangible heritage in a down-to-earth manner.

Source: Website of State Supervision Commission of Central Commission for Discipline Inspection

Table of the best exercise stages of the human body. What kind of exercise do you do at what age?

Come on, let’s go rock climbing. ]
[Rock climbing, you are 60 years old, can you still rock climbing? ]
[This exercise is relatively large, which is more beneficial to your health ~]
[That’s where you are wrong. Although exercise is very important, only exercise that suits your age is good for your health. ]
[and this statement? Then tell me, how does sports distinguish age groups? ]
[Ok, listen to me and tell you, this 60-year-old should exercise slowly …]
In recent years, the fitness craze has swept all ages.From the eighties to the eighties, Grandpa Muscle became a online celebrity, and from the young college students, everyone basically began to pay attention to sports.

In fact, people of different ages have suitable sports, different ages and physical qualities, and the key exercises they need are naturally different, so they need to choose appropriate and correct sports. For those who insist on exercise, the body will gain a lot of benefits imperceptibly.

Energetic:People who exercise regularly will give people an energetic and energetic look. As we all know, exercise accelerates the metabolic rate. In fact, not only during exercise, but also within 12 hours after exercise,The rate of metabolism will also be accelerated, thus keeping people full of vitality.

Improve sleep quality and improve cardiopulmonary function;When exercising,It can indirectly exercise the heart and lungs, thus improving the cardiopulmonary function and reducing the probability of heart and lung diseases.. In addition, people who exercise regularly are less likely to suffer from insomnia, because exercise can effectively promote sleep and improve sleep quality.

Burn fat and keep weight:For beauty lovers, exercise is a good way to keep weight and lose weight.During exercise, fat is burned, calories are consumed, and weight naturally becomes lighter.

Enhance resistance:Exercise can promote blood circulation, enhance lymphatic flow, and help muscle contraction, thus effectively improving resistance and maintaining good health. People who exercise regularly are less likely to be infected during the flu season.

Release emotional stress:During exercise, the body will release a lot of indophenol, which is a substance that can ease the mood and make the mood calm. Therefore, exercise is an effective way to release emotional stress. If you encounter setbacks in the near future and have bad emotions, you may wish to exercise and get rid of them.

There are thousands of sports, which one is suitable for you? Actually, luckExercise is also divided into different age groups. People of different ages have different suitable sports. Only by choosing the right sports can we get the greatest benefits.

Children:What is the most suitable exercise for children?Ball games, swimming and other sports that can exercise various muscle groups.Experiencing new sports is full of fun for children, and showing more strength in sports is also something that children are proud of. In ball games, whether it is football or badminton, it can improve children’s teamwork ability. In addition, they can also promote bone growth and enhance their immunity through exercise.

Youth:People of this age group are more suitable.Rock climbing, ball games, sprints and other sports that can strengthen muscles and bones. Because youth is an important period for shaping bones and body shape, you should exercise at least three days a week and at least 30 minutes a day. While insisting on moderate-intensity sports such as ball games and sprints, you can also supplement strength training such as rock climbing and push-ups to train local muscles in a targeted manner.

Middle age:At this stage, the intensity of crowd exercise does not need to be increased, but enough exercise should be ensured.Ensure at least 150 minutes of exercise every week, and you can choose cycling, swimming or jogging.And carry out targeted strength training for body muscles to ensure muscle strength.

Middle-aged and elderly:After the age of 65, it is necessary to appropriately reduce the intensity of exercise and try to choose.Low-intensity sports such as walking, Ba Duan Jin or Tai Ji Chuan.. This is because the middle-aged and elderly people will have some health problems, such as calcium loss, which is prone to fractures. If they do high-intensity exercise, they are prone to accidents. Middle-aged and elderly people should exercise for the purpose of physical fitness and health care and do what they can.

In fact, no matter what age group people are, they should do warm-up exercises before exercise to ensure that there will be no accidents during exercise.

Warm-up exercise before exercise can make the body "ready" and avoid problems such as muscle strain, joint injury and ligament strain during exercise. So, what should you do to warm up?

In-situ leg lifts:Hold your head high, keep your eyes on the front, relax your body, raise your legs, swing your arms naturally, and alternate your legs.

Thoracoforearm rotation:Hold your head high, bend your body slowly, straighten your arms until you can touch your toes, and alternate your hands.

In-situ aerobics:Feet shoulder-width apart, jump up gently, put your hands over your head, and spread your legs naturally.

Leg press lunge:Hands akimbo, lunge posture, center of gravity between legs.

Adhere to scientific and effective sports,It can not only strengthen the body, but also effectively reduce the aging rate of the body.Starting from tomorrow, let’s move!

References:

[1] "Preparation before fitness, five simple and practical warm-up exercises to avoid physical injury! Network Planet. 2018-02-01

[2] "Table of the Best Exercise Stages of the Human Body, What kind of exercise do you do at what age?" .2019-05-13

[3] There are so many benefits of sports, how many do you know? Xi ‘an Brothers Move. 2018-04-25

# Breeze Plan # # Health Enjoy Officer ##39 Health Super Group #

Reprinting is prohibited without the permission and authorization of the author.

"double 11" Perspective

China Business Daily (Reporter Ma Jia)This year’s "double 11", beauty rivers and lakes "killing" extremely fierce. According to the list data of pre-sale and final payment volume, L ‘Oré al, Estee Lauder and Lancome, the big brands in Europe and America, take the lead; Domestic products such as Polaiya, Winona, Quadi, Nature Hall, etc. rank among the list and become "dark horses"; The Korean makeup brand "disappeared" across the board and was squeezed out of the list.

Some insiders told China Business Daily that at present, European and American brands and domestic brands are "positive", and "double 11" may make domestic and foreign brands fall into the anxiety of "price war".

Domestic beauty cosmetics and the "positive rigidity" of big brands in Europe and America

In this beauty promotion war, domestic brands compete head-on with big brands in Europe and America.

After the first wave of pre-sale data of "double 11" was released this year, domestic beauty products showed the momentum of becoming a "dark horse", and more and more domestic beauty brands made the list. According to the pre-sale data released by Tmall on October 31, Hua Xizi, Caitang, Blankme and Mao Geping are among the top 20 cosmetics sales; In the beauty and skin care category, Polaiya, Winona, Quadi and Nature Hall are all on the list.

The relevant person in charge of Winona told reporters that this year’s situation exceeded expectations, and a number of large single products sold explosively. The sales of special care essence just newly listed in September also rushed to 600,000 pieces during the pre-sale period.

Although the performance of domestic beauty products is more "competitive" this year, judging from the pre-sale and final transaction, the top brands in Europe and America are still the top brands. On the Tmall platform, in addition to the above-mentioned eight domestic brands, the top 20 brands in the sales list of cosmetics, beauty and skin care are European and American brands, and L ‘Oreal, Estee Lauder and Lancome lead the major beauty categories; On platforms such as JD.COM and Tik Tok, L ‘Oreal, Shiseido and Estee Lauder continue to lead.

The relevant person in charge of Estee Lauder’s sales business said that all brands under the group were fully prepared for the "double 11", which increased the stocking volume and gave greater preferential treatment. Judging from the sales results, the performances of all brands are bright.

It is worth noting that this year, domestic brands and big brands in Europe and America have made great concessions in price. Major international beauty brands not only launched preferential activities such as "buy one get one free" and "give away samples", but many brands even lowered the prices of original products. According to consumer statistics, during the "double 11" this year, the discounts of domestic brands are mostly below 30%, while the discounts of international brands are about 40% to 60%.

Kong Sihan, a beauty marketing practitioner, told reporters that this year’s "double 11", domestic beauty brands began to go to the high-end market, such as efficacy skin care products and high-end essence, which all had higher sales. In the live broadcast room of the head anchor, the discount of big-name beauty products in Europe and America is great, and the price of domestic beauty products is lower, which forms a competitive situation between them. This also shows that domestic beauty brands are qualified to compete with international brands in terms of product efficacy and brand influence, which has never happened before in the domestic market.

Korean makeup status may be replaced by domestic makeup.

Why did Korean makeup disappear from the sales list? "This year’s’ double 11′ is more like a reshuffle of beauty brands at home and abroad." The relevant person in charge of the marketing business of a listed cosmetics company in China admitted that European and American brands have a dominant position in the high-end skin care market, and domestic beauty brands are trying to overtake in sub-sectors such as efficacy skin care track. From the perspective of sales performance, domestic beauty brands may be able to find a position in the high-end skin care market; In the past, the advantage of Korean makeup was in makeup products, and many domestic new brands have done quite well in makeup products, which has had a great impact on Korean makeup brands that focus on parity.

It is noteworthy that in this year’s "double 11", domestic beauty brands that started from online cosmetics products seized new opportunities and gave greater promotion discounts.

The relevant person in charge of Yixian E-commerce told reporters that this year’s "double 11", brands such as Perfect Diary, Wanzi Xinxuan, Little Odin, Pico Bear, DR.WU Darfu, Galenic French Colanli and EVE LOM all participated in the promotion. "In order to meet the needs of more consumers for beauty, the company has increased discounts and enriched its product matrix. For example, the perfect diary has a new series of wild leopard gold and brown cosmetics, and Odin Jr. and Betty Boop jointly launched a limited joint series of’ ‘90′ s spice girl makeup’. In the whole cycle of "double 11", in addition to cooperating with external anchors, the company’s own stores also added "the president came to the self-broadcast room" and "the star talent entered the self-broadcast room", and the frequency and duration of live broadcast increased, realizing 12-24 hours of high-frequency live broadcast interaction. "

"Domestic beauty brands have a lot of innovations in affordable makeup, from packaging, color to product promotion strategies, which have dazzled domestic consumers." Kong Sihan said that the young consumers who loved Korean makeup before turned their attention to domestic cosmetics, and Korean makeup will be transformed into mid-to high-end products in China market. For example, Amore Pacific has continuously launched high-end products such as Snow Show Anti-aging Series, IOPE Essence and Yueshi Fengyin Black Tea Essence.

Online competition will continue.

It is noteworthy that after "double 11", domestic and foreign beauty brands may rely more on online sales channels.

The relevant person in charge of Beiersdorf told reporters: "In addition to the promotion in major channels in the past, the company’s marketing department has also stepped up its efforts to promote social media frequently used by consumers such as Xiaohongshu and Tik Tok. Short video’ planting grass’, information flow and accurate crowd delivery are all constantly creating momentum for store activities. In terms of live broadcast, we have launched different product mechanisms in the live broadcast rooms of different platforms to attract more consumers. "

The person in charge of Huaxi Bio said that this year’s "double 11" Tmall beauty venue, two brands of the company entered the live broadcast room in Li Jiaqi, and at the same time, the traffic of their own live broadcast rooms was comparable to that of the head anchor. The cost of putting the brand into the live broadcast room can be controlled, which will not have much impact on the overall expense rate of the company. With the promotion of brand power, consumers’ active purchase behaviors such as name-calling purchase and window search have also made a stable contribution to the performance.

"Fighting for the head anchor and price reduction promotion are two things that beauty brands must do in double 11." The relevant person in charge of the marketing business of a domestic listed cosmetics company admitted to the reporter that at the promotion nodes such as "double 11" and "June 18th", most beauty brands invested more than one million yuan in marketing expenses. With the rising cost of online channels, the pressure on domestic beauty brands may be even greater.

"The price reduction space of domestic beauty brands is smaller. If beauty brands attract consumers with low prices as a gimmick as soon as they arrive in double 11, then after several similar promotions, domestic beauty brands will have to face the situation that there is no room for price reduction. The competition in the’ price war’ may not even be guaranteed, and it is impossible to continue to grow for a long time. " Kong Sihan said.